Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY

Cabanatuan City, Nueva Ecija 3100
Graduate School

MIC Events Management

Company Name

Submitted to:
Prof.Richard Simangan, Ph.D.,B.A.

Submitted by:
Corpuz, Marieta
Part I.Vison Mission and Long Term objective

VISION

Within the next five years MIC Co. will become the leading
company in sports and other event management Business and
stakeholders that provide outstanding service that creates an
extra ordinary event and conference experience.

MISSION
Meeting and exceeding the expectations of our clients through
innovative ideas
Consistent delivery of excellent service
Provide fair transactions to client at all times

LONG TERM OBJECTIVES

1.Increase sales thru increase in marketing awareness

2.Build additional or extension office to capture more clients.
3.Grow social media followers that will help in awareness of the
company
Part II.SWOT Analysis

STRENGTHS

1.Exceptional customer Service

2.High Motivation level
3.Usage of right event marketing tool
4.Customer Friendly
5.Interactive activities

WEAKNESS
1.Lack of Funds
2.Small Social follower base
3.Lack of media and corporate contacts
4.Less experience

OPPORTUNITIES

1.Favorable Economic Conditions

2.Support from Local Authorities
3.Availability of state of the art infrastructure
4.High Potential Market
5.Customer with growing Trend
6.New Products and Services

THREATS

1.High Competition/Entry of competitor

2.Weather Disturbance
3.Increasing Labor rate
4.Change in certain event related laws
5.Rising cost of events materials
Part III.Internal and External Factor Evaluation

INTERNAL ASSESSMENT (IFE MATRIX)

Strength Weight Rating Weighted

Score

Exceptional Customer Service 0.15 4 0.6

High Motivational Level 0.08 2 0.16

Usage of right marketing tool 0.09 2 0.18

Interactive activities 0.12 3 0.36

Weakness Weight Rating Weighted

Score

High Competition/Entry of 0.14 3 0.42

competitor
Weather Disturbance 0.16 3 0.48

Increasing Labor rate 0.08 2 0.16

Change in certain event related 0.09 2 0.18

laws
Rising cost of events materials 0.09 4 0.36

1 2.9
Part IV.Internal and External Factor Evaluation

EXTERNAL ASSESSMENT (EFE MATRIX)

Opportunities Weight Rating Weighted

Score

Favorable Economic Conditions 0.08 2 0.16

Support from Local Authorities 0.10' 2 0.20'

Availability of state of the art 0.14 2 0.28

infrastructure
High Potential Market 0.09 2 0.18

Customer with growing Trend 0.11 3 0.33

New Products and Services 0.06 3 0.18

Threats Weight Rating Weighted

Score

Lack of Funds 0.12 3 0.36

Small Social follower base 0.15 3 0.45

Lack of media and corporate 0.11 2 0.22

contacts
Less experience 0.04 3 0.12

1 2.48
Part V.Internal and External Factor Evaluation

THREATS OPPORTUNITY
1.Favorable Economic
1.Lack of Funds Conditions
2.Support from Local
2.Small Social
Authorities
follower base
3.Availability of
3.Lack of media and state of the art
corporate contacts infrastructure
4.High Potential
4.Less experience
Market
5.Customer with
growing Trend
6.New Products and
Services
WEAKNESS 1.Hype own social 1.Launch of new web-
network with customer based product or value
1.High reviews added experience like
Competition/Entry of video streaming.
competitor 2.Maximize
2.Weather Disturbance productivity of 2.Launch seasonal
3.Increasing Labor employees to cushion promotional activities
rate impact of labor rate
thru multi tasking

STRENGHT 1.Capitalize on 1.Sustain program to

employee training motivate employees to
1.Exceptional Customer grow market
Service 2.Sustain activities
2.High Motivational to deliver high 2.Continue usage of
Level customer experience marketing tool and
3.Usage of right capitalize on most
marketing tool recent stage or up to
date features of
4.Interactive
equiments to gain
activities
additional customers.
4.Change in certain
event related laws
5.Rising cost of
events materials
PART VI. Strategy Evaluation

1. Creation of social media accounts helps the company to

increase its brand recognition that will further translate
int generating revenue.
2. Customer Service of the company was also improved because
of real time customer service meaning all feedbacks are
immediately handled and corrected thus lead to customer
retention.
3. It also cut the marketing cost of the company when it comes
to printing of banners or streamers,leaflets and the like.
4. High customer service strategy gives the company more loyal
customers and will sooner be the ambasador of the company
also.
5. Training of employees helps the company increased it's
employees efficiency and effectiveness.It also helps the
company save time and cost because poor performance occur
when employees do not know exactly what they supposed to do.

RECOMMENDATION

1. Maximize the use of social media to gain valuable insights

of the customers and competetitors checking or know how they
are doing.
2. Capitalize on employee trainig and retention this is to
avoid employee turnover.This is a cost effective way and
will help the company maintain the productivity and high
performance of the employees.
3. Tie up with LGU and other organizations will also help in
brand awareness and gaining additional clients.The company
may also provide charitable or noble events and fund raising
events.