Talk By Richard Greene

UNDERSTAND WHAT YOU SAY

AND LET OTHERS

UNDERSTAND WHAT YOU SAY
BUT IT HAS ONLY 7%
IMPACT IN COMMUNICATION
STILL ALL GREAT SPEAKERS
DEVOTED SO MUCH TIME IN

THIS
IT IS THE VARIATION
IN YOUR VOICE
IT HAS 38% IMPACT
IN COMMUNICATION
IT DEPICTS YOUR

ENTHUSIASM AND
PASSION
IT IS THE COMMUNCATION THROUGH

FACE AND EYES

Just like you see here

WAY OF

SUBCONCIOUSLY
CONNECTING
WITH PEOPLE
3 PATHWAYS
OF COMMUNICATION

WORDS BODY
LANGUAGE
VOICE TONE
DON’T THROW IN

TOO MUCH
DATA
AS WE SAW BEFORE
WORDS ONLY ACCOUNT FOR

7% OF THE IMPACT
CONCENTRATE ON THAT

ONE THING
YOU WANT TO LEAVE THE PEOPLE WITH
PERFORMANCE CONVERSATION

PRESENTATION

DOESN’T MAKE SENSE???

IT IS FASCINATING
TO KNOW WHAT THIS IS

IF YOU ARE AFRAID

41% OF THE PEOPLE ARE
TERRIFIED TO TALK IN

PUBLIC
THEY TEND TO TURN DOWN THE

OPPORTUNITIES
WHY???
 BECAUSE WE

DON’T KNOW
WHAT

PUBLIC SPEAKING
REALLY IS
 IT IS NOTHING MORE THAN

A CONVERSATION
FROM THE HEART

SOMETHING WHICH YOU ARE

AUTHENTICALLY PASSIONATE
ABOUT
IF YOU THINK IT IS A PERFORMANCE

THEN
IT IS

0% YOU 100% ACTOR

AND
DON’T EVER PERFORM

A SPEECH IN YOUR LIFE

DON’T EVER MAKE

APRESENTATION
IN YOUR LIFE
PERFORMANCE CONVERSATION

PRESENTATION

NOW THE CONTINUUM MAKES SENSE

DOESN’T IT
A GENUINE CONVERSATION
BRINGS US TOGETHER
 WE HAVE5 SENSES
AND THEY COMMUNICATE THROUGH

4 LANGUAGES
 THE 4 LANGUAGES

VISUAL AUDITORY DIGITAL

AUDITORY KINESTHETICS
SPEAK 1 OF THEM

YOU WILLNOT
BE VERY GOOD
SPEAK 2 OF THEM

YOU WILL BE AVERAGE

SPEAK 4 OF THEM

YOU WILL

ROCK THE WORLD

VISUAL
IT IS THE LANGUAGE
OF ENERGY
 AUDITORY

MAKE WHAT YOU EXPERIENCE

INTO STORIES
AUDITORY DIGITAL

ANALYTICALLY & STATISTICALLY

DRIVEN INFORMATION
AUDITORY DIGITAL

IT SHOWS YOUR FOUNDATION

IT SHOWS YOUR CREDIBILITY

KINESTHETICS

IT IS THAT CONNECTING THING

IN EVERYONE
YOU ONLY HAVE THIS ???
YOU ONLY NEED THIS TO

ROCK THE WORLD

NOTHING MORE.
NOTHING LESS.
WHAT IS IT THAT SO F---ING COOL
YOU JUST HAVE TO SHARE IT
 SO F---ING COMPELLING!!!

IT IS THAT VISCERAL THING WE CALL

PASSION
LETS

RECAP
RECAP

UNDERSTANDING WORDS

VOICE TONE

BODY LANGUAGE

COMPELLING MESSAGE

COMMUNICATION EFFECTIVENESS CONTINUUM

THE FOUR LANGUAGES

AUTHENTIC PASSION
ABOUT THE

AUTHOR
RICHARD GREENE

VIDEO

Richard Greene is an attorney, political and communication strategist,

author of the Prentice Hall coffee table book,
"Words That Shook The World:
100 Years of Unforgettable Speeches and Events"
 THANK
YOU
These slides were created by TIJO L. PETER, IIM Lucknow, as part of a MBA course
"Personal Branding" (www.MBASkills.IN) taught by Prof. Sameer Mathur