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www.coventry.ac.uk/csad/mediacomm
Coventry School of
Art and Design
Welcome
The Coventry School of Art and Design is home to
four departments:
• Design and Visual Arts
• Industrial Design
• Media and Communication
• Performing Arts
The School is accommodated within a hi-tech
building complex including a £7m fully refurbished
1930s cinema, housing first-rate media, photography
and performing arts facilities; a brand new
commercial fashion studio; industry standard
automotive, product and graphic design suites; as
well as an impressive exhibition space.
Committed to excellence and passionate about the
arts, design and media, Coventry School of Art and
Design is a community of practitioners, scholars and
researchers, with networks across the globe, and a
heritage of quality built over 150 years.
The School is characterised by its deep commitment
to scholarship, practice and ‘learning by doing’, and
by its long-standing connections to the creative
professions and industries which our graduates
work within and shape. We are proud of our
distinctive emphasis on the use of both old and new
technologies and the interface between the hand-
made and the digital.
The 2008 Research Assessment Exercise
acknowledged world-leading research in all of the
School of Art and Design’s four departments; 60% of
research in the School was judged as internationally
excellent.
Coventry School of Art and Design graduates are
leaders across their fields, achieving high profile
roles and careers across Art, Design, Media and
Performance.
Coventry School of Art & Design
Should you require further
information please contact:
Coventry School of Art and Design
Coventry University
Priory Street
Coventry CV1 5FB
Telephone: +44 (0)24 7688 8248
Fax: +44 (0)24 7688 8667
Email: afuture.ad@coventry.ac.uk
Website: www.coventry.ac.uk/csad
We now live in a period that is completely shaped
by mediated forms of communication:
• we talk with friends via our mobile phones,
• communicate with our families and
colleagues through the internet and social
media
• receive our information about the world
around us through advertising, magazines,
newspapers, radios, televisions
• get much of our entertainment from our
gamestations, computers and personal
music players
The Media & Communication department is
based in the Ellen Terry building and has a well-
established reputation for excellence; it offers
dynamic, innovative courses, and produces
high-quality scholarship and creative practice.
The practical work includes the use of digital as
well as traditional media, and our study of theory
and criticism engages with the most important
contemporary ideas and debates. We are proud
of our distinctive contribution to the creative
communities of this city, the region and the
international scene.
We look for students who can demonstrate they
have a thirst for knowledge, the ambition to
succeed and the drive and determination to make
a difference in the media industries of the future.
All of our courses offer students the opportunity to
undertake professional experience in the summer
term of their second year. Here you will undertake
a live project or a work placement, and you will
have the opportunity to put into practice what you
have learned at the University. This will also give
you an edge when you are looking for employment
on graduation.
www.coventry.ac.uk/csad
To apply or for further
information
UK/EU students
All applications for undergraduate courses should
be made through the UCAS system. On the basis
of your application you will be invited to attend and
interview and/or portfolio review.
It is important to note that acceptance is principally
based on the interview/portfolio review. Advice on
the interview and portfolio review is available from
our recruitment team please see the contact details
below.
Significant work/life experience
We welcome applications from students without
formal qualifications provided that you can
demonstrate the necessary motivation, potential, and
knowledge to pursue the course. Relevant industrial
experience will, of course, be considered.
Fees and bursaries
Please refer to our website for information on fees,
bursaries and scholarships
www.coventry.ac.uk/studentfinance
Advice is available on our website or you can talk to
our recruitment team
Coventry School of
Priory Street
Coventry
CV1 5FB
024 7688 8062
afuture.ad@coventry.ac.uk
www.coventry.ac.uk/csad
Coventry School of Art & Design
International students
Coventry School of Art and Design welcomes
applications for full-time study from international
students and recognises qualifications that
are equivalent to those of the UK (it should
be noted that part-time study is not available
for international students). To ensure that your
application receives prompt and considered
attention, you should send photocopies of your
qualifications, English Language test score (IELTS,
TOEFL or equivalent ) and full transcripts of results
together with your completed application form and
a portfolio on CD as appropriate.
Further information is available on the website at
www.coventry.ac.uk/csad/international
International students should apply directly to
International Office
Coventry University
Priory Street
Coventry
CV1 5FB
Telephone: +44 (0)24 7615 2152
Fax: +44 (0)24 7615 2175
Email: applications.io@coventry.ac.uk
Application forms may be downloaded from the
University website.
Further information on undergraduate study is
available on the website at
www.coventry.ac.uk/international
www.coventry.ac.uk/csad
BA(Hons)
Advertising and Media
Course Outline
Advertising affects us more
and more it is a key part of
the creative industries . How
advertisers use the media to
reach customers and what they
say to them is fundamentally
what this course explores. The
increase in satellite and cable
channels, mobile phones and the
Internet means you are exposed
to more advertising messages
