This document is for Coventry University students for their own use in completing their

assessed work for this module and should not be passed to third parties or posted on any
website. Any infringements of this rule should be reported to
facultyregistry.eec@coventry.ac.uk.

Faculty of Engineering, Environment and Computing

M27COM Business Intelligence and Big Data
Processing

Assignment Brief 2018/19

Module Title Ind/Group Cohort Module Code

Business Intelligence and Big Data Group (Jan/May) M27COM
Processing
Coursework Title (e.g. CWK1) Hand out date:
CW1 - Group Report 11/02/2019
Lecturer Due date:
Dr Ade Shonola 05/03/2019
Estimated Time (hrs): 30 Coursework type: % of Module Mark
Report 50%
Word Limit*: 5000
Submission arrangement online via CUMoodle: File Submission Link on Moodle
File types and method of recording: .pdf report
Mark and Feedback date: 06/05/2019
Mark and Feedback method:

• Each group will receive a written feedback on Moodle within 4 weeks.

Module Learning Outcomes Assessed:

3. Critically identify & select appropriate big analytical technique for different massive data analysis
scenarios

4. Use appropriate big data processing frameworks on a practical problem

5. Critically evaluate and apply suitable data visualisation techniques to support decision-making.

Task and Mark distribution:

Assessment
Building on the knowledge gained during the function-based application tutorial sessions, this
assessment requires you to demonstrate the functionality of SAP HANA and Predictive Analysis for
a specified case study.

In your role as a team of Business Analyst, you have been assigned the task of giving a
presentation to the management board with a view to present your sales forecasting results for the
coming year.
 This document is for Coventry University students for their own use in completing their
assessed work for this module and should not be passed to third parties or posted on any
website. Any infringements of this rule should be reported to
facultyregistry.eec@coventry.ac.uk.
Background information about the project
GBI Bike Company, Inc. distributes high quality bicycles and accessories in Germany and the
United States. To aid in budgeting and planning, GBI analysts produce monthly revenue forecasts.
You have recently joined the company as a new analyst. As one of your initial tasks, you’ve been
asked to prepare overall revenue forecasts for the next year. Sales revenue is reported in local
currency (Euros or US Dollars) while the overall revenue forecasts are made in Euros. Further, the
forecasting results should be saved in SAP HANA in order to be available for budgeting, planning
and reporting.

Sales data are stored in a table in the SAP HANA database (see Figure 1).
Sales data
Table definition Table contents

Figure 1: Table GBI_DEMO1_SALES

The SAP HANA data modelling team has created an analytic view on the sales data table for your
use in forecasting monthly revenues in Euros. In this view, they have defined a calculated column
for conversion of revenues to Euros (REVENUE_EUR). Figure 2 contains a partial data preview for
the analytic view.

Figure 2: Analytic View GBI_DEMO1_REVENUE_FORECAST_AV

A senior analyst indicated that the triple exponential smoothing method has previously been used for
GBI revenue forecasting. You remember from your university studies that triple exponential
smoothing can be useful when the values being forecast evidence seasonality. Since GBI sells
bicycles and related accessories, you would expect seasonality in sales but you plan to use data
visualization to investigate its presence.
 This document is for Coventry University students for their own use in completing their
assessed work for this module and should not be passed to third parties or posted on any
website. Any infringements of this rule should be reported to
facultyregistry.eec@coventry.ac.uk.

Tasks
1. Create a dataset
The first step you will take is to create a new document in SAP Predictive Analysis that will
include all the relevant analysis information, e.g., the dataset, results and visualizations.
You will connect to the GBI_DEMO1_REVENUE_FORECAST_AV analytic view and run the
forecasting algorithm in the SAP HANA database. This is a significantly faster option than
running the forecasting calculations on your local computer.

2. Visualise the data

You are interested in graphing revenues to see if there’s evidence of seasonality.

3. Configure and run the algorithm

You will configure the HANA Triple Exponential Smoothing algorithm and run it to fore-cast the
next 12 months of revenues (in EUROs).
You will also write the forecasting results to a HANA table so that they can easily be
incorporated into budgeting and planning applications.

4. Analyse the results

Once you have run the algorithm successfully, you will check the results. The algorithm
assumes that the data are in chronological order. When you view the results, make sure that the
Forecast_Month and Month as well as Forecast_Year and Year are properly aligned. Otherwise,
you will be forecasting the values incorrect.

5. Visualise the saved forecasting data

You have written the forecasting results into a HANA table with the HANA Data Writer. Now you
want to make sure that the correct data are available for planning, budgeting and reporting. You
will create a new document in SAP Predictive Analysis in which you visualize the saved
forecasting data.

The Report
As part of your report you will be required to demonstrate those elements of forecasting requested
in items 1-5 that you have managed to implement successfully.
Your report should incorporate some of the theory on SAP HANA and SAP Predictive
Analysis that are relevant to this case study. You may examine such areas as the structure of
SAP HANA and the business benefits that may be enjoyed or issues associated with this specific
implementation. Sometime should be devoted to explaining the predictive analysis models used.
Your report should incorporate the full forecasting process along with the recommendations.
 This document is for Coventry University students for their own use in completing their
assessed work for this module and should not be passed to third parties or posted on any
website. Any infringements of this rule should be reported to
facultyregistry.eec@coventry.ac.uk.

