Research Methodology

CIA - Questionnaire

Submitted by-
Koushik Verma 1820616
Vedant Diwan 182036
Gadila Sharsh Reddy 1820612
Kaushik Kataria 1820665
Ramireddy Sai Kumari 1820680
 Questionnaire

Impact Of e-WOM on teenagers purchase decision / intentions

The objective of this questionnaire is to find out to what extent e-WOM has an
impact on the teenager in purchasing various products and also to find to what
extent these purchase decisions have an impact on the sales of that particular
product.

1. Name

2.What is your Gender?

o Male
o Female
o Other

3. What is your age?

o Below 18 years
o 18- 22 years
o Above 22 years

4.What is your location of residence?

o Rural
o Urban

5. Do you prefer online shopping over conventional shopping?

o Always
o Sometimes
o Never

6. Which of the following you consider while online purchase?

o Online ratings
 o Online review
o Family and neighbor
o Social media advertisements
o Others

7.. How frequently you shop online?

o Once a week
o Thrice a month
o Once in two months
o Others, please mention

8..Does social media impact your online purchase decision?

o Yes
o No
o Sometime

9..How often you check review online reviews before purchase?

o Always
o Never
o Sometimes

10.Which type of review has more impact on your purchase decision?

o Positive
o Negative

11.What is the term you most commonly associate with Word of Mouth
marketing?

o Buzz
o Community
o Influence
o Brand image / recognition
o Successful advertisements
o Viral
o Credible / trustworthy

12. Do you post any online review after buying a product?

 o Yes
o No
o Maybe

13. What type(s) of WOM have you used for communicating with others about
a product / service related experience?

o Social media
o Reviews / testimonials
o Face-to-face conversations
o Blogs / forums
o Brand mentions
o Other

14.What would encourage you to communicate with others about a previous

experience with a product?

o Personal use
o Effective advertisements
o Social media platforms
o Celebrity endorsements
o Price promotions
o Other

15.Does reviews of same product on different website conflict your purchase

decisions?

o Yes
o No
o Maybe

16.What problems do you face with online purchase?

o Poor delivery
o Poor product quality
o Poor response from customer care
o Others

17. What type of person would you trust the most with a product / service
recommendation?

o Influencers
 o Brand advocates
o Customer advocates

18.Are you currently on any social media platform for WOM assistance about
a product / service?

o Yes
o No

19.What is the average rating you look for while purchasing?

o 5
o 4
o 3
o 2
o 1

20.Which website you prefer the most while checking for online reviews and
ratings?
o Consumer reports
o Amazon
o Toms guide
o Edmunds
o Other

21. while purchasing online do you go for such products about which you have
already heard from friends and relatives before?
o Yes
o No
o Sometimes

22. Do you recommend online products that you have already used and bought
to your peers?

o Yes
o No
o Sometimes

23. Does your online purchase is influenced by social media super starts you
follow?

o Always
 o Sometimes
o Never

24. what attracts you more towards a product available for sale online?

o Its marketing
o Its features
o Its hype in the market
o Its cost
o Its userbase
o Its efficiency
o others

23. Please give your feedback

Thank you for your time!