Académique Documents
Professionnel Documents
Culture Documents
PGDM: 18183
Section: ‘C’
Date: 3/11/2018
Class summary
Being in the right location is a key ingredient in a business's success. If a company selects the
wrong location, it may have adequate access to customers, workers, transportation, materials,
and so on. Consequently, location often plays a significant role in a company's profit and
overall success. A location strategy is a plan for obtaining the optimal location for a company
by identifying company needs and objectives and searching for locations with offerings that
are compatible with these needs and objectives. Generally, this means the firm will attempt to
maximize opportunity while minimizing costs and risks.
POLITICAL
ECONOMIC
SOCIAL
TECHNOLOGICAL
LEGAL
ENVIRONMENTAL