ANIK ROY

Mobile: +91- 9871310883 ~ E-Mail: anik29@gmail.com

Profile Snapshot

A competent professional with over 14 years of extensive experience in:

- Branding & Promotions - International Relations - Strategic Partnership & Alliance

- Global Customer Relations - PR & Media Management - Marketing Operations
- Liaising & Coordination - Event Management - Corporate Affairs
- New Market Identification - Market Development - Team Building

Adept in marketing communication, image & brand building, leading, growing and managing business goal &
Departmental objectives. A keen planner, strategist & implementer with demonstrated abilities in conducting special
events, devising brand building activities & accelerating business growth. Hands-on experience in developing
Corporate Identity, Marketing Collaterals, In-House Magazines, Corporate Presentations & Websites, besides
leveraging Social Media network tools.

Have initiated International Collaboration for Joint Ventures (JV) and Technology Transfers by fostering healthy
relation with National/ International Chamber of Commerce & Trade Promotion Organizations. Accredited for piloting
key initiatives such as Exhibition, Advertisement Schedules & Releases and Themes in the field of Corporate
Communications/Public Relations. An effective communicator with excellent relationship building & interpersonal
skills. Strong analytical, problem solving & organizational abilities with a flexible & detail oriented attitude.

Expertise In Identifying New Markets and Developing Strategies for Market Entry. Implementation and execution
of Marketing Activities for Market Development Process. Maintaining Relationship with Prospects & Existing
Customers...

Skill Set

 Spearheading brand communications, advertisements & events as well as conceptualizing and implementing
strategies on corporate image and build strong brand preference
 Conceptualizing, planning and organizing brand promotion activities by developing communication mix and new
strategies and driving the brand positioning of the organization by leveraging all relevant communication
channels
 Executing internal communications and employee engagement initiatives/processes including employee
recognition initiatives, internal newsletters, magazines and working with agencies for branding/events
 Generating content for journals, intranet, website, corporate profile, press communiqué, speeches, corporate
presentations and advertisements
 Interacting with PR agencies for developing communication plans on specific media objectives and networking
with media personnel and establishing long-standing associations
 Devising Annual Promotional Budget, Advertisement Campaigns & Crisis Management Strategy,
 Identifying New Int’l Markets & New Market Development
 Experience in 18 countries related to sourcing of buyers & Market Development for Food Processing
Technology
 Public Relations
 Team Development & Recruitments
 System Process conceptualization

Employment Details

July 2015 - June2019 : Mectech Group, Gurgaon

Head Marketing

Key Result Areas

  Strategizing Marketing Activities
 Identification of New International Market, prospecting of clients & recruitment of Representatives
 Prospecting of New Prospects in National Market
 Maintaining Customer Relations & Follow Up
 Developing Annual Promotional Plan and preparing annual promotional budget
 Selecting Magazines for advertisement and signing Ad contracts with shortlisted media houses
 Scheduling month-wise release of advertisement & issuing Ad Release Order (ARO) according to
Promotional Budget
 Identifying events which could be sponsored by the company for getting better mileage & reaching to
the target client segment.
 Organizing Seminars & conferences
 Initiative towards identifying & selecting both National & International Exhibitions for participation of the
company
 Identifying & selecting Stand Design Construction Company, Nationally & Internationally. Coordinating with
Stand Design Contractor for designing & fabricating company’s stand in the respective countries, issuing of
work order, theme planning, graphic design approval .
 Liaising & coordinating with reputed media houses ( both print & electronic media) for advertisement &
media coverage
 Planning & Development of Marketing & Brand Collaterals. (Redesigning Visiting Card, Envelops, Letter
Head & Promotional Materials such as Folders, Paper Carry Bag, & Mementos inscribed with the company
logo)
 Maintaining Relationship with National & International Chamber of commerce, Economic office of Indian
Embassy Abroad.
 Initiative for modernizing the existing website
 Recruiting Specialized Agency for SEO Activities for bringing the website in the first page of Google
Search
 Team Building & Process Development for Systematic Execution of Activities

