CATEGORY AND PRODUCT OPTIMIZATION FOR BETTER

VISIBILITY ON ALIBABA.COM AND OTHER E COMMERCE

PLATFORMS
ABSTRACT

This study focuses on the product and category optimization on E commerce platform which
includes study of Product optimization strategies used by Alibaba.com and other E commerce
websites. Th introduction section reflects on the importance and basics of different product
optimization strategies and their advantages and disadvantages both for E commerce platforms
and targeting new customers. The data analysis section is followed by primary data analysis of a
questionnaire which was use to obtain responses from around 100 respondents. The final chapter
concludes with the future use of product category optimization in E commerce.
 1. INTRODUCTION
Alibaba is the world's biggest e-commerce platform. Over 420 million people scooped up $485
billion worth of stuff last fiscal year on Alibaba's sites. The company went public in 2014, raising
$25 billion -- more than Facebook -- in the largest offering in the history of the New York Stock
Exchange. Here are key things to know:

Alibaba's e-commerce platforms cater to both Chinese and global consumers, though the majority
of its transactions are generated domestically. At its heart is Taobao, a Chinese consumer-to-
consumer website much like eBay. Alibaba has a financial affiliate that also runs a leading online
payment platform called Alipay. Alibaba has stakes in Sina Weibo, China's version of Twitter, as
well as Youku Tudou, a video platform akin to YouTube. It's also a major backer of Didi Chuxing,
China's dominant ride-hailing app and an investor in Uber rival Lyft in the U.S.

Alibaba was founded in the living room of Jack Ma, a former English teacher. A self-made
billionaire, Ma is a folk hero to some Chinese.

WEBSITE DESIGN ENHANCEMENT

An eCommerce webpage is as yet a site, so regardless you have to advance it in the standard way.
That implies caring for off-page optimization, for example, well disposed, straightforward URLs
(so individuals comprehend what they are getting when they pick a connection) and the correct
target catchphrase (no stuffing, if it's not too much trouble to enable your products to show up
when individuals search.

One of the significant issues from a SEO perspective is staying away from copy content, which is
in some cases troublesome when you are posting similar sorts of products.
Web crawler Watch and others propose fixing this by concentrating every one of the choices for a
specific product on one page and utilizing standard URLs to give the principle product page the
SEO juice.

AMAZON PRODUCT PAGE

In the picture above, Amazon has all the shading choices for the earphones in agreement—
purchasers just need to snap to see the correct see and product portrayal. Likewise, varieties in the
product itself are accessible from a selected box beneath the shading choices.

eCommerce destinations regularly have a ton of copied data, state, for various products in the range.
A standard URL tells web crawlers which is the favored one. You can do this with a
"rel=canonical" tag on the page or by various different strategies. On the off chance that your site
keeps running on WordPress, the WordPress SEO module makes it simple to distinguish an
authoritative URL by composing it into the right box.

Remember to use semantic markup for incredible looking list items and to enable versatile users
to discover your products. What's more, improve pictures, as well. An ongoing study found that
74% of more youthful individuals incline toward visual inquiry. In the screen capture beneath, a
quest for chocolate chip treats raises results with rich depictions and pictures, just as a Knowledge
Graph passage with nourishment data.

2. Trust and Conversions

The distinction between picking one site and another to buy a similar product isn't just about cost.
Customers need to confide in your business before they part with their money.
Check your investigation and you'll see that individuals are taking a gander at your About page to
see you are, looking at your area and contact subtleties (likewise useful for nearby hunt) and
visiting your online networking profiles. Ensure you have this data, at that point back it up with
trust signals for the products and administrations themselves.

Research from Internet Retailer distributed by Shopify demonstrates that client tributes and
product audits can help transformation by somewhere in the range of 14 and 76%. Amazon gives
a genuine case of this:

CLIENT AUDITS

Furthermore, you can give eCommerce transformations another lift by including safe shopping
trust blemishes on your site. An examination found that these are significant for 76% of web users,
and a comparable number have neglected to buy things when they didn't perceive the logos.

3. Plan and UX

We should consider the general structure and user experience (UX) on your eCommerce site. One
of the most significant viewpoints is page burden speed.

