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SWOT ANALYSIS

Strength
Location:
The Lyn's Beauty Salon is located near the Digos City National High
School at the Mary Crumb St., Digos City. There are several persons who
can access this place because it is near from biggest school of Digos City
and somewhat like it is the center of the crowd.
Skilled Employees:
We have hired the most skilled and trained employees (i.e. Barbers, hair
stylist and beautician) to deliver service, and we have hired a specialist for
every department and most of our emplyees has got a diploma from Tesda
and well known university of hair styling and cosmetology. And those
experts can help our local employees to deliver quality service.
Technology:
We have imported the instruments which can keep pace the new
technology. And we use this for hair dying, Hair transplantation, hair styling,
hair cutting. So that we will be able to meet all the demands(including latent
demand) of our target customers. Also the vicinity is well ventilated and can
access the WiFi connection for free.
Storing R& D Department:
Our management gives more importance about the needs and wants of the
customer. We have arranged a department for customer complaints and
suggestions. And this indicates that we have a strong R & D department.
Customer service:
During the rush hour we are also able to provide the same quality of
service because we have a good number of trained employees. We have
also arrange TV, news paper, magazine and music for the customer so that
the customer do not feel bored if they have to wait for some time.
Weakness:
Brand recognition: In our culture people really dont care about the brand
recognition of barber shop or a beauty salon. There are some people who
are loyal to some saloon and beauty parlor but not in a sense of a brand.
Maintenance cost:
As we have mentioned that we have new instrument so the maintenance
cost of this instrument is very high.
Opportunity:
No direct competitors: In this place, we have no direct competitors in the
market so we can easily grab the market share in both departments
because mostly are located in the Digos Public Market.
Change in culture:
As a standard of living is increasing day by day and changes in culture is
taking place and it is more likely that people will consider brand even for
barber shop and beauty parlor. So it indicates that the customer will come
to us frequently.
Threat:
New competitors: Service can be easily copied. And as there are no entry
barriers in entering the market, the potential competitors can easily access
to the market and grab the market share of us.
Economy Depression:
During the time of inflation our business will face problem because we are
charging high price. Because in time of inflation the consumers purchasing
power will decrease. And then it will be difficult for us to survive.
Executive Summary
Lyn’s Beauty Salon is a hair salon located in Cogon Digos City. This Salon
allows the entire family to have their hair needs satisfied in one convenient
location. It serves men, women, and children and accepts appointments as
well as walk- ins. It also sells retail hair care products. Lyn’s Salon is able
to serve the entire family in one quick, convenient visit.
While there are many "fast salons" like Lyn’s Salon, Lyn’s Salon will
exceed expectations because of its carefulness in regards to client
assistance. Through unheralded client consideration, Lyn’s Salon will
gradually pick up piece of the overall industry as it benefits the whole
family, making long bounty connections. In conclusion Lyn’s Salon area will
enable it to draw in a great deal of stroll in rush hour gridlock.
Concluding Statement
The proponent have set this report for introducing a new venture named,
Lyn's Beauty Salon. This is the task assigned given by the proponent's
course instructor which is a needed requirement to fulfill the subject. It has
helped the proponent to know and understand well what should be done
when establishing a business. And this analysis aided the proponent to
learn the in-depth of Business.
On completing the report, it concluded that this will give an idea to the
future entrepreneur that building a beauty salon is somehow interesting and
profitable. However the company is performing on average good.
The firm should try to enhance the economic health of the organization for
its overall betterment and continue to follow its vision, mission and goals.

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