Demo Automobile Comprehensive Report Q1.2019 PDF

VIETNAM AUTOMOBILE INDUSTRY REPORT Q1/2019
1
Abbreviations
OICA Organisation Internationale des Constructeurs d'Automobiles (International Organisation of Motor Vehicle Manufacturers)
GDVC General Department of Vietnam Customs
GSO General Statistics Office
MOIT Ministry of Industry and Trade
UN Comtrade United Nations International Trade Statistics Database
VAMA Vietnam Automobile Manufacturer Association
VAMI Vietnam Association of Mechanical Industry
VIRAC Vietnam Industry Research And Consultancy
2
Content
Executive summary 4 2.2.1 Scale and characteristics 50
1. Business environment 6 2.2.2 Industry value chain 56
1.1 Macroeconomics 6 2.2.3 Industry position 58
1.2 Legal barrier 11 2.2.4 Spare parts 60
1.3 Impact of free trade agreements 23 2.2.5 Production 63
2. Industry overview 27 2.2.6 Consumption 69
2.1 World automobile market 27 2.2.7 Import 79
2.1.1 Spare parts 27 2.2.8 Automobile prices 83
2.1.2 Production 30 2.2.9 Distribution system 88
2.1.3 Consumption 33 3. Risks and Challenges 92
2.1.4 Import - export 39 4. Driving forces 100
2.1.5 Top typical countries 42 5. Planning and forecast 105
2.1.6 Top typical brands 46 6. Enterprises 112
2.2 Vietnam automobile market 50
3
Executive summary
2017 continued to show the growth of the

world automobile market.
The world’s auto production workshops are

still located in three traditional areas where the The atutomobile industry in Vietnam today is
car industry was born early, are North America, largely stopped at simple assembly.
Western Europe and East Asia.
Content is intentionally removed for demo purpose

In 2018, domestic automobile production and
In 2017, the world’s atutomobile consumption
assembly is extimated to reach xxx thousands
was estimated at xx.x millions of units,
of cars
increased by x.x% compared to 2016
Automobile exports in the world in 2017 has

continued to fall sharply and plunged the most
since 2012, when the total export value
reached only $ xxx.xx billion.
4
Executive summary
The most popular brand accounting for the

highest proportion in the last 5 years in
Vietnam was still Toyota Vios with the sales
figure of xx,xxx units in 2018, approximately
xx.x units per day.
According to the Vietnam Association of

Automobile Manufacturers (VAMA), in 2018,

the whole automobile market achieved sales of
xxx.x thousand vehicles (including travel cars,
trucks, passenger cars/buses and some other
vehicles), icreased by x.x% over the same
period in 2017.
In addition to the risks of policies, politics and

exchange rates, the industry faces challenges
such as: capitals, technologies, human
resources, supporting industries, government
policies, infrastructure and environmental
pollution…
5
Content
1. Business environment
1.1 Macroeconomics
1.2 Legal barrier
1.3 Impact of free trade agreements
6
1.1 Macroeconomics
In 2018, GDP is estimated to reach x.xx%, the highest figure since 2008. GDP growth by quarters, 2015 – 2018
Content is intentionally removed for demo purpose Source: VIRAC, GSO
Monthly CPI fluctuations, 1/2015 – 12/2018 Consumer price index (CPI) in the first six months of 2018 fluctuated
on a upward trend
Source: VIRAC, GSO
7
1.1. Macroeconomics
GDP per capita, 2013 - 2018

USD
• Until 2018, GDP per capita was estimated at xx.x million VND
(equivalent to x,xxx USD), a rise by xxx USD compared to 2017

Source: VIRAC, GSO
Consumer Confidence Index, 2014- Q2/ 2018
According to the Nielsen Consumer Confidence Index, the consumer
confidence index of Vietnam the Q2/2018 was xxx points – decreased
by 4 points compared to previous quarter.
Source: VIRAC, GSO
8
1.1 Macroeconomics
Market interest rates have been stable since 2015. Lending interest rate and mobilizing interest rate, 2012-2018
%

