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July 19, 2016 In the meanwhile, the IPOPHL mounted a campaign for
information dissemination to raise awareness of
G.R. No. 204605 the Madrid Protocol. It launched a series of consultations
with stakeholders and various business groups
INTELLECTUAL PROPERTY ASSOCIATION OF THE regarding the Philippines' accession to the Madrid
Protocol. It ultimately arrived at the conclusion that
PHILIPPINES, Petitioner,
accession would benefit the country and help raise the
vs.
HON. PAQUITO OCHOA, IN HIS CAPACITY AS level of competitiveness for Filipino brands. Hence, it
EXECUTIVE SECRETARY, HON. ALBERT DEL recommended in September 2011 to the Department of
ROSARIO, IN HIS CAPACITY AS SECRETARY OF Foreign Affairs (DFA) that the Philippines should accede
to the Madrid Protocol.6
THE DEPARTMENT OF FOREIGN AFFAIRS, AND
HON. RICARDO BLANCAFLOR, IN HIS CAPACITY AS
THE DIRECTOR GENERAL OF THE INTELLECTUAL After its own review, the DFA endorsed to the President
PROPERTY OFFICE OF THE the country's accession to the Madrid
PHILIPPINES, Respondents. Protocol. Conformably with its express authority under
Section 9 of Executive Order No. 459 (Providing for the
Guidelines in the Negotiation of International
DECISION
Agreements and its Ratification) dated November 25,
1997, the DFA determined that the Madrid Protocol was
BERSAMIN, J.: an executive agreement.1âwphi1 The IPOPHL, the
Department of Science and Technology, and the
In this special civil action for certiorari and prohibition, Department of Trade and Industry concurred in the
the Intellectual Property Association of the Philippines recommendation of the DFA.7
(IPAP) seeks to declare the accession of the Philippines
to the Protocol Relating to the Madrid Agreement On March 27, 2012, President Benigno C. Aquino III
Concerning the International Registration of Marks ratified the Madrid Protocol through an instrument of
(Madrid Protocol) unconstitutional on the ground of the accession, The instrument of accession was deposited
lack of concurrence by the Senate, and in the with the Director General of the World Intellectual
alternative, to declare the implementation thereof as Property Organization (WIPO) on April 25,
unconstitutional because it conflicts with Republic Act 2012.8 The Madrid Protocol entered into force in the
No. 8293, otherwise known as the Intellectual Property Philippines on July 25, 2012.9
Code of the Philippines (IP Code).1
Petitioner IP AP, an association of more than 100 law
We find and declare that the President's ratification is firms and individual practitioners in Intellectual Property
valid and constitutional because the Madrid Law whose main objective is to promote and protect
Protocol, being an executive agreement as determined intellectual property rights in the Philippines through
by the Department of Foreign Affairs, does not require constant assistance and involvement in the legislation of
the concurrence of the Senate. intellectual property law,10 has commenced this special
civil action for certiorari and prohibition11 to challenge the
Antecedents validity of the President's accession to the Madrid
Protocol without the concurrence of the Senate.
The Madrid System for the International Registration of Citing Pimentel, Jr. v. Office of the Executive
Marks (Madrid System), which is the centralized system Secretary, the IPAP has averred:
providing a one-stop solution for registering and
managing marks worldwide, allows the trademark owner Nonetheless, while the President has the sole authority
to file one application in one language, and to pay one to negotiate and enter into treaties, the Constitution
set of fees to protect his mark in the territories of up to provides a limitation to his power by requiring the
97 member-states.2 The Madrid System is governed by concurrence of 2/3 of all the members of the Senate for
the Madrid Agreement, concluded in 1891, and the validity of the treaty entered into by him. Section 21,
the Madrid Protocol, concluded in 1989.3 Article VII of the 1987 Constitution provides that "no
treaty or international agreement shall be valid and
The Madrid Protocol, which was adopted in order to effective unless concurred in by at least two-thirds of all
remove the challenges deterring some countries from the Members of the Senate." The 1935 and the 1973
acceding to the Madrid Agreement, has two objectives, Constitution also required the concurrence by the
namely: (1) to facilitate securing protection for marks; legislature to the treaties entered into by the executive.12
and (2) to make the management of the registered
marks easier in different countries.4 According to the IPAP, the Madrid Protocol is a treaty,
not an executive agreement; hence, respondent DFA
In 2004; the Intellectual Property Office of the Philippines Secretary Albert Del Rosario acted with grave abuse of
(IPOPHL), the government agency mandated to discretion in determining the Madrid Protocol as an
administer the intellectual property system of the country executive agreement.13
and to implement the state policies on intellectual
property; began considering the country's accession to The IPAP has argued that the implementation of
the Madrid Protocol. However, based on its assessment the Madrid Protocol in the Philippines; specifically the
in 2005, the IPOPHL needed to first improve its own processing of foreign trademark applications, conflicts
operations before making the recommendation in favor with the IP Code,14 whose Section 125 states:
of accession. The IPOPHL thus implemented reforms to
eliminate trademark backlogs and to reduce the Sec. 125. Representation; Address for Service. - If the
turnaround time for the registration of marks.5 applicant is not domiciled or has no real and effective
commercial establishment in the Philippines; he shall
designate by a written document filed in the office, the
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name and address of a Philippine resident who may be the territory in which the constituting treaty of that
served notices or process in proceedings affecting the intergovernmental organization applied.
mark. Such notices or services may be served upon the
person so designated by leaving a copy thereof at the The IPAP has insisted that Article 2 of the Madrid
address specified in the last designation filed. If the Protocol means that foreign trademark applicants may
person so designated cannot be found at the address file their applications through the International Bureau or
given in the last designation, such notice or process may the WIPO, and their applications will be automatically
be served upon the Director. (Sec. 3; R.A. No. 166 a) granted trademark protection without the need for
designating their resident agents in the country. 15
It has posited that Article 2 of the Madrid
Protocol provides in contrast: Moreover, the IPAP has submitted that the procedure
outlined in the Guide to the International Registration of
Article 2 Marks relating to representation before the International
Bureau is the following, to wit:
Securing Protection through International
Registration Rule 3(1)(a) 09.02 References in the Regulations,
Administrative Instructions or in this Guide to
(1) Where an application for the registration of a mark representation relate only to representation before the
has been filed with the Office of a Contracting Party, or International Bureau. The questions of the need for a
where a mark has been registered in the register of the representative before the Office of origin or the Office of
Office of a Contracting Party, the person in whose name a designated Contracting Party (for example, in the
that application (hereinafter referred to as "the basic event of a refusal of protection issued by such an
application;') or that registration (hereinafter referred to Office), who may act as a representative in such cases
as "the basic registration") stands may, subject to the and the method of appointment, are outside the scope of
provisions of this Protocol secure protection for his mark the Agreement, Protocol and Regulations and are
in the territory of the Contracting Parties, by obtaining governed by the law and practice of the Contracting
the registration of that mark in the register of the Party concerned.
International Bureau of the World Intellectual Property
Organization (hereinafter referred to as "the international which procedure is in conflict with that under Section 125
registration," "the International Register," "the of the IP Code, and constitutes in effect an amendment
International Bureau" and "the Organization'', of the local law by the Executive Department.16
respectively), provided that,
The IPAP has prayed that the implementation of
(i) where the basic application has been filed with the the Madrid Protocol in the Philippines be restrained in
Office of a Contracting State or where the basic order to prevent future wrongs considering that the IP
registration has been made by such an Office, the AP and its constituency have a clear and unmistakable
person in whose name that application or registration right not to be deprived of the rights granted them by the
stands is a national of that Contracting State, or is IP Code and existing local laws.17
domiciled, or has a real and effective industrial or
commercial establishment, in the said Contracting State, In its comment in behalf of the respondents, the Office of
the Solicitor General (OSG) has stated that the IPAP
(ii) where the basic application has been filed with the does not have the locus standi to challenge the
Office of a Contracting Organization or where the basic accession to the Madrid Protocol; that the IPAP cannot
registration has been made by such an Office, the invoke the Court's original jurisdiction absent a showing
person in whose name that application or registration of any grave abuse of discretion on the part of the
stands is a national of a State member of that respondents; that the President's ratification of
Contracting Organization, or is domiciled, or has a real the Madrid Protocol as an executive agreement is valid
and effective industrial or commercial establishment, in because the Madrid Protocol is only procedural, does
the territory of the said Contracting Organization. not create substantive rights, and does not require the
amendment of the IP Code; that the IPAP is not entitled
(2) The application for international registration to the restraining order or injunction because it suffers
(hereinafter referred to as "the international application") no damage from the ratification by the President, and
shall be filed with the International Bureau through the there is also no urgency for such relief; and the IPAP
intermediary of the Office with which the basic has no clear unmistakable right to the relief sought.18
application was filed or by which the basic registration
was made (hereinafter referred to as "the Office of Issues
origin"), as the case may be.
The following issues are to be resolved, namely:
(3) Any reference in this Protocol to an "Office" or an
"Office of a Contracting Party" shall be construed as a I. Whether or not the IP AP has locus standi to challenge
reference to the office that is in charge, on behalf of a the President's ratification of the Madrid Protocol;
Contracting Party, of the registration of marks, and any
reference in this Protocol to "marks" shall be construed
II. Whether or not the President's ratification of
as a reference to trademarks and service marks. the Madrid Protocol is valid and constitutional; and

