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Get-Rich Secret #1 Up to $1,000 an hour and more!. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Get-Rich Secret #2 Make money in 5 to 7 days! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Get-Rich Secret #3 Up to $100 profit for every $10 you spend! . . . . . . . . . . . . . . . . . . . . 2
Get-Rich Secret #4 A 3-step strategy for getting rich . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Get-Rich Secret #5 Four easy ways to turn ideas into cash!. . . . . . . . . . . . . . . . . . . . . . . . 3
Get-Rich Secret #6 Seven ways to sell like crazy! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Get-Rich Secret #7 Double your creative powers in 30 days! . . . . . . . . . . . . . . . . . . . . . . 4
Get-Rich Secret #8 Where to find creative ideas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Get-Rich Secret #9 Take the “guesswork” out of making money . . . . . . . . . . . . . . . . . . . . 5
Get-Rich Secret #10 Get 10 times more money from every ad . . . . . . . . . . . . . . . . . . . . . . 5
Get-Rich Secret #11 Turn your dreams into huge sums of cash! . . . . . . . . . . . . . . . . . . . . . 6
Get-Rich Secret #12 Start your million-dollar business from home . . . . . . . . . . . . . . . . . . . 7
Get-Rich Secret #13 Create simple business plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Get-Rich Secret #14 Automatically increase your profits! . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Get-Rich Secret #15 Find products that will sell like crazy! . . . . . . . . . . . . . . . . . . . . . . . . 9
Get-Rich Secret #16 4 Ways to increase your profits! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Get-Rich Secret #17 Money-making plan that never fails . . . . . . . . . . . . . . . . . . . . . . . . . 10
Get-Rich Secret #18 Mailing lists can make you a millionaire! . . . . . . . . . . . . . . . . . . . . . 10
Get-Rich Secret #19 Simple way to get people to help you . . . . . . . . . . . . . . . . . . . . . . . 11
Get-Rich Secret #20 8 things to pull in more orders! . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Get-Rich Secret #21 Maximize your profits! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Get-Rich Secret #22 Great headlines can make you rich! . . . . . . . . . . . . . . . . . . . . . . . . . 13
Get-Rich Secret #23 Write million-dollar copy! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Get-Rich Secret #24 Make a financial killing on your ads! . . . . . . . . . . . . . . . . . . . . . . . . 14
Get-Rich Secret #25 “Roll-outs” can make you a millionaire! . . . . . . . . . . . . . . . . . . . . . . 15
Get-Rich Secret #26 Turn problems into cash! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Get-Rich Secret #27 Powerful secret used by millionaires . . . . . . . . . . . . . . . . . . . . . . . . 17
Get-Rich Secret #28 Selling to millions of people! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Get-Rich Secret #29 Quick ways to turn expenses into profits! . . . . . . . . . . . . . . . . . . . . 18
Get-Rich Secret #30 There is no competition! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Fortunes Forever! i
Get-Rich Secret #31 Double or triple your income! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Get-Rich Secret #32 The thing that scares can make you rich! . . . . . . . . . . . . . . . . . . . . . 20
Get-Rich Secret #33 SRT can make you rich! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Get-Rich Secret #34 3 ways to instantly increase your income! . . . . . . . . . . . . . . . . . . . . 21
Get-Rich Secret #35 Cash in on your creativity! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Get-Rich Secret #36 From a few hundred to several million dollars! . . . . . . . . . . . . . . . . 22
Get-Rich Secret #37 “Homework” can make you rich! . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Get-Rich Secret #38 Make millions by giving something away! . . . . . . . . . . . . . . . . . . . . 23
Get-Rich Secret #39 Increase profits by up to 1,000% . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Get-Rich Secret #40 3 times more money - do one small thing! . . . . . . . . . . . . . . . . . . . . 24
Get-Rich Secret #41 Classified ads can make a fortune! . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Get-Rich Secret #42 10 secrets of highest-paid copywriters! . . . . . . . . . . . . . . . . . . . . . . 25
Get-Rich Secret #43 Get started for pennies! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Get-Rich Secret #44 Smart way to make money starting with 0 . . . . . . . . . . . . . . . . . . . . 27
Get-Rich Secret #45 Cash in on virgin markets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
Get-Rich Secret #46 Troubled businesses can make you millionaire! . . . . . . . . . . . . . . . . 28
Get-Rich Secret #47 Increase profit potential immediately! . . . . . . . . . . . . . . . . . . . . . . . 29