Source: VIRAC, SBV
VND/USD exchange rate, 2011 - 2018
The VND/USD exchange rate was stable in 2018
Source: VIRAC, GSO
9
1.1 Macroeconomics
Level of urbanization, 2010 - 2017
The increasing proportion of people living in urban areas has contributed

to the expansion of the auto market.
Source: VIRAC, GSO

Disposable income and household expenditures, 2008 – 2017f
Increase in income and purchasing power: VND million
Source: VIRAC, GSO
10
Content
1.1 Macroeconomics
1.2 Legal barrier
11
1.2 Legal barrier
Strengthening the quality control of motorized vehicles: Draft Law on Corporate Income Tax:
Regulation of maintenance of means of transport
Maintenance cycle
Type of car
Source: VIRAC summarized Circular53/2014/TT-BCTVT
Vehicle load control:
12
1.2 Legal barrier
To change the regulations on prices of special consumption tax calculation for imported automobiles of under 24 seats.
13
1.2 Legal barrier
The draft import tax applies to automobile parts
Menu of goods Commodity code details Tax rate
Source: VIRAC
14
1.2 Legal barrier
Modification of import tax on complete cars from some countries Roadmap to apply special consumption tax on cars
From 1/7/2016 From

Segment Current SCT
- 31/12/2018 1/1/2018
1
2
3

4
Source: VIRAC summarized Circular165/2014/TT-BTC
15
1.2 Legal barrier
According to Decision No. 49/2011 / QD-TT, from 01/01/2017, assembled and imported motors and cars must meet the emission standard of 4 level
(Euro 4).
16
1.2 Legal barrier
Decree No. 116/2017 / ND-CP, dated 17/10/2017 stipulating the conditions for production, assembly, import and business of automobiles warranty
and maintenance services of various types and effective from signed date.
17
1.2 Legal barrier
General regulations on car import and business:
18
1.2 Legal barrier
Conditions for car maintenance and warranty:
19
1.2 Legal barrier
20
1.2 Legal barrier
On 16/11/2017, Decree No. 125/2017 / ND-CP was promulgated on amending and supplementing a number of articles of the Government's Decree No.
122/2016 / ND-CP dated 01/09/2016 about export tariffs, preferential import tariffs, list of commodities and absolute tariffs, mixed taxes, import tax
outside tariff quotas.
21
1.2 Legal barrier
The Ministry of Transport has issued Circular No. 03/2018 / TT-BGTVT guiding the implementation of Decree 116 on technical safety and quality
control and environmental protection for imported cars.
22
1.2 Legal barrier
23
Content
1.1 Macroeconomics
1.2 Legal barrier
24
Roadmap of WTO tariff reductions for imported complete cars and

WTO – Increasing competition in the industry.
auto components

3
a)
b)
c)
Source: VIRAC
25
AFTA, ASEAN + 3 – Vietnam is in danger of becoming a consumption market for foreign car.

AFTA 2008 - 2010 2011 2012 2013 2014 2015 2016 2017 2018
Tax rate (%)
26
27
Content
2. Industry overview
2.1 World automobile market
2.1.1 Spare parts
2.1.2 Production
2.1.3 Consumption
2.1.4 Import - export
2.1.5 Top typical countries
2.1.6 Top typical brands
28
2.1 World automobile market – 2.1.1 Spare parts
Import of world car components, 2010 - 2017e Import structure of automobile components and
USD billion accessories, 2017e
Proportion
Country Ranking
(%)

Source: VIRAC, UN Comtrade Source: VIRAC, UN Comtrade
29
2.1 World automobile market – 2.1.1 Spare parts
Export structure of automobile components and

accessries, 2017e
Proportion
Country Ranking
(%)
Content is intentionally removed for demo purpose Source: VIRAC, UN Comtrade
30
Content
2.1.1 Spare parts
2.1.2 Production
2.1.3 Consumption
31
2.1 World automobile market – 2.1.2 Production
Million Units
Production of cars in the world, 2010 - 2017 2017 continues to show the growth of world’s
automobile market.
Source: VIRAC, OICA

Structure of world production by vehicle, 2017
Source: VIRAC, OICA
32
2.1 World automobile market – 2.1.2 Production
Production structure by region, 2016 - 2017