(4) For the purposes of this Protocol, "territory of a III. Whether or not the Madrid Protocol is in conflict with
Contracting Party" means, where the Contracting Party
the IP Code.
is a State, the territory of that State and, where the
Contracting Party is an intergovernmental organization,
Ruling of the Court
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The petition for certiorari and prohibition is without merit. It is true that as early as in 1937, in People v. Vera, the
Court adopted the direct injury test for determining
A. whether a petitioner in a public action had locus
standi. There, the Court held that the person who would
The issue of legal standing to sue, or locus standi assail the validity of a statute must have "a personal and
substantial interest in the case such that he has
sustained, or will sustain direct injury as a
The IPAP argues in its reply19 that it has the locus result." Vera was followed in Custodio v. President of the
standi to file the present case by virtue of its being an Senate, Manila Race Horse Trainers' Association v. De
association whose members stand to be injured as a la Fuente, Anti-Chinese League of the Philippines v.
result of the enforcement of the Madrid Protocol in the Felix, and Pascual v. Secretary of Public Works.
Philippines; that the injury pertains to the acceptance
and approval of applications submitted through
the Madrid Protocol without local representation as Yet, the Court has also held that the requirement
of locus standi, being a mere procedural technicality, can
required by Section 125 of the IP Code; 20 and that such
will diminish the rights granted by the IP Code to be waived by the Court in the exercise of its discretion.
For instance, in 1949, in Araneta v. Dinglasan, the Court
Intellectual Property Law practitioners like the members
liberalized the approach when the cases had
of the IPAP.21
"transcendental importance." Some notable
controversies whose petitioners did not pass the direct
The argument of the IPAP is untenable. injury test were allowed to be treated in the same way as
in Araneta v. Dinglasan.
Legal standing refers to "a right of appearance in a court
of justice on a given question."22 According to Agan, Jr. In the 1975 decision in Aquino v. Commission on
v. Philippine International Air Terminals Co., Elections, this Court decided to resolve the issues raised
Inc.,23standing is "a peculiar concept in constitutional law by the petition due to their "farreaching implications,';
because in some cases, suits are not brought by parties even if the petitioner had no personality to file the suit.
who have been personally injured by the operation of a The liberal approach of Aquino v. Commission on
law or any other government act but by concerned Elections has been adopted in several notable cases,
citizens, taxpayers or voters who actually sue in the permitting ordinary citizens, legislators, and civic
public interest." organizations to bring their suits involving the
constitutionality or validity of laws, regulations, and
The Court has frequently felt the need to dwell on the rulings.
issue of standing in public or constitutional litigations to
sift the worthy from the unworthy public law litigants However, the assertion of a public right as a predicate
seeking redress or relief. The following elucidation in De for challenging a supposedly illegal or unconstitutional
Castro v. Judicial and Bar Council24offers the general executive or legislative action rests on the theory that the
understanding of the context of legal standing, or locus petitioner represents the public in general. Although
standi for that purpose, viz. : such petitioner may not be as adversely affected by the
action complained against as are others, it is enough
In public or constitutional litigations, the Court is often that he sufficiently demonstrates in his petition that he is
burdened with the determination of the locus standi of entitled to protection or relief from the Court in the
the petitioners due to the ever-present need to regulate vindication ofa public right.25
the invocation of the intervention of the Court to correct
any official action or policy in order to avoid obstructing The injury that the IPAP will allegedly suffer from the
the efficient functioning of public officials and offices implementation of the Madrid Protocol is imaginary,
involved in public service. It is required, therefore, that incidental and speculative as opposed to a direct and
the petitioner must have a personal stake in the outcome material injury required by the foregoing tenets on locus
of the controversy, for, as indicated in Agan, Jr. v. standi. Additionally, as the OSG points out in the
Philippine International Air Terminals Co., Inc.: comment,26 the IPAP has misinterpreted Section 125 of
the IP Code on the issue of representation. The
The question on legal standing is whether such provision only states that a foreign trademark applicant
parties have "'alleged such a personal stake in the "shall designate by a written document filed in the office,
outcome of the controversy as to assure that the name and address of a Philippine resident who may
concrete adverseness which sharpens the be served notices or process in proceedings affecting
presentation of issues upon which the court so the mark;" it does not grant anyone in particular the right
largely depends for illumination of difficult to represent the foreign trademark applicant. Hence, the
constitutional questions," Accordingly, it has been IPAP cannot justly claim that it will suffer irreparable
held that the interest of a person assailing the injury or diminution of rights granted to it by Section 125
constitutionality of a statute must be direct and of the IP Code from the implementation of the Madrid
personal. He must be able to show, not only that the Protocol.
law or any government act is invalid, but also that he
sustained or is in imminent danger of sustaining Nonetheless, the IPAP also emphasizes that the
some direct injury as a result of its enforcement, and paramount public interest involved has transcendental
not merely that he suffers thereby in some indefinite importance because its petition asserts that the
way. It must appear that the person complaining has Executive Department has overstepped the bounds of its
been or is about to be denied some right or privilege authority by thereby cutting into another branch's
to which he is lawfully entitled or that he is about to functions and responsibilities.27 The assertion of the
be subjected to some burdens or penalties by IPAP may be valid on this score. There is little question
reason of the statute or act complained of. that the issues raised herein against the implementation
of the Madrid Protocol are of transcendental importance.
Accordingly, we recognize IPAP's locus standi to bring
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the present challenge. Indeed, the Court has adopted a jurisprudence on the nature of executive agreements, as
liberal attitude towards locus standi whenever the issue well as the subject matters to be covered by executive
presented for consideration has transcendental agreements.
significance to the people, or whenever the issues raised
are of paramount importance to the public.28 The pronouncement in Commissioner of Customs v.
Eastern Sea Trading33is instructive, to wit:
B.
x x x The concurrence of said House of Congress is
Accession to the required by our fundamental law in the making of
"treaties" (Constitution of the Philippines; Article VII,
Madrid Protocol was constitutional Section 10[7]), which are, however, distinct and different
from "executive agreements," which may be validly
The IP AP submits that respondents Executive Secretary entered into without such concurrence.
and DFA Secretary Del Rosario gravely abused their
discretion in determining that there was no need for the "Treaties are formal documents which require ratification
Philippine Senate's concurrence with the Madrid with the approval of two thirds of the Senate. Executive
Protocol; that the Madrid Protocol involves changes of agreements become binding through executive
national policy, and its being of a permanent character action without the need of a vote by the Senate or by
requires the Senate's concurrence,29 pursuant to Section Congress.
21, Article VII of the Constitution, which states that "no
treaty or international agreement shall be valid and xxxx
effective unless concurred in by at least two-thirds of all
the Members of the Senate." "x x x the right of the Executive to enter into binding
agreements without the necessity of subsequent
Before going further, we have to distinguish between Congressional approval has been confirmed by long
treaties and international agreements, which require the usage. From the earliest days of our history we have
Senate's concurrence, on one hand, and executive entered into executive agreements covering such
agreements, which may be validly entered into without subjects as commercial and consular relations, most-
the Senate's concurrence. Executive Order No. 459, favored-nation rights, patent rights, trademark and
Series of 1997,30 notes the following definitions, to wit: copyright protection, postal and navigation
arrangements and the settlement of claims. The validity
Sec. 2. Definition of Terms. of these has never been seriously questioned by our
courts.
a. International agreement - shall refer to a contract or
understanding, regardless of nomenclature, entered into xxxx
between the Philippines and another government in
written form and governed by international law, whether Agreements with respect to the registration of
embodied in a single instrument or in two or more related trademarks have been concluded by the Executive with
instruments. various countries under the Act of Congress of March 3,
1881 (21 Stat. 502), x x x
b. Treaties - international agreements entered into by
the Philippines which require legislative concurrence xxxx
after executive ratification. This term may include
compacts like conventions, declarations, covenants and In this connection, Francis B. Sayre, former U.S. High
acts. Commissioner to the Philippines, said in his work on
"The Constitutionality of Trade Agreement Acts":
c. Executive Agreements - similar to treaties except
that they do not require legislative concurrence. Agreements concluded by the President which fall short
of treaties are commonly referred to as executive
The Court has highlighted the difference between agreements and are no less common in our scheme of
treaties and executive agreements in Commissioner of government than are the more formal instruments -
Customs v. Eastern Sea Trading,31 thusly: treaties and conventions. They sometimes take the form
of exchanges of notes and at other times that or more
International agreements involving political issues or formal documents denominated 'agreements' or
changes of national policy and those involving 'protocols'. The point where ordinary correspondence
international arrangements of a permanent character between this and other governments ends and
usually take the form of treaties. But international agreements - whether denominated executive
agreements embodying adjustments of detail carrying agreements or exchanges of notes or otherwise - begin,
out well-established national policies and traditions and may sometimes be difficult of ready ascertainment. It
those involving arrangements of a more or would be useless to undertake to discuss here the large
less temporary nature usually take the form of executive variety of executive agreements as such, concluded from
agreements. time to time. Hundreds of executive agreements, other
than those entered into under the trade-agreements act,
In the Philippines, the DFA, by virtue of Section 9, have been negotiated with foreign governments. x x x It
would seem to be sufficient, in order to show that the
Executive Order No. 459,32 is initially given the power to
trade agreements under the act of 1934 are not
determine whether an agreement is to be treated as a
anomalous in character, that they are not treaties, and
treaty or as an executive agreement. To determine the
that they have abundant precedent in our history, to refer
issue of whether DFA Secretary Del Rosario gravely
abused his discretion in making his determination to certain classes of agreements heretofore entered into
relative to the Madrid Protocol, we review the by the Executive without the approval of the
5