than ever. More companies
want to reach you and each has
something different to say about
their product in ways that you will
find interesting. But new media
technologies mean that you also
have more ways to avoid these
messages and so the advertisers
have to be more creative in both
what they say and how they
say it.
Coventry School of Art & Design
Course Code
NP53
Course Length
BA(Hons) Advertising and Media
3 years full-time
Requirements
5 GCSEs at grade A-C including
www.coventry.ac.uk/csad/media
English Language and 260 tariff
points from at least three A2 levels
or equivalent qualifications including
one from English, Media or Film.
Applicants will be required to attend
interview.
Course Tutor
Will Barton Course Map
This degree studies advertising fundamental to any organisation, Year One
in the context of media and whether private or public sector,
consumer culture. It covers and this degree will allow you Oct Nov Dec Jan Feb March April May June
the practices of the advertising to fulfil a variety of creative and
Key Concepts in Introduction to Advertising Media and Cultural Fields
industry and studies the professional communication
Media and Communication
analysis and the critique of roles.
media objects, including film, This course is taught by a team Researching for Advertising Understanding
television, print and new media of committed staff from both Advertising Practice
as well as advertisements. It the Media & Communication Personal Professional Development
aims to produce professional, department and Marketing
creative communicators and departments, all active in Add+Vantage 1
includes opportunities for professional practice, research
professional experience: either and publication.
a work placement in a media Year Two
organisation or an equivalent
professional live brief or project. Oct Nov Dec Jan Feb March April May June
The broad nature of study will Understanding Communication Practice Professional Experience
enable graduates to pursue Media and Communication
careers in a wide range of
Cultural and Semiotic Analysis Applied Advertising
communication, media and
of Advertising
creative industries and business
settings. Communication is Rethink, React, Respond
Add+Vantage 2
Year Three
Oct Nov Dec Jan Feb March April May June
Analysing Final Project or Final Project or
Media and Communication Dissertation Dissertation
(double) (double)
Creative Advertising Development Advertising in
Consumer Culture
Advertising: Blue Sky Thinking
Add+Vantage 3
www.coventry.ac.uk/csad Coventry School of Art & Design www.coventry.ac.uk/csad
BA(Hons)
Communication, Culture
and Media
Course Outline
What does it mean to live, study
and work in our digital world?
How has our use of online social
media such as Facebook and
Twitter affected our senses
of personal identity and our
relationships with others? How
are the media and the cultural
industries changing and adapting
to this digital revolution and the
ways in which we communicate
with others?
This course enables you to
understand and be actively
engaged in answering these
questions, from your own
perspective and in collaboration
with local and global
communities.
The course provides you with an
in-depth understanding of both
the ways in which the media
and cultural industries have
developed historically and the
Darryl Georgiou
Coventry School of Art & Design
Course Code
P910
Course Length
BA(Hons) Communication, Culture and Media
3 years full-time
Entry Requirements
5 GCSEs at grade A-C including
www.coventry.ac.uk/csad/media
English Language and 240 tariff
points from at least three A2
levels or equivalent qualifications
including one from English, Media
or Film. Applicants will be required
to attend interview.
Course Tutor
Martyn Lee Course Map
how these industries are adapting From the initial inception of the Year One
to and transforming themselves course in 1978 graduates have
in the light of the current digital been highly successful in going Oct Nov Dec Jan Feb March April May June
revolution. The course involves into careers in a exceptionally
Key Concepts in Living in a Digital World 1 Media and Cultural Fields
an integrated mix of work in wide variety of fields including
Media and Communication
which you will be producing your broadcasting (both television
own media and cultural objects and radio), film, public relations, Contemporary Theories Researching for Communication,
within a theoretical understanding marketing, advertising, Culture and Media
of the key principles involved professional communication, Personal Professional Development
in these areas. You will study media research, internet
such areas as the Internet, social publishing and education. Many Add+Vantage 1
media, advertising, film, sound graduates have also gone on to
and music, television, video and take postgraduate qualifications
Year Two
photography, all within local, in the field.
national as well as international Oct Nov Dec Jan Feb March April May June
contexts. You will investigate
questions of media industries, Understanding Living in a Digital World 2 Professional Experience
cultural policy and the nature of Media and Communication
media and cultural audiences. Option 1 Option 2
Students are supported by a Cultural and Semiotic Analysis Communication Practice
team of committed staff, all of Advertising Experimental Narrative
active in practice, research and Digital Screen Cultures Transcultural Film
publication. Sound & Music in the Digital World
Rethink, React, Respond
Add+Vantage 2
Year Three
Oct Nov Dec Jan Feb March April May June
Analysing Living in a Digital World 3 Final Project or
Media and Communication Dissertation
(double)
Communication, Culture and Media Final Project or
Specialist Research Dissertation
(double)
Add+Vantage 3
www.coventry.ac.uk/csad Coventry School of Art & Design www.coventry.ac.uk/csad
BA(Hons) Course Code
PQ53
Course Length
BA(Hons) Journalism and English

