A SUMMER INTERNSHIP PROJECT REPORT

ON
THE TOPIC OF

SALES & DISTRIBUTION OF QH

TALBROS. LTD
[Summer internship report submitted in the partial
fulfillment of the requirement for the award of

MASTERS OF BUSINESS ADMINISTRATION

MBA 2012 - 2014]

SUBMITTED BY: SUBMITTED TO:

Chauhan
SUMMER INTERNSHIP REPORT
ON THE TOPIC OF

SALES & DISTRIBUTION OF QH

TALBROS. LTD

GRAPHIC ERA UNIVERSITY

DEHRADUN

Submitted to the partial fulfillment of the

requirement
For the award of

MASTERS OF BUSINES ADMINISTRATION

 DECLARATION

I hereby declare that a student of MBA 2012- 2014 batch of GRAPHIC ERA
UNIVERSITY, DEHRADUN have successfully completed my SUMMER INTERNSHIP PROJECT
REPORT
“ , in the month of June -10-2013 to August- 10 -2013.

I assure that the work is original and has not been submitted earlier to this institute or to any other institution.
 ACKNOWLEDGEMENT

The project is not definitely the exclusive product of mine but of several persons who have contributed
towards this. To all those ideas, which have been helpful in preparing this report, I wish my sincere
appreciation and I am thankful to them.

I feel an unbound pleasure and a sense of gratitude in recording the help and cooperation, which I received
from a number of personnel of ONGC during the course of collection of secondary data.
The co-operation extended by Mr. ASEEM SINHA and other officers, to me is outstanding. I would thank
my mentor Mr. SANJEEV KUMAR CHAUHAN that they went through my work and gave me such
advice which has certainly up valued the work.
I also owe my sincere acknowledgement to all my friends and colleagues of ONGC.
QH Talbros is the undisputed leader in safety critical, 'Sealed
for life and self lubricating' Steering and Suspension
Components - Tie Rod Ends, Ball Suspension Joints, Rack
Ends, Drag Links, Control Arms and Steering Linkage
Assemblies.

With an installed capacity of 10 million Ball Joints per annum

coupled with the internationally acclaimed technology
edge of its European partner, the company caters to the
requirements of premium OEMs such as Maruti Suzuki,
Tata Motors (Telco), Mahindra & Mahindra, General
Motors, Force Motors, Ashok Leyland, Hindustan
Motors, Carraro Group (Italy), ArvinMeritor (USA) and
SAIPA Group (Iran). QH Talbros also dominates the
Indian replacement market through its widespread selling
agents and more than 6,000 retail outlets.

Products

Tie rod ends, ball suspension joints, rack ends, drag links,
centre link assemblies, forged control arms, stabilizer
joints and complete steering linkage assemblies

Collaboration

Quinton Hazell Automotive Ltd., UK

Quality Certification
 TS 16949 / ISO 14001

QH TALBROS. LTD

"Best name in Steering & Suspension"

With an annual installed capacity in excess of 15 Million Assemblies the Company is

competent to meet the requirements for all the segments of Automotive Industry viz.,
Heavy Commercial Vehicle, Light Commercial Vehicles, Passenger Vehicle,
Farm/Tractors, Off-highway Vehicles, etc. and catering to a wide spectrum of OEMs
such as Maruti Suzuki, Tata Motors, Mahindra & Mahindra, Force Motors, Volvo
Eicher, Ashok Leyland, Carraro Group (Italy) to name just a few.

Products

Steering & Suspension Components, viz., Tie Rod Assembly, Ball Suspension Joints,
Inner Ball Joint Assembly, Outer Ball Joint Assembly, Drag Links, Control
Arms/Wishbones and Steering Linkage Assemblies, Torque Rods, V-Frame.

Technical Partner

M/s PWK, Germany

Manufacturing Expertise

Annual Installed Capacity of 15 Million + Assemblies

5 Modern manufacturing Plants

Number of products : 800 +

25 years of hands-on manufacturing experience

Strong Product Engineering Capability

Dedicated Research, Design, Development & Testing Capability

Uncompromising approach towards quality

and superior technology has made its
products the first choice of leading
vehicle brands on the Indian roads and
the company caters to the requirements
of premium O.E.Ms. in India.

