Brief Profile

Established in 1996, VRA Constructions is a No 1 real estate developer with presence in Hyderabad
and the Secunderabad. VRA Constructions belongs to one of the most profitable real estate players in
TELANGANA and the largest by quality constructions for these consecutive years.

The Group is developing an estimated ten lakh square ft of prime real estate with the largest land
reserves in the Hyderabad Metropalitan Development Authority (HMDA), and has couple of ongoing
projects across DD Colony, Vidya Nagar, Banjarahills and espanding Hitech city. With the largest
land bank of over 150 acres and an estimated saleable area of ten lakh square ft. In FY 14-15 alone we
delivered 3.5 lakh square feet and 1000 units across projects. We plan to deliver more than 8 lakh sq ft
in FY 18-19.

OUR VISION

Building a better life

Our vision of 'Building a Better Life' extends across markets with several landmark developments in
India. North East Plaza- High end Premium commercial tower in the costliest zone, Hyderabad. We
brought some of the global construction practices including German, US and European Styles. We
recorded the biggest land deals in the commercial space. We also acquired other notable parcels in
other Telangana districts.

OUR Philosophy

There are certain corporate values unique to the VRA Construction due to which we think we are an
organization that does things differently. The thought that needs to come across is that luxury is an
outcome of who we are and yet not to lose focus on our offerings. There is a certain process that goes
on ‘Behind–the–scenes" that enables us to produce and deliver the luxury product that meets the eye.

Corporate Values that show our pedigree are

1. We will wholeheartedly contribute to our nation's communities and its environment

o Most of our projects are environmentally sensitive by way of measures like intelligently
designed buildings with sky gardens that help reduce the temperature of the floors
below by 2-3 degrees. Use of plants in landscaping which aid in purifying the air and
reduce carbon dioxide levels.
o An all round initiative including education, childcare and medical care are undertaken
by CSR WING. Our initiatives revolve around our sites as our entire aim is 'building a
better life', which includes even education for children of laborers, medical attention to
them, etc.
2. We will work with the best people, treat them well, expect a lot and the rest will follow
o Our employee strength is growing at a very fast pace every year. Not only the quantity,
but the quality of our associates is an indicator.
o We have people joining us from FMCG, Media, Hospitality and Banking. Our growing
employee strength bears testimony that the people processes and the corporate
atmosphere at the VRA Construction is conducive for careers and overall development.
3. We exist to exceed the expectations of our customers through innovative, world-class solutions
o We envision luxury offerings for our customers as we believe that customers are not
visionaries, they know they want a luxurious residence, but they necessarily do not
know a Poggenpohl kitchen, biometric sensors etc.
 oWe are passionate for our customers as we give them more than they dream of.
Ultimately, we do not think like a real estate company, we have a hospitality approach.
Other than the residences, we provide them with a setup of valet services, housekeeping
services etc.
o We are relation builders and not just structure builders. We want to ensure customer
delight before buying, during construction and after they move into the residence.
4. We will go the last mile to do things right and seek excellence in all that we undertake
o We believe in a systematic approach to whatever we do (no cookie cutter solutions).
We have systems and processes to ensure that every customers requirements are
thought through and delivered. This is why, every customer has a proper relationship
manager associating with a project. You will find a step-by-step initiation and
involvement of the customer with the project through walkthroughs, presentations,
meetings etc.
o We are not ONLY about luxury and commercial space. We are about providing the best
product to each consumer segment. We have the best development in vidyanagar and
the best at DD Colony Road.
o We are relation builders and not just structure builders. We want to ensure customer
delight before buying, during construction and after they move into the residence.
5. We will behave with honesty, integrity and ethics with all stakeholders of our organization.

OUR prestigious projects

1. North East Plaza - Retail –cum-Commercial , Erramanzil - Punjagutta Main Road, Hyd.
2. Arunodhaya Residency - DD Colony, Osmanai University.
3. SLR Apartments , New NallaKunta, Hyderabad
4. Raghavendra Nilayam, New Nallakunta, Tilak Nagar, Hyderabad
5. Jayalaxmi Residency, Vidyanagar, Shankar mutt. Hyderabad
6. Venkatachala Apartments , Vidyanagar, Shankar mutt. Hyderabad
7. SBR Residency , New Nallkunta, Hyderabad
8. Vijayashree Apartments, DD Colony, Hyderabad
9. Sri Srininvas Residency , DD Colony, Hyderabad
10. Golla’s Residency, Vidyanagar, Hyderabad
11. Shubhasree Apartments, New Nallakunta, Hyderabad
12. Madhusudhan Apartments, Vidyanagar, Hyderabad
13. Shri Krishna Ashray, DD Colony, Hyderabad
14. Sri Chaitanya Residency, Vidyanagar, Hyderabad
15. Vamshi Residency , New Nallakunta, Hyderabad

Going beyond being a premier real estate developer, we do care about social responsibility by focusing
on education as the best medium to enrich society.

The Brand

We believe that a strong and recognizable brand is a key attribute in our industry, since it increases
customer confidence, shapes the ownership experience and influences the buying decision. We focus
on branded realty, with a belief in developing and marketing our real estate projects as “branded
products” rather than commodities.

We have a portfolio of brands wherein every brand has a clear positioning and a distinct brand
promise, so as to provide differentiated project offerings to various categories of our customers.

We undertake detailed analysis and market research and track market trends to position our projects
appropriately in terms of location and income segment. Our in-house marketing team, couple of
professionals has created a cohesive branding strategy comprising various initiatives.

We believe that a scientific approach to nomenclature and positioning which is in line with the value
proposition of a project allows us to create distinctive branding and advertising for our projects.

In our residential business, the “VRA” brand caters to the premium luxury segment and the
“VAMSHI” brand caters to the mid-income luxury segment. In our office space business, the
“NORTH EAST” brand caters to the high-end corporate office segment, the “iVENKAT” brand caters
to high-quality IT workspaces and the “RAMANA” brand caters to the boutique office segment. We
believe that our strategic branding initiatives have enhanced our ability to charge sustainable
premiums.

We have a dedicated and experienced customer service team which regularly interacts with our
customers and is responsible for assisting our customers through the entire sales and after — sales
process. This provides our customers with a one-point interface for any specific requirements or
grievances they may have.

We believe that our ability to anticipate the requirements of our customers and to provide our
customers with essential after — sales services facilitates their satisfaction with our project, which in
turn provides us with a competitive advantage.

An experienced and effective leadership and management team which enables us to anticipate
and adapt to challenging market trends and economic forces

VRA Consturctions