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1. The series of services involved in moving the product from the point of production to the point of
consumption
a. Selling b. merchandizing c. marketing d. marketing operations
2. The point of production is the
a. Point of first sale
b. Point of last sale
c. Point where seeding occurs
d. Point where transplanting takes place
3. This is the point where the farm price is established
a. Point of first sale
b. Point of last sale
c. Point of production
d. Point of consumption
e. Both a and c
f. Both b and d
4. The point of consumption is the
a. Point of first sale
b. Point of last sale
c. Point where food is ingested
d. Point where food is digested
5. At this point, transaction occurs between the traders and the consumers and where retail price is
established
a. Point of production
b. Point of consumption
c. Wholesale point
d. Farm gate
6. Marketing functions performed on or for a product that will alter its time, place, form or possession
characteristics
a. Marketing
b. Marketing operations
c. Marketing services
d. Marketing system
7. A system of buyers and sellers with facilities for trading with each other
a. Purely competitive market
b. Public market
c. Market
d. Supermarket
8. A market is defined as
a. A place where buyers and sellers exchange goods or services
b. A large geographic area where supply and demand forces set prices
c. Informal organizations where buying and selling maybe done by almost anyone at almost any time
in relatively small lots
d. All of the above
9. Which of the following is not considered a market
a. A balut vendor selling on the street.
b. Fruit stands along the national highway in Calamba
c. South supermarket at 10 o’clock in the evening
d. New York Coffee exchange market
10. One who buys commodities from the market
a. Consumer b. customer c. mother d. decision-maker
11. Marketing is productive because
a. Products are highly perishable
b. Of seasonality of production
c. Services involve a lot of money
d. In creates utility
12. Type of utility created when products are made available when they are most wanted by consumer
a. Place utility
b. Form utility
c. Time utility
d. Possession utility
13. This is a complex system within which various subsystems interact with each other and with the
different marketing environments
a. Marketing channels
b. Marketing systems
c. Marketing
d. Market\
14. One characteristic of a marketing system
a. It has goals to achieve, e.g. employment, price stability, etc.
b. it has components or participants that perform its functions
c. it has institutional arrangements
d. it has spatial and temporal dimensions
e. all of the above
15. it is concerned with minimizing market imperfection
a. producer subsystem
b. functional subsystem
c. environmental subsystem
d. channel system
16. Consists of the initiators of production like Ka Juan, a rice farmer, and Dole Corp.
a. Producer subsystem
b. Flow subsystem
c. Channel subsystem
d. Functional subsystem
e. Consumer subsystem
17. Characteristics unique to agricultural products which pose a problem in marketing
a. Perishability
b. Bulkiness
c. Seasonality of production
d. Non-homogeneity
e. All of the above
18. A problem area in marketing agricultural products
a. Product characteristics
b. Number of producers
c. Consumers characteristics
d. Reflecting demand
e. All of the above
19. There _____ major approaches to the study if agricultural marketing
a. Three b. four c, five d. six
20. This approach covers consumer preferences, demand and supply analysis, product characteristics and
price behavior
a. Commodity approach
b. constitutional approach
c. ‘functional approach
d. Industrial organizations approach
e. Market efficiency or analytical approach
21. Study of the various agencies and business structure which perform the marketing process
a. Commodity approach
b. Structure – conduct – performance approach
c. Functional approach
d. Institutional approach
22. A middleman who takes little to and therefore owns the product he handles
a. Merchant middleman
b. Agent middleman
c. Private trader
d. Market intermediary
23. Example of merchant middleman
a. Wholesaler
b. Retailer
c. Broker
d. Both a and b
24. Middleman who receives his income in the form of fees and commissions
a. Commission agent
b. Broker
c. Both a and b
d. Processor
25. Known as viajeros
a. Wholesaler
b. Assembler-wholesaler
c. Financer-wholesaler
d. Assembler-wholesaler
26. One type of middleman in agricultural marketing which I modern times have increasingly increased its
functions for changing product forms to buying raw materials to wholesaling the finished product to
retailers
a. Processors and manufacturers
b. Facilitative organizations
c. Wholesalers
d. Assembler-wholesaler
27. Do not directly participate in marketing processes but furnish the physical facilities for the handling of
products and bringing buyers and sellers together, e.g auction markets
a. Facilitative organization
b. Public market
c. Supermarket
d. Terminal market