Highlights
 Effective efforts towards optimizing top search options for company’s website in all reputed search engines
world-wide
 Took Initiative for Developing Animation Film of Equipment’s & Plants for exhibiting to prospective clients
 Effort for Creating Brand Awareness in Both National & International Markets through Planned
Promotional Activities in B2B platform.
 Established healthy relation with international media houses such as Quartz Media , UK & Times Of Africa
 Actively Participated as a Speaker in number of Int’l Round Tables and Delegation Meets, organized by
FICCI, CII & PHD Chamber of Commerce..
 Nominated as a Member of Special Task Force on “MAKE IN INDIA” By CII ( Confederation of Indian
Industry) 2016 -2017
 Steering Effort Towards Development of New Markets in Turkey, Russia, Kenya, Tanzania, Iran,
Argentina, Philippines, Ethiopia & Mozambique with success..
 Played a pivotal role in identifying Int’l Partners for Collaboration with the Objective of Strategic
Diversification
 Effective Communication with clients for successful completion of Int’l Projects
 Identifying New Prospects & Prospecting

Dec’06 – June 2015: SSP Pvt. Ltd., Faridabad

2006 - Marketing Officer

2009 – Asst. Manager Business Development
2011 – Sr. Manager Business Development

Key Result Areas

 Developing Annual Promotional Plan and preparing annual promotional budget
 Selecting Magazines for advertisement and signing Ad contracts with shortlisted media houses
 Scheduling month-wise release of advertisement & issuing Ad Release Order (ARO) according to Promotional
Budget
 Identifying events which could be sponsored by the company for getting better mileage & reaching to the
target client segment.
 Organizing Sector Specific Seminars in National & State Level
 Steering effort towards identifying & selecting both National & International Exhibitions for participation of the
company
 Identifying & selecting Stand Design Construction Company, Nationally & Internationally. Coordinating with
Stand Design Contractor for designing & fabricating company’s stand in the respective countries, issuing of work
order, theme planning, graphic design approval .
 Liaising & coordinating with reputed media houses ( both print & electronic media) for advertisement & media
coverage
 Developing & sustaining healthy business relations with:
o Major trade organizations such as ITPO, FIEO, EEPC, EPC, CII & FICCI, CIFTI, NFCSF & TAI ,
EPC for EOUs & SEZ Units
o Economic/ Trade Commissions of Italy, Australia (Aus-Trade), Uganda, Poland, Colombia &
Belarus.
 Creating innovative Company Profile Film , Websites, Flash Presentation, E – Flyers, Corporate Profile &
Product Catalogues in coordination with outsourced professional/ company.
 Planning & Development of Marketing & Brand Collaterals. (Redesigning Visiting Card, Envelops, Letter Head &
Promotional Materials such as Folders, Paper Carry Bag, & Mementos inscribed with the company logo)
 Conceptualized Logo Manual in coordination with the in house creative team.
 Negotiating with Italian manufacturing companies for possible joint ventures
 Formulating International “Representative Application Form” for recruiting new International Agents
 Identifying Awards for nomination & Completing Award Nomination Formalities of the organization