Senate. They cover such subjects as the inspection inasmuch as all the parties; regardless of the form,
of vessels, navigation dues, income tax on shipping become obliged to comply conformably with the time-
profits, the admission of civil aircraft, customs honored principle of pacta sunt servanda.35The principle
matters, and commercial relations generally, binds the parties to perform in good faith their parts in
international claims, postal matters, the registration the agreements.36
of trademarks and copyrights, etcetera. Some of
them were concluded not by specific congressional c.
authorization but in conformity with policies
declared in acts of Congress with respect to the There is no conflict between the
general subject matter, such as tariff acts; while still
others, particularly those with respect of the settlement
of claims against foreign governments, were concluded Madrid Protocol and the IP Code.
independently of any legislation. (Emphasis ours)
The IPAP also rests its challenge on the supposed
As the foregoing pronouncement indicates, the conflict between the Madrid Protocol and the IP Code,
registration of trademarks and copyrights have been the contending that the Madrid Protocol does away with the
subject of executive agreements entered into without the requirement of a resident agent under Section 125 of the
concurrence of the Senate. Some executive agreements IP Code; and that the Madrid Protocol is unconstitutional
have been concluded in conformity with the policies for being in conflict with the local law, which it cannot
declared in the acts of Congress with respect to the modify.
general subject matter.
The IPAP's contentions stand on a faulty premise. The
It then becomes relevant to examine our state policy on method of registration through the IPOPHL, as laid down
intellectual property in general, as reflected in Section 2 by the IP Code, is distinct and separate from the method
of our IP Code, to wit: of registration through the WIPO, as set in the Madrid
Protocol. Comparing the two methods of registration
despite their being governed by two separate systems of
Section 2. Declaration of State Policy. - The State
registration is thus misplaced.
recognizes that an effective intellectual and industrial
property system is vital to the development of
domestic and creative activity, facilitates transfer of In arguing that the Madrid Protocol conflicts with Section
technology, attracts foreign investments, and 125 of the IP Code, the IP AP highlights the importance
ensures market access for our products. It shall of the requirement for the designation of a resident
protect and secure the exclusive rights of scientists, agent. It underscores that the requirement is intended to
inventors, artists and other gifted citizens to their ensure that non-resident entities seeking protection or
intellectual property and creations, particularly when privileges under Philippine Intellectual Property Laws will
beneficial to the people, for such periods as be subjected to the country's jurisdiction. It submits that
provided in this Act. without such resident agent, there will be a need to
resort to costly, time consuming and cumbersome
extraterritorial service of writs and processes.37
The use of intellectual property bears a social function.
To this end, the State shall promote the diffusion of
knowledge and information for the promotion of national The IPAP misapprehends the procedure for examination
development and progress and the common good. under the Madrid Protocol, The difficulty, which the IPAP
illustrates, is minimal, if not altogether inexistent. The
IPOPHL actually requires the designation of the resident
It is also the policy of the State to streamline
agent when it refuses the registration of a mark. Local
administrative procedures of registering patents,
representation is further required in the submission of
trademarks and copyright, to liberalize the registration
the Declaration of Actual Use, as well as in the
on the transfer of technology; and to enhance the submission of the license contract.38 The Madrid
enforcement of intellectual property rights in the Protocol accords with the intent and spirit of the IP Code,
Philippines.
particularly on the subject of the registration of
trademarks. The Madrid Protocol does not amend or
In view of the expression of state policy having been modify the IP Code on the acquisition of trademark rights
made by the Congress itself, the IPAP is plainly considering that the applications under the Madrid
mistaken in asserting that "there was no Congressional Protocol are still examined according to the relevant
act that authorized the accession of the Philippines to national law, In that regard, the IPOPHL will only grant
the Madrid Protocol."34 protection to a mark that meets the local registration
requirements.
Accordingly, DFA Secretary Del Rosario’s determination
and treatment of the Madrid Protocol as an executive WHEREFORE, this Court DISMISSES the petition
agreement; being in apparent contemplation of the for certiorari and prohibition for lack of merit;
express state policies on intellectual property as well as and ORDERS the petitioner to pay the costs of suit.
within his power under Executive Order No. 459, are
upheld. We observe at this point that there are no hard SO ORDERED.
and fast rules on the propriety of entering into a treaty or
an executive agreement on a given subject as an
instrument of international relations. The primary
consideration in the choice of the form of agreement is
the parties' intent and desire to craft their international
agreement in the form they so wish to further their
respective interests. The matter of form takes a back
seat when it comes to effectiveness and binding effect of
the enforcement of a treaty or an executive agreement;
6

G.R. No. 154342 July 14, 2004 its manufacturer’s sworn statement as basis for BIR’s
collection of specific tax on GALLO cigarettes.9
MIGHTY CORPORATION and LA CAMPANA
FABRICA DE TABACO, INC., petitioner, On February 5, 1974, Tobacco Industries applied for, but
vs. eventually did not pursue, the registration of the GALLO
E. & J. GALLO WINERY and THE ANDRESONS cigarette trademark in the principal register of the then
GROUP, INC., respondents. Philippine Patent Office.10

DECISION In May 1984, Tobacco Industries assigned the GALLO


cigarette trademark to La Campana which, on July 16,
CORONA, J.: 1985, applied for trademark registration in the Philippine
Patent Office.11 On July 17, 1985, the National Library
In this petition for review on certiorari under Rule 45, issued Certificate of Copyright Registration No. 5834 for
petitioners Mighty Corporation and La Campana Fabrica La Campana’s lifetime copyright claim over GALLO
de Tabaco, Inc. (La Campana) seek to annul, reverse cigarette labels.12
and set aside: (a) the November 15, 2001 decision 1 of
the Court of Appeals (CA) in CA-G.R. CV No. 65175 Subsequently, La Campana authorized
affirming the November 26, 1998 decision,2 as modified Mighty Corporation to manufacture and sell cigarettes
by the June 24, 1999 order,3 of the Regional Trial Court bearing the GALLO trademark.13 BIR approved Mighty
of Makati City, Branch 57 (Makati RTC) in Civil Case No. Corporation’s use of GALLO 100’s cigarette brand,
93-850, which held petitioners liable for, and under licensing agreement with Tobacco Industries, on
permanently enjoined them from, committing trademark May 18, 1988, and GALLO SPECIAL MENTHOL 100’s
infringement and unfair competition, and which ordered cigarette brand on April 3, 1989.14
them to pay damages to respondents E. & J. Gallo
Winery (Gallo Winery) and The Andresons Group, Inc. Petitioners claim that GALLO cigarettes have been sold
(Andresons); (b) the July 11, 2002 CA resolution denying in the Philippines since 1973, initially by Tobacco
their motion for reconsideration4and (c) the aforesaid Industries, then by La Campana and finally by Mighty
Makati RTC decision itself. Corporation.15