3 years full-time
Journalism and English Entry Requirements
5 GCSEs at grade A-C including
www.coventry.ac.uk/csad/journalism
English Language and 260 tariff
points from at least three A2
levels or equivalent qualifications
including one from English or
Media. Applicants will be required
to attend interview.
Course Tutor
Course Outline Rachel Matthews Course Map

Are you fascinated by the ways in
which professional writers use –
and abuse – the English language
to make their point? Are you an
avid consumer of the written
word and have a passion to use
writing to communicate ideas,
information and events with
others. If so then combining a
study of Journalism with English
could be the ideal starting point
for a language-based career.
Our innovative course enables
you to bring together professional
practice of written journalism
with an in-depth knowledge and
hands-on experience of how the
English language is used in the real
world. We will induct you into the
Journalism profession, demanding
exacting standards of professional
behaviour from the outset.
The Journalism modules will
enable you develop the skills
and knowledge which lie at
the heart of the working life of
a journalist, across a range of
platforms, with a focus on on-line
and print media. You will study
the essentials of journalism from
practical writing to legal issues
and the contextual aspects of
this socially significant practice.
Alongside journalism, you will
learn about the nature of the
English language and how
English as a language system
shapes our experiences and
plays a vital role in our culture
and our literature. You will also
learn about the language of
the media and how meaning is
examined in theory and practice.
Teaching focuses on building
your knowledge of journalism
by involving you in live projects
both within and outside of
the university, including the
opportunity to complete a work- Year One
based placement in your second
year. By the end of your time Oct Nov Dec Jan Feb March April May June
with us you should be able to
The Nature of the Researching for Journalism The Language of the Media
showcase your skills in your
English Language
chosen area and you will also
learn how to target yourself to News and Features Production Broadcast Journalism,
the world of work by building Law and Ethics or
a professional development Journalism in Context
portfolio. Personal Professional Development
This course is taught by a
team of committed staff from Add+Vantage 1
both the English and Media &
Communication departments, all Year Two
active in professional practice,
research and publication.
Oct Nov Dec Jan Feb March April May June
Meaning in Theory and Practice News and Features 2 Professional Experience
Broadcast Journalism, The Contemporary Novel or
Law and Public Administration or Discourse in a Social Context or
Democracy and the Media Making of Modern English
Rethink, React, Respond
Add+Vantage 2

Year Three

Oct Nov Dec Jan Feb March April May June

Language and Society in Britain Final Project or Final Project or

since the 1960’s or Dissertation Dissertation
Critical Discourse Analysis (double) (double)
Journalism Practices Journalism and Society

