Studium Generale

“Karaktersitik Kepemimpinan yang

Tepat untuk Generasi Milenial dalam
Menghadapi Revolusi Industri 4.0”
Chiefy Adi K

Jakarta, 12 Maret 2019

Chiefy Adi Kusmargono, S.Psi, M.Sc
March 2017 – 39 years
President Director PT Indonesia Kendaraan Terminal
Present old

May 2014 – 37 years

General Manager Port of Banten
March 2017 old

Secretary General ASBUPI (Indonesia Port Business Association), Vice Presiden IPC Pelindo II December 2013 36 years
Futsal Club – Present old

Oct 2012 – Oct 35 years

Commissioner of Dana Pensiun Pelabuhan dan Pengerukan
2014 old

Oct 2012 – May 35 years

Senior Manager – Organization Development
2013 old

July 2012 – May 35 years

Coordinator of Permanent Secretary of Indonesia Port Corporation I, II, III and IV
2013 old

May 2012 – May 35 years

Initiative Leader of Program Management Office (PMO) – Organization & Change Management
2013 old

July - October 35 years

Assistant Senior Manager – Career Management
2012 old

April – June 35 years

Assistant Senior Manager – Human Resources Training
2012 old

32 years
Assistant Senior Manager – Human Capital System PT. Pelabuhan Indonesia II 2009 – 2010
old

28 years
Secretary of Port Workers Cooperative of Indonesia Port Corporation II 2005 – 2008
old

26 years
HR, Marketing & Development Associate of PT. Potensa 2003 – Present
old

23 years
Join with PT. Pelabuhan Indonesia II – Staff Training & Development 2000 – 2004
old

Educational Assistant of Merchant Marine Higher Education Jakarta State University and Transport 23 years
2000 – 2004
& Port Management Faculty University of Trisakti old

23 years
Join with PT. Garudafood – Staff Organization Development 2000
old

Lecturer Assistant of Faculty of Psychology Gadjah Mada University, Sanata Dharma University and 21 years
1998 – 2000
Indonesia Islamic old

19 years
Student of Faculty of Psychology Gadjah Mada Universitty – study completed for 3,5 years 1996 – 2000
old

Student of Senior High School 8 Yogyakarta – got scholarship from Yayasan PELITA-SUPERSEMAR 15 years
1992 – 1995
1994-1995 old
Ice berg Illusion
What’s it all about?
 TINGKAT PENGANGGURAN TAHUN 2015-2017
8.000.000
7.000.000
6.000.000
5.000.000
4.000.000
3.000.000
2.000.000
1.000.000
-

Pengangguran Terbuka Menurut Pendidikan Tertinggi yang Ditamatkan (Orang) 2015 Agustus
Pengangguran Terbuka Menurut Pendidikan Tertinggi yang Ditamatkan (Orang) 2016 Agustus
Pengangguran Terbuka Menurut Pendidikan Tertinggi yang Ditamatkan (Orang) 2017 Agustus

Pengangguran Terbuka Menurut Pendidikan Tertinggi yang Ditamatkan (Orang)

Pendidikan Tertinggi Yang Ditamatkan
+ Total 2015 2016 2017
Agustus Agustus Agustus
Akademi/Diploma 251,541 219,736 242,937

Universitas 653,586 567,235 618,758

5
Sumber: Keadaan Ketenagakerjaan Indonesia
Februari 2018 No. 42/05/Th. XXI, 07 Mei 2018
Sumber: Keadaan Ketenagakerjaan Indonesia
Februari 2018 No. 42/05/Th. XXI, 07 Mei 2018
Sumber: Keadaan Ketenagakerjaan Indonesia
Februari 2018 No. 42/05/Th. XXI, 07 Mei 2018
Sumber: Keadaan Ketenagakerjaan Indonesia
Februari 2018 No. 42/05/Th. XXI, 07 Mei 2018
Only us can reach to be the preferred partner for reliable, best in
class port & logistic services by creating an exciting enterprise for
our people and contributing to national growth
How
beautiful
our
country is?
How rich
Our country
is?
Kerja adalah cinta, yang ngejawantah
Dan Jika kau tiada sanggup bekerja
dengan cara hanya dengan enggan