A moderate stacking site equivalents lost income: it's a basic condition. Syncshow accepts that you
simply have two seconds to get individuals intrigued; for consistently after that you will lose 10%
of your guests.

On the off chance that my math is correct, that implies there's nothing more needed than 7 seconds
for a large portion of your guests to vanish. It's no big surprise Google is searching for a sub-1-
second page load! Look at our tips on accelerating your site to keep potential purchasers upbeat.

Route is another key UX issue. In case you're shopping on the web, it very well may be quite
baffling if products don't show up in the sensible spot in the route. Crushing Magazine has some
amazing tips on ordering and posting your products to enable customers to discover them all the
more effectively. As they call attention to: "On the off chance that they can't discover it, they can't
get it."

Niche products are merchandise that fulfill the necessities of a particular fragment of clients. This
market section contains a persuasive littler group of spectators.

So as to discover niche products, direct a study and recognize your clients' issues. Presently,
discover products that take care of these issues in an exceptional way. On the off chance that
spending limit isn't an issue, you can structure your very own altered products by finding a maker
or provider to make your product thought. Not exclusively could this outcome in a product turning
into a moment hit, yet it can likewise wind up being the exceptional selling point (USP) of your e-
store.

Another incredible method to discover niche products is by utilizing apparatuses like AmzHook.
You can without much of a stretch discover your niche utilizing the AmzHook database, which
demonstrates the top Amazon products by classes. As should be obvious from the screen capture
beneath, AmzHook shows a rundown of top products arranged based on month to month income
and deals. You can distinguish the top niches inside seconds.

AmzHook Database

Another significant suggestion I might want to impart to you is that enthusiasm assumes a
significant job in the recognizable proof of niche products. On the off chance that individuals are
energetic about specific products, similar to extravagance shoes, at that point they won't think
about the cash. You can without much of a stretch set up a store that is selling extravagance shoes
and you will be effective in making its very own niche.
Understanding The Competition

When you distinguish your niche utilizing the strategy over, it's a great opportunity to comprehend
the challenge. Performing extensive aggressive examination will give you a chance to distinguish
the areas that are positioning for your objective niche. It's significant because it will empower you
to comprehend the time, exertion and cash you should vanquish your opposition and get to the top
in the query items.

Here are a few different ways to perform exhaustive niche rivalry investigation:

Direct a Google search with your niche watchwords and rundown down the destinations that are
positioning on top. Presently, enter your rival's area in SEMrush and see which keywods they are
positioning with on Google.

Use Google Trends to contrast two comparable watchwords related with your niche so you use the
careful catchphrases in your on-page methodology.

Google Trends

Play out a connection examination of your top rival areas utilizing Link Detox. Pay special mind
to the segment where the apparatus shows a rundown of solid connections of your rivals with low
Dtoxrisk. These are the connections that you can get for your own site because it limits the danger
of confronting any Google punishment.

Connection Detox dashboard

Complete a little specialized investigation and check the Page Title, URL engineering, H1 Tags,
inner connections, stay content and so forth. Other than this, attempt and comprehend the sort of
substance your rivals are utilizing on their site. You can without much of a stretch do that with the
assistance of BuzzSumo. Just enter the space you need to look at and it will demonstrate to you
the top performing content for the investigated area.

Buzzsumo dashboard

It is constantly astute to put a decent measure of time in rivalry investigation because in the event
that you do it right, you won't shoot bolts in obscurity. Each move that you make will be founded
on information and information can never turn out badly.

Understanding Your Customers

This is the most critical part of niche product optimization. The initial step is to placed yourself in
the buyer's shoes and distinguish the issues your clients face. Pursue the beneath ventures to all
the more likely comprehend your clients and flawless your niche marketing technique.

Use destinations like Quora.com to discover questions identified with your niche that your
spectators are asking like "how would I tie a basic bunch?". In the event that you are selling ties
on the web, at that point this can be an incredible plan to make a video instructional exercise on
appropriately tying a bunch and put it on your site through YouTube. This may empower your site
to rank under included bits at whatever point such an inquiry is entered in Google. The technique
functions admirably because you can support the clients and create a ton of significant traffic to
your site.
Bend over backward to comprehend the feelings of your clients because positive sentiments lead
to long haul ROI. Continuously recollect that your clients need to confide in your business so as
to buy from you.