I. On the other hand, although the GALLO wine trademark


was registered in the Philippines in 1971, respondents
The Factual Background claim that they first introduced and sold the GALLO and
ERNEST & JULIO GALLO wines in the
Respondent Gallo Winery is a foreign corporation not Philippines circa1974 within the then U.S. military
doing business in the Philippines but organized and facilities only. By 1979, they had expanded their
existing under the laws of the State of California, United Philippine market through authorized distributors and
States of America (U.S.), where all its wineries are independent outlets.16
located. Gallo Winery produces different kinds of wines
and brandy products and sells them in many countries Respondents claim that they first learned about the
under different registered trademarks, including the existence of GALLO cigarettes in the latter part of 1992
GALLO and ERNEST & JULIO GALLO wine trademarks. when an Andresons employee saw such cigarettes on
display with GALLO wines in a Davao supermarket wine
Respondent domestic corporation, Andresons, has been cellar section.17 Forthwith, respondents sent a demand
Gallo Winery’s exclusive wine importer and distributor in letter to petitioners asking them to stop using the GALLO
the Philippines since 1991, selling these products in its trademark, to no avail.
own name and for its own account.5
II.
Gallo Winery’s GALLO wine trademark was registered in
the principal register of the Philippine Patent Office (now The Legal Dispute
Intellectual Property Office) on November 16, 1971
under Certificate of Registration No. 17021 which was On March 12, 1993, respondents sued petitioners in the
renewed on November 16, 1991 for another 20 Makati RTC for trademark and tradename infringement
years.6 Gallo Winery also applied for registration of its and unfair competition, with a prayer for damages and
ERNEST & JULIO GALLO wine trademark on October preliminary injunction.
11, 1990 under Application Serial No. 901011-
00073599-PN but the records do not disclose if it was
Respondents charged petitioners with violating Article
ever approved by the Director of Patents.7
6bis of the Paris Convention for the Protection of
Industrial Property (Paris Convention)18 and RA 166
On the other hand, petitioners Mighty Corporation and (Trademark Law),19 specifically, Sections 22 and 23 (for
La Campana and their sister company, Tobacco trademark infringement),20 29 and 3021 (for unfair
Industries of the Philippines (Tobacco Industries), are competition and false designation of origin) and 37 (for
engaged in the cultivation, manufacture, distribution and tradename infringement).22 They claimed that petitioners
sale of tobacco products for which they have been using adopted the GALLO trademark to ride on Gallo Winery’s
the GALLO cigarette trademark since 1973. 8 GALLO and ERNEST & JULIO GALLO trademarks’
established reputation and popularity, thus causing
The Bureau of Internal Revenue (BIR) approved confusion, deception and mistake on the part of the
Tobacco Industries’ use of GALLO 100’s cigarette mark purchasing public who had always associated GALLO
on September 14, 1973 and GALLO filter cigarette mark and ERNEST & JULIO GALLO trademarks with Gallo
on March 26, 1976, both for the manufacture and sale of Winery’s wines. Respondents prayed for the issuance of
its cigarette products. In 1976, Tobacco Industries filed a writ of preliminary injunction and ex parte restraining
7

order, plus P2 million as actual and compensatory outlets, and all persons acting for them
damages, at least P500,000 as exemplary and moral or under their instructions, from (i) using
damages, and at least P500,000 as attorney’s fees and E & J’s registered trademark GALLO or
litigation expenses.23 any other reproduction, counterfeit, copy
or colorable imitation of said trademark,
In their answer, petitioners alleged, among other either singly or in conjunction with other
affirmative defenses, that: petitioner’s GALLO cigarettes words, designs or emblems and other
and Gallo Winery’s wines were totally unrelated acts of similar nature, and (ii) committing
products; Gallo Winery’s GALLO trademark registration other acts of unfair competition against
certificate covered wines only, not cigarettes; GALLO plaintiffs by manufacturing and selling
cigarettes and GALLO wines were sold through different their cigarettes in the domestic or export
channels of trade; GALLO cigarettes, sold at P4.60 for markets under the GALLO trademark.
GALLO filters and P3 for GALLO menthols, were low-
cost items compared to Gallo Winery’s high-priced luxury b. ordering defendants to pay plaintiffs –
wines which cost between P98 to P242.50; the target
market of Gallo Winery’s wines was the middle or high- (i) actual and compensatory
income bracket with at least P10,000 monthly income damages for the injury and
while GALLO cigarette buyers were farmers, fishermen, prejudice and impairment of
laborers and other low-income workers; the dominant plaintiffs’ business and goodwill
feature of the GALLO cigarette mark was the rooster as a result of the acts and
device with the manufacturer’s name clearly indicated as conduct pleaded as basis for
MIGHTY CORPORATION while, in the case of Gallo this suit, in an amount equal to
Winery’s wines, it was the full names of the founders- 10% of FOURTEEN MILLION
owners ERNEST & JULIO GALLO or just their surname TWO HUNDRED THIRTY FIVE
GALLO; by their inaction and conduct, respondents were THOUSAND PESOS
guilty of laches and estoppel; and petitioners acted with (PHP14,235,000.00) from the
honesty, justice and good faith in the exercise of their filing of the complaint until fully
right to manufacture and sell GALLO cigarettes. paid;

In an order dated April 21, 1993,24 the Makati RTC (ii) exemplary damages in the
denied, for lack of merit, respondent’s prayer for the amount of PHP100,000.00;
issuance of a writ of preliminary injunction,25 holding that
respondent’s GALLO trademark registration certificate
(iii) attorney’s fees and
covered wines only, that respondents’ wines and
expenses of litigation in the
petitioners’ cigarettes were not related goods and
amount of PHP1,130,068.91;
respondents failed to prove material damage or great
irreparable injury as required by Section 5, Rule 58 of
the Rules of Court.26 (iv) the cost of suit.

On August 19, 1993, the Makati RTC denied, for lack of SO ORDERED."29
merit, respondents’ motion for reconsideration. The court
reiterated that respondents’ wines and petitioners’ On June 24, 1999, the Makati RTC granted respondent’s
cigarettes were not related goods since the likelihood of motion for partial reconsideration and increased the
deception and confusion on the part of the consuming award of actual and compensatory damages to 10%
public was very remote. The trial court emphasized that of P199,290,000 or P19,929,000.30
it could not rely on foreign rulings cited by respondents
"because the[se] cases were decided by foreign courts On appeal, the CA affirmed the Makati RTC decision and
on the basis of unknown facts peculiar to each case or subsequently denied petitioner’s motion for
upon factual surroundings which may exist only within reconsideration.
their jurisdiction. Moreover, there [was] no showing that
[these cases had] been tested or found applicable in our III.
jurisdiction."27
The Issues
On February 20, 1995, the CA likewise dismissed
respondents’ petition for review on certiorari, docketed
Petitioners now seek relief from this Court contending
as CA-G.R. No. 32626, thereby affirming the Makati
that the CA did not follow prevailing laws and
RTC’s denial of the application for issuance of a writ of
jurisprudence when it held that: [a] RA 8293 (Intellectual
preliminary injunction against petitioners.28
Property Code of the Philippines [IP Code]) was
applicable in this case; [b] GALLO cigarettes and
After trial on the merits, however, the Makati RTC, on GALLO wines were identical, similar or related goods for
November 26, 1998, held petitioners liable for, and the reason alone that they were purportedly forms of
permanently enjoined them from, committing trademark vice; [c] both goods passed through the same channels
infringement and unfair competition with respect to the of trade and [d] petitioners were liable for trademark
GALLO trademark: infringement, unfair competition and damages.31

WHEREFORE, judgment is rendered in favor of Respondents, on the other hand, assert that this petition
the plaintiff (sic) and against the defendant (sic), which invokes Rule 45 does not involve pure questions
to wit: of law, and hence, must be dismissed outright.

a. permanently restraining and enjoining IV.


