Business Plan

Entrepreneurship Project
By Shivms Jaiswal
Day’s Beverage Pvt. Ltd.

Time may change but

great tastes live forever...
 Executive Summary

Business Type: Private Limited Company.

Location: Lucknow, Uttar Pradesh, India.
Key Partners: XYZ
Key Objectives:
1. High quality customer service and satisfaction.
2. Consistent high standard of production.
3. Continuous quality improvement.
4. Employee welfare and development.
5. Lean, simple and effective process.
Mission:
Getting profited through making easy availabilities of Relaxing beverage.
 Competitors
Tata Starbuck

Coffee Culture
Lounge

Café Nescafe

Café Coffee Day

 Real Time
Communication
(Selling products
Innovative & getting
Procedure To remarks)
Act

Making Life
Easier

Our Unique Selling Proposition (USP)

 Functional Structure
Managing Director

Director Of Director Of Director Of Director Of Director Of

Human Resources Production Management Marketing Distribution

Employment, Selection &

Wages Department
Finance Accounts Publicity & Personal
Dept. Dept. Advertising Sales selling &
Dept. promotion Public
Dept. Relation
Dept.

Tea Garden Fruit Garden Tea & Juice Quality

control &
Factory
Improvement
G.M.
Department

Area Transport
Store Dept.
Managers Dept.

Planning Organizing Motivation Controlling On Spot

Area Based Employees Home Delivery
Dept. Dept. Dept. Dept. Action Dept.
Dept.
Our Physical
Resources
 Physical Resources

Tea Garden Fruit Garden Cultivation

Equipments

Office & Factory Processing Distribution

Building equipments
Our Production
Process
 Industrial Raw Materials

Unprocessed Tea Unprocessed

From Garden & Fruits From
Coffee
Processing Unit Garden

Factory Factory
Distribution Unit Processed Tea & Fruits Distribution Units

Tea Preparing Processed Tea For Export Juice Preparing

Prepared Tea &

Juices @ your
Door step
Our Human Resource
Laborer Resources Employee Resources

Selection
Board
(Selection Process)

Selected Selected
Laborers Employees
Marketing
Strategies
 Strategies We Follow

IMC Trade Guerilla B2B

Show Marketing Marketing
Marketing
 Teenagers

Our Target
Customer/Mar
ket
Middle-
Corporate
Class
Sector
family
Advertisement & Promotions
 Publicity

Hoardings
 Sales Promotion

Public Relation
 Packaging

In order to feel customer special at being DAY’S

BEVERAGE, We will write their name on their
Serving Cups.
 Distribution Process

Factory Local Local

Distribution Delivery
Units Salesmen
Units

Regional Area
Distributor Distributor
 Our Financial
Projections and
Budget
Our Initial Investments

Our Business Initial Investment is

Rs. 1 Crore

(60% from Bank and 40% Self)

 Start-up Cost
Particular Rupee
Land 30 Lakh
Building 12 Lakh
Computers 2 Lakh
Equipment 2 Lakh
Machinery 10 Lakh
Vehicles 15 Lakh
Interior Decoration 5 Lakh
Software 2 Lakh
Inauguration Ceremony 1 Lakh
Raw Material 5 Lakh
Salary 3 Lakh
Rent Advance 3 Lakh (For Six Months)
Advertisement 10 Lakh
 Selling Price of Products
Tea Coffee

Masala Chai Rs. 25 Espresso Rs. 35

Green Tea Rs. 30 Espresso American Rs. 45

Assam Tea Rs. 30 Cappuccino Rs. 50

Darjeeling g Tea Rs. 40 Irish Coffee Rs. 45

Lemon Tea Rs. 50 Black Coffee Rs. 50

Day’s Beverage Special Rs. 50 Cafe Latte Rs. 50

 Selling Price of Products
Shakes Freeze Frames

Mango Blast Rs. 100 Vanilla Ice-Cream Rs. 40

Strawberry Blast Rs. 100 Chocolate Ice-Cream Rs. 40

Blackcurrant Blast Rs. 100 Chocolate Fudge Sundae Rs. 80

Banana Blast Rs. 100 Chocolate Truffle Sundae Rs. 80

Chocolate Blast Rs. 100 Sizzling Brownie Rs. 90

 Selling Price of Products
Cold Coffee After Coffee Mint

Cold Sparkle Rs. 50 Mint Candies Rs. 10

Tropical Iceberg Rs. 60 Mint Lollipops Rs. 10

Iced Eskimo Rs. 60

Cold Igloo Rs. 70

Cold Chocolate Drink Rs. 80

 Selling Price of Products
Thirsty Quenchers Spritzers

Packaged Drinking Water Rs. 20 Green Apple Soda Rs. 50

Orange Juice Rs. 60 Lychee Soda Rs. 50

Apple Juice Rs. 60 Strawberry Soda Rs. 50

S.No. Particular Units Rupee
a) Sales 5,000 @ 7,50,000
Rs.150
b) Cost of Sales 5,000 @ 3,50,000
Rs.70
c) Gross Profit = a-b 4,00,000
Fixed Expenses (Cash)
i) Salaries 2,00,000
ii) Rent 50,000
iii) Utilities 30,000
vi) Monthly interest on the loan taken 50,000
v) Transportation 20,000
vi) Miscellaneous 5,000
d) Total fixed expenses (Cash) 3,55,000
e) Depreciation(Non-Cash) 2 L @ 10% 20,000
f) Total fixed exp. (Cash & Non-Cash) = d+e 3,75,000
g) Operating profit or loss = c-f 25,000
h) Taxes = use 25% on Profit only 6,250
i) Net Profit/or Loss = g-h 18,750
 /SHIVMSJ5

@IMSHIVMSJ @IMSHIVMSJ