Make your group of spectators personas because these will enable you to comprehend about the
preferences, abhorrences, socioeconomics and acquiring intensity of your crowd. Utilize this free
persona format from Hubspot to make an exhaustive group of spectators persona that answers the
vast majority of the inquiries basic to build up your business. A case of a persona layout is given
beneath:

Client persona model

After this third step, you will have an unmistakable thought regarding your product, target
showcase and your optimal group of spectators. When you have every one of the subtleties, it's an
ideal opportunity to proceed onward the fourth and last advance with respect to product and client
experience optimization.

Upgrading The Product and Providing a Satisfying Customer Experience

You have to pursue the nuts and bolts of on-page optimization so as to consummate your product
page SEO. It is essential to keep a mind the accompanying significant components of your product
page:

 Page title must incorporate your primary watchword

 Use equivalent words or the primary watchword under Heading labels

  Use catchphrases in the picture alt tag

 Begin the page content with your primary watchword

 Include important pictures, recordings and substance that enables the user to more readily
comprehend the product

 Use equivalent words or fundamental catchphrase in the page URL

 Include social evidences and certifiable client surveys that help the user to look at the
product

Pinnacle Design works admirably at making a product page that is superbly appropriate for
movement aficionados. The product page contains an extraordinary product portrayal, bunches of
brilliant product pictures, high-goals product recordings, loads of product benefits and a reasonable
format.

Pinnacle Design product page

So also, waterfront works admirably at improving the client experience because the clients can
perceive what they look like in new glasses before they buy one.

It is likewise imperative to have an incredible client bolster group because extraordinary client
administration will prompt improved client maintenance. These days, you can have an AI-
controlled chatbot to help your clients. The facts confirm that chatbots can't be a full swap for
people however the facts confirm that having chatbots can diminish the heap on your human client
bolster group and they can just get included for inquiries that chatbots can't deal with.
You can without much of a stretch make a chatbot with the assistance of apparatuses like FlowXO.
Chatbots are incredible because they can work 24X7, can deal with a boundless number of clients,
they make less blunders, they make proactive client connections and they don't blow up! The Kik
chatbot from H&M is an incredible case of a design brand utilizing a chatbot to legitimately
associate with clients and help them in picking their preferred best product.

H&M chatbot

Niche product optimization is basic to internet business achievement particularly in the event that
you are an entrepreneur hoping to contend with greater brands. Internet business space is
exceptionally aggressive and commanding littler niches is the way to raise deals. Pursue the
strategies talked about in this article to make your very own niche and have a faithful client
following.

1. Dissect Your Ecommerce Product Pages

Put in almost no time on your product page to examine different components and recognize the
ones that need work.

You need to give your clients a decent encounter. For this, you have to see first what your clients
get while they are on your product page.

Check whether your ecommerce product page:

 Loads quick

 Connects with your clients initially with a reasonable product page structure
  Gives adequate data to enable your clients to purchase the product they need

 Presents your product stunningly with top notch product photographs

 Enlightens your clients regarding your image

 Has convincing duplicate that can pull in and hold clients

 Gives a decent client experience

 In the event that any of these are not directly about your product page, you have to think
about optimization.

2. Use Impressive Product Photos

Product photographs help your clients structure their initial introduction of your product. They can
either pull in or dismiss them. It's regularly by taking a gander at your product photographs that
your clients choose whether or not they should continue looking.

Use sufficiently bright, fantastic pictures that demonstrate your products the correct way.
Numerous ecommerce storekeepers lean toward utilizing a white or light-shaded foundation for
their product photographs. Doing as such can enable you to keep up consistency and underscore
your product.

Some of the Most Effective Ways to Increase Ecommerce Sales

Dissimilar to retail locations, your clients can't see, contact, feel, or attempt your products when
they purchase on the web. That is the reason you should demonstrate your product from numerous
edges. 33.16% of clients want to see different photographs of a product before they make a buy.