defendants, their distributors, trade
8

Discussion We note that respondents sued petitioners on March 12,


1993 for trademark infringement and unfair competition
THE EXCEPTIONAL CIRCUMSTANCES committed during the effectivity of the Paris Convention
IN THIS CASE OBLIGE THE COURT TO REVIEW and the Trademark Law.
THE CA’S FACTUAL FINDINGS
Yet, in the Makati RTC decision of November 26, 1998,
As a general rule, a petition for review on certiorari under petitioners were held liable not only under the aforesaid
Rule 45 must raise only "questions of law"32 (that is, the governing laws but also under the IP Code which took
doubt pertains to the application and interpretation of law effect only on January 1, 1998,37 or about five years after
to a certain set of facts) and not "questions of fact" the filing of the complaint:
(where the doubt concerns the truth or falsehood of
alleged facts),33 otherwise, the petition will be denied. Defendants’ unauthorized use of the GALLO
We are not a trier of facts and the Court of Appeals’ trademark constitutes trademark infringement
factual findings are generally conclusive upon us.34 pursuant to Section 22 of Republic Act No.
166, Section 155 of the IP Code, Article 6bis of
This case involves questions of fact which are directly the Paris Convention, and Article 16 (1) of the
related and intertwined with questions of law. The TRIPS Agreement as it causes confusion,
resolution of the factual issues concerning the goods’ deception and mistake on the part of the
similarity, identity, relation, channels of trade, and acts of purchasing public.38 (Emphasis and
trademark infringement and unfair competition is greatly underscoring supplied)
dependent on the interpretation of applicable laws. The
controversy here is not simply the identity or similarity of The CA apparently did not notice the error and affirmed
both parties’ trademarks but whether or not infringement the Makati RTC decision:
or unfair competition was committed, a conclusion based
on statutory interpretation. Furthermore, one or more of In the light of its finding that appellants’ use of
the following exceptional circumstances oblige us to the GALLO trademark on its cigarettes is likely
review the evidence on record:35 to create confusion with the GALLO trademark
on wines previously registered and used in the
(1) the conclusion is grounded entirely on Philippines by appellee E & J Gallo Winery,
speculation, surmises, and conjectures; the trial court thus did not err in holding that
appellants’ acts not only violated the
(2) the inference of the Court of Appeals from its provisions of the our trademark laws (R.A. No.
findings of fact is manifestly mistaken, absurd 166 and R.A. Nos. (sic) 8293) but also Article
and impossible; 6bis of the Paris Convention.39 (Emphasis and
underscoring supplied)
(3) there is grave abuse of discretion;
We therefore hold that the courts a quo erred in
retroactively applying the IP Code in this case.
(4) the judgment is based on a misapprehension
of facts;
It is a fundamental principle that the validity and
obligatory force of a law proceed from the fact that it has
(5) the appellate court, in making its findings,
first been promulgated. A law that is not yet effective
went beyond the issues of the case, and the
cannot be considered as conclusively known by the
same are contrary to the admissions of both the
appellant and the appellee; populace. To make a law binding even before it takes
effect may lead to the arbitrary exercise of the legislative
power.40 Nova constitutio futuris formam imponere debet
(6) the findings are without citation of specific non praeteritis. A new state of the law ought to affect the
evidence on which they are based; future, not the past. Any doubt must generally be
resolved against the retroactive operation of laws,
(7) the facts set forth in the petition as well as in whether these are original enactments, amendments or
the petitioner's main and reply briefs are not repeals.41 There are only a few instances when laws may
disputed by the respondents; and be given retroactive effect,42 none of which is present in
this case.
(8) the findings of fact of the Court of Appeals
are premised on the absence of evidence and The IP Code, repealing the Trademark Law,43 was
are contradicted [by the evidence] on record.36 approved on June 6, 1997. Section 241 thereof
expressly decreed that it was to take effect only on
In this light, after thoroughly examining the evidence on January 1, 1998, without any provision for retroactive
record, weighing, analyzing and balancing all factors to application. Thus, the Makati RTC and the CA should
determine whether trademark infringement and/or unfair have limited the consideration of the present case within
competition has been committed, we conclude that both the parameters of the Trademark Law and the Paris
the Court of Appeals and the trial court veered away Convention, the laws in force at the time of the filing of
from the law and well-settled jurisprudence. the complaint.

Thus, we give due course to the petition. DISTINCTIONS BETWEEN


TRADEMARK INFRINGEMENT
THE TRADEMARK LAW AND THE PARIS AND UNFAIR COMPETITION
CONVENTION ARE THE APPLICABLE LAWS,
NOT THE INTELLECTUAL PROPERTY CODE Although the laws on trademark infringement and unfair
competition have a common conception at their root, that
9

is, a person shall not be permitted to misrepresent his (c) such trademark is used for identical or similar
goods or his business as the goods or business of goods.
another, the law on unfair competition is broader and
more inclusive than the law on trademark infringement. On the other hand, Section 22 of the Trademark Law
The latter is more limited but it recognizes a more holds a person liable for infringement when, among
exclusive right derived from the trademark adoption and others, he "uses without the consent of the registrant,
registration by the person whose goods or business is any reproduction, counterfeit, copy or colorable imitation
first associated with it. The law on trademarks is thus a of any registered mark or tradename in connection with
specialized subject distinct from the law on unfair the sale, offering for sale, or advertising of any goods,
competition, although the two subjects are entwined with business or services or in connection with which such
each other and are dealt with together in the Trademark use is likely to cause confusion or mistake or to deceive
Law (now, both are covered by the IP Code). Hence, purchasers or others as to the source or origin of such
even if one fails to establish his exclusive property right goods or services, or identity of such business; or
to a trademark, he may still obtain relief on the ground of reproduce, counterfeit, copy or colorably imitate any
his competitor’s unfairness or fraud. Conduct constitutes such mark or tradename and apply such reproduction,
unfair competition if the effect is to pass off on the public counterfeit, copy or colorable imitation to labels, signs,
the goods of one man as the goods of another. It is not prints, packages, wrappers, receptacles or
necessary that any particular means should be used to advertisements intended to be used upon or in
this end.44 connection with such goods, business or
services."49 Trademark registration and actual use are
In Del Monte Corporation vs. Court of Appeals,45 we material to the complaining party’s cause of action.
distinguished trademark infringement from unfair
competition: Corollary to this, Section 20 of the Trademark
Law50 considers the trademark registration certificate
(1) Infringement of trademark is the as prima facieevidence of the validity of the registration,
unauthorized use of a trademark, whereas unfair the registrant’s ownership and exclusive right to use the
competition is the passing off of one's goods as trademark in connection with the goods, business or
those of another. services as classified by the Director of Patents51 and as
specified in the certificate, subject to the conditions and
(2) In infringement of trademark fraudulent intent limitations stated therein. Sections 2 and 2-A52 of the
is unnecessary, whereas in unfair competition Trademark Law emphasize the importance of the
fraudulent intent is essential. trademark’s actual use in commerce in the Philippines
prior to its registration. In the adjudication of trademark
rights between contending parties, equitable principles of
(3) In infringement of trademark the prior
laches, estoppel, and acquiescence may be considered
registration of the trademark is a prerequisite to
the action, whereas in unfair competition and applied.53
registration is not necessary.
Under Sections 2, 2-A, 9-A, 20 and 22 of the Trademark
Pertinent Provisions on Trademark Law therefore, the following constitute the elements of
Infringement under the Paris trademark infringement:
Convention and the Trademark Law
(a) a trademark actually used in commerce in
the Philippines and registered in the principal
Article 6bis of the Paris Convention,46 an international
register of the Philippine Patent Office
agreement binding on the Philippines and the United
States (Gallo Winery’s country of domicile and origin)
prohibits "the [registration] or use of a trademark which (b) is used by another person in connection with
constitutes a reproduction, imitation or translation, liable the sale, offering for sale, or advertising of any
to create confusion, of a mark considered by the goods, business or services or in connection
competent authority of the country of registration or use with which such use is likely to cause confusion
to be well-known in that country as being already the or mistake or to deceive purchasers or others as
mark of a person entitled to the benefits of the [Paris] to the source or origin of such goods or
Convention and used for identical or similar goods. [This services, or identity of such business; or such
rule also applies] when the essential part of the mark trademark is reproduced, counterfeited, copied
constitutes a reproduction of any such well-known mark or colorably imitated by another person and such
or an imitation liable to createconfusion therewith." There reproduction, counterfeit, copy or colorable
is no time limit for seeking the prohibition of the use of imitation is applied to labels, signs, prints,
marks used in bad faith.47 packages, wrappers, receptacles or
advertisements intended to be used upon or in
connection with such goods, business or
Thus, under Article 6bis of the Paris Convention, the
services as to likely cause confusion or mistake
following are the elements of trademark infringement:
or to deceive purchasers,
(a) registration or use by another person of a
(c) the trademark is used for identical or similar
trademark which is a reproduction, imitation or
translation liable to create confusion, goods, and