Products are exported to various

countries, like USA, Italy, UK,
Argentina, Poland, Sri Lanka, and
Columbia.
Quality Assurance

In keeping with its ongoing commitment to Safety and Quality We have bench
marked international standards and introduced stringent quality tests using
sophisticated, state-of-the-art testing equipment/gadgets thereby ensuring that
the products are of superior quality.

Besides in-house testing, the products go through extensive trials specially

designed to stress parts beyond normal performance level. Trials are also
carried out on vehicles on specially prepared tracks on the premises of the
vehicle manufacturers.

Latest Equipment to check incoming, process and final inspection

Quality Certifications & Awards

OHSAS

ISO 14001:2004 18001:2007 2009-10 2009-10

by DNV by DNV Maruti Suzuki Maruti Suzuki

Management Management Design & System Audit

System System Development Rating

Certificate Certificate
 2010-11
2011-12 Maruti Suzuki
2011 TPM Excellence
Mahindra & Manufacturing
Category Award
Mahindra SPD Excellence
Performance Award
Award
The Company Profile

TACL -IT Division is a part of the Talwar Group of industries employing more than
3000 personnel in twelve industrial establishments all across the country.
The company is ISO 9001:2000 certified. The company has its headquarters and
software development center is the electronic city of Gurgaon in the NCR of
Delhi.

We are the LARGEST providers of Healthcare Software to the Govt. of N.C.T. of

Delhi. We have implemented various HMS (Hospital Management System)
Modules in more than 25 hospitals in Delhi Region alone.

Vision

To be a greatly admired, diversified Company with global presence.

Mission

To provide excellent quality, comprehensive & cost-effective IT solutions to satisfy

our customers across the world.

To aim towards continuous improvement in the technology, employee welfare,

societal responsiveness and strategic alliances with IT leaders.

At TACL-IT Division, we constantly strive to maintain long-term relationships to

achieve total customer satisfaction. With a passion for perfection and excellence,
we maintain the utmost standards and offer workmanship warranty on all our
trustworthy products.

We at TACL-IT Division, are committed to deliver cost effective total IT Solutions in

the world of Information Technology that will totally satisfy our customer
present and future needs.
Talbros Automotive Components Ltd., the flagship manufacturing
company of the Group was established in the year 1956 to
manufacture Automotive & Industrial Gaskets in collaboration with
Coopers Payen of UK, now Federal Mogul Sealing Systems (Slough)
Ltd., UK.

Today, after 50 successful years, Talbros stands proud and tall as a

mother brand of gaskets, steering & suspension components,
stampings, rubber products and forgings.

Talbros Group has strong partnerships formed with global giants.

Notable among the joint venture partners are Federal Mogul-USA,
Nippon Leakless Corporation –Japan, Affinia Group – USA and
most recent being Presswerk Krefeld (PWK) –Germany.

While our symbiotic relationship with our Global partners have kept
us abreast with innovations within the field, our long and fruitful
association with them bears witness to the trust and solidarity that
Talbros name is synonymous with.

Our Research & Development Centres showcase our design

capabilities including endurance, static and simulated environment
testing. Today, our manufacturing prowess spans over 6 business
and 12 facilities.

The largest OEMs like Ashok Leyland, Bajaj Auto, Cummins

Group, Eicher India, Escorts Group, Force Motors, General Motors,
Hero Honda, Honda, Hyundai, John Deere, Mahindra & Mahindra,
 Maruti Suzuki, Suzuki, TAFE, Tata Motors, Tata Cummins,
Simpsons and international corporates like Affinia Automotive are
our proud customers.

The Group companies are TS 16949 and ISO 14001 certified.

Talbros Group portfolio also includes Mercedes Benz dealership for

passenger cars.

Talbros, where it is today is due to the excellence of its product

offerings, commitment to quality, attention to detail and professional
approach.

We, today can design, develop and manufacture products as per

customer requirements competitively.

Talbros is where it is today due to the excellence of its product offerings,

its commitment to quality, attention to detail and, primarily, due to
its incredible workforce. Our people-friendly and professional
approach towards human resource development is responsible for
our remarkably low attrition rate.

Constant upgradation of skills at training programmes in India and

abroad and an exemplary work culture has made every member of
our team geared for new challenges. Both employee and customer
satisfaction are of extreme importance to us.
The Talbros Group is the result of strong partnerships formed with
global giants. Notable among our joint venture partners are Federal
Mogul (USA), Nippon Leakless Corporation (Japan) and Affinia
Group Inc. (USA).

