VI.

The Products and Services

Most people today use computers either at work or at home. It is important that people have a quality
resource for buying and servicing those computers. The Bright Star Computer Cafe will provide the West
Hawaii community with just such a quality resource - a one-stop shop for IBM-compatible computers.
Bright Star Computer Cafe will offer the following products and services with excellent customer service
in a friendly, professional, and pleasant environment:

Ready-to-Sell Computers - We will sell new and used computer systems in various price ranges that are
already built and ready to be used.

Custom-Built Computers - We will build and sell computer systems that are custom-designed according
to the customer's preferences.

Service and Repairs -We will do full-service computer diagnosis and repairs with an emphasis on quality
work within an expedient turn-around time.

Upgrades - We will offer customers the latest technology available to upgrade the computers they
already own.

Networking - We will offer full networking solutions for both home and office, including wireless
networking.

Computer Rental Stations - We will have work-stations set up where customers can browse the Internet,
check e-mail, and download their digital photos from their camera memory cards onto discs. These
stations will be rented by the hour, but with no minimum time requirement. This will be useful to both
tourists and the local community.

VII. The Enterprise Strategy and Enterprise Delivery System

The Bright Star Computer Cafe has three main strategies. The first strategy focuses on attracting novice
Internet users. By providing a novice friendly environment, Bright Star Computer Cafe hopes to educate
and train a loyal customer base.

The second, and most important, strategy focuses on pulling in power Internet users. Power Internet
users are extremely familiar with the Internet and its offerings. This group of customers serves an
important function at JavaNet. Power users have knowledge and web-browsing experience that novice
Internet users find attractive and exciting.
The third strategy focuses on building a social environment for Bright Star Computer Cafe customers. A
social environment, that provides entertainment, will serve to attract customers that wouldn't normally
think about using the Internet. Once on location at JavaNet, these customers that came for the more
standard entertainment offerings, will realize the potential entertainment value the Internet can
provide.

7.1 Strategy Pyramid

The following subtopics provide an overview of The Bright Star Computer Cafe three key strategies.

7.1.2 Attract Novice Internet Users

Bright Star Computer Cafe's first strategy focuses on attracting novice Internet users. Bright Star
Computer Cafe plans on attracting these customers by:

Providing a novice friendly environment. JavaNet will be staffed by knowledgeable employees focused
on serving the customer's needs. A customer service desk will always be staffed. If a customer has any
type of question or concern, a Bright Star Computer Cafe employee will always be available to assist. The
Bright Star Computer Cafe will offer introductory classes on the Internet and email. These classes will be
designed to help novice users familiarize themselves with these key tools and the Bright Star Computer
Cafe computer systems.

7.1.2 Attract Power Internet Users

The Bright Star Computer Cafe's second strategy will be focused on attracting power Internet users.
Power Internet users provide an important function at Bright Star Computer Cafe. The Bright Star
Computer Cafe plans on attracting this type of customer by:

Providing the latest in computing technology.Providing scanning and printing services.Providing access
to powerful software applications.

7.1.3 Social Hub

The third strategy focuses on building a social environment for The Bright Star Computer Cafe
customers. A social environment, that provides entertainment, will serve to attract customers that
wouldn't normally think about using the Internet. Once on location at Bright Star Computer Cafe, these
customers that came for the more standard entertainment offerings, will realize the potential
entertainment value the Internet can provide.

7.2 SWOT Analysis

The SWOT analysis provides us with an opportunity to examine the internal strengths and weaknesses
Bright Star Computer Cafe must address. It also allows us to examine the opportunities presented to
Bright Star Computer Cafe as well as potential threats.