Get-Rich Secret #48 Why many businesses fail every year . . . . . . . . . . . . . . . . . . . . . . . . 29
Get-Rich Secret #49 Many pay $8,000 for something free! . . . . . . . . . . . . . . . . . . . . . . . . 30
Get-Rich Secret #50 “Kill” your competitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Get-Rich Secret #51 Know what people want in advance . . . . . . . . . . . . . . . . . . . . . . . . 31
Get-Rich Secret #52 5 secrets to creating your ideas! . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Get-Rich Secret #53 7 ways to maximize your profits . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Get-Rich Secret #54 Make 20 times more money than competitors! . . . . . . . . . . . . . . . . 34
Get-Rich Secret #55 4 steps to become a millionaire! . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
Get-Rich Secret #56 Follow-up marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
Get-Rich Secret #57 Writing small ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Get-Rich Secret #58 Newspaper and magazine editors . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Get-Rich Secret #59 2 hours a day - make $20,000 a week! . . . . . . . . . . . . . . . . . . . . . . . 37
Get-Rich Secret #60 Instantly increase your net worth! . . . . . . . . . . . . . . . . . . . . . . . . . . 38
Get-Rich Secret #61 Safest and most profitable way . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
Get-Rich Secret #62 Run your ad for up to HALF the cost! . . . . . . . . . . . . . . . . . . . . . . . 39
ii
Get-Rich Secret #63 Formula to get FREE advertising! . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Get-Rich Secret #64 “Review package” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Get-Rich Secret #65 Ordinary, every-day situations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Get-Rich Secret #66 Unusual way to get FREE advertising! . . . . . . . . . . . . . . . . . . . . . . . . 43
Get-Rich Secret #67 Ghost writer can make you rich! . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
Get-Rich Secret #68 “Indirect publicity” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
Get-Rich Secret #69 7 ways to sell your product or service . . . . . . . . . . . . . . . . . . . . . . . 46
Get-Rich Secret #70 Legally “steal” something worth millions! . . . . . . . . . . . . . . . . . . . . . 47
Get-Rich Secret #71 3 ways to get ideas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
Get-Rich Secret #72 Trick to make millions in direct mail . . . . . . . . . . . . . . . . . . . . . . . . 49
Get-Rich Secret #73 Get rich with mailing lists! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
Get-Rich Secret #74 Targeting certain groups of people . . . . . . . . . . . . . . . . . . . . . . . . . 51
Get-Rich Secret #75 Strong U.S.P. can make you rich! . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
Get-Rich Secret #76 Thousands of new customers every year! . . . . . . . . . . . . . . . . . . . . 53
Get-Rich Secret #77 We turned $1,000 into $10,000,000! . . . . . . . . . . . . . . . . . . . . . . . . 53
Get-Rich Secret #78 12 proven ways in direct-response . . . . . . . . . . . . . . . . . . . . . . . . . . 54
Get-Rich Secret #79 $500,000 a year with newspapers . . . . . . . . . . . . . . . . . . . . . . . . . . 56
Get-Rich Secret #80 Blind offers can make you rich! . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58
Get-Rich Secret #81 Secret to selling thousands of books! . . . . . . . . . . . . . . . . . . . . . . . . 59
Get-Rich Secret #82 Publish and sell your own book! . . . . . . . . . . . . . . . . . . . . . . . . . . . 60
Get-Rich Secret #83 Perfect name for your company . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61
Get-Rich Secret #84 More money-making ideas! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62
Get-Rich Secret #85 Current trends that can make you rich! . . . . . . . . . . . . . . . . . . . . . . 62
Get-Rich Secret #86 Joint ventures can make you rich! . . . . . . . . . . . . . . . . . . . . . . . . . . 63
Get-Rich Secret #87 Turn hobby into thousands a week! . . . . . . . . . . . . . . . . . . . . . . . . . 64
Get-Rich Secret #88 Write ads that will pay big bucks! . . . . . . . . . . . . . . . . . . . . . . . . . . 65
Get-Rich Secret #89 Personalization can make fortune! . . . . . . . . . . . . . . . . . . . . . . . . . . 66
Get-Rich Secret #90 Make money with any product! . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67
Get-Rich Secret #91 Get people to send you their money . . . . . . . . . . . . . . . . . . . . . . . . 68
Get-Rich Secret #92 Other people’s marketing secrets . . . . . . . . . . . . . . . . . . . . . . . . . . . 68
Get-Rich Secret #93 Big profits with almost no investment! . . . . . . . . . . . . . . . . . . . . . . . 69
Get-Rich Secret #94 Increase profits by up to 900%! . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70
iv Fortunes Forever!