While our symbiotic relationships with our partner firms have kept
us abreast with innovations within the field, our long and fruitful
associations with them bears witness to the trust and solidarity that
the Talbros name is synonymous with.

The Talbros Group companies are TS 16949 and ISO 14001 certified.
Our team takes the quest for quality very seriously. For every piece
that is manufactured, quality standards are strictly adhered to and
industry benchmarks often set.

Our unrelenting quest for perfection extends to the supply chain and
to every person responsible for extending quality service to the
customer.
The largest Indian OEMs like Ashok Leyland, Bajaj Auto, Cummins,
Eicher Group, Escorts Group, Force Motors, General Motors, Hero
Honda, Honda, Hyundai, John Deere, Mahindra & Mahindra,
Maruti Suzuki, Suzuki, TAFE, Tata Motors, Tata Cummins and
international corprates like Arvin Meritor (USA), Carraro (Italy),
Quinton Hazell Automotives (UK) and Saipa Group (Iran) are our
proud customers.

Transforming products into industry benchmarks requires expertise

and intense belief in one's own abilities. Our Research &
Development Centres showcase our design and testing capabilities
including endurance, static and simulated environment testing.
Today, our manufacturing prowess spans over six product businesses
and 12 facilities. Our customer’s trust in our products bears
testimony to our impeccable quality and uncompromising
manufacturing standards

OUR CLIENTS
TALBROS GROUP

TALBROS AUTOMIOTIVE COMPONENT.LTD

QH TALBROS.LTD

NIPPON LEAKLESS TALBROS.PVT .LTD

MAGNETI MARELLI TALBROS CHASSIS SYSTEM

TALBROS MARUGO RUBBER
The Genesis

Since 1956, Talbros has lived up to its principles of exemplary leadership,

outstanding commitment and impeccable service. Even today, fifty years down
the line, the legacy continues. For today and for ever after.

Today, 50 successful years later, Talbros has reinvented itself as a mother brand
which includes gaskets, steering and suspension components, stampings and
forgings. The Talbros Group also includes DailmlerChrysler and General
Motors dealership for passenger cars.

Like our portfolio, our equity in the Indian market has grown manifold. Five
decades of experience, cutting edge innovations, the never-say-die attitude and
the will to surpass excellence have all come together to make us bigger, better
and ready to take on every new challenge.
People

Talbros is where it is today due to the excellence of its product offerings, its
commitment to quality, attention to detail and, primarily, due to its incredible
workforce. Our people-friendly and professional approach towards human
resource development is responsible for our remarkably low attrition rate.

Constant upgradation of skills at training programmes in India and abroad and

an exemplary work culture has made every member of our team geared for new
challenges. Both employee and customer satisfaction are of extreme importance
to us.
Quality

The Talbros Group companies are TS 16949 and ISO 14001 certified. Our team takes the qu
quality very seriously. For every piece that is manufactured, quality standards are strictly adh
and industry benchmarks often

Our unrelenting quest for perfection extends to the supply chain and to every person respons
extending quality service to the customer.
Quality Policy / Processes

Quality Policy

In keeping with its ongoing commitment to Safety and Quality We have bench
marked international standards and introduced stringent quality tests using
sophisticated, state-of-the-art testing equipment/gadgets thereby ensuring that
the products are of superior quality. Besides in-house testing, the products go
through extensive trials specially designed to stress parts beyond normal
performance level. Trials are also carried out on vehicles on specially prepared
tracks on the premises of the vehicle manufacturers.

SALES AND DISRIBUTION MANAGEMENT-

1- ORDER INPUT-
  CASH DEALERS
 AREA WISE
 RETAILERS
 STAES WISE
 BRANCH WISE

SOURCES DURING TRAINING ORDER PLACED-

2-PROCESSING AND EXCEUTION-

Enterprise Resource Planning-

TACL -IT Division's ERP is an integrated ERP solution for managing the complete
computerization requirements of a industry. Solution is offered in Client Server and Web
Based 3 Tier Architecture. Users can access the system from a thin client saving hardware
cost. Various modules have been developed using Work flow Methodology resulting in
paperless environment.

