ACE PRESENTATIONS

MKT-509: CONSUMER BEHAVIOR

Freudian Theory
FREUDIAN THEORY
• ID
• Super Ego
• Ego
QUESTION 1: WHAT ARE SOME PRODUCTS THAT ARE
USUALLY SOLD BY TELLING YOU THAT THE USE OF THE
PRODUCT WILL MAKE YOU ATTRACTIVE TO THE
OPPOSITE SEX?
• Cigarettes
• Clothes
• Cars
• Watches
• Lingerie
• Cosmetics
• Accessories like glasses and belts
• Shoes
• And more
SMOKE. LOOK ATTRACTIVE
SHAMPOO
• Long
• Silky
• Shiny
• Beautiful Hair
• Natural
EYE WEAR
• Shades
• Goggles
• Glasses
• Style
• Cool
CLOTHE WELL LOOK SMART HANDSOME AND
DASHING
Jeans T Shirt Casual Suit Up
CREAMS
BEAUTY
FAIRNESS
CARS AND MORE
 ID
The id (which is entirely oriented toward immediate
gratification). It operates
on the pleasure principle (ibehavior guided by the
primary desire to maximize
pleasure and avoid pain).
a) The id is selfish.
b) The id is illogical (it acts without regard to
consequences).
ID . ICE CREAM OR THE POSE
KATRINA KAIF
Is it the Juice
Mango
Yellow
Pose
Sensation
Glamour
Thirst
Taste
ID
Selfish
Glamour
Beauty
SUPER EGO
) The superego (which is the counterweight to
the id). It is a person’s conscience.
a) It internalizes society’s rules.
b) It works to prevent the id from seeking
selfish gratification.
ADVICE WARNING CARE
KINDNESS AND HELPING OTHERS
CARE
MESSAGE
BEST ADD SAVE WATER SAVE AFRICA
NO TO SMOKING
Warning
Smoking is injurious to health and may result
in lung cancer
 EGO
The ego (which is the system that mediates between the id
and the superego).
The ego tries to balance these two opposing forces
according to the reality
principle, whereby it finds ways to gratify the id that will
be acceptable to the
outside world. Much of this battle occurs in the
unconscious mind.
b. The Freudian perspective hints that the ego relies on
symbolism in products to
make the compromise between the demands of the id and
the prohibitions of the
superego.
c. There is a connection between product symbolism and
motivation
CHARITY WITH FOOD
SOCIETAL MARKETING
CONCEPT
Food
Religion
Culture
SOCIETAL MARKETING ORIENT
CORPORATE SOCIAL RESPONSIBILITY
VULGARITY AND NEGATIVE MARKETING
PAKISTANI SEXIST ADVERTISEMENT
CONTROVERSY- MOBILINK
BEST ADVERTS
KASHMIR CAMPAIGN
 THANK YOU

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