Source: VIRAC, OICA
33
Content
2.1.1 Spare parts
2.1.2 Production
2.1.3 Consumption
34
2.1 World automobile market – 2.1.3 Consumption
World car consumption by type, 2010 - 2017 Global car consumption in 2017 were xx.x million vehicles,
increased by x.x% compared to 2016
Million Units

Source: VIRAC, OICA
Top 10 World’s best-selling cars , 2017
Million Units
Source: VIRAC, OICA
35
2.1 World automobile market – 2.13 Consumption
Consumption of car in the world, 2013 - 2017

Million Units
Source: VIRAC, OICA
36
Car consumption of ASEAN Automotive Federation members (AAF), 2017

Thousand Units
Source: VIRAC, OICA
37
The number of vehicles used in the world, 2010 - 2015e

Source: VIRAC, OICA
Structure of vehicle usage by area, 2015
Source: VIRAC, OICA
38
Number of vehicles per 1,000 people in some typical countries, 2015
* Average automobile ownership: 182 units/ 1,000 people

Source: VIRAC, OICA
39
Content
2.1.1 Spare parts
2.1.2 Production
2.1.3 Consumption
40
2.1 World automobile market – 2.1.4 Import - export
Exporting cars in the world, 2010 – 2017e

Million Units
Source: VIRAC, UN Comtrade

Automobile exports in the world in 2017 has continued to fall sharply and plunged the most since 2012, when the total export value reached xxx.x
billions USD
41
2.1 World automobile market – 2.1.4 Import - export
Structure of automobile exports by country, 2017e Import structure of cars by country, 2017e

Source: VIRAC, UN Comtrade Source: VIRAC, UN Comtrade
Top largest exporters of automobiles are Germany, Japan, Mexico, Canada...
42
Content
2.1.1 Spare parts
2.1.2 Production
2.1.3 Consumption
43
2.1 World automobile market – 2.1.5 Top typical countries
China - The world's largest car consumption market Top the largest automobile consumption countries by volume, 2017
Place Country 2016 2017

4
US - The market has continued to grow for 7 years

8
10
Source: VIRAC, OICA
44
Japan – Growing after 3 continuous years of decline
Germany - Europe's largest automobile market and considered the birthplace of the automobile industry
India - Emerging markets.
UK
Brazil
45
France
Italia
Canada – Strong growth thanks to exports benefited from increased demand in the US
46
Content
2.1.1 Spare parts
2.1.2 Production
2.1.3 Consumption
47
2.1 World automobile market – 2.1.6 Top typical brands
Volkswagen (VW for short)

Top 10 leading producers in the world, 2016
Unit: Thousand Units
Toyota Môtôr Corporation
Renault-Nissan
Hyundai-Kia
Source: VIRAC, OICA
48
General Môtôrs Corporation
Ford
FCA
Honda Motor
Psa
Suzuki
49
Top ten world’s most-priced cars published by Brand Finance, 2017

Billion USD
Source: VIRAC, Brand Finance
50
Content
2.2 Vietnam automobile market
2.2.1 Scale and characteristics
2.2.2 Industry value chain
2.2.3 Industry position
2.2.4 Spare parts
2.2.5 Production
2.2.6 Consumption
2.2.7 Import
2.2.8 Automobile prices
2.2.9 Distribution system
51
2.2 Vietnam automobile market – 2.2.1 Scale and characteristics
Market segments
52
Number of businesses, 2010-2017 Number of employees, 2010-2017

Source: VIRAC, GSO Source: VIRAC, GSO
The number of enterprises operating in automobile assembly sector in 2017 was xx enterprises, increased by xx.x% in comparison with 2016.
53
Sales of automobile manufacturing and assembly, Sales of automobile wholesaling and retailing, 2010 –
VND billion 2010 – 2017 VND billion 2017
Source: VIRAC, GSO Source: VIRAC, GSO
54
Vehicle consumption structure by business, 2018
Truong Hai continues to be the largest company of market share holder,

with xx.x% of total car consumption in the country.