Features -

 Integration with Intranet

 Built in Work flow for all processes
 Easily customizable
 Multi level Security
 User defined Query / Reports
 User friendly
 End to end integration of all modules
  Statutory requirements like PF, ESI, Sales Tax etc.
 Multi Location Integration
 Integration with Bar Code

Modules –

 Engineering
 Stores Inventory
 Plant Maintenance / Calibration
 Sales / Marketing
 Purchase
 Quality Assurance
 Production
 HR / Personnel
 Finance

The Features of all the modules are as follows

Engineering-

 Bill of Material Maintenance

 Intelligent Scheme for Item Code Generation
  Engineering Change Note (ECN)

Stores Inventory -
 Intelligent Item Code generation system
 Define items and its properties.
 Enter all store transaction online
 Value inventory based on several methods.
 Product and group wise stock and purchase/sales statistics.
 Online financial accounts integration.
 ABC and XYZ analysis
 FSN stock analysis.
 On Line stock ledgers.
 Stock status in quantitative term at any point
 Value of Inventory by pressing of a button
 Generation of Purchase request as and when the item has reached ROL.
 Quality inspection for the Incoming goods.
 Physical verification of stock with respect to the system clock.
 Cash purchase of goods in an emergency by-passing all the procedures.
 Material issue note for issuing the materials to the shop floor.
 Material return note for returning the unused materials.
 Product inward note for the returning finished goods to the stores.

Plant Maintenance -
 Equipment Master
 Reminder of preventive maintenance for machines
 Schedule for preventive maintenance
 Material planning for maintenance dept.
 Material issue for maintenance
 Preventive maintenance costing
 Break down maintenance
 Repairs and maintenance
  Reminder of preventive Calibration of equipments
 Overdue Preventive maintenance
 Schedule for preventive Calibration
 Overdue Calibration of Equipments/Tools

Sales / Marketing
Defining the sales forecast for the Make to stock production.
Defining each product and fix the price for the same
Defining and Maintaining of distribution channels
Generation of quotation as per the customer requirement
Generation of sales order with respect to the customer purchase order
Delivery schedule for each customer orders
Status of any sales order at any stage can be found with respect to customer
purchase order
Generation of Performa invoice, Delivery challan and other deliverables that goes
with the product
Various reports for sales according to region and products
Maintaining L/C and Bill of landing details for export sales.

Purchase
Purchase Indent
Creation (Entry)
Forwarding (Entry)
Authorization (Entry)
Status
Department Wise
Purchase Order
Authorization (Entry)
Status
Purchase Rates of Item
Quality Assurance
It takes care of inspection on incoming, in process, final and pre-dispatch
inspections
Sampling plans for the incoming and in process materials.
Rejection analysis
Vendor rating
Warranty Support and Analysis
Product history
Rejection and variance analysis
Pending inspection analysis
Online process yield rate

Production Panning & Control

Capacity requirement planning
Master planning schedule
Material requirement planning
Job/Work Order.
Job loading Plans.
Rescheduling
Production details
WIP (Work in Process)
On Line Production Monitory of Assembly line.
Job costing
The costing module of PPC system gives actual cost involved in manufacturing at
any point of time.
Machine utilization statement
Manufacturing Process costing
Material costing, Labor costing, Overheads costing
Comparison between projected cost and hour verses Actual
Variance analysis
Equipment maintenance costing

HR / Personnel Management
Defining organization setup i.e. dept. categories grades, and positions.
Maintain complete employees information such as personnel details, family details,
qualification, previous experience details etc.
It accesses all employee information online.
Shift Maintenance
On line Attendance of employees
Exit interview details
All training details such as requirements, faculty, equipment
Human Resource Development
Performance appraisal
Career planning
Education and training
Awards and disciplinary actions
Leave and Attendance
Define various types of leaves and rules related to entitlement, carry forward etc.
Process Leave transaction such as Leave application, Sanction, cancellation and
Leave encashment.
Generate absenteeism, late coming, early going and unauthorized absence, etc.
Gate pass reports
Payroll
Comprehensive payroll structure, which relates to define payment and deductions
element and various rules.
Fixing one time and recurring payments / deductions.
Fixing different types of pay calculation.
TDS
Maintain loan disbursement, and recovery of loans from employees.
Fixing up the repayment schedules of different types of loans from the employees.
Prioritize the recovery.
Authorization of payroll processing.
Process pay roll and printing of different types of reports such as cash and bank
statement, Pay slip, ESI statement, PF statement, Form 6A, Print TDS certificate…
Calculate Bonus and Ex-gratia easily