(b) of a mark considered by the competent (d) such act is done without the consent of the
authority of the country of registration or use48 to trademark registrant or assignee.
be well-known in that country and is already the
mark of a person entitled to the benefits of the In summary, the Paris Convention protects well-known
Paris Convention, and trademarks only (to be determined by domestic
authorities), while the Trademark Law protects all
10

trademarks, whether well-known or not, provided that Philippines before filing its application for
they have been registered and are in actual commercial registration with the BPTTT and hence, has
use in the Philippines. Following universal acquiescence not acquired ownership over said mark.
and comity, in case of domestic legal disputes on any
conflicting provisions between the Paris Convention Actual use in commerce in the Philippines is
(which is an international agreement) and the Trademark an essential prerequisite for the acquisition
law (which is a municipal law) the latter will prevail.54 of ownership over a trademark pursuant to
Sec. 2 and 2-A of the Philippine Trademark Law
Under both the Paris Convention and the Trademark (R.A. No. 166) x x x
Law, the protection of a registered trademark is limited
only to goods identical or similar to those in respect of xxx xxx xxx
which such trademark is registered and only when there
is likelihood of confusion. Under both laws, the time The provisions of the 1965 Paris
element in commencing infringement cases is material in Convention for the Protection of Industrial
ascertaining the registrant’s express or implied consent Property relied upon by private respondent and
to another’s use of its trademark or a colorable imitation
Sec. 21-A of the Trademark Law (R.A. No. 166)
thereof. This is why acquiescence, estoppel or laches were sufficiently expounded upon and qualified
may defeat the registrant’s otherwise valid cause of in the recent case of Philip Morris, Inc. v.
action.
Court of Appeals (224 SCRA 576 [1993]):

Hence, proof of all the elements of trademark


xxx xxx xxx
infringement is a condition precedent to any finding of
liability.
Following universal acquiescence and
comity, our municipal law on
THE ACTUAL COMMERCIAL USE IN THE trademarks regarding the
PHILIPPINES OF GALLO CIGARETTE
requirement of actual use in the
TRADEMARK PRECEDED THAT OF
Philippines must subordinate an
GALLO WINE TRADEMARK.
international agreement inasmuch as
the apparent clash is being decided
By respondents’ own judicial admission, the GALLO by a municipal tribunal (Mortisen vs.
wine trademark was registered in the Philippines in Peters, Great Britain, High Court of
November 1971 but the wine itself was first marketed Judiciary of Scotland, 1906, 8 Sessions,
and sold in the country only in 1974 and only within the 93; Paras, International Law and World
former U.S. military facilities, and outside thereof, only in Organization, 1971 Ed., p. 20). Withal,
1979. To prove commercial use of the GALLO wine the fact that international law has been
trademark in the Philippines, respondents presented made part of the law of the land does
sales invoice no. 29991 dated July 9, 1981 addressed to not by any means imply the primacy of
Conrad Company Inc., Makati, Philippines and sales international law over national law in the
invoice no. 85926 dated March 22, 1996 addressed to municipal sphere. Under the doctrine of
Andresons Global, Inc., Quezon City, Philippines. Both incorporation as applied in most
invoices were for the sale and shipment of GALLO wines countries, rules of international law are
to the Philippines during that period.55 Nothing at all, given a standing equal, not superior, to
however, was presented to evidence the alleged sales of national legislative enactments.
GALLO wines in the Philippines in 1974 or, for that
matter, prior to July 9, 1981.
xxx xxx xxx

On the other hand, by testimonial evidence supported by In other words, (a foreign corporation)
the BIR authorization letters, forms and manufacturer’s may have the capacity to sue for
sworn statement, it appears that petitioners and its infringement irrespective of lack of
predecessor-in-interest, Tobacco Industries, have business activity in the Philippines
indeed been using and selling GALLO cigarettes in the on account of Section 21-A of the
Philippines since 1973 or before July 9, 1981.56 Trademark Law but the question of
whether they have an exclusive right
In Emerald Garment Manufacturing Corporation vs. over their symbol as to justify
Court of Appeals,57 we reiterated our rulings in Pagasa issuance of the controversial writ will
Industrial Corporation vs. Court of Appeals,58 Converse depend on actual use of their
Rubber Corporation vs. Universal Rubber Products, trademarks in the Philippines in line
Inc.,59 Sterling Products International, Inc. vs. with Sections 2 and 2-A of the same
Farbenfabriken Bayer Aktiengesellschaft,60 Kabushi law. It is thus incongruous for petitioners
Kaisha Isetan vs. Intermediate Appellate to claim that when a foreign corporation
Court,61 and Philip Morris vs. Court of Appeals,62 giving not licensed to do business in the
utmost importance to the actual commercial useof a Philippines files a complaint for
trademark in the Philippines prior to its registration, infringement, the entity need not be
notwithstanding the provisions of the Paris Convention: actually using the trademark in
commerce in the Philippines. Such a
xxx xxx xxx foreign corporation may have the
personality to file a suit for infringement
In addition to the foregoing, we are constrained but it may not necessarily be entitled to
to agree with petitioner's contention that private protection due to absence of actual use
respondent failed to prove prior actual of the emblem in the local market.
commercial use of its "LEE" trademark in the
11

xxx xxx xxx Our rulings in Pagasa Industrial Corp. v. Court of


Appeals (118 SCRA 526 [1982]) and Converse
Undisputably, private respondent is the Rubber Corp. v. Universal Rubber Products,
senior registrant, having obtained several Inc., (147 SCRA 154 [1987]), respectively, are
registration certificates for its various trademarks instructive:
"LEE," "LEE RIDERS," and "LEESURES" in
both the supplemental and principal registers, as The Trademark Law is very clear. It
early as 1969 to 1973. However, registration requires actual commercial use of the
alone will not suffice. In Sterling Products mark prior to its registration. There is no
International, Inc. v. Farbenfabriken Bayer dispute that respondent corporation
Aktiengesellschaft (27 SCRA 1214 [1969]; was the first registrant, yet it failed to
Reiterated inKabushi Isetan vs. Intermediate fully substantiate its claim that it
Appellate Court (203 SCRA 583 [1991]) we used in trade or business in the
declared: Philippines the subject mark; it did
not present proof to invest it with
xxx xxx xxx exclusive, continuous adoption of the
trademark which should consist
among others, of considerable sales
A rule widely accepted and firmly
since its first use. The invoices
entrenched because it has come down
through the years is that actual use in submitted by respondent which were
commerce or business is a dated way back in 1957 show that the
zippers sent to the Philippines were
prerequisite in the acquisition of the
to be used as "samples" and "of no
right of ownership over a trademark.
commercial value." The evidence for
respondent must be clear, definite and
xxx xxx xxx free from inconsistencies. "Samples" are
not for sale and therefore, the fact of
The credibility placed on a certificate of exporting them to the Philippines cannot
registration of one's trademark, or its weight as be considered to be equivalent to the
evidence of validity, ownership and exclusive "use" contemplated by law. Respondent
use, is qualified. A registration certificate did not expect income from such
serves merely as prima facieevidence. It is "samples." There were no receipts to
not conclusive but can and may be rebutted establish sale, and no proof were
by controverting evidence. presented to show that they were
subsequently sold in the Philippines.
xxx xxx xxx
xxx xxx xxx
In the case at bench, however, we reverse the
findings of the Director of Patents and the Court For lack of adequate proof of actual use of its
of Appeals. After a meticulous study of the trademark in the Philippines prior to
records, we observe that the Director of petitioner's use of its own mark and for
Patents and the Court of Appeals relied failure to establish confusing similarity
mainly on the registration certificates as between said trademarks, private
proof of use by private respondent of the respondent's action for infringement must
trademark "LEE" which, as we have necessarily fail. (Emphasis supplied.)
previously discussed are not sufficient. We
cannot give credence to private respondent's In view of the foregoing jurisprudence and respondents’
claim that its "LEE" mark first reached the judicial admission that the actual commercial use of the
Philippines in the 1960's through local sales GALLO wine trademark was subsequent to its
by the Post Exchanges of the U.S. Military registration in 1971 and to Tobacco Industries’
Bases in the Philippines (Rollo, p. 177) based commercial use of the GALLO cigarette trademark in
as it was solely on the self-serving 1973, we rule that, on this account, respondents never
statements of Mr. Edward Poste, General enjoyed the exclusive right to use the GALLO wine
Manager of Lee (Phils.), Inc., a wholly owned trademark to the prejudice of Tobacco Industries and its
subsidiary of the H.D. Lee, Co., Inc., U.S.A., successors-in-interest, herein petitioners, either under
herein private respondent. (Original Records, the Trademark Law or the Paris Convention.
p. 52) Similarly, we give little weight to the
numerous vouchers representing various
Respondents’ GALLO trademark
advertising expenses in the Philippines for
registration is limited to wines only
"LEE" products. It is well to note that these
expenses were incurred only in 1981 and
1982 by LEE (Phils.), Inc. after it entered into We also note that the GALLO trademark registration
a licensing agreement with private certificates in the Philippines and in other countries
respondent on 11 May 1981. (Exhibit E) expressly state that they cover wines only, without any
evidence or indication that registrant Gallo Winery
On the other hand, petitioner has sufficiently expanded or intended to expand its business to
shown that it has been in the business of cigarettes.63
selling jeans and other garments adopting its
"STYLISTIC MR. LEE" trademark since Thus, by strict application of Section 20 of the
1975 as evidenced by appropriate sales invoices Trademark Law, Gallo Winery’s exclusive right to use the
to various stores and retailers. (Exhibit 1-e to 1- GALLO trademark should be limited to wines, the only
o) product indicated in its registration certificates. This strict
12

