https://www.paragon-innovation.

com/brands
https://www.dream.co.id/fresh/kisah-jatuh-bangun-bisnis-wardah-140430f.html
http://www.topbrand-award.com/top-brand-survey/survey-result/top_brand_index_2017_fase_1
https://ecommerceiq.asia/brand-series-wardah-halal-cosmetics/
https://www.kemlu.go.id/id/berita/berita-perwakilan/Pages/Kosmetik-Halal-Wardah-Menerobos-Pasar-Bangladesh.aspx
http://nailcenter.us/cost-trends-of-industry-beauty-2016/
https://www.paragon-innovation.com/brands
https://eluxemagazine.com/beauty/muslim-beauty-options-halal-yes/
https://www.businessoffashion.com/articles/intelligence/can-halal-cosmetics-outgrow-their-niche
http://www.refinery29.com/halal-beauty-industry-certification
 Average annual expenditure on cosmetics, perfume and bath preparation products per consumer unit in the
United States from 2007 to 2016 (in U.S. dollars)*

https://www.statista.com/statistics/304996/us-expenditure-on-cosmetics-perfume-and-bath-preparation/
http://www.aspectediplomatice.ro/index.php?option=com_content&view=article&id=4041:the-emerging-halal-cosmetic-and-personal-care-
market&catid=37:module-variations&Itemid=107
 • The global halal cosmetics market
size was valued at USD 16.32 billion
in 2015. U.S. Halal Cosmetics Market by product, 2014-2025 (USD Million)

• The U.S. make-up market is expected

to maintain positive growth through
2018, with an anticipated compound
annual growth rate of 3.8% for the
five-year period of 2013-2018,
reaching $8.4 billion.
• According to Grand View Research,
by 2025, make-up market is
expected to drive continuous and
steady growth

http://www.premiumbeautynews.com/en/halal-cosmetics-market-expected-to,11287
 Cosmetics sales in the United States in 2016,
by segment (in million U.S. dollars)

Number of Sales
Product
(in million US$)
Foundation 984.9
Mascara 941.1
Lipstick 630
Eye Liner 617.6
Powder 365.6
Eye Shadow 325.7
Concealer 255.7
Eye brow Makeup 190.5
Others*
643.2
(Compound item)

https://www.statista.com/statistics/550761/us-cosmetic-sales-by-segment/
 Johnson
&
Johnson Henkel
5% 4%
Company Beauty Sales (U.S Billions) Kao
Protect & Gamble $26.3 5%
L’Oreal $25.8 Shiseido Procter &
Unilever $16 6% Gamble
Avon $7.6 23%
Estee
Beiersdorf $7.5
Lauder
Estee Lauder $7.3
6%
Shiseido $6.9
Kao $5.9 Beiersdorf L'Oreal
Johnson & Johnson $5.6 7% 23%
Henkel $4.4 Unilever
Avon
14%
7%

https://www.statista.com/statistics/550761/us-cosmetic-sales-by-segment/
 Amara Halal Cosmetics is the first
company in North America to provide
completely Halal-Certified cosmetic
products manufactured in the U.S.
They have various types of makeup
products such as; eyeshadows, blush &
bronzer, lipstick, mascara, foundation
and powder.

https://amaracosmetics.com/
 Glow by Claudia Nour is based in
New York City.
Started in September 2014
They currently have mineral makeup
(foundations, blushes, bronzers, etc.)
, lipsticks, cream lipsticks, scented lip
balms, concealers, cream
blushes, new eye liner pencils, and
more.

https://claudianour.com/
 Da Vinci offer an Organic Skin CareLine, Diamonds Line
and Dead Sea Line, moisturizing cream, serum, night
cream, anti-wrinkle cream, milky cleanser, toner, facial
mud, salt scrub, and soufflé shower gel.
Da Vinci Cosmetics is dealing with more than 30 countries
like
USA, Canada, Mexico, Puerto Rico
Germany, UK, Switzerland, Sweden, Finland, Netherlands,
Estonia, Latvia, Japan, Lithuania, Russia, Israel, Qatar, Iraq
, Saudi Arabia, Egypt, United Arab
Emirates, Qatar, China, New Zealand, Australia, and
Philippines etc.

http://adavinci.com/default.aspx
https://en.portal.santandertrade.com/analyse-markets/united-states/reaching-the-consumers
https://www.paragon-innovation.com/brands
https://en.portal.santandertrade.com/analyse-markets/united-states/reaching-the-consumers
https://en.portal.santandertrade.com/analyse-markets/united-states/reaching-the-consumers
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/meet-todays-american-consumer
 Lazada Tokopedia Bukalapak
Rp 52.000 Rp 52.000 Rp 40.000 Rp 40.000

