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Q.1 Discuss how the integrated marketing communications perspective differs from traditional
advertising and promotion.
Ans 1:
Q.2:What are some of the reasons more marketers and more companies are taking an integrated
marketing communications perspective in their advertising and promotional programs?
Ans :
IMC helps in better audience assessment and helps in targeting only prospective consumers.
It is more effective in reaching consumer of varying demographic which helps marketers in
profitability of business.
IMC helps marketers to avoid duplication, take advantage of synergy among promotional
tools, ad develop more efficient and effective marketing communications programs.
It also helps in increasing return on investment in marketing and promotion.
IMC basically helps in long term progress and return rather than like traditional method of
promotion.
Marketers use IMC because it helps in achieving consumer satisfaction and bottom line
profitability.
IMC helps in customer focus, customer empowerment,brand resonance, emothinal bonding
with consumers.
By Bikramdeep Singh
PG20181363