FINANCE
 Account Control
 Provision for administrator to control voucher entry between accounting
periods
 Administrator can open and close an accounting period enabling user to
enter the vouchers
 Bank Reconciliation
 General Ledger
 User can see balance and transaction relating to a account code between any
two given dates
 Provision for selection at account code level and
 group level
 Sub ledger
 Provision for generating reports, which can give balance and transaction
relating to each sub ledger code (customer, supplier, etc.)
 Provision for selection at account code level and sub ledger level

 Enquiry (Cash Book, Bank Book, Trial Balance, P&L, Balance Sheet)
 Provision for handling multiple cash and bank account codes
 Provision for user to drill down from monthly to daily and then to voucher
level for getting details regarding each transaction affecting the account code
 Account Receivable
  Transactions entered against the customers are validated immediately to
ensure integrity and accuracy. Checking Invoice details of the customer
selected
 Provision for generating outstanding statement and ageing outstanding for
each customer
 Provision for viewing the status of supplier’s accounts at any point of
time
 Reports
 Provision for user to make selection whether to send the reports to screen,
printer or a file in the formats like Excel, Word, Text etc.
 Provision for generating cashbook. Option for selecting multiple cash
account codes. User can get balances and transaction between selected period
 Journal book (Option for selecting journal vouchers and periods)
 Trial Balance Generation both standard and opening
 Balance Sheet, Profit and loss statement
 Generating cash flow statement between selected period
 Sales and Purchase Tax Register

Facility Management
Provide on-site dedicated support & services.
Hardware.
Software systems.
Software Applications.
Operations & Maintenance.
Network Management.
Optimization & tuning, configuration etc.
Procurement guidelines.
Quality assurance.
E - Commerce

 The ever growing requirements of the worldwide Internet and E-commerce

solutions marketplace by delivering quality solutions to our Clients. We derive
our strength from TACL -IT Division's vast experience in a large number of
business domains and diverse technology, and combine it with wide ranging
expertise in internet related areas such as networking, multimedia, and
applications development. The combined knowledge of business domains and
technology puts us into unique position of delivering complete Internet and E-
commerce solution to our customers. Our expert team offers solutions in
following E-commerce areas.
 Business-to-Business Commerce solutions (Supply chain management, dealer
marketing system, vendor management services, electronic quote process, retail
services, financial services)
 Business-to-Consumer Commerce solutions (e-shop, Financial Instruments,
Subscription Services)
 These e-commerce services address the objectives that drive organizations
towards e-business:
 Increasing margins by enhancing internal productivity
 Growing markets through demand growth and streamlining operations by
improving supply efficiency
 As complete software solution provider, TACL -IT Division technology-based
consulting and software services for e-business help organizations address a
number of challenges including security, personalization, commerce transactions
processing, and information access.
 Our e-business methodology was developed with following key objectives:
 Build solutions that provide immediate and long-term value to custom
 Deliver high - quality , robust and cost- effective solutions on time and within
budget
3- DELIVERY / OUTPUT-

 PACKAGING
 QUANTITY
 INVOICE NUMBER
 REGISTRATION

Distribution parties-

 Safexpress
 Vijaylakshmi
 Abhishek freight carrier
 Associate route carrier
 NECC transport
Happenings / News / Press Coverage

News

Qh Talbros is pleased to announce receipt of two Maruti 2009-10 vendor

performance awards 1. System audit rating 2. Design & development TACL
Gaskets, Faridabad gets OHSAS Certification. TACL Gaskets, Faridabad
TS16949 Certificate renewed. Mr Sujat Vora, President Operations receives
award at Auto Expo 2010 from Mr Jyotiraditya Scindia,Minister of State for
Commerce and Industry.
CORPORATE OFFICE

Address : 400, Udyog Vihar, Phase - III, Gurgaon - 122016

Haryana, India.

Contact Tel : +91-124-400 2963

:
Fax: +91-124-243 9222

Email : talbros@talbros.com

TALBROS AUTOMOTIVE COMPONENTS LTD. - GASKET DIVISION

Address : 14/1 Mathura Road, Faridabad,

Haryana (India) – 121003.

