SWEETNESS

OVERLOAD
 Saint Louis College
City of San Fernando, La Union
Basic Education Schools
Senior High School

BUSINESS PLAN

IN PARTIAL FULFILLMENT OF THE SUBJECT

ORGANIZATION AND MANAGEMENT
AND
BUSINESS MATH

PRESENTED BY:
Calderon, John Limar
Mintac, John Paul
Clark, Ma. Zenia Jasmin
Franco, Erianne Vynscent
Songcuan, Andielina Lexus

PRESENTED TO:
MRS. CHERRIE ANN V. DIFUNTORUM
MR. JEFFERSON E. BOADO
 ACKNOWLEDGEMENT

The Sweetness Overload would like to express their outmost gratitude to these
individual;

CHAIR- Mrs. Cherrie Ann V. Difuntorum, the Organization and Management

Subject Teacher of all Accountancy, Business and Management (ABM) students
of the Saint Louis College Senior High School Department (SLCSHS).

Mr. Jefferson E. Boado. The Business Math Subject Teacher of all Accountancy,
Business and Management (ABM) students of the Saint Louis College Senior High
School Department (SLCSHS)

Without your great and unending support, it would not be possible for us to write
this business plan proposal. You have been there to correct and provide the
information’s that our business plan will be needing, without your support this
group will not be able to finish this business plan proposal and will not give you
enough information about our business.

In addition, the Sweetness Overload would like to thank Andielina Lexus

Songcuan, Ma. Zenia Jasmine Clark, John Paul Mintac and John Limar Calderon
the members of this business team, for their unending efforts and financial and
moral support to make this business plan.

Erianne Vynscent M. Franco

Owner/ General Manager
Sweetness Overload
 MISSION
Sweetness Overload serves all the people who wants to buy our product and give
quality and good service as much as we can. Doing the job with a big smile. Its
mission is to satisfy the costumer in the product of the Sweetness Overload. This
mission is to perform a good lasting quality to its costumers.

VISION
The young entrepreneurs’ vision is to be a successful business man and woman in
the future to be able to handle our own business. In addition the entrepreneur’s
visions is to gain a high profit in a limited time.
TABLE OF CONTENTS
ACKNOWLEDGEMENT……………………………………………………..…………………. 3
MISSION AND VISION………………………………………………………………………… 4
TABLE OF CONTENTS
Chapter I: EXECUTIVE SUMMARY…………………………………………………………… 7
Chapter II: ORGANIZATION AND MANAGEMENT PLAN
A. Organizational Structure……………………………............................................ 10

B. Organizational Chart ….……………………………............................................ 12

C. Compensation and Reward………………………………………………….……. 13

D. Training and Seminars…………………………………………………..…………… 13

Chapter III: MARKETING PLAN
A. Product description…………………………………………………………...……..14
B. Target Market…………………………………………………………………..……..14
C. Competitors…………………………………………………………………………...15
D. Distribution of Product……………………………………………………………….15
E. Advertisement……………………………...…………………………………………15
F. Pricing and Promotion……………………………………………………………….16
Chapter IV: BUDGET PLAN
A. Supplies Expense…………………………………………………………………….19
 -Production Cost
 -Packaging Cost
 -Tools and Equipment Cost
B. Advertising Expense…………………………………………………………………..19
C. Utilities Expense………………………………………………………………………. 20
D. Miscellaneous Expense……………………………………………………………... 20
Chapter V: CONCLUSIONS AND RECOMMENDATIONS
 A. SWOT Analysis………………………………………………………………………... 21
 Strength
 Weakness
 Opportunities
 Threats
Chapter VI: DOCUMENTATION……………………………………………………………. 24
Chapter VII: APENDICES…………………………………………………………………… 25
 CHAPTER I
Executive Summary
Our business name is Sweetness Overload. Sweetness Overload because
we make products that are sweet. A 2 in 1 sweet food giving a taste and a
product that will complete their meals. It is a simple business name that will
give people an idea immediately with what our company offers.

The logo shown above is our business logo. The circle there represents the
pastillas and inside the circle you can see a yema on it, which means there is
a yema inside a pastillas.