You can even incorporate a 360-degree shot or a video that shows off the majority of the significant
highlights of your product. You ought to likewise incorporate a couple in-setting or way of life
pictures of your product. It enables your clients to frame an enthusiastic association by envisioning
a product as their own. It is an extraordinary method to tell guests how they can use a product to
improve their personal satisfaction.

A home outfitting store, Pottery Barn, uses an assortment of pictures to show off their products.
Here and there, they likewise incorporate into setting recordings that element their product, much
the same as this one for their drew weaved cushion covers.

Product pictures are the best piece of an ecommerce product page. Put resources into expert
product photography to urge more clients to purchase your products.

3. Give Detailed Product Content

Past product pictures, an incredible product page ought to give abnormal state data about the
product. The substance educates clients about the advantages and highlights of a product. It can
persuade them to purchase from you.

Composing a one of a kind product portrayal can be testing. You should remember the
accompanying focuses:

 Keep your product portrayals quick and painless.

 Incorporate connecting with duplicate that talks about your image.
 Advance the substance for your product page catchphrase.

The majority of this data ought to be pertinent, useful, and straightforward for your clients.
7 Things You Need to Know About Ecommerce Marketing Right Now

Marucci Sports, a brand of premium games products and attire, utilizes their product portrayals.
They do as well as can possibly be expected to help clients at each purpose of their purchasing
venture.

4. Highlight a Clear Call-to-Action

Another significant factor that can enable you to help ecommerce changes is the invitation to take
action (CTA) on your product pages. Ensure that every product page includes an unmistakable
suggestion to take action. On the off chance that you need individuals to get, you have to instruct
them to purchase. That is the reason it is critical to have an unmistakable CTA that tells customers
what they ought to do straightaway. Try not to attempt extravagant CTAs. You can be immediate
with expressions, for example, "add to truck" or "purchase now."

Use a shading that makes your CTA catch profoundly noticeable on your product page.

Design brand, ASOS, uses conspicuous CTAs on their product pages. They likewise enable clients
to check the things they like as a top pick. There is no uncertainty that versatile ecommerce or m-
commerce is becoming quicker than ecommerce when all is said in done. As of December 2017,
82% of online customers in the United States shop utilizing cell phones. 35% of them are versatile
just online customers.

More than that, Google reported their versatile first ordering update also. In the event that your
ecommerce product pages are not portable agreeable, you may lose traffic, deals, and income.

This has left you no decision however to enhance your site and product pages for cell phones.
Portable streamlined product pages can support you:
  Improve the general involvement of your clients
 Help them purchase from anyplace, whenever
 Encourage quicker checkouts with advanced wallets

Numerous ecommerce organizations have shopping applications for both Android and iOS gadgets
also. These versatile applications give a stunningly better user experience than portable sites.

On the off chance that you have a respectable spending plan, you can likewise create and dispatch
a shopping application to help your ecommerce product page transformations.

6. Increment Trust with Customer Reviews and Ratings

Product audits and evaluations manufacture trust, and that trust expands changes. They can clear
any questions that your prospects may have about a product and help them settle on a buy choice.

Numerous customers like to look for counsel from somebody they know before they purchase a
product. However, 85% of buyers today trust online audits as much as close to home suggestions.

Individuals frequently check what past purchasers need to state about a product. This encourages
them break down if the product they're searching for.

That is the reason it is critical to put social confirmation, for example, surveys and tributes on your
ecommerce product pages.

You ought to urge your clients to survey your products. One simple approach to do as such is to
send them an email present buy on request a survey.

Numerous clients don't have a great deal to state about your product. So you should make things
simple for them. You can simply request that they let a snappy rating alone for five. On the off
chance that they need to compose more, enable them to send their input as well. In any case, it
shouldn't be necessary to compose.

Alongside helping different users, client audits additionally help you comprehend what they like
or don't care for about a product. This can be used as an enormous chance to improve client
experience.