Source: VIRAC, VAMA
55

The form of car assembly by the degree of complexity increases:
56
Content
2.2.4 Spare parts
2.2.5 Production
2.2.6 Consumption
2.2.7 Import
57
2.1 Vietnam automobile market – 2.2.3 Industry value chain
Value chain of Vietnam automobile industry
Source: VIRAC, OICA, VAMA
58
Content
2.2.4 Spare parts
2.2.5 Production
2.2.6 Consumption
2.2.7 Import
59
2.2 Vietnam automobile market – 2.2.2 Industry position
Industry position of Vietnamese cars compared to the world by volume, 2017
Source: VIRAC, OICA, GSO
60
Content
2.2.4 Spare parts
2.2.5 Production
2.2.6 Consumption
2.2.7 Import
61
2.2 Vietnam automobile market – 2.2.4 Spare parts
Million Car accessories output, 2013-9M/2018

units

Source: VIRAC, GSO
Structure of car accessories, 9M/2018
Nguồn: VIRAC, GSO
62
The automobile industry in Vietnam today is largely stopped at simple Import of car accessories, 2010 – 2018
USD billion
assembly.
Content is intentionally removed for demo purpose Source: VIRAC, GDVC
Localization rate of some countries in the region, 2017
Source: VIRAC, VAMA
63
According to General Department of Customs, in 2018, Vietnam Import of auomobile spare parts by countries, 2016-2018
spent x.xxx billion USD on importing car components USD million
Content is intentionally removed for demo purpose Source: VIRAC, VAMA
Import structure of automobile spare parts, 2018
Source: VIRAC, VAMA
64
Content
2.2.4 Spare parts
2.2.5 Production
2.2.6 Consumption
2.2.7 Import
65
2.2 Vietnam automobile market – 2.2.5 Production
According to GSO, in 2018, total assembled and manufactured cars reached Production and assembly of automobiles in Vietnam, 2010 – 2018
xxx thousand cars, increased by x.x compared to 2017 Thousand units

Production output of THACO, 2010 - 2016 Source: VIRAC, GSO, VAMA
Thousand units
Source: VIRAC, THACO
66
Thousand units
Production, assembly structure by vehicle type, 2011 –2018
Source: VIRAC, GSO
In the car assembly structure in Vietnam, passenger cars always maintain a high proportion compared to trucks
Source: VIRAC, Ford
67
Investmen expenses for research and development

Assembly and production value chain of Truong Hai Auto
At present, Vietnam's automobile industry has almost no
investment in research and development (R&D).
Supplier Relevant units R&D Centre Factory
68
1 year- journey of Vinfast car manufactures
69
70
Content
2.2.4 Spare parts
2.2.5 Production
2.2.6 Consumption
2.2.7 Import
71
2.2 Vietnam automobile market – 2.2.6 Consumption
Automobile consumption in Vietnam, 2006-2018

Thousand units
According to the Vietnam Automobile Manufacturers Association, in 2018, the whole automobile market achieved sales of xx.x thousand vehicles
(including travel cars, trucks, passenger cars/buses and some types of cars. other vehicles), decreased by x.x% over the same period in 2017.
72
Thousand units Consumption of cars by vehicle type, 1/2017 – 12/2018
According to 12/2018 report of the Vietnam Automobile Manufacturers Association (VAMA), in 12/2018, sales of the whole market reached xx,xxx
vehicles, increased x.x% compared to 11/2018 and xx.x% compared to 12/2017
73
Thousand units Consumption output by car origin, 1/2017 – 12/2018
74
The trend of car development in Vietnam is against the other countries in Trends of automobile industry development in some Southeast Asian
the region. countries, 2011 - 2016
Source: VIRAC, OICA, VAMA
75
Proportion of car ownership below 9 seats in some countries

Unit in region, 2017
Content is intentionally removed for demo purpose Source: VIRAC, OICA, VAMA
Number of cars per 100 households by urban and rural areas,

Unit 2004 – 2016e
Source: VIRAC, GSO
76
2. . Industry overview
Top 10 best selling cars /2018

Thousand units
Nguồn: VIRAC, VAMA
77
Consumption structure of VAMA members by region , 2016-2018 Consumption vehicles of VAMA members by region, 2018
Thousand Units Thousand units

