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Meaning of Research
Research is the systematic study of trend or event which involves careful collection,
organization, presentation, analysis and interpretation of quantitative data or facts that relates
man’s thinking with reality.
Characteristics of Research
1. Empirical. Research is based on direct experience or observation by the researcher.
The collection of data relies on practical experience without giving consideration to
scientific knowledge or theory.
2. Logical. Research is based on valid procedures and principles. Scientific study is done
in an orderly manner so that the investigator has confidence on the results. Systematic
examination of the procedures used in the research enables the investigator to draw
valid conclusions. Thus, the logic of valid research makes it important for decision
making.
3. Cyclical. Research is a cyclical process. Because it starts with a problem and ends with
a problem. For instance, an investigator who completes his study states his findings and
draws up his conclusions and recommendations. In his recommendations, several
studies may be conducted, hence research is cyclical.
5. Critical. Research exhibits careful precise judgment. A higher level of confidence must
be established. For instance, 1.0 percent or 5.0 percent level of confidence may be
scientifically utilized to test the research hypothesis. Based on these levels of
confidence, the investigator is confidently precise in his interpretations on whether the
results are significant or insignificant, or whether to reject or accept the null hypothesis.
7. Replicability. The research design and procedures are replicated or repeated to enable
the research to arrive at valid and conclusive results. Similarities and differences of
replicated researches can be compared. The more replications of researches, the more
valid and conclusive results would be. Replicability of the study means using the same
instrument, method and procedure but no different subjects and venue.
1. Quantitative research
It involves collecting and converting data into numerical form so that statistical calculations can
be made and conclusions drawn.
Researchers will have one or more hypotheses. These are the questions that they want to
address which include predictions about possible relationships between the things they want to
investigate (variables). In order to find answers to these questions, the researchers will also
have various instruments and materials (e.g. paper or computer tests, observation check lists
etc.) and a clearly defined plan of action.
2. Qualitative research
It is about recording, analysing and attempting to uncover the deeper meaning and significance
of human behaviour and experience, including contradictory beliefs, behaviours and emotions.
Researchers are interested in gaining a rich and complex understanding of people’s experience
and not in obtaining information which can be generalized to other larger groups.
The approach tends to be inductive which means that they develop a theory or look for a pattern
of meaning on the basis of the data that they have collected. The approach to data collection
and analysis is methodical but allows for greater flexibility than in quantitative research. Data is
collected in textual form on the basis of observation and interaction with the participants e.g.
through participant observation, in-depth interviews and focus groups. It is not converted into
numerical form and is not statistically analysed.
3. Mixed Method
Qualitative and quantitative methods are used simultaneously. In others, first one approach is
used and then the next, with the second part of the study perhaps expanding on the results of
the first. For example, a qualitative study involving in-depth interviews or focus group
discussions might serve to obtain information which will then be used to contribute towards the
development of an experimental measure or attitude scale, the results of which will be analysed
statistically.