-----Lesson 5----- information between those who have access
to the Internet (specially broadband
Internet
- Helped humanity in a tremendous way, but we
cannot do away with the possible dangers
brought about by the internet
- Ex. Bullies, gambling, avatars, identity
thieves, texting/sexting, illegal downloads
etc.
RA 10175: Cybercrime Law (Cybercrime Prevention
Act of 2012)
- Law in the Philippines approved on
September 12, 2012.
- Aims to address legal issues concerning
online interactions and the internet of the
Philippines.
- Cybercrime offenses included in the bill:
cybersquatting, cybersex, child
pornography, identity theft, illegal access
to data and libel
Copyright
- Legal device that gives the creator of a
literacy, artistic, musical, or other
creative work the sole right to publish and
sell that work
- Copyright owners have the right to control
the reproduction of their work, including
the right to receive payment for that
reproduction. An author may grant or sell
those rights to others, including
publishers or recording companies
- Violation of a copyright is called
infringement.
Plagiarism
- Act or instance of using or closely
imitating the language and thoughts of
others without authorization
- Representation of that author’s as one’s
own, as by not crediting the original
author
Cyber Bullying
- Bullying that takes place online, or using
electronic technology such as cell phones,
computers and tablets over communication
tools including social media sites, text
messages, chat and websites
Computer Addiction
- Excessive use of computers to the extent
that it interferes with daily life
Digital Divide
- Economic inequality between groups in terms
of access to, use of, or knowledge of ICT
- Also known as “digital split” – social
issue referring to the differing amount of
access) and those who do not have access
-----Lesson 6-----
Characteristics of a Media Literate Individual
- Can decode, evaluate, analyze, and produce
both print and electronic media
- Fundamental objective of media literacy is
critical autonomy relationship of all media
- Emphasizes in media literacy training range
widely, including informed citizenship,
aesthetic appreciation and expression,
social advocacy, self-esteem, and consumer
competence
Traditional Media and the Filipinos in the Past
a. Pre-Spanish Era – knowledge was passed on
through folk media and indigenous forms of
media. (Careers: town crier, messenger,
community scribe)
b. Spanish Era – while education was limited
to the elite, publication of books (i.e.,
Noli Me Tangere and El Filibusterismo) and
newspapers (La Solidaridad) advanced the
Propaganda movement which led to the
people’s revolution against Spanish rule.
Filipinos at that time did not have a
common language. Only the elite spoke and
understood Spanish. Thus, communication was
limited. Pen names were used to avoid
political oppression. (Careers: book
writers, newspaper writer, editor,
publisher, copyreader, artist.)
c. American and Japanese Era - During this
era, major newspaper (i.e. Manila Times and
Manila Bulletin), radio broadcasting and
movies became available. Media was used for
propaganda by government and other groups.
(Careers: book writers, newspaper writer,
editor, publisher, copyreader, artist,
cartoonist, reporter, producer,
broadcaster.)
d. Post-war Era – the golden age of Philippine
Journalism. Advertising, Communication
Education, and press freedom flourished in
this era. (Careers: book writers, newspaper
writer, editor, publisher, copyreader,
artist, cartoonist, reporter, producer,
media technicians, advertisers.)
e. Martial Law Era - Highlights of this era
include the government takeover of media
and the press and the image engineering of
the Marcoses in the name of nationalism.
f. Post-EDSA Era - People Power brought
greater freedom for Philippine media.
During this era, the. new Constitution
recognized the vital role of communication
and information in nation building Press
freedom influenced the growth in media
careers.
 g. Modern Era – Careers: web designer, online - Virtual worlds - Farmville, World of
instructors, digital producers, bloggers, Warcraft, Secondlife, Minecraft, Rules of
animators, programmer, archivist, metadata Survival
analyst, data miner, user experience
designer, call center agents, virtual Areas Advantages Limitations
assistants. Relationships People who are Demands on
physically apart relationship-
Evolution of Applying for Jobs can continue to building
communicate at a increases with
- 1983: Faxing your application is all the lower cost, send social media.
rage pictures, use People expect
- 1989: You could actually email it over live-streaming, friends and
- 1999: The first job board pops up online thereby family to
- 2005: YouTube was created and video got strengthening respond
easier than ever the ties between immediately.
them. Some private
- 2012: 66% of adults use social media
conversations
- 2017: Telepathy to replace social media
can be made
o Related Article: New device will vulnerable to
allow you to talk to your computer exposure.
TELEPATHICALLY Diversion/ Social media can This form of
o A NEW device being developed by Entertainment provide great entertainment
scientists at America’s entertainment can often be
Massachusetts Institute of and allow users addictive.
Technology (MIT) will allow you to to have a Others found
talk to your computer through the respite from it more