4 Reasons for Cart Abandonment (And How to Prevent Them to Boost Conversions)

Regardless of whether the survey is awful, you don't need to stress a lot over it. A solid proportion
of positive and negative audits enables clients to accept that they are real. However, an excessive
number of terrible audits is a warning.

At the point when a client leaves a negative survey, it is your obligation to connect with them to
take care of their concern. Hear them out, pose inquiries, and help them with what they truly need.

When they are glad, you can pleasantly demand that they alter their audit. Taking care of client
issues can enable you to fabricate dependability and validity. There are clients who don't have
room schedule-wise to peruse surveys. For them, you should show normal audit score rundowns
on your ecommerce product page. This will enable them to get a thought of the general appraisals
initially.

CHAPTER 2 LITERATURE REVIEW

Bryan 2012, emphasized on the fact that when its time to optimize your item pages there are five
simple strategies or processes that emphasis on clearly defining your pages, improving the pages
for a higher conversion rate and offering unique value on your item pages (in contrast with your
competitors. Here are simple 5 processes to optimize your item pages:
According to Kotler 2010, Finding different terms that are applicable to your item is essential
because you are expanding the net of potential terms that can carry traffic to your item pages.
These terms need to be very relevant to your item with the goal that you are not sending unqualified
or non-converting traffic to your item pages. These types of "negative terms" can create the danger
of decreased page performance in terms of pages per visit, average visit span and bounce – three
website engagement factors that are used in Google's calculation for positioning. When doing your
keyword research, restrict yourself to exceedingly relevant terms with the goal that engagement
metrics are not affected.

According to Ryan 2015, when doing your keyword research, there are several instruments that
enable you to discover search volumes just as discover alternative terms, varieties and trends
related to keywords inside that item niche. We use a variety of devices for this, yet some great free
instruments for the general open to do this include the Google Keyword Planner, Google Suggest
and Google Trends. From that point you will likewise need to analyze the online competition for
these terms to see whether your website has an expert that is likely going to rank for these terms.

This piece of the eCommerce website improvement process is key because it enables you to write
content that won't just help search engines understand the page, yet you are offering a unique value
to the shopper in contrast with your competitors that likely use manufacturer item descriptions.
Recorded as a hard copy the duplicate for items, we have discovered that offering the benefits of
the item first, followed by the item's features has been the highest converting content structure.
The duplicate for these items does not have to meet a base word check, and ought to rather be
written in the most concise organization while as yet imparting the item's benefits and features.

Not every online shopper take the time to read the item duplicate that communicates the benefits
and features of an item, so it is imperative to have item data that these people can easily read.
Working out the features in a bulleted rundown is often the best method to communicate item data
to these "skimmers" and furthermore provides an item feature recap for those who really read the
written out item description.

These are essential for increasing your eCommerce website's conversion rate. These conversion
metrics generated by converting customers once communicate to search engines how your item is
perceived, liked , disliked, etc. These customer reviews are substantially more powerful in
conveying the feedback of the item because they enable people to get understanding on the item
from other people, which they trust more than manufacturer or store reviews. Reviews are often
most compelling when they have a star rating of some sort in mix with a written review of the item.
These reviews can be taken to the next level when consolidating them with the next item
enhancement process.

Schema Markup – Schema is a markup language that is supported by all search engines and clearly
spreads out item attributes or data in the coding of the page. This markup can be used to label and
communicate different things about items, for example, the item type, price, aggregated
reviews/appraisals, item stock, and considerably more. A full rundown of the type of markup you
can use on item pages can be found here. Schema markup not just clearly defines code and page
contents for search engines, yet it can likewise have positive benefits for your page posting on a
SERP (Search Engine Results Page). Schema will permit you show a significant number of these
item attributes and elements in the SERP to help increase the active visitor clicking percentage of
your page and essentially the number of people visiting your page. Normally, marketers and
webmasters will use schema to show prices, shading alternatives, reviews and more to create a
more compelling search result.
CHAPTER 3 RESEARCH METHODOLOGY

4.1 STRATEGY
To conduct the research a questionnaire was included in the survey which consisted of some
questions to study the success and failure of different promotional and marketing strategies of
Casino

4.2 RESEARCH DESIGN

Descriptive primary research has been used and the survey has been conducted in different
Casinos in Goa and on different beaches and respondents include both foreigner tourists and
Indian travelers who visit Goa.

