Internship Report on

“AN ORGANIZATION STUDY AT IMAC INDIA.”

By: Sneha.L
USN NO: 1GA16MBA35
Submitted to

VISVESVARAYA TECHNOLOGICAL UNIVERSITY

BELAGAVI

In partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION
Under the guidance of

Internal Guide:
External Guide:
Ms. K.POORNIMA Mr/Ms.
Asst. Prof Designation
MBA Department, GAT. Organization, Place

Bangalore

Department of Master of Business Administration

Global Academy of Technology
Rajarajeshwari Nagar, Bangalore- 560098
2016-2018
CERTIFICATE BY THE ORGANISATION
CERTIFICATE BY COLLEGE
 ACKNOWLEDGEMENT

With immense please I am presenting this project report on “IMAC INDIA” as a part of the
curriculum of “masters of management studies”. I wish to thank all those who gave me
unending support.

I express my profound thanks to Director: Ismail Shariff, H.R: Anupama , Prof: K.Poormina
for helping me in preparation of this report.

I also like to extend my gratitude to all the lecturers, staff and the college for providing
moral support, a conductive work environment and much needed inspiration to complete my
project.

Thanking you.
 DECLARATION

I Sneha.L student of MBA 3rd semester of Global academy of technology hereby declare that

I have completed the internship study on IMAC INDIA from 19/7/2017 to 24/8/2017.

The information submitted is true and original to the best of my knowledge.

Signature of the student

CHAPTER: 1

INTRODUCTION ABOUT THE INTERNSHIP, INDUSTRY PROFILE.

Imac India Coach Builders Private Limited is a private incorporated on 19 April 2010. It is
classified as Non-govt company and is registered at Registrar of Companies, Bangalore. Its
authorized share capital is Rs.10,000,000 and its paid up capital is Rs.4,900,000. It is
involved in Manufacture of motor vehicles.
CHAPTER 2: ORGANIZATION PROFILE.

NATURE OF BUSINESS:

I-MAC is one of the leading companies engaged in bus body manufacturing in Bangalore
doing business with various government bodies and private organizations across the country.
Our contemporary designs, quality products, market leading prices and prompt timely
deliveries have made a big impact on the Bus Body Building Industry in Bangalore. Since its
emergence in Bus Body Building domain, I-MAC has been successful in fulfilling the
growing demands of several leading Transport Corporations of the southern India.

BUS BUILDING PROCESS/ WORK PROCESS:

1. Chassi : a. High floor

b. Low floor

CHASSI:
 2.Wheel base 10-12mtrs.
3. Preparation of seats.

CNC machines – Foam will be added and and temparated.

PREPARATION OF SEATS:
SEAT RODS:

SEAT COVERING MACHINE:

2. Rods- Powder coating heat the powder in 140 degree celcius temperature.\

YELLOW RODS POWDER COATING:

3. GREY POWDER COATING

4. PAINTED RODS:
 5. Scratch ach test.
6. The 7 tank process.

THE 7 TANK PROCESS:

 7. FRP- Fire Resistance Material.
8. Tube mill- Coil thick mould.

9. Chassi – Balata packing or chassi nylon plating.

10. Gap between roof and floor 1900 meters.

11. Body – Stretching machine (stretch sheet and weld)

12. Body of the bus will be checked for minute holes or cracks and patti work will be done.

Patty work – Sandring

13. Prime paint will be done for rust resistance.

14. Sandring booth.

BODY

FERUS

MAGNETIC
FERUS

15. Roof-Aluminum metal.

16. Primer-40-50 micron DFT.
17. Painting-90-120 microns.
DFT=Dry Flue Thickness.

VISION:

“To be one of the top ranked coach builders of India”

MISION:

Keeping in view of the fast changing scenario in the passenger transport in India I-MAC is
looking to bring in latest technology comparable to international standards in the structure of
bus bodies.

In this direction discussions are on with technology holders for collaboration to produce
buses with “MONOCOQUE” technology, initially it is planned to adopt this technology for
city and luxury class applications.
ORGANISATIONAL STRUCTURE:

MANAGING DIRECTOR

TECHNICAL DIRECTOR COMMERCIAL DIRECTOR

GENERAL MANAGER

MANAGER
 ENGINEER

ASSIST ENGINEER

WORKER

ACHIEVEMENTS / AWARDS:

 I-MAC has established in house facilities manufacture for passenger seat and window
fame fabrication facilities.
 I-MAC has established Tube roll unit for product of various size of tubes to meet its
production rate
 I-MAC has also developed Jig & fixture for fabrication of various assembly required
for the bus construction.
 I-MAC has also in the process of commissioning solid waste processing plant which
eliminates environment pollution.
 With a view to conserve the nature. I-MAC has established a modern “EFFLUENT
TREATMENT PLANT” for treatment and disposureof domestic and industrial
effluents.
 WORKING PROCESS:

Working process in IMAC goes on through various departments which works

together for good progress.

Material department

Purchase department

Stores department

Production department

Finance department

Marketing department

Customer Service
department
MATERIAL DEPARTMENT:

DIRECTOR TECHNIECAL

MANAGER(purchase)

MATERIAL INCHARGE

MATERIAL CONTROL
SHOP&COMPONENTS

MACHINE OPERATORS

Material management:
Material management is the tasks associated with the flow of materials to
throughout the organization.

