Pwu-Cdcec Calamba: Bachelor of Science in Hotel and Restaurant Management 1

PWU-CDCEC CALAMBA
ALVA CENTER ROSAL ST. BRGY. UNO, CROSSING CALAMBA CITY, LAGUNA
BACHELOR OF SCIENCE IN HOTEL AND RESTAURANT MANAGEMENT 1
Chapter 1
PROJECT BACKGROUND AND HISTORY
Introduction
“Let food be thy Medicine and Medicine be thy foods” –Hippocrates
Jam typically contains both the juice and flesh of a fruit or vegetable, although one
cookbook defines it as a cooked and jelled puree. The term "jam" refers to a product made of
whole fruit cut into pieces or crushed, then heated with water and sugar to activate
its pectin before being put into containers:
"Jams are usually made from pulp and juice of one fruit, rather than a combination of
several fruits. Berries and other small fruits are most frequently used, though larger fruits
such as apricots, peaches, or plums cut into small pieces or crushed are also used for jams.
Good jam has a soft even consistency without distinct pieces of fruit, a bright color, a good
fruit flavor and a semi-jellied texture that is easy to spread but has no free liquid." –
Berolzheimer R (ed) et al. (1959)
We are all informed that Squash is one of the healthiest vegetables in the world, it grows easily
in anywhere you planted it. Squash is an important source of many nutrients, including vitamin
C, magnesium, and other antioxidant compounds. These vitamins and minerals are important
antioxidant components in the body, which help to neutralize free radicals throughout the body.
PWU-CDCEC CALAMBA
Free radicals are the dangerous by-products of cellular metabolism, and they have been
connected with a wide swath of illnesses, including cancer, heart diseases, and premature aging.
Furthermore, it contains very high levels of vitamin A, including carotenoid phytonutrients like
lutein and zeaxanthin. All of this together helps the body boost its immune response and defend
against foreign substances, as well as the free radicals produced by our own body, that may do us
harm over the long term.
Of all the vegetable varieties, squashes are by far the most diverse in shape, size, and
overall appearance. The sheer complexity of this vegetable group invites growers on a life-long
adventure. There are many hundreds of different named varieties of squash (perhaps more types
in cultivation than any other group of vegetable), each with its own fascinating history and facts
about squash, but there are countless more yet to be developed, as the plants are so easy to breed
and prone to cross-pollination.
There are different Jams evolving in the market like, the very popular Strawberry Jam,
Ube Jam, Tomato Jam and Coconut Jam, and now we are introducing the newest Jam that will
out in the market the jam that has a JAMPACKAGE of nutrients and the healthiest jam the
“SQUASH JAM”.
PWU-CDCEC CALAMBA
BACKGROUND OF THE STUDY
STATEMENT OF THE PROBLEM
This study is conducted to find out the effect of the squash jam if it will be successful to
the market target.
THE MARKETING ASPECT OF THE STUDY
1. To determine if the proposed product will boom to the market.
2. To find out if the target market will accept the product.
3. To determine how will the customer differentiate the product from other competitor.
4. To find out if the price meet the expectation of the customer.
THE TECHNICAL ASPECT OF THE STUDY
1. What are the step by step procedures needed in producing squash jam?
2. What materials will be used in the business in able to produce the Squash Jam? How much
will be the cost?
3. Are the materials is in best quality and can be used for a long period of time?
4. Who will be the possible supplier of equipment and raw materials?

PWU-CDCEC CALAMBA
5. Where will be the best market or location of the store?
6. Is the area convenient to the client?
7. What are the possible factors to be prepared and considered in choosing the area?
Frame work of study
The study of project comprises product description, product process equipment and materials, it
discusses on how the product “squash jam” is produce. The market study the general business
condition, researchers to know whether their product will penetrate the target market.
The Innovation of Jam (Squash Jam)