Highlights
 Effective efforts towards optimizing top search options for company’s website in all reputed search engines
world-wide such as Google, Dogpile, ASK, MSN, Yahoo, Alta Vista, Search, etc.
 Demonstrated excellence in fostering healthy media relations for featuring interviews of the company & the MD in
leading National/ International Industrial Magazines.
 Played a key role in coordinating with ET NOW Channel and in the Nomination Process for “Leaders of
Tomorrow Award 2012- 13”, which fetched the company two awards : 1) SME of the Year & 2) Leaders of
Tomorrow for the Engineering Category.
 Deftly introduced the Concept Advertisement in place of copy heavy advertisement layout
 Contributed significantly towards:
o Organizing One Day Seminar in Tirupur on “Zero Liquid Discharge for Textile Dyeing
Industries by Latest Technology”
o Presenting a Paper on “Cause & Concern for Textile Dye Effluent & its Remedies” in Jul’11
 Established healthy relation with international media houses such as FO Licht's – UK, Lockwood Publications –
USA and October Media - Thailand
 Successfully coordinated with:
o ET NOW for showcasing company’s success story in “Leader of Tomorrow” programme via
extensive shooting at company’s office & factory
o Embassy of Belarus in New Delhi, for having a meeting with the Prime Minister of Belarus &
company’s MD
o Minister of Textiles, Govt. of Uzbekistan & organized a workshop in Tashkent, Uzbekistan, on
the topic “Zero Liquid Discharge Effluent Treatment Solution for Textile Dyeing Industries”

 Actively participated in FICCI Brand Summit as a Delegate

 Established healthy relations with:
o “The Indo-Italian Chamber of Commerce & Industry”, “Indo-Brazil Trade Promotion Council” &
“Indo-German Chamber of Commerce”
o The Trade Commission of Canada and initiated discussion for opening up a Branch Office in
Canada
 Dexterously conducted Departmental Market Research to identify potential markets, neglected markets, market
trends, competitor’s activities & prepared presentation on strategic marketing for the current financial year and is
presented to the management.
 Essayed a stellar role in identifying & aggressively marketing neglected projects in demand markets by
consolidating reports on the same .
Previous Experience

Apr’04 – Feb’06: Study Options & Sristhi Event Management Group, Kolkata Marketing
Manager
Aug’02 – Mar’04: Career Plan, Kolkata Marketing
Manager
Jul’98 – Aug’99: Royal Marketing, Kolkata Marketing
Executive

Memberships

 Member of:

o Core committee South East Asia – PHDCCI – 2018 -19

o Regional Committee (NR) CII on Agriculture & Food Processing - 2015 -16, 2016 -17
o Task Force on Manufacturing & Make in India – CII 2015 – 16, 2016 -17
o Core Committee on Post Harvesting Management – CII, NR - 2015 -16, 2016 – 17, 17-18
o Steering Committee Member of PHDCCI on Food Processing – 2015 -16 , 16-17
o DMA (Direct Marketing Association)
o Pro-Marketers, Brand 3.0, AAF, Brand Innovators & Branding Leadership & Creating
Innovation Network

Academic Qualifications

 PG Certificate in Marketing from Northumbria University, UK in 2006

 BBA (Hons.) in Marketing from College of Business Administration, Berhampur, Berhampur University, Orissa in
2002
 12th from Andrews (H.S.) School, Kolkata, WBCHSE in 1998
 10th from Andrews (H.S.) School, Kolkata, WBCSE in 1996

IT Skills: MS Office (Word, Excel & PowerPoint) & Internet Applications

Personal Details

Date of Birth: 28th January 1978

State/ Country of Residence: New Delhi , India
Languages Known: English, Hindi & Bengali

(Refer to Annexure for Overseas Assignments/ Publications/ Summer Training/ Academic Project/
Extracurricular Activities & Events)
Annexure

Overseas Assignments Handled at Mectech Group

o Successfully initiated the Market Development Process of Turkey, Russia, Kenya, Tanzania, Iran,
Argentina, Philippines , Ethiopia & Mozambique and brought business for the said countries.
o Recruited Representatives in Turkey, Russia, Iran, Egypt, Philippines and Ethiopia
o Took Active Part in Identifying Int’l Partners for Possible Collaboration with the Objective of
Diversification
o Single handedly Managed participation process for participating in International Exhibitions like:
 Oil & Fats Int’l, Germany 2015, 2017
 Gulf Food 2015 - Dubai
 Iran Food & Bevtech, Teheran – 2016, 2017
 Globe Oil -2016 – India
 OFI 2016 – India, 2017

Overseas Assignments Handled at SSP Pvt. Ltd.