Contact : Tel : +91-129-2275434, 2275345

Fax: +91-129-2277240, 2272263
Email :
ajay_singh@talbros.com (Engg. & OE Sales)
sharan_mehta@talbros.com (Exports)

TALBROS AUTOMOTIVE COMPONENTS LTD. - FORGING DIVISION

Address : Plot No 39-46, Industrial Growth Centre, Sector 6, Bawal, Distt.

Rewari – 123501 (Haryana)

Contact : Tel : +91-01284-264441- 44

Fax : +91-01284-264440

Email : sushant_todkar@talbros.com
forging@talbros.com

QH TALBROS LTD.

Address : 400, Udyog Vihar, Phase-III, Gurgaon -122 016,

Haryana, India

Contact : Tel : +91-0124-4002963, 4002964, 4002965

Fax : +91-0124-4002960
Email : rajeevmittal@qhtalbros.com
munishmalhotra@qhtalbros.com
maheshk@qhtalbros.com

NIPPON LEAKLESS TALBROS PVT. LTD.

Address : Plot No. 125-A, Sector 6, HSIDC Growth Centre, Bawal,

Distt. Rewari, Haryana - 123501. India.

Contact : Tel : + 91-1284-264204-06

Fax : + 91-1284-264311

Email : prashant@leaklesstalbros.com

MAGNETI MARELLI TALBROS CHASSIS SYSTEMS PVT. LTD

Address : 14/1 Mathura Road, Faridabad,

Haryana (India) – 121003.

Contact : Tel : +91-129-4294500

Email : ashish.gupta@marellitalbros.com
TALBROS MARUGO RUBBER Pvt. Ltd.

Address : Plot No. 108, Sector 8, IMT Manesar,

Gurgoan, Haryana (India) – 122050.

Contact : Tel : +91-124-4603530

Fax: +91-124-4270200

Email : rverma@talbrosmarugo.com
yyunoki@talbrosmarugo.com

Customers
Talbros Automotive Components Ltd

Gaskets & Heat Shields

INDIAN OE CUSTOMERS

Cars
Hindustan Motors
Hyundai
Maruti Suzuki
Tata Motors

Tractors
Escorts
Indofarm Tractors
International Tractor
John Deere
Mahindra & Mahindra
New Holland Fiat
TAFE

Multi Utility Vehicles

International Cars & Motors
Mahindra & Mahindra
Tata Motors

Trucks & Buses

Ashok Leyland
Daimler
Force Motors
Mahindra Navistar
SML ISUZU
(formerly Swaraj Mazda)
Tata Motors
Volvo Eicher
Nippon Leakless
Talbros Pvt Ltd

Gaskets
INDIAN OE CUSTOMERS
Hero MotoCorp
Honda Motorcycle & Scooter India Pvt Ltd
Honda Siel Power Products Ltd
India Yamaha Motor Ltd
Suzuki Motorcycle India Pvt Ltd
QH Talbros Ltd

Steering & Suspension

INDIAN OE CUSTOMERS

Cars
Fiat
Hindustan Motors
Maruti Suzuki
Tata Motors

Tractors
Escorts
International Tractor
Mahindra & Mahindra
New Holland Fiat
TAFE

Multi Utility Vehicles

International Cars & Motors
Mahindra & Mahindra
Truck & Buses
Ashok Leyland
Ashok Leyland Nissan
Asia Motor Works
Force Motors
Mahindra Navistar
MAN
SML ISUZU (formerly Swaraj Mazda)
Volvo Eicher

Axles

Carraro
Dana

Off Road

JCB India

EXPORT CUSTOMERS

Affinia, USA
Bearmach, UK
Carraro, Italy, Argentina, China
Dana, Italy
Fiat, Italy
Iveco, Italy
Klarius Quinton Hazel, UK
Kubota Corpn. Japan & Thailand
Joint Ventures
EXPORT TO OVER 30
COUNTRIES WORLDWIDE

Magneti Marelli Talbros

Chassis Systems Pvt Ltd

Chassis Systems

INDIAN OE CUSTOMERS

General Motors
Mahindra & Mahindra
Maruti Suzuki
Tata Motors

DOMESTIC CUSTOMERS

QH Talbros
Rane
Sona Somic
Talbros Marugo
Rubber Pvt Ltd

Anti Vibration Products, Hoses

INDIAN OE CUSTOMERS

Mahindra & Mahindra

Maruti Suzuki
Tata Motors
DOMESTIC CUSTOMERS

Endurance
QH Talbros
Rane TRW

Two Wheelers
Bajaj Auto
Harley Davidson
Hero MotoCorp
Honda Motorcycles & Scooters
Mahindra & Mahindra
Royal Enfield
Suzuki