b
Marketing Aspect Technical Aspect Financial Aspect Socio-Economic Management

Aspect Aspect
1. Determine 1. Product
the outlook of 1. Capitalization 1. Structure
description. 1. Contribution
demand. 2. Source of to the 2. Job
2. Product fund.
2. Determine government analysis
process.
the business 3. Total sales. 2. Contibution 3. Company
condition. 3. Equipment to the society
4. Total policies
/materials.
3. Product expenses.
4. Business
4. Competitive 5. Income
location.
condition statement.
5. Present the
marketing
strategy.
PWU-CDCEC CALAMBA
Figure 1. Framework of the Study
Importance of the Study
Through study, the researcher would be able to know the effect of Squash Jam to the Market and
if this is marketable.
The customer, the researchers believed that this product was very beneficial to the customer,
not just because of the affordable price but, the content of ingredients, it was made of nutritious
food for their healthier lives.
The farmers, this product is very helpful to the farmers, as the ingredient was made by them. It
will increase the farmer’s consumer and it will add income to them.
The teachers, this product helps the teachers for their healthier eyes as they can use for their
daily work or routine.
The students, this product helps the student to boost their immune system for them to be able to
perform tasks very well.
The government, it will give additional taxes to the government and maybe increase the
employment rate as it gives works to people who will sell it.

PWU-CDCEC CALAMBA
The future researchers, this study is beneficial for the future researchers as they search on
studies related to marketing strategies.
Definition of Term
The following key terms found to be essential in the conduct of the study are defined as follows:
Unemployment Rate – It is a measurement through ratings or percentage of people who have no
work.
Taxes – A contribution to the country such as money.
Growth Industry - Rapidly developing industry.
Market – The people who want purchase something.
Marketing Strategies – An organization’s strategy combines all of its marketing goals into one
comprehensive plan. A good marketing strategy should be drawn from market research and focus
on the right product mix in order to achieve the maximum profit potential and sustain the
business.
Free Tasting – A taste of what you offer.

PWU-CDCEC CALAMBA
Chapter 2
MARKET ASPECT
Marketing is a philosophy whose main focus is providing customer satisfaction. It is to
know what people need and to educate buyers so they can make informed decisions about which
products or services to purchase. Marketing is not just about personal selling or advertising.
Marketing includes activities such as pricing, distribution, public relations, sales promotion and
many other functions. Convincing a specific target audience that your product is better than that
of the competition is the essence of marketing.
The purpose of this chapter is to give information about the status of the market in the
area of the chosen business and to have a research about the demand and supply that can achieve
the target market.
MARKET DESCRIPTION
Our main target market are students from different schools (PWU Calamba, STI
Calamba, Saint Benilde Integrated School), employees from different factories in Calamba . This
target market is for all ages and their spending capacity is around P50.00 to P150.00 We aim to
satisfy their cravings in the healthiest way and earn their trust.
In this main target we want them to experience our very own and innovative jam
PWU-CDCEC CALAMBA
Which is Squash Jam that would satisfy their cravings in very low and affordable prices that
depends on the size of what they want to buy.
We also want them to know what is their reactions with regards to the squash jam the we
will be selling particularly in the said area mentioned above.
Market Survey Statistic: Population and Samples of City of Calamba
The Slovin’s Fomula. The researchers used the Slovin’s formula with a five percent (5%)
desired margin of error (e), which fits the small population.
Table 1.Population of the target market and number of needed respondents
Target Market Population Percentage Respondents
Cabuyao 23,551 25% 25
Mamatid 16,057 15% 15
5,560 26% 26
Halang 7,943 16% 16
Lecheria 9,760 18% 18
Total 62,871 100% 100%
The researchers used the Slovin’s Formula to get the number of respondents from the
PWU-CDCEC CALAMBA
population of City of Calamba . The total population of City of Calamba is 62,871 and the
respondents should be 100 persons.
Survey Result
Sales
11%
Yes
No
89%
Figure 2. Distribute of Respondents who have eaten Jam
This figure shows that 11% of the Respondents said no that they have not eaten jam and the rest of the
respondents are said yes that they have tried and experienced to eat Jam.
Yes
100% No
Figure 3. Distribute of Respondents who encounter Squash Jam

PWU-CDCEC CALAMBA
Base from this figure shows that all of the respondents said no that they have not yet
encountered squash jam. It shows that all people that we surveyed are not yet familiar with our
improvised Squash Jam.
28%
Yes
No
72%
Figure 4. Distribute of Respondents who interested on this product
This figure shows that 72% of the respondents are interested on this product and the 28% of the
respondents said no that they are not interested.
26%
Yes
No
74%
Figure 5. Distribute of Respondents who want to buy Squash Jam
Base on this figure 26% are not willing to buy Squash Jam and the rest are willing to buy.
PWU-CDCEC CALAMBA
Once a week
11% Twice a week

