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CHAPTER 1: INTRODUCTION
of business.
use for over the years and proved the success rate of it. Traditional
today’s world. In fact, the source about this method is more accurate. It
interact real source with real person in real time. And also traditional is
you stuck at the middle of the traffic, there are many big and designated
billboards that you have been encountered. This method is still relevant
and it will continue to use even if the internet already rise up.
Speaking about Internet, with the rise of it, the world of advertising
promote the product or service in just one click. It also provides a large
audience. Modern ads are very easy to monitor and evaluate, it provides
Social media is one of the main factors why most of the companies using
because before you can watch the video you choose, most of ads play
first.
convince the consumer on why they should need to buy this, what are
the benefits that will get if they buy it, what is the difference of their
know when they will use the traditional ads and modern ads. And one
thing, they need to align the methods based on their target audience.
B. Conceptual Framework
shown in figure 1.
know which of the two advertising method is more accurate and more
modern advertising?
companies?
D. Hypothesis
Based on the study the researchers found out that when it comes to
and above with a proper knowledge about the particular topic and no
needed to answer the interview. This study will not cover other query
that is not considered as one of the advertising topic. The study would
This study focuses at Valenzuela area only during the school year
2019-2020.
H. Definition of terms
particular situation.
advertising.
for social networking and micro blogging) through which users create
air.