NOTES & QUOTES
117 Of Eileen & T.J.
Rohleder’s Most
Powerful Get-Rich
Money-Making Secrets earn how to write your
L own sales material.
Here are the best get-rich secrets we’ve learned from mar -
keting guru Russ von Hoelscher and others.
Fortunes Forever! 1
NOTES & QUOTES GET -RICH SECRET #3
How to make up to $100 profit
for every $10 you spend!
Sell specialized information to your best customers. —
The profits you make for doing this can be enormous because
e’ve made huge prof- of two things:
W its of up to $100
profit for every $10 we (1) The high perceived value of information.
spent. This is the secret
you can use to do it. (2) The fact that your best customers trust you.
Combining these steps in the right way can help you make
P ractice these steps by
testing as many differ-
ent promotions as you
huge amounts of money, just as it has for us. Practice these
steps by testing as many different promotions as you can.
can. Eventually you’ll find the perfect promotions that tie all three
steps together.
2 Fortunes Forever!
GET -RICH SECRET #5 NOTES & QUOTES
Four easy ways to turn your ideas
into instant cash!
The degree of your success is determined by:
You can use these four things to turn your best ideas into
instant cash! Commit yourself to learning these. Make a life-long
study of your market. Who are the people you want to sell to?
What do they want the most? How can you give it to them? How
can you reach them and persuade them to buy? The answers to
these questions will come slowly, but they will come. As your
knowledge and experience grow, so will your income.
T he answers to these
questions will come
slowly, but they will come.
Fortunes Forever! 3
NOTES & QUOTES 5) You must make it EASY for your prospect to act.
Y ou must ELIMINATE
your buyer’s FEAR of
being cheated.
Tack these 7 steps up on your refrigerator door and mem -
orize them. They contain the secret that can help you sell your
product or service like crazy.
4 Fortunes Forever!
(2) Write down their best ideas. NOTES & QUOTES
The ideas other people are using to make money can make
you money, too. Use their proven ideas to get rich.
he ideas other people
GET -RICH SECRET #9 T are using to make
money can make you
How to take the “guesswork” money, too. Use their
out of making money. proven ideas to get rich.
Fortunes Forever! 5
NOTES & QUOTES 1) Use Direct-Response Marketing. Each ad or sales letter
must ask your prospect or customer for their order, or
try to get them to take some kind of action.
6 Fortunes Forever!
4) Find or develop products and services that can NOTES & QUOTES
help the people in this market get something they
really want.
4) Get started. Go slowly. Develop a plan. Stick with it. hese steps have made
Fortunes Forever! 7
NOTES & QUOTES GET -RICH SECRET #13
How to create a simple business plan that
will allow you to make as much money as
you want for the rest of your life!
Make your business plan marketing oriented. Let it serve a
enter your plan
C around all the ways
you can attract new cus-
specific type of customer in as many ways as possible, and
you’ll never have to worry about making enough money. Your
tomers and make repeat business plan can allow you to make as much money as you
sales to them. want — for as long as you want — by doing these three things:
1) Center your plan around all the ways you can attract
new customers and make repeat sales to them.
8 Fortunes Forever!
(1) Continually make new offers to your customers. NOTES & QUOTES
The more you do these two things, the easier it will get.
Your intimate knowledge and on-going experience in your
market will help you find the items that sell like crazy.
ind the products and
GET -RICH SECRET #16
F services that are mak-
ing the most money for
Four proven ways to instantly your competitors. What’s
behind their success?
increase your profits!
Constantly change these four things to increase your profits:
Fortunes Forever! 9
NOTES & QUOTES 1) Your Copy: by changing just a few words in their
message, marketers have increased their response per -
centages dramatically .
4) Your List: Targeted lists can help you realize very dra -
matic response increases.
10 Fortunes Forever!
1) Build your mailing list with some type of front-end NOTES & QUOTES
offer.
3) Develop special offers for the smaller group of your B uild your mailing list
with some type of
front-end offer.
best customers. Then “roll-out” the winning promo -
tions to the other less responsive segments of your
customer list.