 Managed Int’l Exhibitions ( Yearly use to manage 6 -7 Int’l Exhibitions)

 Identifying New Int’l Markets & prospecting
 Agent Recruitment for Iran, Ukraine , Vietnam, Belgium, Turkey, Philippines, Surinam
 Took active role in initiating Collaboration
 Organized one day seminar in Uzbekistan in Association with Ministry of Textile, Govt. of Uzbekistan.
 Took the initiative for signing a MOU with “ESADA” , Kenya

Proactively arranged visits of :

 Diplomatic Delegation of Africa from 12 countries to our facility to apprise them about the new process technologies
available for Food Processing Sector , During May 2014.

 Business Delegation from Botswana during Feb 2014

 3 Governors of Mozambique to company’s Corporate Office in Mar’13 regarding:

o Possibilities of cooperation & awareness creation on Food Processing Technology
o Projects on offer which can be used in development of Food Processing Sector of Mozambique

 Efficaciously coordinated with Ministerial & Trade Delegation of Botswana, Uganda, Cuba & New Zealand during their visit to
the company’s facility during Feb – Jun’10

 Also participated in:

o 36th World Marketing Congress as a Guest Delegate, New Delhi, India – Feb’09
o Entrepreneurial Mission North East Brazil - India 2008

Publications
 Published write up on:
o “Is Branding the Essence of Marketing” in “LinkedIn” & received appreciation for the same
o “ Branding for Industrial & Service Sector at the Time of Recession” in LinkedIn

Extracurricular Activities & Achievements

 Participated in various cultural and social event in school and college
 Felicitated with:
o Best Seminar Paper Presenter Award for Intra-Collegiate Seminar Competition on the topic “Marketing in the E-Age”
o “Certificate of Honor” for participation in 3rd Kolkata Marathon in 2005

Speaker in Int’l Events & TV Shows:

o Addressed as a panelist in CII International Conference on Food Processing during August 2018
o Addressed in an Int’l Seminar on “Farm2 Fork” organized by PHD Chamber of Commerce & Industries
during December 2015, 2017
o Nominated as an Expert Panelist on Agro Food Processing in a Live Program on India’s Budget2017 in
India’s National Television Channel “DD KISHAN”
 o Addressed in an Int’l Seminar “Destination CIS” by PHD Chamber of Commerce & Industries during
September 2017.

o Addressed in a seminar on “Africa the Land of Opportunities” organized by PHD Chamber of

Commerce & Industries during November 2014

o Addressed a congregation of Senior Representatives from African Chambers of Commerce, during 8th
CII Industrial Services Training Programme ( 8th ISTP ) which was organized by CII in partnership with
Ministry of External Affairs and with the support of Department of Industrial Policy & Promotion (DIPP),
Ministry of Commerce & Industry,Government of India on 15th March 2014.

o 9th CII EXIM BANK Conclave on India – Africa Project Partnership & addressed on Food Processing
technology & projects on offer, to a congregation of heads of 12 Chamber of Commerce of African region
in Mar’13)

o Addressed on the topic “ Textile Effluent - The cause of Concern” during the seminar on “Zero
Liquid Discharge Effluent Treatment Solution For Textile Dying Industries: Effectiveness & Importance”,
jointly organized with “O’ZBEKENGILSANOAT” in Tashkent, Uzbekistan, during 2011.

 Organized Events:

o Organized Bio Diesel Summit 2018, during September2018, to promote advanced technologies on Bio Diesel
production and for creating awareness amongst the investors

o Organized state level seminar on the topic “Innovative Process Technology – The Hidden Story of Dairy Development in
India” in Jaipur, India during August 2014.

o Organized a workshop on “Zero Liquid Discharge Effluent Treatment Solution for Textile Dyeing Industries”, jointly with
Ministry of Textiles, Govt. Of Uzbekistan in Tashkent, Uzbekistan in July’2011.