Maka lebih baik jika kau meninggalkannya

Lalu mengambil tempat di depan gapura candi
Meminta sedekah dari mereka
Yang bekerja dengan suka cita

Dari sang Nabi, Kahlil Gibran

 How smart
Kerja adalah cinta, yang ngejawantah
Our human
Dan Jika kau tiada sanggup bekerja
dengan cara hanya dengan enggan

capital is?
Maka lebih baik jika kau meninggalkannya
Lalu mengambil tempat di depan gapura candi
Meminta sedekah dari mereka
Yang bekerja dengan suka cita

Dari sang Nabi, Kahlil Gibran

Fact Finding “BUMN” In the World

Not Trusting to the Poor Facilities

No soul Leader /Equipment

“Bureuacracy” No Talent Pool

Culture No Clear Plan of
Facilities
Poor Reputation
No Chance to Dream
No ICT
Bad Image

Local Mindset
NO ENERGY No Major
Development

No Clear Training High Logistic Cost Labour Union is usually

Program opposite

“URUT
KACANG” Poor Customer
Low Productivity Satisfaction Index
(SENIORITY)
Hasil Survei Gallup Organization
200.000 karyawan di beberapa perusahaan

KETERLIBATAN KARYAWAN
MENDORONG KEMAJUAN PERUSAHAAN

15%
16% 69% Sama Sekali
Tidak Terlibat,
Terlibat dan Membangun Tidak Terlibat dan Menunggu Tidak Bangga
& Merusak

Who am I ?
INTERKONEKSI STAKEHOLDER

MASYARAKAT INSTANSI
LINGKUNGAN PEMERINTAH
TERKAIT

MITRA KERJA
/USAHA STAKE
HOLDER
INTERNAL PERUSAHAAN
 TRANSFORMASI

RELASI VS KONFLIK KEPENTINGAN

.
.
 Happy
Effective Customer Unlock Value
Logistic Cost
Happy Sustainable Growth :
Shareholders & Volume, Revenue,
Connectivity Happy Profit
Stakeholder
Global Player
High Capacity and Huge
Availability with High Utility Market International
Best Practices
World-Class
Good Corporate
Services
Culture
Good
Corporate
Citizenship

Hardware Software

Brainware Heartware
Membuat Majalah Limouzine untuk menginformasikan
aktivitas dan operasional serta membangun culture IPCC
 “NATIONALISM LEADERSHIP”
Kepemimpinan yang Lahir dan Dibutuhkan oleh Masa Depan Ibu Pertiwi
 Nationalism Leadership

1. Seluruh
pemimpin atau
pejabat struktural
merupakan
inspiring role model
13. Bekerja sebaik dan seoptimal mungkin untuk 2. Seluruh pekerja non struktural
membuat segala sesuatu menjadi lebih baik tanpa 1 adalah change agent
pamrih & pujian 13 2
3. Mengutamakan kepentingan negara di atas
12. Level BOD menjadikan aktualisasi diri kepentingan perusahaan, golongan, & pribadi
dan need for achievement sebagai tujuan
12 3
untuk menghasilkan mahakarya

11. Dedikasi dan komitmen sepenuhnya buat 4. Memiliki kompetensi yang memadai, think
masa depan yang lebih baik untuk Indonesia
11 4 big, move fast, great action and result

10. Mampu menciptakan banyak 5. Bekerja dengan hati dan

pemimpin yang lebih baik dari dirinya 10 5 mencintai profesinya

9. Dimanapun berada selalu memberikan manfaat 9 6 6. Mennciptakan transformasi bisnis dan

kepada lingkungan sekitar dan semesta alam budaya yang bisa menginspirasi semua orang
8 7
8. Mampu 7. Mampu
menciptakan memberikan clear
suasana untuk direction,
tumbuh bersama engagement, dan
dengan seluruh controlling terhadap
stakeholders segala resource
yang ada di
perusahaan
 BAD TO GOOD
GOOD TO GREAT
GREAT TO EXCELLENT
EXCELLENT TO LEGACY
Passion – Love – Culture – Rock