Our business will serve the best pastillas. It started by collaborating with my
classmates. From this collaboration we come up with a plan to start our
business as partners. To improve our product, we came up with a plan wherein
a simple pastillas we’ll going to put some twist on it which is adding a yema
filling. Sweetness Overload is a company that will take the risk just to create a
product that will successfully hit customer’s demand. Firstly, we will start with
small products which are the common pastillas. Pastillas can satisfy your
cravings to sweets. As time passed by, we also plan to make sweets combined
with another in demand sweets, giving rise to Pasti de Yema, because we
realized that it is not enough if we will just offer a product that is common to
everybody. We will offer dessert that people can eat wherever you are in need
or into such sweetness. Offering a 2 in 1 desert is not that common. We can
say that there are some places who are offering Pastillas with Yema filling, but
not that much. Pasti de Yema is a company that is very persistent. Willing to
give the best product to complete the meals of everyone.

In our country there are varieties of desserts to choose from, one of which
is Pastillas. A pastillas is a sweet, sugary dessert that is well known and loved by
most Filipinos. Common pastillas that we’ve seen every day is wrapped in an
orange or yellow colored transparent plastic which is thin and elongated that
is inadequate to consumer’s satisfaction. So we came up to the idea of why
not give Pastillas a new twist, that is adding another sweets, making it a 2 in 1
dessert; adding a yema filling. Yema is also one of the common dessert eaten
by Filipinos it is made out of eggyolks , condense milk .

Our product involves a no-baked recipe and is intended to satisfy the

cravings of every Filipino consumer. In order for it not to be plain, we came up
with the idea of adding a yema filling to give the 2 in 1 sweetness of our favorite
desserts. In fact you will experience that by buying our product in a cheap
price which is just Php 12.00 per piece. Pasti de Yema is intended to please
one’s eyes, to be popular or to satisfy cravings.

Saint Louis College, San Fernando, La Union, specifically in front of old

Elementary building this will be the place where we will start/put up our
business. Based on what we planned, this place is enough for us to start our
business because majority of the people which includes parents, Junior High
students and Senior High students are near here and we think that if they will
see are stall they will go there and we also think that they are willing to buy our
product.

Aside from that, in our observation especially in lunch, most students buy
sweet foods just to complete their meal. We will locate our stall inside the
campus, specifically near the grandstand wherein we will now be selling our
very own Pasti deYema in order for the students and parents to have an easy
access.
 Pasti de Yema is considered as a form of a partnership business because it
consists of different individuals who is willing to converge into one and aims to
achieve a single organization plan. Every individual contributes and invest
resources, make contracts, be responsible in managing the business. It is a
collaboration of different skills, abilities and knowledge in order to create a
unique product. It is not just owning or managing a business but it is motivating
and uplifting everyone to bring out the best in them. We believe that having a
partnership is much easier for us to attain our goal because there will be many
minds to think and hands to move.

Our start -up capital will be enough for our small business which amounts
5,000 pesos. This capital can be acquired through the collaboration of the
different employees in our business in order to achieve such product. Starting
business with such amount will cover up important expenses such as
ingredients, man power, supplies, decorations and other stuffs. We believe
that starting a small amount of capital combined with great effort can give us
desirable profit.

One of the missions of our company is to offer Philippine food products out
of egg yolks, condense milk, powdered milk, vanilla extract plus sugar to help
Filipino consumers love the sweetness and sourness of it by giving those simple
food products a twist and adding unique features. We also produce the best
products that will not cause any unnecessary harm to each and every one in
order to meet our vision, which is to satisfy our customers and people locally
and internationally. Lastly, we aim to deliver the “WOW” expression through
our service.

Our main objective is to expand this business that will provide the greatest
market penetration by giving our customer self-fulfillment through our products
with prices that range from our customers’ budget. At the middle of our
service, we do not want to decline our business just because of the reason
where people get tired of their long exposure to our products over and over
again, so we will be offering new sets of varieties that they will surely love.
 CHAPTER II
MANAGEMENT AND ORGANIZATION PLAN

A. Organization Structure

Erianne Vynscent Franco the one who manage the company. She also
facilitates the development and what to do in the business. She graduated taking
Bachelor of Science in Accountancy. She passed the board exam and became
one of the successful Certified Public Accountant in the country. He continued
and finished his MBA and recently passed his bar exam. Rather than only focusing
on his career as a lawyer, he made sure his business critique talents will be made
use to create benefits for others.