Source: VIRAC, VAMA Source: VIRAC, VAMA
78
Vehicle consumption structure by business, 2017 Vehicle consumption structure by business, 2018
Source: VIRAC, VAMA Source: VIRAC, VAMA
79
Competitive Analysis between Truong Hai and Toyota Vietnam by the end of 2018
Truong Hai Toyota
Distribution scale
Sales in 9M/2018
Brands
Marketing strategy
Promotion
Human resource training
Product advantage
Strength
Weakness
Direct competitive products
Source: VIRAC
80
Content
2.2.4 Spare parts
2.2.5 Production
2.2.6 Consumption
2.2.7 Import
81
2.2 Vietnam automobile market – 2.2.7 Import
Import of automobiles in complete units, 2011-2018

Thousand units
Source: VIRAC, GDVC

According to the General Department of Customs, in 9/2018, the numbers of imported complete car in Viet Nam reached xx.x units.
82
Import complete cars from some big countries, 2017 - 2018

Structure of complete cars import by
Thousand units country, 2018
Source: VIRAC, GDVC
83
Top brands of above 2 billions cars

Top markets of above 2 billions cars impored in Viet Nam, 2017
units
impored in Viet Nam, 2017
No Brand Number
Source: VIRAC, GDVC 6
Content is intentionally removed for demo

9 purpose
10
11
12
13
14
15
16
17
18
Source: VIRAC, GDVC
84
Content
2.2.4 Spare parts
2.2.5 Production
2.2.6 Consumption
2.2.7 Import
85
2.2 Vietnam automobile market – 2.2.8 Automobile prices
USD thousand Vietnam Automobile prices comparing to other countries, 2017
Source: VIRAC
Special consumption tax by car segment, 2018
Source: VIRAC, MOIT
86
Vehicle prices according to the cost structure of the consumer
Content is intentionally removed for demo purpose Source: VIRAC
List of taxes applicable on a car in Vietnam: Fees to be paid when cars are on the road:
87
Price movements of some major vehicles, 6/2014 - 12/2018

VND million
Source: VIRAC
88
Imported car prices from ASEAN before 1/1/2018, assuming an original price of 100
Former tariff, prior to 1/1/2018
Car type Corporate
(Capacity) Original price Import tariff SC tariff VAT income tax Local price
Source: VIRAC
Imported car prices from ASEAN after 1/1/2018, assuming an original price of 100
Former tariff, prior to 1/1/2018
Corporate
Original Import income Deduction
Car type (Capacity) price tariff SC tariff VAT tax Local price level
Source: VIRAC
Content
2.2.4 Spare parts
2.2.5 Production
2.2.6 Consumption
2.2.7 Import
90
2.2 Vietnam automobile market – 2.2.9 Distribution
Automobile brands in Vietnam often invest their own distribution system or

cooperate with dealers to bring their products to customers.
91
In 2017, the volatile auto market also affected the business of retail distribution.
92
On June 28 in Hanoi, VinFast and General Motors (GM) US signed a new strategic cooperation agreement in Vietnam. Accordingly, VinFast acquires
GM's production and distribution of Vietnam.
93
Content
3. Risks and Challenges
94
Risk factors
Policy risk
Political risk
Exchange rate risk

VND/USD exchange rate, 2011-9/2018
Source: VIRAC, Yahoo Finance
95
The car manufacturing and assembly industry faces many challenges
Low localization rate
Direct competitors Content is intentionally removed for demo purpose
Potential opponents
96
Capital and technology
Low human resources
Business information system
97
Government policies
Traffic confrastructure
Oil price movement World crude oil price, 2011 – 9/2018

US Dollars/barrel
Source: VIRAC, World Bank
98
Impact on environmental pollution Structure by source of CO2 emission to the environment
Content is intentionally removed for demo purpose Source: VIRAC, World Resources Institute
99
The challenge coming from integration
Market dominance of imported cars
The transfer of the production and assembly of cars to Thailand
100
Five Forces Model
101
Content
4. Driving forces
102
4. Driving forces
Prospect of automobile consumption in Vietnam
Demand for automobile consumption in Vietnam continues to grow relatively when compared with other markets in the region.
Roadmap for tax reduction:
Infrastructure - traffic is improving:

Economic development
103
4. Driving forces
Size and quality of population Population pyramid, 2016