Engines
Cummins
Kirloskar
Simpsons
Tata Cummins

Forgings
DOMESTIC CUSTOMERS
Amul Industries
IP Rings
Musashi Auto Parts
QH Talbros
Spicer
EXPORT CUSTOMERS
Carraro Drive Tech, Italy, China
& Argentina
Dana Corp, Europe
Gear World, Italy & USA
Hema Endustri A.S, Turkey
 RESEARCH METHODOLOGY

RESEARCH STUDY

This section deals with the following issues related to research study:

 Research Objective

 Research Methodology

 Research Methodology Adopted

RESEARCH OBJECTIVE

The objective of this project is

 To know the preference pattern of students.

 To judge the school choice among people and to find out the impact

of advertising.

 To know the opinion of people about the school.

RESEARCH METHODOLOGY

A research design is a type of blue print prepared depending on the

various types of blue print available for the collection, measurement and

analysis of data. A research design calls for developing of most efficient plan

for gathering the needed information. The design of a research is based on

the purpose of the study.

 A research design is the specification of the methods and procedure

for acquiring the information needed. It is overall operational pattern or

frame work of the project that stipulated what information is to be collected

from which source and by what procedure.

Types of Research

 Exploratory Research

 Descriptive Research

Marketing practitioners who generally use the term qualitative and

quantitative instead of exploratory or descriptive do generally not use these

terms. But the terms quantitative and qualitative suggest the character of the

data under process by which they are gathered rather than the fundamental

objective than the research.

Exploratory Study is done to generate new ideas respondents should be

given sufficient freedom to express themselves. Sometimes a group of

respondents is brought together and a focus group interview is held.

An exploratory study is generally based on the secondary data that are

already available. It does not have a formal and rigid design as a researcher

may have to change his focus or direction, depending on the availability of

new ideas and relationship among variables. This study is in the nature of

preliminary investigation whereas the research himself is not sufficiently

knowledgeable and is, therefore unable to frame detailed research question.

This study involves qualitative research design.

Qualitative Research Design

If the purpose is the get new ideas then qualitative research may be in order.

The choice for data collection techniques for the study includes:

 Depth Interview – It is lengthy, non structured interview between a

respodent and a highly trained interviewer. Respondents are encouraged

to talk freely about their activities, attitudes and interests, in addition to

the product category and brand under study.

 Project Technique – It is designed to tap the underlying motives of

individual despite their unconscious rationalization or efforts at conscious

concealment. It consists of variety of disguised tests.

 Focus Groups – This groups consists of 8 to 10 respondents who meet

with a moderator/ analyst for a group discussion focused on a particular

product or particular category.

Descriptive Study is under taken in many circumstances. When the

researcher is interested in knowledge the characteristics of certain

group such as sex; age; educational level; occupation and income;

interested in knowing the proportion of certain things; or determining

the relationship between two or more variables, descriptive study may

be necessary.

Descriptive data are commonly used as directed bases for marketing

decisions. These are well structured. Design in such studies must be rigid

and flexible and focus attention on the following:

 What the study is about and why is it being made?

 What techniques of gathering data will be adopted?

 How much material will be needed?

 Where can the required data are found?

 Processing and analyzing the data?

 Reporting the findings?

Descriptive research can be done with the help of quantitative research

design.
Quantitative Reseach Design

If the descriptive information is needed than research undertaken is

quantitative. The choice of data collection technique for this study includes:

 Observation – By watching people, observational researchers gain a

better understanding of what a product symbolizes to a consumer, and

greater insight into the bond between and products that is essence of

brand loyalty.

 Experimentation - It is possible to test the relative sales appeal of many

types of such variables such as package, prices, promotional offers, or

copy themes through experiments designed to identify causes and effects.

 Surveys – If the researcher wishes to ask consumer about their purchase

preference they do it through survey, which is of three types.

 Personal Interviews: through correspondent

 Telephone Surveys: through telephone

 Mail Surveys: through posts.

The research design adopted in this study is descriptive research in order to

produce descriptive information such as purchase pattern and criteria;

decision making and influencers; price perceptions and brand awareness, of

consumers. The survey has conducted through personal interviews.