Andielina Songcuan - handles the money and writes all the financial
statements. She also sets a budget for the organization. She has a bachelor
degree major in Finance and Entrepreneurship. It took 4 years of hard work for
her to find the perfect job for herself. She previously worked in different
companies as financial analyst. She, then, found out her inner talent as creative
contributor to innovative development of different products. She mastered the
art of working with her subordinates as she supervises their work well. Rather than
criticizing their works, she, then, kept on complimenting them to increase
employee efficiency.

John Paul Mintac the one who oversees the production of goods and ensures
that the organization is running well. He is a graduate of Bachelor of Science in
Business Administration. He started working as Operations Manager until
promoted to Administration Manager. He knows the process very well from the
roots to the main and got the position of General Manager within 2 years. He
had been working hard for the company and began to generate fantastic
ideas to increase employee effectivity and prioritize tasks to ensure
achievement of the company’s goals.

John Limar Calderon is a graduate of Bachelor of Science in Marketing. In

her previous jobs, she focused and was appointed as HR Manager. But then, she
wants to be the marketing manager, and provide solution to the product they’re
selling to persuade the target market. Now, she focuses on creating different
marketing strategies and promotions to keep customer retention and welcome
potential clients.

Ma. Zenia Jasmin Clark had a degree after finishing Bachelor of Science in
Human Resource Management. He sees through it that right people get hired to
their corresponding jobs. He was a marketing manager for over 5 years of work
from different companies. And it took him almost 3 years to perform the job it suits
him. He, then, prioritizes people with good attitude rather than people who batter
credentials yet lacks on good behavior.
 ORGANIZATIONAL CHART

Erianne Vynscent Franco

Manager/ Owner

Andielina Lexus John Paul Mintac John Limar Ma. Zenia Jasmin
Songcuan Operations Manager Calderon Clark
Finance Manager Marketing Manager Human Resource
Manager
 B. Compensation and Reward
In order for us, the employees to be motivated in our works. We set two benefits
for us, it’s either monetary or non- monetary reward. It’s up to us, the employee
to choose what will be our reward. If we will set such motivation, we are sure that
us, employees will be more productive, attracted and will retain in an
organization. In monetary, there are two aspects; Job-based and pay for
performance or the incentive pay which includes bonuses or commissions. This
type of benefits is more chosen by an employee to become practical but for
others who wanted to have relaxation they choose non- monetary which include
vacation trips as well as offering health and life insurances, pension programs and
many more. Our business ensures that in monitoring and assessing each one of us,
employees, are always fair and well observed.
C. Trainings and Seminar
Our business offers different training for us, employees for us to be well skilled
individuals not just in action but also to develop our personality and to have
oneness with our co- employees. We always go with all in one training such as;
Personal skills training, for us to develop our skills on how to manage tasks
efficiently. We were also trained on how to make decision wisely and handling
people through leadership. In case of emergency. We trained also ourselves
about our safety; giving knowledge on how to overcome such accidents. In order
to be convenient and to learn quickly, we tried trainings according to the mode
of delivery such as Classroom trainings in which we are given instruction or
information through lectures; on- the- job training which we will learn by doing
and job rotation for us to be expose in the different fields of job activities. Trainings
are made also so that new hire can cope up with their co-employees.
 CHAPTER III
MARKETING PLAN

A. Product Description

In our country there are varieties of desserts to choose from, one of which
is Pastillas. A pastillas is a sweet, sugary dessert that is well known and loved by
most Filipinos. Common pastillas that we’ve seen every day is wrapped in an
orange or yellow colored transparent plastic which is thin and elongated that
is inadequate to consumer’s satisfaction. So we came up to the idea of why
not give Pastillas a new twist, that is adding another sweets, making it a 2 in 1
dessert; adding a yema filling. Yema is also one of the common dessert eaten
by Filipinos it is made out of eggyolks , condense milk .
Our product involves a no-baked recipe and is intended to satisfy the
cravings of every Filipino consumer. In order for it not to be plain, we came up
with the idea of adding a yema filling to give the 2 in 1 sweetness of our favorite
desserts. In fact you will experience that by buying our product in a cheap
price which is just Php 10.00 per piece. Pasti de Yema is intended to please
one’s eyes, to be popular or to satisfy cravings.