Low and stable interest rates and growth in consumer lending are Source: VIRAC, GSO
driving forces for automobile industry growth.
Outstanding consumer loans, 2012 - 2017
VND trillion
Source: VIRAC, NFSC
104
4. Driving forces
Structure of population by stratification (expenditure), 2013 – 2020f

Increase of income an purchasing power Source: VIRAC, GSO
Disposable income and household expenditures, 2012 – 2017f
Source: VIRAC, NFSC
105
4. Driving forces
Car market share is still very large
106
Content
5. Planning and forecast
107
5.1 Planning
Decision No. 1211/QD-TTg approving the development plan of Vietnam's Expected volume of domestic assembled vehicles
automobile industry to 2020 with a vision to 2030. compared to total domestic demand (%)
2020 2025 Năm 2030
Content is intentionally removed for demo purpose Source: VIRAC, Decision No.: 1211/QD-TTg
Estimated vehicle output and growth rate of the year

Expected to export complete vehicles and spare parts
Production output of domestic Target Unit 2020 2030

Growth rate (%/year)
vehicles (pcs)
2020 2025 2030 to 2015 2016-2020 2021-2030
Source: VIRAC, Decision No.: 1211/QD-TTg Source: VIRAC, Decision No.: 1211/QD-TTg
108
5.1 Planning
Rate of localization by value over years
2020 2025 2030

Supporting industry objectives:
Content is intentionally removed for demo purpose Source: VIRAC, Decision No.: 1211/QD-TTg
Development orientation
109
5.1 Planning
For dedicated cars:
For supporting industry:

Other strategy orientation
110
5.2 Forecast – 5.2.1 World forecast

2018 is about to mark technological transforms and regional market
changes.
111
5.2 Forecast – 5.2.2 Domestic forecast
By the end of 2017, car makers was competitively offering cheap prices and high-end vehicles are expected to bloom in 2018.

Trucks and specialized vehicles segments have huge potentials to develop in 2018 thanks to:
112
5.2 Forecast – 5.2.2 Domestic forecast

Forecast of car consumption in Vietnam, 2016 - 2020f
Thousand Units
Source: VIRAC
113
Content
6. Enterprise
114
6. Enterprise
Overview of Truong Hai Auto Some typical models of Truong Hai Auto
Vina mazda Kia motors Peugeuot
Mazda 3 Kia morning Peugeot 208
Mazda 6 Kia Cerato Peugeot 408
Content is intentionally
Mazda Cx5
removed
Kia Sorento
for demo purpose
Peugeot
3008
THACO - Truck THACO - Bus
Truck Couch
115
6. Enterprise
Business strategy of Truong Hai Auto Sales and share of Truong Hai Auto, 2013 – 2018
Unit
Currently, business strategy of Truong Hai is applied separately for different
product lines:
Source: VIRAC
Some financial indicators of Truong Hai Auto Evaluating Truong Hai Auto
In 2017, THACO recorded revenue growth in most of its business

Indicator (VND billion) 2015 2016 2017 operations, except for its major revenue - car sales. THACO has completed
its charter capital increase to VND xx,xxx billion.
Source: VIRAC
116
6. Enterprise
Overview of Toyota and its subsidiary in Vietnam Typical models
Camry Corolla
Fortuner Innova
Vios Hiace
Sales (volume) and market share of Toyota Vietnam 2013 – 2018 The strategy of Toyota Vietnam
Unit
Source: VIRAC
* Sales does not include Lexus 117

6. Enterprise
Overview of Lexus and its subsidiaries in Vietnam Typical models
Lexus is the exclusive luxury car brand of Toyota Motor Corporation

Lexus LS 460L Lexus LX 570
Lexus GS 350 Lexus GX 460
Lexus ES 350 Lexus RX 350
Sales (output) of Lexus Vietnam2014 – 2018 Strategy of Lexus Vietnam

