L U X * R E S O RT S & H OT E L S I S R E C RU I T I N G ;

MARKETING & SOCIAL MEDIA EXECUTIVE

F O R L U X * S O U T H A R I AT O L L , M A L D I V E S
Marketing & Social Media supports the Sales and Marketing teams at LUX* South Ari Atoll
in the Maldives. The key responsibility is to ensure maximum exposure in, but not limited to,
the Chinese market. The role welcomes creative ideas and progressive approaches in the
daily execution of set strategies.

Responsibilities
• Map, structure and analyse online potential consumers and behavioural aspects in, but not limited
to, the Chinese market.
• Create & maintain accounts dedicated to the resort on, but not limited to, Weibo, WeChat,
Douyin (Tiktok), Red Book, Tmall and Fliggy.
• Boost brand awareness, assure consistent brand message and leverage social media activity by
creating visually appealing creative and posting daily on, but not limited to, above mentioned
channels as per minimum set requirements. This includes images, videos, live streams, Q&As and
other initiatives relevant for the brand on respective platform/audience.
• Dedicatedly respond to all social media comments and direct messages. & reply to guests’
reviews on Ctrip and Tuniu.
• Keep up to date and identify emerging relevant social media platforms, social media trends.
Encourage Chinese travellers to post on all social media platforms including Mafengwo.
• Assist with social media performance reports & monitoring competitors’ social media activities
and performance.
• Support the Cluster PR & Communications Manager in daily administration.

Key skills & experiences

• Preferable candidate from China
• BA degree in Communications, English, journalism or a similar/relevant equivalent experience.
• Fluent in English and Chinese, both written and oral. Additional language/s is an advantage.
• Experience in building successful social media communities.
• Profoundly passionate about marketing and social media.
• Basic software skills to confidently create and edit images and videos .
Confident to be in front of the camera, introducing the resort in both English and Chinese.
• A creative mind-set and the ability to turn ideas into execution and results.
• Extremely organised.
• Willingness to work hard, often times during long hours and holidays.
• Strong team player with desire to learn new skills and build a career.

Please send your updated CV to careers@luxmaldivesresort.com

Due to the large number of applicants wishing to join our organization, please understand that we will only
be able to revert to shortlisted candidates within the next 15 working days. Should you not hear from us
within that time we were unfortunately unable to find a suitable post for you this time.
Thank you once again for your interest and we wish you much success for your future hospitality career!
Closing Date: 20 October 2019
MAURITIUSREUNION
MAURITIUS REUNIONMALDIVES
MALDIVESCHINA
CHINAU.A.E
U.A.EVIETNAM
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