22% Thrice a week
67%
Figure 6. Distribute of Respondents who eat jam in a week
Base on this figure shows that 11% of respondents wants to eat jam thrice a week and 22% said
wants to eat jam twice a week and the rest are wants to eat Once a week.
8%
50php Small
30% 100php Medium
62% 150php Large
Figure 7. Distribute of Respondents who wants to buy per bottle

PWU-CDCEC CALAMBA
Base on this figure the 62% of respondents wants to buy a 50php small bottle and the 30% of
respondents want a 100php medium bottle and 8% wants a 150php large bottle.
28%
Yes
No
72%
Figure 8. Distribute of Respondents who are willing to eat Squash Jam
This figure shows that 28% of respondents are not willing to eat squash jam and the rest of 100%
are willing to eat squash jam.
Table 2. Average Transaction Count and Sales of Competitors per day
Clara Ole Lily’s Coco Jam Ludy’s Coco Jam
Transaction Counts 150 200 150
Price 102 78 67
Sales 15,300 15,600 10,050
Average transaction count per day: 166.67
Average sales per day: P13,650.00

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Demand Analysis
100 person surveyed as 73 female and 27 male ranging from all ages. Mostly of
students from different school nearby, and others are employees from different factories in
Calamba. Survey shows that people tend to buy nutritious squash jam with artificial ingredients,
because they will get more vitamins from here.
Supply Analysis
Since the raw materials of the proposed products are available in locally and in public market, the
main ingredients which is squash is totally abundant here in the Philippines. And also we can
planted it in our own backyard because it’s not seasonal and we can produce this everyday.
Table 3.Supply Annalysis

Competitors Day Week Month Annual Supply
1 150 1,050 4,200 50,400
2 200 1,400 5,600 67,200
3 150 1,050 4,200 50,400
Total 500 3,500 14,000 168,000

PWU-CDCEC CALAMBA
This table shows the supply analysis of the competitors around the business area. Annual
Supply is subject to 5% increase yearly.
Size of the Industry
I research the census population of City of Calamba on Google (2018-2022) and personally
compute for the growth rate and used this for the basis for 2017 population to make five-year
projection of population of the proposed study.
City of Calamba
Projected Population (2018) =(Projected Population 2017) x (1+2.99)
= 62,871 x (1+2.99)
= 81,699
Projected Population (2019) = (Projected Population 2018) x (1+2.99)
= 81,699 x (1+2.99)
=106,088
=106,088 x (1+2.99)
=137,808
Projected Populatin (2021) = (Projected Population 2020) x (1+2.99)
=137,808 x (1+2.99)
=179,012
=179,012 x (1+2.99)
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=232,536
Table 4. Past Demand
Year Market Target Frequency Of Annual

Acceptability Population Agreement Demand
2013 .72 786.29 69.12 39,130.82
2014 .72 2,351 69.12 117,000.81
2015 .72 7,032 69.12 349,957.32
2016 .72 21,027 69.12 1,046,438.10
2017 .72 62,871 69.12 3,128,863.33
This table shows the demand for the past 5 years. Market acceptability is shown from Figure 4
and to get the Frequency of Agreement, the proponents used the below formula to compute the
data from Figure 6.
(67%) Once a week .67x4x12 = 32.16
(22%) Twice a week .22x2x4x12 =21.12
(11%) Thrice a week .11x3x4x12 = 15.84
32.12+21.12+15.84= 69.12
Computation: MA x Target Population x Frequency of Agreement = Annual Demand

PWU-CDCEC CALAMBA
PROJECTED DEMAND
Market acceptability – MA
Target Population – Population who are in brgy. Pulo of Cabuyao laguna
Annual Demand – Projected demand in five years
Growth Rate = Present year less to past year and divided into past year, the Growth Rate is equal
to 2.99
Table 5. Projected Demand
Year Market Target Frequency Of Annual

Acceptability Population Agreement Demand
2018 .72 81,699 69.12 4,065,865.11
2019 .72 106,088 69.12 5,279,617.84
2020 .72 137,808 69.12 6,858,208.05
2021 .72 179,012 69.12 8,908,782.8
2022 .72 232,536 69.12 11,572,479.6
This table shows the target population and the 72% is based on the survey. To get the frequency
of agreement the 32.12, 21.12, 15.84 will multiply and each answer will add to get the frequency
of agreement which is 69.12.