power of telepathy their busy difficult to
schedules manage their
People Media time wisely
and to focus
- Social media has enabled people to be on the task at
channels of information, thereby becoming a hand.
medium of communication Learning Social media Teachers need
- People as media - Individuals serve as provides a to develop
channels of information. With the advent of platform for skills for a
social media, individuals have been real time more inclusive
empowered to not just create media collaborative and
artefacts but to give feedback, edit and learning. personalized
Resources can be way of
add on to the media artefact.
made readily facilitated
- Characteristics of Social Media:
available. learning. Not
o Individualized, builds profiles Learners can all
(includes personal details, take control of information is
pictures, likes) their own valid,
o Connects with friends and people learning accurate, or
(includes referrals by other friends beneficial
or by the site itself) Recognition Instant Social media
o Uploads content in real time (a recognition by has created a
level of computer responsiveness the way of specific need
o Enables conversations (both private simply liking a for validation
and public) post can be very and attention
o Provides tracking (history and gratifying and
encouraging
threads)
Career It has become There is no
Formats and Example of Social Media Progression easier to market separation of
oneself through private and
- Relationship or Social networks - Facebook social media. professional.
- Micro-blogging - Twitter, Instagram Connections and What is posted
- Special interest networks -Linkedin, referrals are about the
Pinterest established more private self
- Media Sharing - YouTube, Flickr quickly may affect the
professional
- Collaborative news -Reddit, Waze,
- Discussion Forums - Google Groups
- Group buying/merchant sites - OLX, Groupon,
Dealgrocer, Lazada, Shopee
 -----Lesson 7-----
Text Media
Fraudulent Message
- Text Message Scams (smishing) This scam
involves a fraudster sending text messages
(also known as an SMS) at random to mobile
phones. The text messages claim to come
from a reputable organization such as your
bank or mobile phone company.
Text
- a simple and flexible format of presenting
information or conveying ideas whether
hand-written, printed or displayed on-
screen
- very powerful as well in disseminating
information, providing direction and giving
suggestions.
- available in different sources whether it
is formal (news articles, published books,
newspapers, magazines, advertisements,
research works, etc.) or informal (blogs,
personal e-mails, SMS or text messages,
online messengers, social media platforms,
etc).
Text as Visual
- Typeface (also called font, font type, or
type) refers to the representation or style
of a text in the digital format.
- A typeface is usually comprised of
alphabets, numbers, punctuation marks,
symbols and other special characters. When
fonts are installed in the computer, they
usually come in file formats such as True
Type Font (.ttf), Open Type Font (.otf),
etc.
- In the absence of images or drawings, text
is the easiest way of communicating to your
audience. The use of various font types
can express different emotions or meaning
Types of Typefaces:
a. Serif - connotes formality and readability
in large amount of texts. This font is
usually used for the body text of books,
newspapers, magazines and research
publication. Also, serif fonts give a
classic or elegant look when used for title
or heading.
- Examples: Times New Roman, Garamond,
Baskerville
b. Sans Serif - brings a clean or minimalist
look to the text. This font is used for
clear and direct meaning of text such as
road signage, building directory or
nutrition facts in food packages. Also,
sans serif fonts give a modern look and is
used primarily in webpage design.
- Examples: Arial, Helvetica, Tahoma,
Verdana, Calibri
c. Slab Serif - carries a solid or heavy look
to text. This font can be used for large
advertising sign on billboards.
- Examples: Rockwell, Playbill, Blackoak
d. Script - draws much attention to itself
because of its brush-like strokes. This
must be used sparingly and not to be used
in large body text. This font is usually
used in wedding invitation cards or other
formal events.
- Examples: Edwardian, Vladimir, Kunstler
e. Display or decorative - caters to a wide
variety of emotions (such as celebration,
fear, horror, etc.) or themes (such as
cowboys, circus, holidays, summer, kiddie,
etc.)
- Examples: Chiller, Jokerman, Curlz MT
Visual Media
The Power of Visual Content
a. Forty percent of people will respond better
to visual information than plain text.
b. Publishers who use infographics grow in
traffic an average of 12% more than those
who don’t.
c. Eighty percent of what is seen is retained.
d. Conversions increase by 86 percent when
videos are used in a landing page.
e. Twenty percent of words on a web page is
read by the average user.
f. Landing pages with videos are 40 times more
shareable.
Visual Media and Information
- materials, programs, applications and the
like that teachers and students use to
formulate new information to aid learning
through the use, analysis, evaluation and
production of visual images.
Types of Visual Media
- Photography
- Video
- Screenshots
- Infographics
- data visualization (charts and graphs)
- comic strips/cartoons
- Memes
- visual note-taking