B. TARGET MAKET

Based from our survey, most of the people who want to recommend our
product are those people who have a sari- sari store. So, we made sure that our
product will give the taste that they are all looking for, so that they can be able
to recommend our products to their peers, and workmates. Our target market is
the people whose age range from 7 and above. We aim to sell our products for
those who are stressed, that they may be able to relieve their stress with our 2-in-
1 sweet product.
 C. COMPETITORS

In business, we cannot avoid competitors. In our case, we can say that our
possible competitors would be those stores that are offering a large variety of
desserts. Since our company is just limited with pastillas with yema filling products,
it will turn out that this would be our weakness and an advantage to our
competitors. Customers will likely enjoy buying sweets to those stalls, making us left
behind. But this will not become a hindrance for Sweetness Overload, in fact these
weaknesses will be our strengths and inspiration to continue the battle in leveling
up our products.
In order for us not to be surpassed by our competitors, we make sure to have
products that will give customers a unique taste and view of it for them. In order
to arrive to such ambitions, we scout only the best people in their different areas
who, with their credentials, can surely attend to the needs our product have.
Aside from that, our product is competitive because compared to other
companies, we serve the best pastillas. We make sure that all are ingredients are
safe. Another one, in just a cheap price, they can taste such 2-in-1 dessert.

D. DISTRIBUTION OF PRODUCT

As a starting point of our business. Sweetness Overload planned to use

Retail as our distribution of Products. We want first to sell our product to local
retailers. Different sari-sari store are one of our target retailer or resellers. We chose
them because we know that selling first our product to a small business can
eventually grow.

E. ADVERTISEMENT

In order for our business to be well known and to get more customers, we
decided to advertise our product by giving out flyers which includes the detailed
information about our business and the products that we offer. It is a flyer that will
surely catch the attention of the customers. Next is through social media; we all
know that social media makes it easy to disseminate information; it makes us
updated about our world. So in connection with that, we post advertisements
about our products in different social media platforms for it to be shared by many.

F. PRICING AND PROMOTION

A. PRICING
 VARIABLE COST
o POWDERED MILK ------------------------------------------------Php 200.00
o CONDENSED MILK ---------------------------------------------Php120.00
o EGGS ---------------------------------------------------------------Php 75.00
o BUTTER -------------------------------------------------------------- Php 20.00
o VANILLA ------------------------------------------------------------Php 20.00
o EVAPORATED MILK ---------------------------------------------Php 50.00
o SUGAR --------------------------------------------------------------Php 60.00
o YEMA WRAPPER -------------------------------------------------Php 50.00
 FIXED COST
o FARE -----------------------------------------------------------------Php 50.00
o PRINTING EXPENSE ----------------------------------------------Php 250.00
 PRICE
o PHP 12.00

B. PROMOTION
 DISCOUNT
o Computation
LP = Php 12.00
Dr = 10%
Cr = 90%
 Np = Php 12(.90)
Np = Php 11.00

 EXPLANATION:

In order for us to still gain profit even though we will give a discount we decided
to have a 10% discount. We can give a 10 % discount if the costumers will asked
for some discount.

 MARK- UP
o Computation

C = Php 8.00
Mr = 50%
= Php 3.5
= Php 8 + Php 3.5
Mr = Php 11.5 ≈ Php 12.00

 Explanation

We added 50% mark up to our product so that we will earn more profit.

BREAK EVEN ANALYSIS

 Computation
Aiming profit Php 2000.00

R(x) = 12(x)
C(x) = 8x + 300
P(x) = 12x – (8x + 300)
2000 = 12x – 8x – 300
2000 = 4x – 300
2000 + 300 = 4x
23000 = 4x
2300 4𝑥
=
4 4

575 pcs. = x

@100 pcs.
P(x) = 4(100)-250
= 400 – 250
P(x) = Php 150.00 loss

Break Even R(x) = C(x)

12(x) = 8x + 300
12x – 8x = 300
4x = 300
4𝑥 300
=
4 4

x= 75
> 75 pcs profit
< 75 pcs loss

 EXPLANATION

If the business wants to have Php 2000.00 profit they must sell 575 pieces of Pasti
de Yema. If the group will only sell 100 pieces of Pasti de Yema they will incure a
loss of Php 800.00.The break-even of the group is 75 pieces of Pasti de Yema
where there is no loss or gain. If the group will sell greater than 75 pieces of Pasti
de Yema they will gain profit, if thy group will sell less than 75 pieces of Pasti de
Yema they will incur loss.
 CHAPTER IV
BUDGET PLAN