statutory limitation on the exclusive right to use under Section 4(d) of Republic Act No. 166, as
trademarks was amply clarified in our ruling in Faberge, amended, the erudite jurist opined that the law in
Inc. vs. Intermediate Appellate Court:64 point "does not require that the articles of
manufacture of the previous user and late user
Having thus reviewed the laws applicable to the of the mark should possess the same descriptive
case before Us, it is not difficult to discern from properties or should fall into the same categories
the foregoing statutory enactments that private as to bar the latter from registering his mark in
respondent may be permitted to register the the principal register." (supra at page 1026).
trademark "BRUTE" for briefs produced by it
notwithstanding petitioner's vehement Yet, it is equally true that as aforesaid, the
protestations of unfair dealings in marketing its protective mantle of the Trademark Law
own set of items which are limited to: after-shave extends only to the goods used by the first
lotion, shaving cream, deodorant, talcum powder user as specified in the certificate of
and toilet soap. Inasmuch as petitioner has registration following the clear message
not ventured in the production of briefs, an conveyed by Section 20.
item which is not listed in its certificate of
registration, petitioner cannot and should not How do We now reconcile the apparent
be allowed to feign that private respondent conflict between Section 4(d) which was
had invaded petitioner's exclusive relied upon by Justice JBL Reyes in the Sta.
domain. To be sure, it is significant that Ana case and Section 20? It would seem that
petitioner failed to annex in its Brief the so-called Section 4(d) does not require that the goods
"eloquent proof that petitioner indeed intended to manufactured by the second user be related
expand its mark ‘BRUT’ to other goods" (Page to the goods produced by the senior user
27, Brief for the Petitioner; page 202, Rollo). while Section 20 limits the exclusive right of
Even then, a mere application by petitioner in the senior user only to those goods specified
this aspect does not suffice and may not vest an in the certificate of registration. But the rule
exclusive right in its favor that can ordinarily be has been laid down that the clause which comes
protected by the Trademark Law. In later shall be given paramount significance over
short, paraphrasing Section 20 of the an anterior proviso upon the presumption that it
Trademark Law as applied to the expresses the latest and dominant
documentary evidence adduced by purpose. (Graham Paper Co. vs. National
petitioner, the certificate of registration Newspapers Asso. (Mo. App.) 193 S.W.
issued by the Director of Patents can confer 1003; Barnett vs. Merchant's L. Ins. Co., 87 Okl.
upon petitioner the exclusive right to use its 42; State ex nel Atty. Gen. vs. Toledo, 26 N.E.,
own symbol only to those goods specified in p. 1061; cited by Martin, Statutory Construction
the certificate, subject to any conditions and Sixth ed., 1980 Reprinted, p. 144). It ineluctably
limitations stated therein. This basic point is follows that Section 20 is controlling and,
perhaps the unwritten rationale of Justice therefore, private respondent can
Escolin in Philippine Refining Co., Inc. vs. Ng appropriate its symbol for the briefs it
Sam (115 SCRA 472 [1982]), when he stressed manufactures because as aptly remarked by
the principle enunciated by the United States Justice Sanchez in Sterling Products
Supreme Court in American Foundries vs. International Inc. vs. Farbenfabriken
Robertson (269 U.S. 372, 381, 70 L ed 317, 46 Bayer(27 SCRA 1214 [1969]):
Sct. 160) that one who has adopted and used
a trademark on his goods does not prevent
"Really, if the certificate of
the adoption and use of the same trademark
registration were to be deemed as
by others for products which are of a
including goods not specified
different description. Verily, this Court had the
therein, then a situation may arise
occasion to observe in the 1966 case of George whereby an applicant may be
W. Luft Co., Inc. vs. Ngo Guan (18 SCRA 944
tempted to register a trademark on
[1966]) that no serious objection was posed by any and all goods which his mind
the petitioner therein since the applicant utilized may conceive even if he had never
the emblem "Tango" for no other product than intended to use the trademark for the
hair pomade in which petitioner does not deal. said goods. We believe that such
omnibus registration is not contemplated
This brings Us back to the incidental issue by our Trademark Law." (1226).
raised by petitioner which private respondent
sought to belie as regards petitioner's alleged NO LIKELIHOOD OF CONFUSION, MISTAKE
expansion of its business. It may be recalled that OR DECEIT AS TO THE IDENTITY OR SOURCE
petitioner claimed that it has a pending OF PETITIONERS’ AND RESPONDENTS’
application for registration of the emblem "BRUT GOODS OR BUSINESS
33" for briefs (page 25, Brief for the Petitioner;
page 202, Rollo) to impress upon Us the
Solomonic wisdom imparted by Justice JBL A crucial issue in any trademark infringement case is the
Reyes in Sta. Ana vs. Maliwat (24 SCRA 1018 likelihood of confusion, mistake or deceit as to the
[1968]), to the effect that dissimilarity of identity, source or origin of the goods or identity of the
goods will not preclude relief if the junior business as a consequence of using a certain mark.
user's goods are not remote from any other Likelihood of confusion is admittedly a relative term, to
product which the first user would be likely be determined rigidly according to the particular (and
to make or sell (vide, at page 1025). sometimes peculiar) circumstances of each case. Thus,
Commenting on the former provision of the in trademark cases, more than in other kinds of litigation,
Trademark Law now embodied substantially
13

precedents must be studied in the light of each particular Corporation and allowed the latter to use the
case. 65 trademark ESSO for its cigarettes, the same
trademark used by ESSO for its petroleum
There are two types of confusion in trademark products, and
infringement. The first is "confusion of goods" when an
otherwise prudent purchaser is induced to purchase one (f) in Canon Kabushiki Kaisha vs. Court of
product in the belief that he is purchasing another, in Appeals and NSR Rubber Corporation,72 we
which case defendant’s goods are then bought as the affirmed the rulings of the Patent Office and the
plaintiff’s and its poor quality reflects badly on the CA that NSR Rubber Corporation could use the
plaintiff’s reputation. The other is "confusion of trademark CANON for its sandals (Class 25)
business" wherein the goods of the parties are different despite Canon Kabushiki Kaisha’s prior
but the defendant’s product can reasonably (though registration and use of the same trademark for
mistakenly) be assumed to originate from the plaintiff, its paints, chemical products, toner and dyestuff
thus deceiving the public into believing that there is (Class 2).
some connection between the plaintiff and defendant
which, in fact, does not exist.66 Whether a trademark causes confusion and is likely to
deceive the public hinges on "colorable imitation"73 which
In determining the likelihood of confusion, the Court has been defined as "such similarity in form, content,
must consider: [a] the resemblance between the words, sound, meaning, special arrangement or general
trademarks; [b] the similarity of the goods to which the appearance of the trademark or tradename in their
trademarks are attached; [c] the likely effect on the overall presentation or in their essential and substantive
purchaser and [d] the registrant’s express or implied and distinctive parts as would likely mislead or confuse
consent and other fair and equitable considerations. persons in the ordinary course of purchasing the
genuine article."74
Petitioners and respondents both use "GALLO" in the
labels of their respective cigarette and wine products. Jurisprudence has developed two tests in determining
But, as held in the following cases, the use of an similarity and likelihood of confusion in trademark
identical mark does not, by itself, lead to a legal resemblance:75
conclusion that there is trademark infringement:
(a) the Dominancy Test applied in Asia Brewery,
(a) in Acoje Mining Co., Inc. vs. Director of Inc. vs. Court of Appeals76 and other
Patent,67 we ordered the approval of Acoje cases,77 and
Mining’s application for registration of the
trademark LOTUS for its soy sauce even though (b) the Holistic or Totality Test used in Del Monte
Philippine Refining Company had prior Corporation vs. Court of Appeals78 and its
registration and use of such identical mark for its preceding cases.79
edible oil which, like soy sauce, also belonged to
Class 47;
The Dominancy Test focuses on the similarity of the
prevalent features of the competing trademarks which
(b) in Philippine Refining Co., Inc. vs. Ng Sam might cause confusion or deception, and thus
and Director of Patents,68 we upheld the Patent infringement. If the competing trademark contains the
Director’s registration of the same trademark main, essential or dominant features of another, and
CAMIA for Ng Sam’s ham under Class 47, confusion or deception is likely to result, infringement
despite Philippine Refining Company’s prior takes place. Duplication or imitation is not necessary; nor
trademark registration and actual use of such is it necessary that the infringing label should suggest an
mark on its lard, butter, cooking oil (all of which effort to imitate. The question is whether the use of the
belonged to Class 47), abrasive detergents, marks involved is likely to cause confusion or mistake in
polishing materials and soaps; the mind of the public or deceive purchasers.80