Add+Vantage 3

Coventry School of Art & Design www.coventry.ac.uk/csad Coventry School of Art & Design www.coventry.ac.uk/csad
BA(Hons) Course Code
PP53
Course Length
BA(Hons) Journalism and Media

3 years full-time
Journalism and Media Entry Requirements
5 GCSEs at grade A-C including
www.coventry.ac.uk/csad/journalism
English Language and 260 tariff
points from at least three A2
levels or equivalent qualifications
including one from English or
Media. Applicants will be required
to attend interview.
Course Tutor
Course Outline Rachel Matthews Course Map

Ours is a media-centric world,
dominated by 24-hour news
which is broadcast round-the-
clock from a multiplicity of
platforms. Do you want to learn
how to decipher and negotiate
that media noise? Crucially, do
you want to become part of
the media machine itself? If so,
then our Journalism and Media
degree could provide you with an
essential starting point.
Our innovative course enables you
to bring together the professional
practice of journalism whilst
positioning it within the wider
media landscape. Our aim is to
give you the tools to take your
position in this world by enabling
you to analyse and produce vital
components. We will induct you
into the profession, demanding
exacting standards of professional
behaviour from the outset.
The course will enable you
develop the skills and knowledge
which lie at the heart of the
working life of a journalist,
across a range of platforms,
including on-line, print and
broadcast media. You will
study the key concepts which
underpin the complex world of
media analysis, tackling areas
including television, advertising,
photography and film. The course
will cover the essentials of
journalism from practical writing
to legal issues and the contextual
aspects of this socially significant
practice.
Teaching focuses on building
your knowledge of multi-media
contexts by involving you in live
projects both within and outside
of the university, including the
opportunity to undertake a
professional experience in your
second year. By the end of your Year One
time with us you should be able
to showcase your skills in your Oct Nov Dec Jan Feb March April May June
chosen area and you will also
Key Concepts in Researching for Journalism Media and Cultural Fields
learn how to target yourself to
Media and Communication
the world of work by building
a professional development News and Features Production Broadcast Journalism,
portfolio. Law and Ethics
This course is taught by people Personal Professional Development
with relevant professional
experience – including national Add+Vantage 1
and regional journalists from
print and broadcast media. It
Year Two
also draws on our expertise
in related undergraduate and
Oct Nov Dec Jan Feb March April May June
postgraduate courses including
Communication, Culture and Understanding Communication Practice Professional Experience
Media and Media Production. Media and Communication
Broadcast Journalism, News and Features 2
Law and Public Administration
Rethink, React, Respond
Add+Vantage 2

Year Three

Oct Nov Dec Jan Feb March April May June

Analysing Final Project or Final Project or

Media and Communication Dissertation Dissertation
(double) (double)
Journalism Practices Journalism and Society

Add+Vantage 3

Coventry School of Art & Design www.coventry.ac.uk/csad Coventry School of Art & Design www.coventry.ac.uk/csad
BA(Hons) Course Code
P310
Course Length
BA(Hons) Media Production

Media Production
3 years full-time
Entry Requirements
5 GCSEs at grade A-C including
www.coventry.ac.uk/csad/media
English Language and 240 tariff
points from at least three A2
levels or equivalent qualifications
including Media.
Applicants will be required to
attend interview.
Course Tutor
Course Outline Steve Dawkins Course Map

