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Presented by,
Arvind Choudhari PGDM- 15
Aakash Mishra MMS – 49
Jaydeep Mishra MMS – 52
Abhishekh Bhandari PGDM - 04
Vikash Jaiswal MMS – 30
What is Benchmarking
Benchmarking is the process of comparing one's business processes
company’s strategy, products, processes with those of the world leaders and
best-in-class organizations.
Types of Benchmarking
Strategic :- Long term strategies, not industry specific.
different sector.
Types of Benchmarking (contd.)
Internal : benchmarking against its own units, different
competitors.
Xerox – background (contd.)
As a result of this, return on assets fell to less than 8% and market
share in copiers came down from 86% in 1974 to just 17% in 1984.
following issue:
d. Design costs.
Benchmarking at Xerox
e. Total cost.
competitors. This stage determines the current competitive gap and the
best performance; integrate these goals into the company's formal planning processes.
This stage determines the new goals or targets of the company and the way in which
these will be communicated across the organization
The company then adopted functional benchmarking as it involves study of the best
put together had only 1,000 suppliers, while Xerox alone had 5,000.
customer service.
Implementation (Cont.)
Inventory Management: Xerox's drew inspiration from the
In the late 1980s, Xerox replicated the system in the US and saved