 Type of Research

Primary Research has been used to conduct the study.

 Design of the Instrument

A questionnaire has been used to conduct the research and both likert scale and other type
of questions including demographics have been included in the questionnaire.

Sample Selection

Total sample of 100 respondents has been selected.

CHAPTER 4 DATA ANALYSIS

On the basis of demographic factors the sample characteristics can be summed up as:
1. GENDER

Sex Number of
Respondents
Male 53

Female 37

Gender

37
Male
Female
53

Fig 4.1-GENDER
Interpretation: Out of the total number of respondents who have participated in the survey (i.e.,
100 respondents), it was observed that 53 were males and the rest 37 were females.

2. AGE

Age Number of Respondents

18-20 8

21-25 23

25-30 29

30 and above 40

Age

8
29
23

40

Fig 4.2- Age

Interpretation: Out of the total number of respondents who have participated in the survey (i.e.,
100 respondents), it was observed that there were 6 respondents falling in the age category of 18-
20 years, 32 respondents falling in the age category of 21-25 years, 29 respondents falling in the
age category of 25-30 years and rest 40 respondents falling in the age category of 30 and above
years.
EDUCATION

Level of Education Number of Respondents

Post Graduation 23

Graduation 50

Secondary School 17

Matriculation 10

Fig 4.3- Education

Education

10

23
17 Post Graduation
Graduation
Secondary School
Matriculation

50
Interpretation: Out of the total number of respondents who have participated in the survey (i.e.,
100 respondents), it was observed that 23 of the total respondents have completed their post-
graduation, 50 of the total respondents have completed their graduation, 17 of the total respondents
have completed their secondary school and the rest 10 of the total respondents have completed
their matriculation.

3. MONTHLY INCOME:

Monthly Income Number of Respondents

Less than 15000 9

15000-20000 16

20000-25000 34

More than 25000 41

Fig 4.4 – Monthly Income

Monthly Income

16
41 Less than 15000
15000-20000
20000-25000
More than 25000

34

Interpretation: Out of the total number of respondents who have participated in the survey (i.e.,
100 respondents), it was observed that there are 9 respondents whose monthly income is less
than 15000, there are 16 respondents whose monthly income is between 15000-20000, there are
34 respondents whose monthly income is between 20000-25000, and there are 41 respondents
whose monthly income is above 25000.
4. Do you think that product optimization is important for e commerce companies?

Preference Number of Respondents

Yes 81
No 19

19

Yes
No

81

Interpretation: Out of the total number of respondents who have participated in the survey (i.e.,
100 respondents), it was observed that there are 81 percent of respondents who think that product
optimization is important for companies.
5. Do you prefer shopping products from Alibaba.com?

Awareness Number of Respondents

Yes 74
No 26

26

Yes
No

74

Interpretation: Out of the total number of respondents who have participated in the survey (i.e.,
100 respondents), it was observed that there are 74 respondents prefer shopping products from
Alibaba.com.
6. How much do agree that Category optimization of Alibaba.com is better than other E-
commerce websites?

Offers & Discounts Number of Respondents

Yes 69
No 31

31

Yes
No

69

Interpretation: Out of the total number of respondents who have participated in the survey
(i.e., 100 respondents), it was observed that there are 69 respondents agree that category
optimization of Alibaba.com is better than other E commerce websites and rest 31 respondents
do not agree with the above statement.
7. Do you think that better product category optimization can increase the sales of E commerce
websites?

Response Number of Respondents

Yes 62

No 18

Can’t Say 20

20

Yes
No
18 Can’t Say
62
Interpretation: Out of the total number of respondents who have participated in the survey (i.e.,
100 respondents), it was observed that there are 62 respondents think that that better product
category optimization can increase the sales of E commerce websites .

Q Do you think that digital marketing strategies can also help E commerce websites gain more
customers.?