PWU-CDCEC CALAMBA
Table 6.Demand and Supply Analysis Gap

Year Annual Demand Annual Supply Gap
2017 3,128,863.33 168,000 2,960,863.33
2018 4,065,865.11 176,400 3,889,465.11
2019 5,279,617.84 185,220 5,094,397.84
2020 6,858,208.05 194,481 6,663,727.05
2021 8,908,782.8 204,205 8,703,577.8
This table shows the gap between the projected demand and supply. To get the gap, subtract
the total annual supply from the annual demand.
FACTORS AFEECTING THE DEMAND:
Price
Usually viewed as the most important factor that affects the demand. Products have
different sensitivity to changes in price. For example, demand for necessities such as Squash,
sugar, bottles does not tend to change significantly when prices move up or down.
Income Levels
When an individual’s income goes up, their ability to purchase goods and services
increases, and this causes demand to increase. When incomes fall, there will be a decrease in the
demand for most goods.

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Consumer Tastes and Preferences
Changing tastes and preferences can have a significant effect on demand for different
products. Persuasive advertising is designed to cause a change in tastes preferences and thereby
create an increase in demand. A good example of this is the recent surge in sales of smoothies.
Competition
This is good for a business because it drives innovation, inspires perseverance and builds
team spirit but it isn’t all good. While using the presence of threatening rivals to focus and
motivate employees, you also have to make sure your competitors aren't going to steal your
customers. Competitors are always looking to take a bigger share of the market by cutting their
prices or introducing a new or better version of their product.
Competition and Competitive Advantage
The researcher offer Squash jam in the market which is not just like an ordinary, but a
very nutritious one that will surely be liked and loved of all the consumer who will buy this and
the customer will not regret on buying this.

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MARKETING STRATEGY
Advertisement
The researchers will use tarpaulin, leaflets and will do food tasting.
Internet Marketing
With the use of new technology, this is one of the fastest and easy way of promoting and
selling a business or product in just one click.
Word of Mouth
The researchers can share to their family, relatives and friends the good quality of product
and service of the business.
Table 7. 7ps of Marketing
Product The Product should fit the task consumers want it for, it should
work and it should be what the consumers are expecting to get.
Place The product should be available from where your target consumer
finds it easiest to shop. This may be High Street, Mail Order or the
more current option via e-commerce or an online shop.
Price The Product should always be seen as representing good value for
money. This does not necessarily mean it should be the cheapest
available; one of the main tenets of the marketing concept is that
customers are usually happy to pay a little more for something that
works really well for them.
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Promotion Advertising, PR, Sales Promotion, Personal Selling and, in more

recent times, Social Media are all key communication tools for an
organisation. These tools should be used to put across the
organisation’s message to the correct audiences in the manner
they would most like to hear, whether it be informative or
appealing to their emotions.
People All companies are reliant on the people who run them from front
line Sales staff to the Managing Director. Having the right people
is essential because they are as much a part of your business
offering as the products/services you are offering.
Processes The delivery of your service is usually done with the customer
present so how the service is delivered is once again part of what
the consumer is paying for.
Physical Evidence Almost all services include some physical elements even if the
bulk of what the consumer is paying for is intangible. For example
a hair salon would provide their client with a completed hairdo
and an insurance company would give their customers some form
of printed material. Even if the material is not physically printed
(in the case of PDFs) they are still receiving a “physical product”
by this definition.
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Chapter 3
TECHNICAL ASPECT
Technical study of the project comprises product description, product process, equipment,
materials and plant layout. In this area, it discuss on how the product ‘’Squash Jam’’ is produce,
what ingredients and equipment are needed, and where will the researchers going to put on the
said business and its layout.
PRODUCT DESCRIPTION
The Squash Jam is a Jam with healthy and flavored ingredients. This newly-styled Jam
with good quality and can be sold at an affordable price that will surely meet the demands of our
target buyers.
Price
Squash Jam (Small Bottle) 50php
Squash Jam ( Medium Bottle) 100php
Squash Jam (Large Bottle) 150php
This table shows the product price of the three different sizes of squash jam.
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Price Study
The product price will not only be based on to the survey. It will be based on how much
will the ingredients, and other expenses cost. The product price of Squash Jam Small Bottle is
50php. Squash Jam Medium Bottle is 100php and the Squash Jam Large Bottle is 150php. But it
can be change because of the demand and availability of some ingredients on the following years.
Variety of Jam Study
According to the survey that the researcher gathered most of the respondents preferred
Small Bottle of Squash Jam and Medium Bottle instead of the Large Bottle.
Squash Jam
Jammylicious
Figure 10. Logo
This logo is full of simplicity yet so catchy because of its color and tagline. We also include
the name of our company here which is “Jammylicious”. Jammylicious is the name of our business
which just popped up in our heads.