- etc.
Formally and Informally Produced Visual Media
- Visual media produced by formal
organizations such as schools, government,
and established media/publishing outfits
are considered formally produced. Other
visual media are considered informally
produced.
Primary Purpose of Visual Information
- gain attention
- create meaning
- facilitate retention
Elements and Principles of Design
- elements and principles of design are the
basic building blocks
- elements of design are the things that make
up a design
- principles of design are what we do to
those elements. How we apply the principles
of design determines how successful the
design is
Design Elements
(1) Line
- mark between two points. There are various
types of lines, from straight to squiggly,
to curved and more.
- Can be used for a wide range of purposes:
stressing a word or phrase, connecting
content to one another creating patterns
and much more.
(2) Shape
- Height + width = shape.
- Odd or lesser seen shapes can be used to
attract attention
- Three basic types of shape:
1. Geometric (triangles, squares, circles,
etc.)
2. Natural (leaves, animals, trees, people)
3. Abstracted (icons, stylizations, graphic
representations)
(3) Color
- Used to generate emotions, define
importance, create visual interest and more
- CMYK (cyan/magenta/yellow/black) is
subtractive; RGB (red/green/blue) is
additive
- Some colors are warm and active (orange,
red); some are cool and passive (blue,
purple)
- There are various color types (primary to
analogous) and relationships (monochromatic
to triad) worth leaving more about as well
(4) Texture
- Related to the surface of an object; the
look or feel of it
- Concrete has a rough texture; Drywall has a
smooth and subtle texture
- Texture in design is a great way to add
depth and visual interest
- Printed material has actual, textile
texture while screen materials has implied
texture
(5) Size
- How small or large something is; a small
shirt vs an extra-large shirt
- Use size to define importance, create
visual interest in a design (via
contrasting sizes), attract attention and
more
(6) Value
- How light or how dark an area looks
- Gradient is a great way to visualize value
– everything from dark to white, all the
shades in between has a value
- Use value to create depth and light, to
create a pattern, to lead the eye, or to
emphasize
(7) Space
- area around or between elements in a
design. It can be used to separate or group
information
- use it effectively to: give the eye a rest;
define importance; lead the eye through a
design and more
Visual Design Principles
(1) Alignment
- Aligning elements allows them to create a
visual connection with each other. It
tightens the design and eliminates the
haphazard, messy effect which comes when
items are placed randomly
- one of the most basic and important
principles of design. It allows us to
create order and organization among
elements.
(2) Repetition
- strengthens a design by tying together
individual elements. It helps to create
association and consistency.
- consistent repetition of an element is
widely used in multi-page documents &
websites. Elements can be as simple as
colour, shapes, typefaces or even texture.
(3) Contrast
- allows you to emphasize or highlight key
elements within your design. Contrast is
created when two elements are total
opposites. Contrast plays a crucial part in
the organization of information on a page.
It will guide the reader to where they
should look first or to the most important
element.
- This doesn’t necessarily have to be colours
either. It can be achieved with fonts
(classic/contemporary), lines (thick/thin)
and shapes (big/small), just to name a few.
(4) Proximity
- helps creates organization. By grouping
similar elements together or in close
proximity, you create a relationship
between those elements. It also provides a
focal point and can give the reader and
idea of where they should start and finish
reading
- Proximity doesn’t mean that elements have
to be placed together, it means they should
be visually connected in some way. This can
be by use of point size, font, colour etc…
(5) Balance
- provides stability and structure to a
design. It’s the weight distributed in the
design by the placement of your elements.
The elements don’t necessarily need to be
of the same size.
- can be achieved by placing a large element
on one side of your design and several
small elements on the other side.
-----Lesson 8-----
Audio Media
Types of Audio
a. Radio broadcast- live or recorded audio
sent through radio waves to reach a wide
audience.
b. Music - vocal and/or instrumental sounds
combined in such a way as to produce beauty
of form, harmony, and expression of
emotion. It is composed and performed for
many purposes, ranging from aesthetic
pleasure, religious or ceremonial purposes,
or as an entertainment product.
c. Sound recording - recording of an
interview, meeting, or any sound from the
environment.
d. Sound clips/effects - any sound, other than
music or speech, artificially reproduced to
create an effect in a dramatic
presentation, as the sound of a storm or a
creaking door.
e. Audio Podcast - a digital audio or video
file or recording, usually part of a themed
series, that can be downloaded from a
website to a media player or computer.
Ways of Storing Audio
a. Tape - magnetic tape on which sound can be
recorded.
b. CD - a plastic-fabricated, circular medium