Corporate

25
 BUILDING A STRONG CORPORATE CULTURE
1 2 3 4 5

Value Behavior Attitude Symbol Attribute

PT Pelabuhan Indonesia II (Persero)

Energizing Trade. Energizing Indonesia

Nilai-nilai dalam “Behavior is the “Weakness of Logo IPC dirancang Atribut bisnis
perusahaan yang mirror in which attitude becomes untuk mewakili berhubungan dengan
dapat memotivasi everyone shows weakness of ambisi IPC menjadi citra produk yang
pekerja guna their image” character” operator Pelabuhan dihasilkan perusahaan,
mencapai tujuan Kelas Dunia di diperuntukkan bagi
pekerja perusahaan &
organisasi Indonesia
merepresentasikan
segala produk
perusahaan di pasaran

Hasil penguatan corporate culture secara umum dapat mempengaruhi peningkatan

loyalitas pekerja terhadap perusahaan, kesepahaman berpikir dan langkah, serta
kecerdasan (intelektual/knowledge, emosional, dan spiritual)
26
 CORPORATE CULTURE DEVELOPMENT

EVOLUSI PEMBENTUKAN BUDAYA

01 02 03
NURANI NILAI NORMA
KESADARAN ALAMI KEYAKINAN/ ASUMSI BUDAYA / HUKUM

Kepedulian Individu Persuasif/Kepemimpinan Direktif/Sistem

- Penguatan hakekat diri -Keteladanan yang konsisten - Tulisan, kata-kata, acara

- Penjernihan nurani/ perasaan - Perubahan paradigma - Keseimbangan konsekuiensi
- Penataan hakekat diri - Pelatihan & pembiasaan - Reward & Punishment

TRANSENDENTAL INDIVIDUAL
KOMUNAL
Hati Nurani Sikap
PERILAKU
SPIRITUAL MENTAL
27
Corporate Culture Transformation Recognition

