Sales Strategy

Sales strategy is on a one-to-one basis. As this is a new business, gaining

customer loyalty is extremely important for the business. With personal
attention all customers will feel they are a valued friend of Green Clean,
and that all employees care about the care and upkeep of each
vehicle. We must be aware that there are low switching costs in the car
washing industry, so we have to work hard to develop and keep repeat
customers.

Sales Forecast

The following chart forecasts sales based upon the Market Segmentation
Strategy. We will aim to flatten sales across the sales cycle by targeting
segments that will want to keep their cars clean and looking good year
round.
 Sales Forecast
Year 1 Year 2 Year 3
Unit Sales
Full Wash 126720 164736 214128
Exterior Wash 147600 191880 249480
Interior Clean 55440 72072 93672
End User Detail 9288 13896 20880
Business Fleet
44280 66456 99648
Washes
Car Dealership
35568 46224 69336
Details

Total Unit Sales 418896 555264 747144

800000

700000

600000 Car Dealership Details

Business Fleet Washes
500000
End User Detail
400000 Interior Wash

300000 Exterior Wash

Full Wash
200000

100000

0
Year 1 Year 2 Year 3
 Prices Per Unit

Year 1 Year 2 Year 3

Unit Prices

Full Wash 1,080 1,080 1,080

Exterior
648 720 864
Wash
Interior
576 648 648
Clean
End User
10,080 10,440 10,800
Detail
Business
Fleet 720 720 720
Washes
Car
Dealership 5,040 5,400 5,760
Details

25000

20000
Car Dealership Details
Business Fleet Washes
15000
End User Detail
Interior Clean

10000 Exterior Wash

Full wash

5000

0
Year 1 Year 2 Year 3
 Sales
Year 1 Year 2 Year 3

Full Wash 1,900,800.00 2,471,040.00 3,212,352.00

Exterior
1,328,400.00 1,918,800.00 2,993,328.00
Wash
Interior
443,520.00 648,648.00 843,264.00
Clean
End User
1,300,320.00 2,014,920.00 3,126,600.00
Detail

Business
Fleet 442,800.00 664,200.00 996,336.00
Washes

Car
Dealership 2,489,760.00 3,466,800.00 5,546,880.00
Details
Total
11,184,408.00 16,718,760.00
Sales 7,905,600.00

18,000,000.00

16,000,000.00

14,000,000.00
Car Dealership Details
12,000,000.00 Business Fleet Washes
10,000,000.00 End User Detail

8,000,000.00 Interior Clean

Exterior Wash
6,000,000.00
Full Wash
4,000,000.00

2,000,000.00

-
Year 1 Year 2 Year 3
 Direct Unit Cost

Year 1 Year 2 Year 3

Full Wash
50.40 57.60 64.80
Exterior Wash
28.80 324.00 36.00
Interior Clean
21.60 25.20 28.80
End User Detail
216.00 252.00 288.00
Business Fleet Washes
50.40 54.00 57.60
Car Dealership Details
216.00 252.00 288.00

1,000.00

900.00

800.00

700.00 Car Dealership Details

Business Fleet Washes
600.00
End User Detail
500.00 Interior Clean
400.00 Exterior Wash
Full Wash
300.00

200.00

100.00

-
Year 1 Year 2 Year 3
Management Summary
Sanjana, Sandesh, Sagar, Rathish, Tanvi, Inaamz, Jitesh are the owner
and managers of Green Clean. In addition, we will be helped (on an
unofficial basis) by our family members with whose expertise and
guidance, we can help the business grow.

We will also have the assistance of Mr Qureshi, the family accountant, in

creating a long-term strategic vision for the company. Mr Qureshi has
worked with hundreds of small- and medium-sized businesses during his
career.

Personnel Plan
Since car washing is a seasonal business, with business increasing in the
warm summer months, and being busier on the weekends than during the
week, Green Clean will rely on both temporary and part-time help. The
company will hire one full-time car wash/detail specialist and one full-time
car wash specialist when it opens for business. Although it will rely on
temporary and part-time help, quality will not be compromised, since all
washers and detailers will receive thorough training. The company will
also hire an administrative assistant who will assist the team with
paperwork and act as a receptionist.