for recording, storing, and playing back
audio, video, and computer data.
c. USB drive - an external flash drive, small
enough to carry on a key ring, that can be
used with any computer that has a USB port.
d. Memory Card - (aka flash memory card or
storage card) is a small storage medium
used to store data such as text, pictures,
audio, and video, for use on small,
portable, or remote computing devices.
e. Computer hard drive - secondary storage
devices for storing audio files.
f. Internet/Cloud - websites or file
repositories for retrieving audio files,
and more precisely the files are stored in
some datacenter full of servers that is
connected to the Internet.
Different Audio File Formats
a. MP3 (MPEG Audio Layer 3) - common format
for consumer audio, as well as a standard
of digital audio compression for the
transfer and playback of music on most
digital audio players.
b. M4A/AAC (MPEG-4 Audio/Advanced Audio
Coding) - an audio coding standard for
lossy digital audio compression. Designed
to be the successor of the MP3 format, AAC
generally achieves better sound quality
than MP3 at similar bit rates.
c. WAV - is a Microsoft audio file format
standard for storing an audio bitstream on
PCs. It has become a standard file format
for game sounds, among others.
d. WMA (Windows Media Audio) - is an audio
data compression technology developed by
Microsoft and used with Windows Media
Player.
Hearing VS Listening
Hearing
- simply the act of perceiving sound by the
ear - if you are not hearing-impaired,
hearing simply happens
Listening
- something you consciously choose to do
- requires concentration so that your brain
processes meaning from words and sentences
- leads to learning
Characteristics of Sound
(1) Loudness
- Volume can mean loudness
- measured in Decibels (Db)
(2) Pitch
- frequency of a sound as perceived by human
ear
- a high frequency gives rise to a high pitch
note and a low frequency produces a low
pitch note.
(3) Tone
- the sound of only one frequency
- sound that can be recognized by its
regularity of vibration
Purposes of Using Sound or Audio Media
- Give instruction or information
- Provide feedback
- To personalize or customize
Elements of Sound Design
- the objects or things that we have to work
with
(1) Dialogue
- speech, conversation, voice-over.
(2) Sound Effects
- any sound other than music or dialogue.
(3) Music
- vocal or instrumental sounds (or both)
combined in such a way as to produce beauty
of form, harmony, and expression of
emotion.
(4) Silence
- absence of audio or sound.
Principles of Sound Design
- the techniques for combining the different
elements or objects
(1) Mixing
- the combination, balance and control of
multiple sound elements
(2) Pace
- Time control. Editing.
(3) Transitions
- How you get from one segment or element to
another.
(4) Stereo Imaging
- Using left and right channel for depth.
Podcast
- First mentioned by Ben Hammersleyin a 2004
Guardian newspaper article in which he
rattled off possible names for this booming
new medium
- “pod” of podcast is borrowed from Apple’s
“iPod” digital media player
- “cast” portion of podcast is taken from
Radio’s “broadcast” term. iPod + Broadcast
= Podcast
- Podcasts can be produced by just about
anyone wanting to share and communicate
with the world. They are not exclusive to
Big Name Media.
- Podcasts are commonly described as on-
demand internet radio talks.
- These tracks are typically audio recordings
of a conversation between a host and a
guest speaker, just like the ones you can
listen to on the radio, or a single
monologue of a person sharing his or her
thoughts.
- The topics of the content can practically
be anything from business and marketing to
travel and yoga and so on.
How to listen to a podcast?
- Desktop computer, iPhone or Android device,
mp3 player, iPod, tablet, or any portable
digital device.
- Most podcasts are free or can be purchased
for less than a dollar from iTunes or the
website of the author.
- designed to fit into an active, always-
onthe-go lifestyle. The episodes can be
downloaded one by one and you can play them
later offline. You can download the tracks
on your computer in mp3 format or make the
best out of the offline listening feature
of popular podcast apps like iTunes or
Stitchers
Motion Media
- gives the appearance of movement
- can be a collection of graphics, footage,
videos.
- combined with audio, text and/or
interactive content to create multimedia
- Examples: Animation, Videos, live
streaming, Presentation, flash mob.
In Motion Media:
- each picture is a frame and that motion is
created by rendering or showing
consecutively several frames per second.
- 24 frames (pictures) or more per second
makes for a smooth animation.; videos,
film, slides also make use of frames.
- the series of graphics or images follow a
sequence to create a story. This sequence
is often called a storyboard which shows a
set of components (audio, visual, videos,
etc.) changing in time to create a story or
a message.
Informally Produced Motion Media
- created by individuals often for personal
use.
Formally Produced Motion Media
- created by professionals who follow
industry standards in creating, editing and
producing motion media.
Motion Media Formats, Types and Sources
(2) Timing
- widely accepted formats, types and sources - affects recall. Fast movement sends much
of motion media information Slow movement provides emphasis
and lasting recall.