28
 Prima Utama (Excellent Service) for Public Service in Transportation Sector, Ministry of
Transportation, 2014
 Prima Utama (Excellent Service) for Public Service in Transportation Sector, Ministry of
Transportation, 2016
 The Best Subsidiary Company of BUMN in Marketing Award 2016
 The Best CEO Marketing Leadership BUMN Award 2016
• The Best Subsidiary, IPC Forum Manajemen 2017
ISO 9001:2015
• The Best Innovation Subsidiary of IPC, Anniversary IPC 25th Talkshow 2017 & Appreciation Quality
Night Management
• The Best Customer Satisfaction Index, 2017 of IPC Subsidiary IPC Annual Meeting 2018 Systems
• The Best In Indonesia Business and Company Award, World Achievement Association,
2018. ISO 14001:2015
• The Best Trusted Car Terminal Company & Service Excellent of The Year 2017, Indonesia Environmental
Development Achievement Foundation (IDAF) dan Venna Event Management Management
Systems
• The 1st Best 5 of Sales & Marketing Director – Sector : Subsidiary of BUMN Company, 1st
Indonesia Sales and Marketing Award, Economic Review
• The Best Sales & Marketing in Sector : Subsidiary Of BUMN Company, 1st Indonesia Sales OHSAS
And Marketing Award, Economic Review 18001:2007
Occupational
• Gold Winner Brand Strategy of Corporate Branding – Subsidiary of SOE’s Companies, 5th Health And
BUMN Branding & Marketing Award, BUMN Track, 2017
Safety
• Gold Winner Brand Communication of Corporate Branding – Subsidiary of SOE’s Management
Companies, 5th BUMN Branding & Marketing Award, BUMN Track, 2017 Systems
• The Best CMO Creative Branding & Marketing Initiative – Subsidiary of SOE’s Companies,
5th BUMN Branding & Marketing Award, BUMN Track, 2017
• The Best Branding – Subsidiary of SOE’s Companies, BUMN Track, 2017
• The Most Indonesia Innovative & Inspirative Leader of the Year 2018, 2nd Indonesia Sales
and Marketing Award, Economic Review, 2018
• The Best Indonesia Sales & Marketing Award, 2nd Indonesia Sales and Marketing Award,
Economic Review, 2018
• The 2nd Best Indonesia Legal Award, 1st Indonesia Legal Award, Economic Review, 2018
• Gold Winner of The Best Indonesia Unite Category, Subsidiary of SOE’s Companies, Mental
Revolution Award, BUMN Track, 2018
• The Best Leader of The Work Ethics Category, Subsidiary of SOE’s Companies, Mental
Revolution Award, BUMN Track, 2018
 Platinum Winner of Human Capital Management System, Subsidiary of SOE’s
Companies, Economic Review, Indonesia Human Capital Award IV, 2018
 The Best of Human Capital Management System Sector Port Industry,
Subsidiary of SOE’s Companies, Economic Review, Indonesia Human Capital
Award IV, 2018
 The 2nd Best of Enterprise Risk Management (ERM) Implementation, Subsidiary
of SOE’s Companies, Economic Review, Enterprise Risk Management Award II,
2018
 The 2nd Best of CSR Program, Category of SOE and Subsidiary of SOE, Anugerah
BUMN, BUMN Track, 2018
 Prima Utama (Excellent Service) for Public Service in Transportation Sector,
Ministry of Transportation, 2018
 Top Leader CSR Commitment 2018, Top CSR 2018, Indonesia CSR Society
 Top CSR Improvement 2018, TOP CSR, 2018, Indonesia CSR Society
 The Best Marketing Performance, service sector BUMN corporate,
Transportation, Logistics & Energy, BUMN Branding & Marketing Award 2018
 The Best Brand Strategy, service sector BUMN corporate, Transportation,
Logistics & Energy, BUMN Branding & Marketing Award 2018
 The Best Communicators 2018, Category: BUMN Subsidiary CEO, PR Indonesia
Best Communicators 2018
 The 1st Most Implemented Corporate Culture at IPC Group, 2018
 The Best Indonesia Leaders 2018-2019, Category: Public Company SOE’s
Subsidiary - Toll Road, Airport, Harbor And Allied Products, Economic Review
 Ro-Ro Port /Terminal of the Year 2019, The Global Ports Forum 2019 Awards,
Dubai, United Arab Emirates 2019
 The Most Favorite Culture Transformation Video at IPC Group 2019, Millenial
Forum I’M CINTA, 2019 - IPC Group
 Silver Winner. The Best of State Own Enterprise InMA 2019. LimouZine. Internal
bulletin of IPC Car Terminal
 The Best Corporate Secretary & Communication, Rank-1 Platinum. 4th Indonesia
Corporate - Communication Award. Economic Review, 2019
 Platinum Rank-1 Category: Subsidiary of SOE’s – Public Company. 3rd Indonesia
CSR Award. Economic Review 2019.
Terminal PT IKT Digunakan Sebagai Peresmian Ekspor
Perdana Mitsubishi Xpander oleh Presiden RI
Kunjungan Presiden RI dalam rangka Realization Over 1 Million CBU
Export

32
Kunjungan Menteri Perhubungan RI dalam rangkaian kegiatan Forum
Ekspor 500% melalui Digitalisasi dan Efisiensi Logistik Nasional

33
Simplifikasi Ekspor CBU

34
SUMMARY OF GCG
ASSESMENT FROM GCG CONSULTANT*
2018
2017 93,00**
89,29**
Very Good

Scale:
≤ 50 Worse 75 < n ≤ 85 Not Good
50 < n ≤ 60 Not Good ≥ 85 Very Good
* MUC Consulting Group,
60 < n ≤ 75 Not Good
Member of MSI Global Alliance
 SUMMARY • The result of PT IKT Tbk’s customer satisfaction
THE RESULT OF CUSTOMER LOYALITY & SATISFACTION in 2017 at index level 4,48 (The highest in IPC
SURVEY
PT INDONESIA KENDARAAN TERMINAL TBK. 2018
Group)
• While in RKAP 2018 is equal to 4,50