28. A major specialized activity performed in accomplishing the different marketing processes
a. Marketing system
b. Marketing machinery
c. Marketing function
d. Marketing institutions
29. A marketing process
a. Concentration
b. Dispersion
c. Equalization
d. All of the above
30. Approach to the study of agricultural marketing that attempts to answer “what” in the question “who
does what”
a. Commodity approach
b. Functional approach
c. Institutional approach
d. Structure-conduct-performance approach
31. Activities involved in the transfer of little of goods. This is where the price determination takes place in
marketing
a. Exchange functions
b. Physical functions
c. Facilitating functions
d. None of the above
32. Activities that involve handling, movement and physical change of the commodity
a. Exchange functions
b. Physical functions
c. Facilitating functions
d. Marketing functions
33. Acts as the grease in the agricultural marketing machinery
a. Exchange functions
b. Physical functions
c. Facilitating functions
d. Marketing functions
34. Enables the smooth performance of both the physical and facilitating functions
a. Grading and standardization
b. Storage
c. Buying
d. Transportation
35. The advancing of money to carry on the various aspects of marketing
a. Financing
b. Risk bearing
c. Market intelligence
d. Demand creation
36. Deals with the organization of a market as it influences the nature of competition and pricing market
a. Market structure
b. Market conduct
c. Market performance
d. Industrial organization
37. A dimension of market structure
a. Degree of buyer and seller concentration
b. Degree of product differentiation
c. Condition of entry to the market
d. All of the above
e. None of the above
38. Type of market structure where there is only one buyer in the market
a. Perfectly competitive market
b. Monopoly
c. Monopsony
d. Oligopoly
39. The behavior pattern of a firm in the industry
a. Market structure
b. Market conduct
c. Market performance
d. Industrial organization
40. Trucking arrangement, credit marketing tie-up and method of payment are examples
a. Market structure
b. Market conduct
c. Market performance
d. None of the above
41. Economies of scale, capital requirement, government rules and regulations and inherent technical
relationships in the industry are dimensions of
a. Product differentiation
b. Seller concentration
c. Barrier to entry
d. Market conduct
42. The appraisal of how much the economic resource of the industry’s market behavior deviates from the
best possible contribution it can make to achieve relevant socio-economic
a. Market conduct
b. Market structure
c. Market performance
d. Market efficiency
43. A dimension of market performance
a. Market share analysis
b. Firm’s product policy
c. Market efficiency
d. Marketing practices
44. An intern-organization system make up of interdependent agencies and institutions involve task of
moving products from the point of production to the point of consumption
a. Marketing system
b. Marketing channels
c. Agricultural machinery
d. Wholesalers and retailers
45. The major factor that influence the existence of marketing channels
a. Product delivery
b. Transportation
c. Pricing and profit
d. Product requirement
46. Marketing channels vary according to the
a. Type of commodity handled
b. Time
c. Location
d. All of the above
47. To facilitate the proper functioning of the market channels subsystem. It is important that channel
members must have a mutual understanding of their
a. Type of client served
b. Territory served
c. Marketing functions performed
d. All of the above
48. The structure of the channel is determined by service output requirements given in terms of
a. Market decentralization
b. Lot size
c. Delivery time
d. Product delivery
e. All of the above
f. None of the above
49. Direct marketing is advisable if
a. The total sales volume is small
b. The market is scattered
c. The product commands a high value per unit
d. The product is highly perishable
50. Convenience goods
a. Require intermediaries
b. Unique and customized
c. Staples
d. A and c
51. The type of organization which handles the product through two o more steps in the processing or
marketing processes.
a. Forward integration
b. Backward integration
c. Vertical integration
d. Horizontal integration
A yellow corn farmer from the South sold his produce to an assembler wholesaler at P4.00 per kg and
later sold this to a miller at P4.40 per kg. After milling the corn, the miller sold this to a wholesaler at
P5.10 per kg. The latter disposed this to a retailer at P5.60 per kg who later sold the milled corn to
livestock producers at P6.00 per kg.
Aling Sidra wants to sell 600 kgs of onion either to San Antonio or San Leaonardo which are 15 kms
away from Cabanatuan City, respectively. The costs of transporting onions to San Antonio P0.50/kg/km
while it costs P1.00/kg/km to San Leonardo. Onions sold in San Antonio fetch a P10/kg while in San
Leonardo, P8/kg
if the transportation costs are P300 and P400 from area A and B respectively, and other
marketing costs are P750 and P850 respectively