A. Supplies Expense
o Product Cost

 Powdered Milk --------------------------------------------------------- Php 600.00

 Condensed Milk ------------------------------------------------------ Php 420.00
 Eggs ---------------------------------------------------------------------- Php 80.00
 Sugar ---------------------------------------------------------------------- Php 100.00
 Margarine --------------------------------------------------------------- Php 40.00
 Evaporated Milk ------------------------------------------------------ Php 150.00
 Vanilla -------------------------------------------------------------------- Php 20.00
 BUTTER -------------------------------------------------------------------- Php 20.00

TOTAL Php 1,430

o Packaging Cost
 Yema wrapper ----------------------------------------------------------------- Php 60.00

TOTAL Php 60.00

o Tools and Equipment Cost
 Mixing Bowls ----------------------------------------------------------------- Php 300.00
 Measuring Cups ----------------------------------------------------------- Php 100.00
 Scrapers ---------------------------------------------------------------------- Php 150.00
 Pan ----------------------------------------------------------------------------- Php 250.00

TOTAL Php 800.00

B. Advertising Expense
 Print Media (flyers and tarpaulin) ------------------------------------------ Php 200.00
 Online Advertisement (facebook and Instagram) ------------------ Php 100.00

TOTAL Php 300.00

 C. Utilities Expense
 Stove ---------------------------------------------------------------------------- Php 500.00
 LPG ------------------------------------------------------------------------------- Php 650.00
 Stall Rent --------------------------------------------------------------------- Php 1,500.00

TOTAL Php 2,650.00

D. Miscellaneous Expense
 Fare -------------------------------------------------------------------------- Php 50.00

TOTAL Php 50.00

 CHAPTER V
Conclusions/ Recommendations
A. SWOT Analysis

A great deal of time was involved in developing the optimal mission,

objectives and strategies. All strategies employed are essential in order to meet
both short term and long term objectives. The initial strategies, however, may
need adjustments throughout the course of the business. This is a typical practice
for competitive ventures. As you are aware, the preceding business plan provides
detailed information regarding all the major functional of Pasti de Yema. The
operating requirements, production, marketing and sales, finance, accounting,
human resources, organization structure, and information systems. The relative
emphasis or importance for each functional. The organizational structure,
company culture, and human resources are connected in one form or another.
Each team member must be willing to work hard and create their own
opportunities. By forming a strong company culture within a semi-decentralized
organization, each team member can experience freedom to be creative and
feel important. This concept is reinforced and encouraged through incentive
programs etc. The process begins, however, by recruiting the "right" staff.

 Strength

The strength of our business is that we are confident that our product will be
“mabebenta” at “papatok” to the customer because we are sure that our
product is delicious and tasty. And one great strength for our business is that, other
members of this business are good in sales talking so they can persuade other
people by sales talking them.

 We plan every detail for our business plan.

 We offer an affordable price for our product.
  We have a good service.
 We have a 2-in2 dessert product.

 Weakness

The weakness of our product is that. We have our competitors that have lower
price than our product and also their product is much well known than us

 The product of our competitors are common and morehealthy than ours.

 Opportunity

Our opportunity of our product is that we can sell it to everyone and also it’s a low
price budget for the students.

 Our product is common yet there is a twist. *Customers are most open in
tasting new products.
 We will have more customers because of a cheap price.

 Threats

We cannot prevent having competitors in business because in our case, the

possible competitors will be the other business who will be selling other type of
dessert that is familiar to the taste of the people.

 Tastier and better packaging and kind of product of our competitors.

 We have many competitors
In order for us to achieve all our goals and also to overcome all our weaknesses
we come up with this following recommendations for our business:

 Discover more flavor/twist for our pastillas.

 Offer discount and promotion.
 Give benefits to costumers.
 CHAPTER VI
Documentation
 CHAPTER VII
Appendices

BUSINESS LOGO

BUSINESS LOCATION
INSTAGRAM ACCOUNT
@pasti_de_yema
BUSINESS FLYER

BUSINESS TARPULIN