THE RESULT OF CUSTOMER LOYALITY & SATISFACTION SURVEY

PT INDONESIA KENDARAAN TERMINAL TBK. 2018
 Employee satisfaction index : 4.26 (Scale
5)
• Policy and working environment 4.34
• Leadership 4.38
• Remuneration & working balance 4.56
• Achievement, career, & development 4.14
• Collaboration 4.33
• People development 4.17
• Job & position 3.93

 Employee Engagement Index : 4.41

Superior Financial Performance
*) 2015 – 2017. AUDITED BY ERNST & YOUNG
 Avg. 2,5x

*) AUDITED BY ERNST & YOUNG

Key milestones of Car
terminal transformation
from a division of IPC
became a public
company.
 IPCC is 71.3% owned by Pelindo II (IPC), 0.7% owned by sister company, and 28 % owned by
public. IPC is 100% owned by the Government of Indonesia. IPCC is 1 of 17 subsidiaries of IPC.

GOVERNMENT OF REPUBLIC OF INDONESIA

PT PELABUHAN INDONESIA II KOPERASI PEGAWAI

(PERSERO) MARITIM

PT MULTI TERMINAL INDONESIA PUBLIC

The Total Number Shares is 1,818,384,820 shares

 IPCC (Tanjung Priok)

(Source: PwC)

IPCC

(Source: PwC)
 Strong Support from IPC: 300% Area Expansion for IPCC in the next 5Y,
within IPC territory in Port of Tanjung Priok

2019
NO YARD 2022
2018 2019

1 TOTAL YARD 31 HA 34.5 HA 89.5 HA

2 CAPACITY 700 K 780 K 2.100 K

PENUMPAN
RORO

G
Business Expansions Outside Tanjung Priok - 2018

From automobile manufacturers

located near IPCC, the products are
distributed nationwide. The biggest
throughputs are delivered to
Sulawesi, Kalimantan and Sumatera.

Based on actual domestic cargo

flows, IPCC plans to develop new
car terminals in the most
prospective areas.
LAMPUNG
Phillippines 45.2%
Saudi Arabia 15.3%
Thailand 10.2%
Vietnam 9.4%
Japan 8.5%
Mexico 5.6%
UAE 4.1%
Malaysia 4.3%
South Africa 4.6%
Peru 3.2%
Australia 0.2%
USA 0.01%
Others 18.0%

Thailand 64.0% Thailand 53.16%

India 24.56%
India 27.2%
Japan 17.48%
Korea 5.1%
Korea 2.69%
Malaysia 2.1% Malaysia 1.65%
Germany 0.9% Germany 0.47%
China 0.6% China 0.00%
France 0.1% France 0.00%
Transformasi Organisasi, Keuangan, Bisnis

Transformasi Transformasi Transformasi

Bisnis Keuangan Organisasi

• Fokus pada lini bisnis • Profitable: yield • Right sizing

• Ekspansi regional financial gain • Collaboration
maupun global • Mandiri: Self • Stand alone company
• Menjadi Market sustaining, Able to • Monostatus employee
Leader di industri sufficiently finance its
• Culture
corporate action,
Corporate value • Fully implemented
improvement HCMC digitalization
• Pasca IPO (kenaikan • Pola komunikasi
valuasi perusahaan / • I’m Cinta: values,
harga dan likuiditas publikasi,
saham) artefak/simbol dan
atribut, ritual,
behavior, attitude

48
 1
Pelayanan jasa terminal kendaraan sebagai sebuah ekosistem (Custom clearance,
trucking, portstock, pelayanan terminal, VAS, Autogate Lini II, Kontribusi Car Carrier)