PWU-CDCEC CALAMBA

Pwu-Cdcec Calamba: Bachelor of Science in Hotel and Restaurant Management 1

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PWU-CDCEC CALAMBA

BACHELOR OF SCIENCE IN HOTEL AND RESTAURANT MANAGEMENT 1

PROJECT BACKGROUND AND HISTORY

“Let food be thy Medicine and Medicine be thy foods” –Hippocrates

its pectin before being put into containers:

Berolzheimer R (ed) et al. (1959)

BACHELOR OF SCIENCE IN HOTEL AND RESTAURANT MANAGEMENT 2

harm over the long term.

and prone to cross-pollination.

BACHELOR OF SCIENCE IN HOTEL AND RESTAURANT MANAGEMENT 3

BACKGROUND OF THE STUDY

STATEMENT OF THE PROBLEM

the market target.

THE MARKETING ASPECT OF THE STUDY

1. To determine if the proposed product will boom to the market.

2. To find out if the target market will accept the product.

4. To find out if the price meet the expectation of the customer.

THE TECHNICAL ASPECT OF THE STUDY

will be the cost?

4. Who will be the possible supplier of equipment and raw materials?

BACHELOR OF SCIENCE IN HOTEL AND RESTAURANT MANAGEMENT 4

5. Where will be the best market or location of the store?

6. Is the area convenient to the client?

Frame work of study

The Innovation of Jam (Squash Jam)

Marketing Aspect Technical Aspect Financial Aspect Socio-Economic Management

BACHELOR OF SCIENCE IN HOTEL AND RESTAURANT MANAGEMENT 5

Figure 1. Framework of the Study

Importance of the Study

food for their healthier lives.

daily work or routine.

perform tasks very well.

employment rate as it gives works to people who will sell it.

BACHELOR OF SCIENCE IN HOTEL AND RESTAURANT MANAGEMENT 6

studies related to marketing strategies.

Unemployment Rate – It is a measurement through ratings or percentage of people who have no

Taxes – A contribution to the country such as money.

Growth Industry - Rapidly developing industry.

Market – The people who want purchase something.

Free Tasting – A taste of what you offer.

BACHELOR OF SCIENCE IN HOTEL AND RESTAURANT MANAGEMENT 7

Marketing is a philosophy whose main focus is providing customer satisfaction. It is to

of the competition is the essence of marketing.

the target market.

BACHELOR OF SCIENCE IN HOTEL AND RESTAURANT MANAGEMENT 8

depends on the size of what they want to buy.

will be selling particularly in the said area mentioned above.

Market Survey Statistic: Population and Samples of City of Calamba

desired margin of error (e), which fits the small population.

Table 1.Population of the target market and number of needed respondents

Target Market Population Percentage Respondents

Cabuyao 23,551 25% 25

Mamatid 16,057 15% 15

Halang 7,943 16% 16

Lecheria 9,760 18% 18

Total 62,871 100% 100%

BACHELOR OF SCIENCE IN HOTEL AND RESTAURANT MANAGEMENT 9

respondents should be 100 persons.

Figure 2. Distribute of Respondents who have eaten Jam

Figure 3. Distribute of Respondents who encounter Squash Jam

BACHELOR OF SCIENCE IN HOTEL AND RESTAURANT MANAGEMENT 10

Figure 4. Distribute of Respondents who interested on this product