1. According to Format (3) Transitions

- used to switch between scenes
- Animations – animated gifs (Graphic
Interchange Format), Flash, Shockwave, (4) Sound and color
Dynamic HTML - adds depth and meaning to movement.
- Video formats/Video Codecs - motion media
use large resources. Codecs compresses and (5) Cartooning
decompresses videofiles. Examples are H.26N - Cartooning your graphic and text provides
series, Quicktime, DivX, MPG, MP4 dynamic movement. This can be done by using
the following movements: stretching,
2. According to Purpose
rotating, squashing
- Education
- Entertainment (6) Blurring
- Advertising - can be used in different ways. In
animation, blurring can provide the
3. According to Source illusion of fast movement. In videos, it is
often used to censor information for
- Personal security or decency.
- Social media
- Media companies

4. According to audience

- private or public
- directed or general

Essential Elements of Motion Media

(1) Speed

- The tone of the movement can be highlighted

by the speed coupled with music. A fast
movement gives vigor and vitality,
intensifying emotions. A slow movement
connotes lethargy, solemnity or sadness.

(2) Direction
- can indicate a movement from one direction
to another. It can also refer to the
growing or shrinking of an object. As
objects move, the background must remain in
scale with the object.

(3) Motion Path

- route that the object will take. It shows
the change in direction of a movement.

(4) Timing
- Objective timing can be measured in
minutes, seconds, days, etc. Timing can be
used to clarify or intensify the message or
the event. Using a pause can help time the
events.

Design Principles in Creating Movement

(1) Trajectories

- impact on objects and reactions of the

environment.