FUNCTIONS:

Materials forecasting, budgeting planning and programming.

Scheduling, purchasing and procurement
Receiving and reviewing inspection as to quantity and quality
Inventory control, storage and warehousing
PURCHASE DEPARTMENT:

Functions:

Value-added function
Reduced transaction costs
Increasing participation in all types of purchases
Market intelligence.

PURCHASING STRATEGIES:
Plans to help achieve company mission
Affect long-term competitive position
Strategic options

Negotiate with many suppliers; play one supplier against another

Develop long-term “partnering” arrangements with a few suppliers who will work with you
to satisfy the end customer
Vertically integrate; buy the actual supplier
Create a virtual company that uses suppliers on an as-needed basis
STORES DEPARTMENT:

SUPPLIER SELECTION CRITERIA:

Company
Financial stability
Management
Location
Product
Quality
Price
Service
Delivery on time
Condition on arrival
Technical support
Training

NEGOTIATION STRATEGIES:
Three types:
Cost-based price model - supplier opens its books to purchaser; price based upon fixed cost
plus escalation clause for materials and labor
Market-based price model - published price or index
Competitive bidding - potential suppliers bid for contract
PRODUCTION DEPARTMENT:

MANAGER

MANAGER & PRODUCTION

R AND D ASSISTANCE

STAGE QUALITY
INCHARGE INCHARGE

CONTRACTOR WORKERS
TEAM
INTRODUCTION

Production is the conversion process to get desired output of goods and services. The purpose
of production is to establish a procedure for the production scheduling system. The function
of this department is planning and executing the process of production to produce the desired
output. It is the basic line activity, which forms various businesses

OBJECTIVES
To provide products and services
Process characteristic
Quality control
Effective employee relation
Cost control of labor

FUNCTIONS OF THE PRODUCTION DEPARTMENT

Avoid wastage of raw materials to extent possible

Carry on production as for the production schedule
To maintain quality and quantity production
To prepare bills of materials stating quality of raw materials.

FINANCE DEPARTMENT:
Organisation structure of finance department:

GENERAL
MANAGER

MANAGER

ACCOUNTS
INCHARGE OFFICER

ASST ACCOUNTS
OFFICER

MISION OF FINANCE DEPARTMENT

“To become a globally player in the coach builders industry”

Functions of finance department:

Capital expenditure
Revenue expenditure
Purchase of materials store tools & other services
Man power recruitments
Incentives

The main reasons a business needs finance are:

To start a business
Finance expansions to production capacity
To develop and market new products
To enter new markets
Take-over of acquisition
Moving to new premises
To pay for the day to day running of business

The finance department of I-MAC Coach Builders is headed by MANAGER and accounts
officer’s lastly assistant accounts officers.

MARKETING DEPARTMENT:
INTRODUCTION

The export marketing department is responsible for obtaining orders from the customers
regarding the purchase of the BUS components and the supply of spare to the customer.

FUNCTIONS

Preparation of customers, negotiations, execution of contracts.

Taking orders and manufacturing of producing the items which have been ordered by the
customer of clients in exports.
Services to customers, logistics and technical support as well as training.
Supply of spares, ground handling and ground support equipment.

CONSUMER SERVICE DEPARTMENT:

“Customer service is the commitment to providing value added services to external and
internal customers, including attitude knowledge, technical support and quality of service in
timely manner”

FUNCTION OR CUSTOMER SERVICES DEPARTMENT

Logistics support
Technical support
Sales
Administration

Logistics supports includes:-

Supply of spares and service equipment
Supply of items against priority demands.

Repairs of buses

Forecasting spares requirement

Fabricated items

Technical support includes:

Maintenance and repairs of Buses

Compliance of modification and technical instructions

Accidents and incident investigations

HUMAN RESOURCE DEPARTMENT:

INTRODUCTION
Human resources is that field of management which has to do with the
planning, organizing and controlling various operative activities of
procuring, developing and utilizing an labor force to attain as effectively and
economically as possible

MANPOWER PLANNING:

Man processing planning

Managing job requirement
Analyze the skill to determine the nature of manpower
Selecting the adequate sources of requirement

HUMAN RESOURCES AREAS:

Training and development
Organization and development
Organization/job design
HR planning
Selection and staffing
Personnel research and information system
Compensation
Employees assistance

TRAINING & DEVELOPMENT

In order to utilize the human resources, the division arranges,
refresher training to existing manpower in surplus areas to deploy
them to different need areas.

Training need to be providing enhance their knowledge in order to

execute the job effectively and efficiency to achieve the organizational
null goals.

SWOT ANALYSIS
STRENGTH
Availability of skilled man power
Good industrial relation
Availability to raised funds
Spare manufacturing capacity
Direct delivery capacity
Right products, quality and reliability

OPPORTUNITIES:
Over 20 years of experience in design is plus point for garnering outsource project
Cutting cost by making use of new technology
Availability of total quality people helps meet the organization goals and objective
Increase in market share by expanding business through globally
New specialist applications

THREATS
Self reliance in manufacturing activities
Environment effects would favor larger competitors
Resignation of trained employees
Lack of awareness of knowledge sharing techniques
Delay in implementation of up gradation of technological know-how’.

BIBLIOGRAPHY