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Survey on Brand Perception and Consumer Buying Behaviour

Surveyor’s details
Name: AKTHAR IRFAN SHARIFF
Fin Number: G0874184R
University of Wales, UK – MDIS UniCampus
Course: MBA
Email id: irfi1987@gmail.com
Mobile: +91-9894133189; +65- 93550173

As part of my academic program, I am carrying out a market research on the impact of Brand
Perception including Consumer Buying Behaviour in the sport industry within India and
Singapore. A customer survey is very important to better understand their perception and
buying behaviour. A questionnaire has been framed to extract in depth knowledge and
experience of the customers in relationship with sports brands. Please spend a few minutes of
your time to answer the following questions. Complete the survey and send it back to
irfi1987@gmail.com , enter survey 2010 as the subject.

Thank you for being a part of this survey.

Warm Regards

Irfan

PS Please note that as part of data protection, your information will not be attributed to any
individual when collating the results of this survey.
Questionnaire
Name:

Email id:

Organization/ Institution:

Please Highlight or Bold your choice.

1. Age: <18yrs 18 to 25yrs 25 to 35yrs <35yrs

2. Gender: Male Female

3. Nationality: Indian Singaporean others

4. Annual Income (USD/annum):

<$2500 $2500 to $5000 $5000 to $10000 >$10000

5. Your Knowledge about sports brands in Shoes and Apparels’ category

Very good Good Average Poor Very Poor

6. Which sports brands are you aware of?

Nike Adidas Reebok Puma

7. From the sports brands that you are aware of, which brands have you used till date?

Nike Adidas Reebok Puma

8. Please tick which sports brand you prefer the most from the below listed products (Mark X
in the required cell)

Products\Brands NIKE ADIDAS REEBOK PUMA


SHOES
APPARELS

9. Which brands do you prefer overall?

Nike Adidas Reebok Puma

10. Factors which made you buy your preferred brand


Price Quality Reliability Availability Design Comfort Innovation

11. Rate the given set of variables for the brands in a 5 point scale (5= Very Good; 1= Very
Poor)

Variables\Brands NIKE ADIDAS REEBOK PUMA


Price
Quality
Reliability
Availability
Design
Innovation
Comfort

12. Which of the below factors influence your brand perception

Sales Promotions / Discounts Celebrity Endorsement Advertisements


Event sponsorships

13. How much do you spend per annum (in USD) on sports shoes and apparels?

<$100 $100 to $500 <$500

14. Price influences the purchase of sports brands?

Strongly Agree Agree Neutral Disagree Strongly


disagree

15. In the next 5 years, there would be an increase of sports brands customers.

Strongly Agree Agree Neutral Disagree Strongly


disagree

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