Scale Number of
Respondents

Strongly Agree 40

Agree 24

Neutral 15

Disagree 10

Strongly Disagree 5
 Digital Marketing Strategy

5
10

Strongly Agree
Agree
11
40 Neutral
Disagree
Strongly Disagree

24

Interpretation: Out of the total number of respondents who have participated in the survey (i.e.,
100 respondents), it was observed that there are 40 respondents strongly agreed, 24 respondents
agreed, responses of 11 respondents were neutral, 10 respondents disagreed while the rest 5
respondents strongly disagreed to the fact that the digital marketing strategies can also help the E
commerce websites to target more customers.
8. Do you think that product optimization should be made more innovative?

Scale Number of Respondents

Strongly Agree 33
Agree 17
Neutral 22
Disagree 13
Strongly Disagree 5

5
13
33
Strongly Agree
Agree
Neutral

22 Disagree
Strongly Disagree

27

Interpretation: Out of the total number of respondents who have participated in the survey (i.e.,
100 respondents), it was observed that there are 33 respondents have strongly agreed, 27
respondents agreed, responses of 22 respondents were neutral, 13 respondents disagreed while the
rest 5 respondents strongly disagreed to the fact that product optimization should be made more
innovative.

9. Do you think that product optimization strategies can help the company to achieve
competitive advantage over other E commerce companies?

Response Number of Respondents

Yes 58

No 24

No idea 18
 18

Yes
No
58
No idea

24

Interpretation: Out of the total number of respondents who have participated in the survey (i.e.,
100 respondents), it was observed that there are 58 respondents have responded that the like to
play new games for entertainment, 24 respondents said that product optimization strategies can
help achieve competitive advantage over other companies.
CONCLUSION
In the realm of eCommerce search marketing, often times marketers center their efforts of
enhancing category (pages that hold results of a given category) because the relevant search terms
for these pages are generally searched more and will acquire the largest measures of traffic. This
is a great on-page SEO strategy that ought to be an establishment for any eCommerce search engine
marketing effort, however item level improvements are often overlooked. Know that item level
advancement can have equal or greater effect in terms of generating revenue, which, after all, is
the reason for what reason you're in the eCommerce business.

Item advancements are an essential part to any eCommerce marketing effort because they enable
you to reach a different market – consumers who are further into the purchasing process and have
already selected an item. Rather than being the best eCommerce website for the consumer to
browse items, item advancements enable you to rank well for item related terms, enabling your
webpage to be one of the principal alternatives for people to purchase the item from online.

So much discussion about the eCommerce SEO benefits of enhancing items is great, however by
what method can an item page be easily optimized? Item pages are often overlooked by numerous
and because of this, several simple improvements will generally enable you to rank your item
pages better for a larger variety of keyword varieties.
REFERENCES
1. Berns, D., 2019. Slots not all folks. Las Vegas Review Journal, p. B4.

2. Blattberg, R.C., Briesch, R., Fox, E.J., 2015. How promotions work. Marketing Science
14 (3 part 2 of 2), G122–G132.

3. Bolton, R., 2019. The relationship between market characteristics and promotional price
elasticities. Marketing Science 8 (2), 153–169.

4. Browne, S., 2011. ‘WOW!’ marketing. Casino Executive, March, 27.

5. Browne, B.A., Kaldenberg, D., Brown, D.J. (2012–2013). Games people play: a
comparative study of game participants and gamblers. Journal of Applied Business
Research 9(1), 93–101.

6. Bruzzese, A., 2012. Hedging their bets. Incentive 166, 36–43.

7. Chandon, P., Wansink, B., Laurent, G., 2010. A benefit congruency framework of sales
promotion effectiveness. Journal of Marketing 64, 65–81.

8. Dandurand, L., 2012. Incorporating casino game preference market segment data into
marketing plans. Journal of Travel Research 20 (4), 15–19.
9. Dandurand, L., 2010. Market niche analysis in the casino gaming industry. Journal of
Gambling Studies 6(1), 73–85.

10. Dandurand, L., Ralenkotter, R., 2015. An investigation of entertainment proneness and its
relationship to gambling behavior: the Las Vegas experience. Journal of Travel Research
23 (3), 12–16.