SEHER SAMI

Cell: +923343830961
E-Mail: seher.sami@gmail.com
Skype: seher_sami
Residence: Karachi, Pakistan

EDUCATION
 M.A. – International Relations
2012 | University of Karachi

 B.A. – International Relations, Fine Arts & History

2009 | BAMM P.E.C.H.S Govt. Degree College

 F.A. – Psychology, Sociology and Economics

2006 | St. Joseph’s College

 Matriculation – Computer Science

2004 | New Pearls Grammar School

WORK EXPERIENCE
 Founder and Writer (June 2015 – Present)
Blog : Turquoise
Website : www.turquoiseblogs.wordpress.com
Instagram : www.instagram.com/TurquoiseBlog
Twitter : www.twitter.com/SeherSami
Facebook : www.facebook.com/SeherSami88

 Business Development Manager (Aug 2017 – Present)

Company : HELIUM
Department : Digital

 Strategy and Business Development Manager (Dec 2016 – July 2017)

Company : Convex Interactive (Pvt.) Ltd.
Department : Digital
 Marketing Manager (May 2016 – Dec 2016)
Company : Tri-star Industries (Pvt.) Ltd
Department : Marketing
Brand : Image

 Associate Community Manager (Aug 2015 – April 2016)

Company : Creative Chaos (Pvt.) Ltd
Department : Digital Media
Brands : a) Alif Ailaan – Non-Profit Organization
b) Fuchsia – Thai restaurant in Dubai
c) Barbecue Delights – Casual dining restaurant in Dubai
d) Monsalwa
e) CandyLand
f) Bisconni
g) Novella
e) Urban Design

 Social Media Executive (Mar 2014 – July 2015)

Company : Creative Chaos (Pvt.) Ltd
Department : Digital Media
Brands : a) Alif Ailaan – education campaign
b) Yellow – Bangladesh and Pakistan
c) Fuchsia – Thai restaurant in Dubai
d) Barbecue Delights – Casual dining restaurant in Dubai
e) Burger King Pakistan

 Associate Social Media (Jun 2013 – Feb 2014)

Company : GEO TV Network
Department : Digital Media Asset
Projects : a) Zara Sochiye – education campaign
b) Geo Entertainment – including the TV shows
c) Geo Kahani – including the TV shows

 Trainee Social Media (Dec 2012 – Jun 2013)

Company : GEO TV Network
Department : Digital Media Asset
Projects : a) Zara Sochiye – education campaign
b) Geo Entertainment – including the TV shows
c) Geo Kahani – including the TV shows
 Intern (Jul 2012 – Nov 2012)
Company : GEO TV Network
Department : Digital Media Asset

 Intern (June 2012)

Company : Style 360 TV (HUM TV Network)
Department : Programming
Projects : Bridal Couture Week 2012 (Lahore)

 Volunteer (Mar 2011 – Mar 2012)

Organization : Generation Next – Voice of Youth (Non-Profit Organization)

SKILLS
TECHNICAL:
• MS Office, Adobe Photoshop, Internet and Email
• Social Media Management
• Facebook Advertising
• Google AdWords
• Wire-framing
• Copy/Audio typing speed: 60 wpm

FUNCTIONAL/KNOWLEDGE-BASED:
• Project Management
• Content Creation and Writing
• Digital PR
• Brand Management
• Market Research
• Strategy and Planning
• Proficient Communication and Writing skills
• Languages:
Urdu – Native
English – Fluent
ACHIEVEMENTS
 Successfully executed the official website of the clothing brand IMAGE – www.image.net.pk
[October 2016]
 Successfully executed the Mobile Application project for a Pakistani news website Business
Recorder on Android and iOS both [May 2017]
 Executing and managing the official website project for a renowned confectionary brand in
Pakistan after bringing them on board – Candyland (Ismail Industries Ltd.) [May 2017]
 Executing and managing the real-estate website project for luxury apartments in Pakistan after
bringing them on board – Sukh Chayn Valley (project of SPARS) [MAY 2017]
 Running my own Fashion & Lifestyle blog – Turquoise since June 2015 [details given above]
 Carried out a successful Bloggers Meet-up for Novella’s Dil Pighal Jaye campaign
 Attended three-part series webinar on Grow Your Business With Google Analytics - Advanced
 Participated in the workshop by ICRC on ‘Understanding International Humanitarian Law’ (2012)
 Represented IRAQ in DISEC Committee (Disarmament and International Security) at Model
United Nations Conference at LUMS as a Head delegate of the delegation (2012)
 Reporting for an International Conference on ‘Middle East Crisis' held in my university (2011)
 Participated in a two-day workshop on Communication Skills (2011)
 Disaster and Humanitarian Relief work for Earthquake (2005) and Flood (2010) victims of Pakistan

OTHER INTERESTS
Blogging
Reading
Writing
Painting
Fashion Trends
Traveling
Foreign Affairs
Tennis
References Will Be Available Upon Request