Fortunes Forever! 11
NOTES & QUOTES (2) Tell them you want their opinions, ideas, and testimo -
nial for your product or service.
(5) Your last question should ask them to give you their
written testimonial. Ask them to give you permission
to use this testimonial. Just have them sign their name
at the bottom of the page.
our customers will
Y appreciate the free
gift, and their testimonials
This is the simple strategy we’ve used to get hundreds of
our customers to give us their testimonials. It’s simple and
can be used to help you
easy. Your customers will appreciate the free gift, and their
earn even more money.
testimonials can be used to help you earn even more money.
12 Fortunes Forever!
5) Employ “eye-directional” devices that will lead your NOTES & QUOTES
prospects to your order form.
6) Highlight all important points.
7) Give your prospect enough information to make a
decision, but no more.
8) Make it easy for people to order. ive your prospect
Fortunes Forever! 13
NOTES & QUOTES (2) Write headlines that clearly show your prospects or
customers the main things your product or service
can do for them.
the main things your prod- These are the headline secrets that have helped us get rich.
uct or service can do for They can work for you, too. Good headlines can make you rich
them. because they A) Get your prospects’ attention, and B) Get
them interested enough to read your sales material. These two
things can lead them to becoming good customers and doing
business with you for years. Remember, that’s the real secret
to getting rich. There’s no substitute.
14 Fortunes Forever!
1) Introductory Offer: Let your prospects know that you NOTES & QUOTES
are making a limited introductory offer that will not
be repeated (ever, in the near future, until, etc.)
Fortunes Forever! 15
NOTES & QUOTES 1) You test different front-end offers to attract new cus -
tomers.
Y ou develop these
offers by testing as
many different things as
3) Experiment slowly until you find the offers that con -
sistently earn you the BIGGEST profits.
you can, such as: head-
lines, prices, products, 4) Then “roll-out” with those offers by seeing how many
guarantees, etc. new prospects you can profitably sell it to.
16 Fortunes Forever!
You can eliminate these objections by showing your NOTES & QUOTES
prospects why their reasons not to buy from you are wrong.
Don’t hide from these problems. Tackle them head-on. Come
right out and state the reasons they may be afraid to buy and
show them how you will make sure these things don’t happen.
Do this, and you’ll turn these problems into cold, hard cash!
Many of the secrets in this manual let you tap into the pow -
erful get-rich principle of leverage. They let you make the
L EVERAGE is a powerful
get-rich method that
almost all millionaires use
biggest amount of money for the smallest amount of time, in one way or another.
work and effort. Put these methods into action, and you’ll be
using the same type of strategy that is used by almost all mil -
lionaires.
Fortunes Forever! 17
NOTES & QUOTES GET -RICH SECRET #29
A handful of quick ways
to turn expenses into profits!
Many times a product you think should sell well doesn’t. A
line of products that doesn’t sell can be a major expense and
headache. Here are seven quick things we’ve done to turn this
A line of products that
doesn’t sell can be a
major expense and
expense into big profits. You can use them, too:
your sales and profits. 4) Reposition your offer. Look for a niche that is not
filled by similar offers. Instead of mass appeals, target
a select group.
18 Fortunes Forever!
GET -RICH SECRET #30 NOTES & QUOTES
Why there is no such thing
as competition!
Many people use competition as an excuse for their failure.
They give up when the going gets tough, and they blame it on
the competition. This is just an excuse. There’s actually no
such thing as competition if you realize these three things: T here’s actually no such
thing as competition if
you realize these three
1) The insatiable demand of the consumer. People are things:
demanding more and better products and services.
There will always be plenty of room for innovative
entrepreneurs like Y O U: People who are willing to
look for these gaps in the marketplace and fill them
with products and services that solve some type of
unfilled need or desire.
Fortunes Forever! 19
NOTES & QUOTES that make money in your market and those that don’t. Then,
you can use this knowledge in all of your future promotions.
Your customer base can also grow every year . You can
make more sales to this ever-growing group of customers.
M ost newcomers to
Mail-Order are afraid
to give liberal guarantees.
from the person you’re trying to sell to can make your offer
irresistible. As long as you’re selling a product that lives up to
its promise, you don’t have to worry. The additional sales you
can get will more than offset the returns.
These two things can help you develop the perfect combi -
nation of methods and techniques that earn you the most
money possible.
20 Fortunes Forever!