SAMPLING

An integral components of research design is the sampling plan.

Specifically, it addresses three questions:

 Whom to Survey (The Sample Unit)

 How many to Survey (The Sample Unit)

 How to select them (The Sample Procedure)

Making a census study of the entire universe will be impossible on the

account of limitations of time and money. Hence, sampling become

inevitable. A sample is only a portion of the universe of population.

According to Yule, a famous statistician, the object of sampling is to get

maximum information about the parent population with minimum effort.

Properly done, sampling produces representative data for entire population.

Methods of Sampling

Probability Sampling is also known as random sampling or chance

sampling. Under this sampling design every item of the universe has an
equal chance, or probability, of being chosen for the sample. This implies

that the section of the sample items is independent of the persons making the

study- i.e.; the sampling operation is controlled objectively so that the items

will be chosen strictly at random. Probability sampling takes the form of:

 Simple Random Sampling

 Systematic Sampling

 Stratified Sampling

 Cluster & Area Sampling

 Sequential Sampling

 Multi stage Sampling

Non Probability Sampling is also known as deliberate sampling,

purposive and judgmental sampling. Non-probability sampling is that do

not provide every item in the universe with a known chance of being

included in the sample. Non-probability sampling is of following types:

 Convenience Sampling

 Quota Sampling

 Judgmental Sampling

 Panel Sampling
The sampling method used here is Non Probability Sampling in which

Convenience Sampling has been used. The total sample unit is 100 investors.

DATA COLLECTION METHODS:

Collection of data is the first step in statistics the goal of conclusion. The

data collection process follows the formulation of research design including

the sample plan. Data can be secondary or primary can be collected using

variety of tools.

Collection of Primary Data during the course of doing experiments in a

experimental research but in case we do research of descriptive type and

performs surveys, whether sample surveys or census surveys, the we can

obtain primary data either through observation or through direct

communication with respondents in one form or the another or through

personal interviews. This, in other words, means that there are several

methods of collecting primary data, particularly in surveys and descriptive

researches.

Important ones are:

 Observation method

 Interview method

 Through questionnaires
  Through schedules

 Warranty cards

 Distributor audits

 Pantry audits

 Consumer panels

 Using mechanical devices

 Through projective technique

 Depth interview

 Content analysis

In marketing research, field survey is commonly used to collect primary data

from respondents.

Surveys can be:

 Personal

 Mail

 Telephonic

It is common practice to use structured questionnaires prepared in advance,

to elicit the necessary from the respondents. Whether it is personal or mail

survey, it is necessary to design suitable questionnaire, conduct a pilot

survey and undertake a pre-testing of the questionnaire. The pre-testing will

enable the researcher to realize the shortcomings of his questionnaire.

Secondary Data means that are already available i.e, they refer to data

which have already been collected and analyzed by someone else. When

researcher utilizes secondary data, he has to look into various sources from

where he can obtain data.

Usually published data is available in:

 Various publication of central, state and local government.

 Various publications of international bodies.

 Technical and trade journals.

 Books, magazines and newspapers.

 Reports and publication of various associations connected with

business and industry, banks, stock exchanges etc.

 Report prepared by research scholars, universities, economist etc in

different fields.

 Public records and statistics, historical documents and other sources of

published information.
RESEARCH METHODOLOGY ADOPTED:

Research Design : Descriptive Research

Research Instrument : Structured, un-disguised

Sample Method : Non-Probability Sampling

Sample Size : 50

Sampling Design : Convenience Sampling

Sources of Data :

 Primary Data : Structured Non-Disguised

Questionnaire

 Secondary Data : Reference from distributors & banks.

Sample Area : Kidzee Pre School, Haridwar

LIMITATIONS OF THE PROJECT:-

Limitations associated with the project are as under:-

1. The selection of respondents was based on convenience sampling & it

might not be a true representative of the entire population,

1. Although utmost cares have been taken to get accurate results, yet

because of the risk of ambiguities & misinterpretation on the part of the

respondents, some Element of inaccuracy could have crept in.

2. Since a small sample size has been taken, the possibility of sampling

errors can not be ruled out in the research study.

3. Most part of the survey was conducted through personal interviews so

personal bias may have crept in.

4. Area of study was some part of Haridwar region .Findings may not hold

true for large cross section of population.

The constraint of time also prevented an in-depth study of the subject.