Our Media Production course
offers you the opportunity to
develop your own distinctive
approach to the challenges
posed by the transformation
of the media and creative
industries. Taught by active and
engaged media producers, the
course enables you to explore
contemporary media production
whilst finding and developing
your own creative voice. By
giving you the necessary
technical skills, but more
importantly, by encouraging
you to develop a sustainable
media practice, a clear creative
voice and an engagement with
real issues, you will be able to
communicate that voice locally,
nationally and globally.
In year one, you will assimilate
the essential tools and processes
of media production, developing
key skills at the technical,
creative and theoretical levels.
You will be taught how to identify,
research and develop your own
media content: ideas, concepts,
stories; you will begin to learn
how to maximise the visibility
and impact of your work by
developing professional skills in a
range of media, including: video,
radio and sound, photography,
television, and interactive media.
In year two you will extend
and explore your critical and
creative thinking, contextualising
your own practice. You will
begin to develop areas of
practice that you may want to
specialise in professionally – e.g.
documentary, experimental, or
formatted films/programmes.
You will also undertake a
professional experience: either
a work placement in a media
organisation or an equivalent Year One
professional live brief or project.
The final year of the course sees
you researching, developing
and producing of your own
professional media production/s
in the medium, or media, of your
choice.
The course will open up a
whole range of professional
and managerial jobs in the
creative industries, including
those in television and radio
production, photographic and Year Two
video production and new media
organisations. Many graduates Oct Nov Dec Jan Feb March April May June
have also gone on to take
Placing your Media Production in Context Professional Experience
postgraduate qualifications in
(double)
the field.
Option 1 Option 2
Documentary Production Digital Media
Formats Production Experimental Narrative
Sound & Music in the Digital World Short Film Production
Transcultural Film
Rethink, React, Respond

Add+Vantage 2

Year Three

Oct Nov Dec Jan Feb March April May June

Research and Development Final Media Productions

(double) (double)
Analysing Final Media Productions
Media and Communication (double)
Professional Practice Portfolio

Add+Vantage 3

Dylan Cozens

Coventry School of Art & Design www.coventry.ac.uk/csad Coventry School of Art & Design www.coventry.ac.uk/csad
BA(Hons)
Photography
Course Outline
This exciting new course will
impart the skills necessary to
meet the challenges posed by
the latest developments within
photographic technology. The
course combines the practical
and critical study of photography
with a strong emphasis on new
technologies and enterprise.
With the majority of images being
captured, viewed and distributed
digitally around the globe,
digital photography has become
an influential tool in modern
communication. Technological
advances and the changes in
working practices have had an
enormous impact on the face
of the industry as have media
habits of the current generation
of prosumers.
The course will focus on the
latest developments in digital
imaging and new media
‘Steph Samuels’ by Jaskirt Dhaliwhal - Photo Imaging Council Award Winner 2007
Coventry School of Art & Design
Course Code
W640
Course Length
BA(Hons) Photography
3 years full-time
Entry Requirements
5 GCSEs at grade A-C including
www.coventry.ac.uk/csad/photography
English Language and 260 tariff
points from at least three A2
levels or equivalent qualifications
including one from Art, Media or
Photography. Applicants will be
required to attend a portfolio review.
Course Tutor
Paul Smith Course Map
storytelling whilst also developing facilities offered by the School. Year One
the critical tools for thinking They will encourage you to
about the role of photography explore this rapidly expanding Oct Nov Dec Jan Feb March April May June
within contemporary media. You industry and equip you with the
Developing and Understanding Creative Digital Practice Working with Light
will develop your skills with both entrepreneurial skills required
Photographic Practice (double)
analogue and digital capture, to build your own successful (double)
production, post production, photographic business.
promotion and distribution. The media and creative industries Personal Professional Development
The course will prepare you continue to flourish. National and Add+Vantage 1
for your future career and will international graduate career
encourage you to explore this prospects cover a broad range
rapidly expanding industry of photographic practices that Year Two
and equip you with the include advertising, documentary,
entrepreneurial skills required to editorial, fashion, studio and art Oct Nov Dec Jan Feb March April May June
develop your own sustainable practices. Students will also be
Placing Photographic Practice in Digital Media Professional Experience
photographic practice. well equipped to continue their Context
You will work with a group of studies at postgraduate level. (double) Experimental Narrative or
highly professional, skilled Picturing the Body
and dedicated team of Rethink, React, Respond
practising and award winning
photographers and will be Add+Vantage 2
supported by technicians who
offer assistance across the full
Year Three
range of workshops and studio
Oct Nov Dec Jan Feb March April May June
Working with Photography Professional Photographic Professional Photographic
in Context Practice Practice
(triple) (triple)
Photography and Narrative
Professional Practice Portfolio
Add+Vantage 3
www.coventry.ac.uk/csad Coventry School of Art & Design www.coventry.ac.uk/csad