Actividad de aprendizaje 14

Evidencia 5: Workshop “Using verbs to build customer satisfaction tools”

Primer momento: producción escrita

• Leer y analizar la encuesta de medición del grado de satisfacción del cliente, la
cual se encuentra en el documento descargable asociado a esta evidencia.
• Realizar un informe utilizando verbos regulares e irregulares en pasado y
presente con un mínimo de 150 palabras y máximo 300 palabras que explique el
resultado de la encuesta de satisfacción al cliente analizado. Para el desarrollo de
este informe puede usar la herramienta ofimática de su preferencia.
• Enviar el archivo en formato .doc o .pdf. Mediante el enlace dispuesto en la
plataforma de aprendizaje.

RESULTS AND ANALYSIS OF CUSTOMER SATISFACTION SURVEY

“My sweet Candy”, in the framework of the Implementation of the Comprehensive
Management Policy HSEQ and concerned about the continuous improvement in
their processes and the procedures applied in each of them, as well as in the
satisfaction of their users, which through of statistics allow you to measure the
attention provided, and establish mechanisms of contact with them. Based on the
foregoing, customer satisfaction surveys were conducted in the development of
public audiences for socialization and accountability management report validity
2018, in the department of Atlántico, were made according to the parameters
established in the procedure of thecustomer satisfaction survey analysis, which
resulted in the following analysis of the questions surveyed:

The people surveyed expressed a good satisfaction towards our product, they feel
comfortable with the product we offer and they give us an improvement such as
implementing new flavors, this survey is a good tool to visualize that we are doing
a good job.
A satisfaction survey is a study used to measure how satisfied customers are and
what level of commitment they have towards a brand, product or service. Carrying
out a satisfaction survey is always the best way to find out what customers think.
Product or service. Thus, it will have the tools to meet the expectations of
customers and not affect the income of the company.
A satisfaction survey has to be used to make decisions in the short, medium and
long term.
These are the main objectives of a satisfaction survey:
• Know exactly what you need to improve.
• Understand the needs of customers.
• Know what you can do to retain customers.
• Know if you are doing the right thing with certain strategies.
• Extend the expectations of customers.