THE REPORT SHOULD BROADLY INCLUDE THE FOLLOWING SECTIONS:

Your final submission will include a report up to 12 pages that shows the analysis, results
and other tasks highlighted on the marking criteria below.

• Title page
• Executive summary
• Table of Contents
• Work Context (Introduction)
• Dataset description
• Implementation
• Testing
• Discussion and Conclusions
• Recommendations
• References
These are generic section titles, which you may adapt appropriately to the application/problem
that is investigated. You may include sections describing modifications of algorithms or
developments that are novel and specific to your work. You should include figures, tables, pseudo
code, and appendices with actual code.

Further Guidelines
Main focus should be given to SAP HANA and Predictive Analysis system use and an explanation
of how this was achieved. You should pay an attention to execute your forecast smoothly.

Further credit will be given for demonstrating proficient use of the SAP HANA system including
appropriate use of sessions, help facilities, search terms, menu systems, and. All members of
your group must contribute to some part of the presentation and SAP HANA demonstration as
everyone will be assessed on their ability to use the SAP HANA system effectively.

This is a group assessment and your group must contain no more than 3 - 5 members.

Submission Guidelines:

An electronic copy of your report must be uploaded into Moodle. This will enable you to
receive your grade and any feedback information. Paper submissions may not be accepted.

MARKING CRITERIA No TASK MARK

INCLUSION OF RELEVANT 1 Explanation of SAP HANA principles, its business benefits, 10
THEORY (20%) limitations and applications.
2 Explanation of SAP Predictive Analysis function and available 10
GROUP methods.
3 Create a dataset 5
FORECAST (60%) 4 Visualise the data 10
GROUP 5 Configure and run the algorithm 20
6 Analyse the results 15
 This document is for Coventry University students for their own use in completing their
assessed work for this module and should not be passed to third parties or posted on any
website. Any infringements of this rule should be reported to
facultyregistry.eec@coventry.ac.uk.
7 Visualize the saved forecasting data 10
USE OF TOOL (10 %) 8 Demonstrate proficient use of tool. 10
INDIVIDUAL
REPORT (10%) 9 Structure of the report 2.5
GROUP
10 Clarity of presentation 2.5
11 Pitch & Professionalism 2.5
12 Reference 2.5

Notes:
1. You are expected to use the CUHarvard referencing format. For support and advice on how this
students can contact Centre for Academic Writing (CAW).
2. Please notify your registry course support team and module leader for disability support.
3. Any student requiring an extension or deferral should follow the university process as outlined here.
4. The University cannot take responsibility for any coursework lost or corrupted on disks, laptops or
personal computer. Students should therefore regularly back-up any work and are advised to save it
on the University system.
5. If there are technical or performance issues that prevent students submitting coursework through the
online coursework submission system on the day of a coursework deadline, an appropriate extension
to the coursework submission deadline will be agreed. This extension will normally be 24 hours or the
next working day if the deadline falls on a Friday or over the weekend period. This will be
communicated via email and as a CUMoodle announcement.

Mark allocation guidelines to students

0-39 40-49 50-59 60-69 70+ 80+
Work mainly Most elements Most elements Strengths in all Most work All work
incomplete completed; are strong, elements exceeds the substantially
and /or weaknesses minor standard exceeds the
weaknesses in outweigh weaknesses expected standard
most areas strengths expected
 This document is for Coventry University students for their own use in completing their assessed work for this module and should not be passed to third
parties or posted on any website. Any infringements of this rule should be reported to facultyregistry.eec@coventry.ac.uk.

Marking Rubric

GRADE Inclusion of relevant theory to support Analysis Use of ERP package Presentation
prototype demo (60%) (10%) (10%)
(20%)
GROUP GROUP INDIVIDUAL GROUP
First Relevant theory included which supports All requirements incorporated plus some Confident use of functions and facilities, Main points covered within the time +
the case study and addresses the issues element of novelty + sound justification for navigation methods, sessions, transaction Balanced structure closely linked to case
≥70 associated with the analysis + analysis decisions codes study +pitch to the audience. Structure
explanation of integration within the used emphasise most important points in
business landscape + theory links directly the context of the case study
to specified functionalities. Well balanced
and shows awareness of topic
complexities & context
Upper Second Relevant theory included which supports All requirements incorporated and Confident use of functions and facilities Main points covered within the time +
the case study and addresses the issues functioning correctly features Balanced structure closely linked to case
60-69 associated with the analysis + explanation study.
of methods used

Lower Second Relevant theory included which supports Good selection of requirements Good understudying of basic transactions Main points covered within the time
the case study and addresses the issues incorporated and facilities, with little prompting required
50-59 associated with the analysis

Third Some general theory included but not Some basic configuration covering the Some understanding of basic Main points not covered within the time.
directly linked to case study simpler elements of the prototype transactions, with some prompting
40-49 required

Fail Lack of relevant theory to justify Big Data None of the requirements of the prototype Lack of understanding of functions and No apparent structure
leverage configured facilities
<40
Late submission 0 0 0 0

Comments:
This document is for Coventry University students for their own use in completing their
assessed work for this module and should not be passed to third parties or posted on any
website. Any infringements of this rule should be reported to
facultyregistry.eec@coventry.ac.uk.