Unit
Source: VIRAC
118
6. Enterprise
Overview of Ford and its subsidiary in Vietnam Typical models
Ecosport Transit
Fiesta Ranger
Sales (volume) and market share of Ford Vietnam 2013 – 2018 Ford Vietnam’s strategy
Unit
Competitive strategy
Investment strategy on people
Source: VIRAC
119
6. Doanh nghiệp
Overview of GM and its subsidiary in Vietnam Typical models
Chevrolet Chevrolet
Spark Colorado
Chevrolet Chevrolet
Orlando Cruze
Sales (volume) and market share of GM Vietnam 2013 – 2018 GM Vietnam’s strategy
Chiếc
Nguồn: VIRAC
120
6. Enterprise
Overview of Honda and its subsidiary in Vietnam Typical models
City CR-V
Civic Accord
Sales (volume) and market share of Honda Vietnam 2013 –2018 Honda Vietnam's strategy
Unit
Source: VIRAC
121
6. Enterprise
Overview of Mercedes-Benz and its subsidiary in Vietnam Typical models
C – Class A – Class
E – Class GLE/GLS
S – Class V - Class
Sales (volume) of Mercedes - Benz Vietnam 2013 – 2018 Strategy of Mercedes - Benz Vietnam
Unit
Source: VIRAC
122
6. Enterprise
Overview of Isuzu and its subsidiary in Vietnam Typical models
N-series F-series
Q-series Đầu kéo
Sales (volume) and market share of Isuzu Vietnam 2013 – 2018 Isuzu Vietnam’s strategy
Unit Isuzu's brand strategy and customer acquisition service:
Source: VIRAC
123
6. Enterprise
Overview of Hino Motors and its subsidiary in Vietnam Typical models
Light truck Medium truck
Heavy truck

Sales (volume) and market share of Hino Motor Vietnam 2013 –2018 The strategy of Hino Motors Vietnam
Unit Competing by quality:
Marketing strategy:
Growth prospects:
Source: VIRAC
124
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REPORT DISCLAIMER
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VIRAC has produced this report for private circulation to professional clients only. All information and statistical data herein have been obtained from
sources we believe to be reliable and made to ensure the accuracy of the contents of the pages of the report at the time of preparation. Such information
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125
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VIETNAM AUTOMOBILE INDUSTRY REPORT Q1/2019

GDVC General Department of Vietnam Customs

GSO General Statistics Office

MOIT Ministry of Industry and Trade

UN Comtrade United Nations International Trade Statistics Database

VAMA Vietnam Automobile Manufacturer Association

VAMI Vietnam Association of Mechanical Industry

VIRAC Vietnam Industry Research And Consultancy

Executive summary 4 2.2.1 Scale and characteristics 50

1. Business environment 6 2.2.2 Industry value chain 56

1.1 Macroeconomics 6 2.2.3 Industry position 58

1.2 Legal barrier 11 2.2.4 Spare parts 60

1.3 Impact of free trade agreements 23 2.2.5 Production 63

2. Industry overview 27 2.2.6 Consumption 69

2.1 World automobile market 27 2.2.7 Import 79

2.1.1 Spare parts 27 2.2.8 Automobile prices 83

2.1.2 Production 30 2.2.9 Distribution system 88

2.1.3 Consumption 33 3. Risks and Challenges 92

2.1.4 Import - export 39 4. Driving forces 100

2.1.5 Top typical countries 42 5. Planning and forecast 105

2.1.6 Top typical brands 46 6. Enterprises 112

2.2 Vietnam automobile market 50

2017 continued to show the growth of the

The world’s auto production workshops are

Content is intentionally removed for demo purpose

Automobile exports in the world in 2017 has

The most popular brand accounting for the

According to the Vietnam Association of

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In addition to the risks of policies, politics and

1.2 Legal barrier

1.3 Impact of free trade agreements

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Source: VIRAC, GSO

GDP per capita, 2013 - 2018

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Source: VIRAC, GSO

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Source: VIRAC, GSO

Level of urbanization, 2010 - 2017

The increasing proportion of people living in urban areas has contributed

Source: VIRAC, GSO

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Source: VIRAC, GSO

1.2 Legal barrier

1.3 Impact of free trade agreements

Regulation of maintenance of means of transport

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Source: VIRAC summarized Circular53/2014/TT-BCTVT

Vehicle load control:

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The draft import tax applies to automobile parts

Menu of goods Commodity code details Tax rate

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From 1/7/2016 From

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Source: VIRAC summarized Circular165/2014/TT-BTC

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General regulations on car import and business:

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Conditions for car maintenance and warranty: