Tayug National High School

Tayug, Pangasinan

SENIOR HIGH SCHOOL

Privacy, Sharing, and Trust on Social Media:

A Qualitative Study on the Privacy and User Awareness

Bulao, Mary Gold B.

Nollido, Daren

Mallanta, Braily Marz

Researcher

Roderick R. Castillo, PH.D

Subject Teacher

2019-2020
 Chapter 1

Introduction

Background of the Study

Social media originated as a way to interact with friends and family but was later

adopted by businesses which wanted to take advantage of a popular new communication

method to reach out to customers. The power of social media is the ability to connect

and share information with anyone on Earth, or with many people simultaneously.

According to the Pew Research Centre (2018) social media users tend to be

younger. Nearly 90 percent of people between the ages of 18 and 29 used at least one

form of social media. Further, these users tend to be better educated and relatively

wealthy, or earning over $75,000 per year. Social media may take the form of a variety

of tech-enabled activities. These activities include photo sharing, blogging, social

gaming, social networks, video sharing, business networks, virtual worlds, reviews and

much more. Even governments and politicians utilize social media to engage with

constituents and voters.

Maya Dollarhide (2019) social media is computer-based technology that

facilitates the sharing of ideas, thoughts, and information through the building of virtual

networks and communities. By design, social media is internet-based and gives users

quick electronic communication of content. Content includes personal information,

documents, videos, and photos. Users engage with social media via computer, tablet or

smartphone via web-based software or web application, often utilizing it for messaging.

Tufts (2019) social networks and other online media are great tools for

engagement and two-way communication, but given the nature of this two-way, real-time
communication, there is the potential for significant risks associated with inappropriate

use.

Govani and Pashley (2005) investigated students’ awareness of the privacy

issues and the available privacy protection provided by Facebook. They found that the

majority of the students are indeed aware of possible consequences of providing

personally identifiable information to an entire university population, but nevertheless,

feel comfortable enough in providing their personal information. Even though they are

aware of ways to limit the visibility of their personal information, they did not take any

initiative to protect the information.

Statement of the Problem

This study aimed to find out the users' awareness in terms of privacy, sharing, and

trust on social media of Grade 12 students of Tayug National High School, School year

2019-2020.

Specifically, it seeks answers to the following questions:

1. Why do people/user post/share information/s that must be keep private?

2. How much trust they did give to social media? How do they treat social

media/Facebook?

3. What are the advantages and disadvantages of posting/sharing? Effects?

Significance of the Study

The findings analysis generated by this study may pose significance to the

following:
 Tayug National High School. In general, the results of the study would give

theoretical insights in the planning and organization of the social media in terms of

privacy and user’s awareness in school.

Researcher. It would provide the researcher a glimpse of the pupil career

preference as influenced by different factors identified in the study to craft an appropriate

career program for students.

Future Researcher. This study may encourage future of researcher to conduct

even further launched on the same topic to contribute to the queue of related studies

along the concerns of the Privacy and User’s Awareness.

Students. The findings would greatly benefits the students. The improvements

that would be undertaken by the social media, the social media and user’s, and the

parents are expected to result in better students’ Privacy, Sharing, and Trust on Social

Media.

Community. As viewed, this sector of individuals would be encouraged to extend

help as beneficial in the attainment of the goals to improve the awareness of every social

media user. Therefore, they can give assistance to others in term of the privacy, sharing

and trust to provide details.

Scope and Delimitation

This study deals with Privacy, Sharing, and Trust on Social Media: A Qualitative

Study on the Privacy and User Awareness at Tayug National High School for the School

Year 2019-2020. The study is focused on twenty-three (23) Grade 12 students of General

Academic Strand (GAS).

Definition of Terms

Privacy- the state or condition of being free from being observed or disturbed by

other people.

Trust- firm belief in the reliability, truth, ability, or strength of someone or something.

Media- the main means of mass communication

Technology- the application of scientific knowledge for practical purposes especially in

industry.

Adopted- choose to take up, follow, or use.

Glimpse- a momentary or partial view.

Queue- a list of data items, commands, etc., stored to as to be retrievable in a definite

order, usually the order of insertion.

Simultaneously- happening or being done at exactly the same time.

Social- relating to society or its organization.

Personal- belonging to a particular person rather than to anyone else.

Information- facts provided by or learned about something or someone.