2 Pengembangan Lahan (Kapasitas) Terminal, vertikal dan horisontal

3 Ekosistem Terminal Kendaraan IKT Tbk melalui digitalisasi

Peningkatan value added atas pengoperasian dan pengembangan MKO MTKI (bisnis
4
model, integrasi model transportation, dermaga)

10 Kerjasama Operasi Pengoperasian Terminal Kendaraan (Bisnis Inti) & Bisnis

5
PROGRAM Pendukung di luar Jakarta (IPC Car Terminal Incorporated).
PRIORITAS
Kerjasama Operasi Pengoperasian Terminal Kendaraan (Bisnis Inti) & Bisnis Pendukung
6
ke Luar Negeri (Namyong Terminal dan Asians Terminal Incorporated.

Transformasi Organisasi (right sizing, collaboration, stand alone company, mono status
7 employee, culture, implemented fully HCM digitalization, pola komunikasi, I’m CINTA: values,
atribut/artefak, symbol, publikasi, ritual, behavior & attitude)

8 Implementasi SIMRISK di IPC Group (Fase 3).

Transformasi Keuangan: Implementasi Automatic Financial System (Supply Chain Financing (SCF),
9 Budgeting, Payment & Fixed Asset Management), Superior Financial Performance

10 Meningkatkan Value Perusahaan melalui optimalisasi dana proceed IPO dan

efektivitas biaya
49
Academic Condition in Indonesia
Prestasi Indonesia
Learning Step | Depend on the steps you choose

GET A GOOD JOB

LEADERSHIP

ACHIEVEMENT
COMPUTER
SKILL

ENGLISH SKILL
RESEARCH

ORGANIZATION WORSHIP AND PRAY

OSPEK GOOD ACADEMIC RECORD

NETWORKING

From zero to be the greatest

 CHAMPIONS OF LIFE
BAHAGIA DUNIA DAN AKHIRAT

GREAT
CONTRIBUTION

LEADERSHIP

ACHIEVEMENT &
COMPUTER GREAT PERFORMANCE
SKILL

RESEARCH AND ENGLISH SKILL

LEARNING

NETWORKING

WORSHIP AND PRAY

COMMUNICATIO
N

SOCIAL ADAPTATION

SHARING

From zero to be the greatest

Manner as main point

Pekerja dengan
kepribadian yang baik
memiliki
kemungkinan sukses
lebih besar (hasil riset
di Amerika)
 Kiat dan Sikap dalam Berkarir

Positive
Terus Belajar
Percaya Diri
Creatif
Ramah
Berjuang dengan Gigih

Memiliki Tujuan & Target

Siap Menerima Tantangan
RISET
oleh THOMAS J. STANLEY

100
733
millioner

10 Faktor
Teratas
Bushido 7 Japan
Principles

Duty & Loyalty | Chu

Tugas & Loyalitas

Justice & Morality | Gi

Keadialan & Moral
Honor | Meiyo
Kehormatan

Heroic Courage | Yu Complete Sincerity | Makoto

Tulus Ikhlas
Keberanian Kepahlawanan 7 Bushido
Priciples

Polite Courtesy | Rei

Compassion | Jin Sopan Santun
Kasih Sayang
 JOURNEY OF LIFE
FROM ADVENTURE NEVER ENDS
TO NEVER ENDING IBADAH

Improvisasi, Pengembangan,
Tantangan, Cobaan, Ujian

Modal Diri :
- PQ, IQ, EQ, SQ, HQ

Implementasi :
WAKTU

- Niat baik, strategi tepat,

cara benar

- Alam Kubur, Neraka VS Surga

Prestasi, Promosi,
Demosi, Ilusi, Frustasi - Warisan : Nama baik VS Nama buruk

Kemenangan DIRI Kemenangan PUBLIK Kemenangan

AKHIRAT

KETERGANTUNGAN KEMANDIRIAN KESALINGTERGANTUNGAN

72
73
77
Great things came from great places
80