http://www.lazada.co.id/catalog/?q=wardah%20exclusive%20lipstick
https://www.tokopedia.com/search?st=product&q=wardah+exclusive+lipstick
https://www.bukalapak.com/products?utf8=%E2%9C%93&source=navbar&from=omnisearch&search_source=omnisearch_organic&search%5Bkeywords%5D=warda
h+exclusive+lipstick
 Lazada Tokopedia Bukalapak
Rp 85.000 Rp 85.000 Rp 89.000 Rp 87.700

http://www.lazada.co.id/catalog/?q=wardah%20exclusive%20liquid%20foundation
https://www.tokopedia.com/search?st=product&q=wardah+exclusive+liquid+foundation
https://www.bukalapak.com/products?utf8=%E2%9C%93&source=navbar&from=omnisearch&search_source=omnisearch_organic&search%5Bkeywords%5D=warda
h+exclusive+liquid+foundation
 Lazada Tokopedia Bukalapak
Rp 86.000 Rp 86.000 Rp 86.000 Rp 86.000

http://www.lazada.co.id/catalog/?q=wardah%20exclusive%20two%20way%20cake
https://www.tokopedia.com/search?st=product&q=wardah+exclusive+two+way+cake
https://www.bukalapak.com/products?utf8=%E2%9C%93&source=navbar&from=omnisearch&search_source=omnisearch_organic&search%5Bkeywords%5D=warda
h+exclusive+two+way+cake
 Brand
Item
Amara Halal Cosmetics Glow by Claudia Nour Da Vinci Cosmetics
Foundation $ 24 $ 15 $ 69,90
Lipstick $ 14 $ 15 $ 29,90
Powder $ 22 - $ 55,90

https://claudianour.com/
https://amaracosmetics.com/
http://adavinci.com/
 Item Lipstick Foundation Powder
Beginning Price $ 3,41 $ 6,42 $ 6,37
Export Price* $ 10
Market Price $ 13,41 $ 16,42 $ 16,37

*Estimated price
http://www.ajc.com/news/national/muslims-america-the-numbers
https://www.statista.com/topics/3138/cosmetics-consumer-behavior-in-the-us/
https://corporate.walmart.com/our-story/locations/united-states/new-york
 From City Data website, there are 16 Sephora stores in New York City.
http://www.city-data.com/locations/Sephora/New-York-New-York-2.html
https://www.washingtonpost.com/news/business/wp/2015/03/09/the-sephora-effect-how-the-cosmetics-retailer-transformed-the-beauty-
industry/?utm_term=.a8f9ca4b16e5
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/meet-todays-american-consumer
https://en.portal.santandertrade.com/analyse-markets/united-states/reaching-the-consumers
 United States of America (USA) Population

324,459,463 Current population

Current male
160,607,434
population (49.5%)
Current female
163,852,029
population (50.5%)
http://worldpopulationreview.com/countries/united-states-population/
 currently 3.45 million Muslims in the
U.S., including 2.15 million adults and 1.35
million children. Muslims account for roughly
1.1% of the total U.S. population (including
both adults and children), as well as
approximately 0.9% of the U.S. adult
population.

http://www.pewforum.org/religious-landscape-study/gender-composition/
A

AB

B “Middle Class”
BC

E
 • Wardah is a famous halal brand. They have high quality and safe
products.Most consumers will choose high quality and the ideal price
of the product, and wardah exactly match their concept of choice.As a
prestigious brand for women, Wardah supports all Inspiring Women to
come forward and show their creativities. Inspiring Women are
complete package. They have outer beauty, many achievements in any
fields and are highly dedicated in inspiring others.

• Target:Muslims women from AB,B,BC class both in American.

http://worldpopulationreview.com/countries/united-states-population/
 Wardah target market for 1st year:
Calculation:
Muslim Women = Muslim Women Percentage x US Adult Muslim
= 35% x 2.15 Million
= 752500 US Muslim Women

Target Market for 1st year:

= US Muslim Women x Target Percentage
= 752500 x 86 %
= 647150 US Muslim Women

http://www.pewforum.org/2017/07/26/demographic-portrait-of-muslim-americans/
 Target Sales for 1st Year:
= Target Customer 1st Year x Target
Sales 1st Year x Make up
Consumption
= 647150 x 15% x $ 215
= 98572,5 x $215
= $ 2.1193.087,5 (Total Sales)

https://www.cheatsheet.com/personal-finance/how-much-do-we-spend-on-beauty.html/?a=viewall
Target Sales 1st Year: $ 2.1193.087,5 (Total Sales)

Quantity
Lipstick: Lipstick: $ 21193087,5 / $ 13,41 = 1580394,29 pieces
Foundation: $ 21193087,5 / $ 16,42 = 1290687,42 pieces
Powder: $ 21193087,5 / $ 16,37 = 1294629,65 pieces

Quantity (Total Sales / 3 Item = $ 7064362,5)

Lipstick: Lipstick: $ 7064362,5 / $ 13,41 = 526798,09 pieces
Foundation: $ 7064362,5 / $ 16,42 = 430229,14 pieces
Powder: $ 7064362,5 / $ 16,37 = 431543,21 pieces
•