Overview and Proposal

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etc.

Contd.
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Pay Per Click (PPC) Campaign planning is done in two broad Phases

3. Campaign Framework

5. Campaign Optimization/ Management

Contd.

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• What is the purpose of Online Marketing
•Branding
•Purchase
•Lead generation
•Signups etc

• Doing research
•About your customers
•About Your Competitors
•About Your domains online presence

• Keywords Generation
•Branding based
•Competitor based
•Product based
•Location specific Contd.

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• Bid Optimization
•For CPC model
•For CPA model
•For CPM model

• Writing Ad
•Brand specific ads
•Product specific ads
•Geography specific ads
•Generic ads with Keywords insertion
•Image/ banner ads

• Launching Campaign
•on the basis of various products
•Budget option
•Various Geography Contd.

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• Campaign Targeting
• Keywords targeted campaigns.
 On the basis of keywords searched on search engines

• Content targeted campaigns.

 Showing text / image ads on other website related to your
product and services

• Site targeted campaigns.

 Placement of your text/ image ads on selected premium
sites purely related to your product and contents

Contd.

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• Measurability
• For measurability of campaign we need to insert.
 Google analytics code to every web page
Google conversion tracking code on “Thank you” page
 CRM integration(optional)

• Reporting
•Keyword reporting- To check the performance of Keywords.
•Adgroup reporting – To check performance of every adcopy and
Ad group.
• URL reporting:- To check the performance of each and every
URL.

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• Bid Optimization
• Bid optimization will be done on various bases
 keywords having low average position
 Keywords having very good clicks but no conversions
 First page bid particularly for Google adwords

• Adcopy Optimization
• Adcopy optimization will be done on the basis of
 Ads getting lots of impression but no clicks
 Ads getting lots of clicks but no conversions
 Editing and resubmitting disapproved ads
 View the A-B testing performance

Contd.

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• Keyword Optimization
• keywords optimization will be done on the basis of
 Keywords match- better performing match types should be
retained and bid can be decrease on not performing match
types.
 Tail keywords addition on the basis of performance of core
keywords.
 New ad groups restructuring on the basis of keywords
themes and clusters to decrease CPC and improve quality
score.
 Deleting keywords which are not showing or very low
impression from long time.

Contd.

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• Landing page Optimization
• The landing page optimization will be done because of
 Low conversion rate after trying all other possible
measures.
 Change the message in case of some seasonal offerings
and promotions.
 To align the adcopy and keywords messaging on landing
page.
 To remove the unnecessary data fields from the registration
form on landing page.
 Deleting/ removing unnecessary flash/ images from the
landing page so the page will load quickly, which will improve
quality score.
 Apart from this we can make small changes in landing
pages like privacy statement, copyright statement, etc.

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• Search engine Optimization(SEO)

• Social Media Marketing(SMM)

• Email Marketing

• Banner Advertising

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If any other question or looking for Pay per Click Freelancer
please contact at

info@clickadtrix.com

V ist us A t:- www.clickadtrix.com

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