(c) in Hickok Manufacturing Co., Inc. vs. Court of On the other hand, the Holistic Test requires that the
Appeals and Santos Lim Bun Liong,69 we entirety of the marks in question be considered in
dismissed Hickok’s petition to cancel private resolving confusing similarity. Comparison of words is
respondent’s HICKOK trademark registration for not the only determining factor. The trademarks in their
its Marikina shoes as against petitioner’s earlier entirety as they appear in their respective labels or hang
registration of the same trademark for tags must also be considered in relation to the goods to
handkerchiefs, briefs, belts and wallets; which they are attached. The discerning eye of the
observer must focus not only on the predominant words
(d) in Shell Company of the Philippines vs. Court but also on the other features appearing in both labels in
of Appeals,70 in a minute resolution, we order that he may draw his conclusion whether one is
dismissed the petition for review for lack of merit confusingly similar to the other.81
and affirmed the Patent Office’s registration of
the trademark SHELL used in the cigarettes In comparing the resemblance or colorable imitation of
manufactured by respondent Fortune Tobacco marks, various factors have been considered, such as
Corporation, notwithstanding Shell Company’s the dominant color, style, size, form, meaning of letters,
opposition as the prior registrant of the same words, designs and emblems used, the likelihood of
trademark for its gasoline and other petroleum deception of the mark or name's tendency to
products; confuse82 and the commercial impression likely to be
conveyed by the trademarks if used in conjunction with
(e) in Esso Standard Eastern, Inc. vs. Court of the respective goods of the parties.83
Appeals,71 we dismissed ESSO’s complaint for
trademark infringement against United Cigarette
14

Applying the Dominancy and Holistic Tests, we find that Non-competing goods may be those which, though they
the dominant feature of the GALLO cigarette trademark are not in actual competition, are so related to each
is the device of a large rooster facing left, outlined in other that it can reasonably be assumed that they
black against a gold background. The rooster’s color is originate from one manufacturer, in which case,
either green or red – green for GALLO menthols and red confusion of business can arise out of the use of similar
for GALLO filters. Directly below the large rooster device marks.93 They may also be those which, being entirely
is the word GALLO. The rooster device is given unrelated, cannot be assumed to have a common
prominence in the GALLO cigarette packs in terms of source; hence, there is no confusion of business, even
size and location on the labels.84 though similar marks are used.94 Thus, there is no
trademark infringement if the public does not expect the
The GALLO mark appears to be a fanciful and arbitrary plaintiff to make or sell the same class of goods as those
mark for the cigarettes as it has no relation at all to the made or sold by the defendant.95
product but was chosen merely as a trademark due to
the fondness for fighting cocks of the son of petitioners’ In resolving whether goods are related,96 several factors
president. Furthermore, petitioners adopted GALLO, the come into play:
Spanish word for rooster, as a cigarette trademark to
appeal to one of their target markets, (a) the business (and its location) to which the goods
the sabungeros (cockfight aficionados).85 belong

Also, as admitted by respondents themselves,86 on the (b) the class of product to which the goods belong
side of the GALLO cigarette packs are the words "MADE
BY MIGHTY CORPORATION," thus clearly informing
(c) the product's quality, quantity, or size, including the
the public as to the identity of the manufacturer of the
nature of the package, wrapper or container 97
cigarettes.
(d) the nature and cost of the articles98
On the other hand, GALLO Winery’s wine and brandy
labels are diverse. In many of them, the labels are
embellished with sketches of buildings and trees, (e) the descriptive properties, physical attributes or
vineyards or a bunch of grapes while in a few, one or essential characteristics with reference to their form,
two small roosters facing right or facing each other (atop composition, texture or quality
the EJG crest, surrounded by leaves or ribbons), with
additional designs in green, red and yellow colors, (f) the purpose of the goods99
appear as minor features thereof.87 Directly below or
above these sketches is the entire printed name of the (g) whether the article is bought for immediate
founder-owners, "ERNEST & JULIO GALLO" or just their consumption,100 that is, day-to-day household items101
surname "GALLO,"88which appears in different fonts,
sizes, styles and labels, unlike (h) the fields of manufacture102
petitioners’ uniform casque-font bold-lettered GALLO
mark.
(i) the conditions under which the article is usually
purchased103 and
Moreover, on the labels of Gallo Winery’s wines are
printed the words "VINTED AND BOTTLED BY ERNEST
(j) the channels of trade through which the goods
& JULIO GALLO, MODESTO, CALIFORNIA."89
flow,104 how they are distributed, marketed, displayed
and sold.105
The many different features like color schemes, art works and
other markings of both products drown out the similarity
The wisdom of this approach is its recognition that each
between them – the use of the word “GALLO” ― a family
trademark infringement case presents its own unique set
surname for the Gallo Winery’s wines and a Spanish word for
of facts. No single factor is preeminent, nor can the
rooster for petitioners’ cigarettes.
presence or absence of one determine, without analysis
of the others, the outcome of an infringement suit.
WINES AND CIGARETTES ARE NOT Rather, the court is required to sift the evidence relevant
IDENTICAL, SIMILAR, COMPETING OR to each of the criteria. This requires that the entire
RELATED GOODS panoply of elements constituting the relevant factual
landscape be comprehensively examined.106 It is a
Confusion of goods is evident where the litigants are weighing and balancing process. With reference to this
actually in competition; but confusion of business may ultimate question, and from a balancing of the
arise between non-competing interests as well.90 determinations reached on all of the factors, a
conclusion is reached whether the parties have a right to
Thus, apart from the strict application of Section 20 of the relief sought.107
the Trademark Law and Article 6bis of the Paris
Convention which proscribe trademark infringement not A very important circumstance though is whether there
only of goods specified in the certificate of registration exists a likelihood that an appreciable number of
but also of identical or similar goods, we have also ordinarily prudent purchasers will be misled, or simply
uniformly recognized and applied the modern concept of confused, as to the source of the goods in
"related goods."91Simply stated, when goods are so question.108 The "purchaser" is not the "completely
related that the public may be, or is actually, deceived unwary consumer" but is the "ordinarily intelligent buyer"
and misled that they come from the same maker or considering the type of product involved.109 He is
manufacturer, trademark infringement occurs.92 "accustomed to buy, and therefore to some extent
familiar with, the goods in question. The test of
fraudulent simulation is to be found in the likelihood of
the deception of some persons in some measure
15

acquainted with an established design and desirous of Accordingly, the U.S. patent office and courts have
purchasing the commodity with which that design has consistently held that the mere fact that goods are sold
been associated. The test is not found in the deception, in one store under the same roof does not automatically
or the possibility of deception, of the person who knows mean that buyers are likely to be confused as to the
nothing about the design which has been counterfeited, goods’ respective sources, connections or sponsorships.
and who must be indifferent between that and the other. The fact that different products are available in the same
The simulation, in order to be objectionable, must be store is an insufficient standard, in and of itself, to
such as appears likely to mislead the ordinary intelligent warrant a finding of likelihood of confusion. 114
buyer who has a need to supply and is familiar with the
article that he seeks to purchase."110 In this regard, we adopted the Director of Patents’
finding in Philippine Refining Co., Inc. vs. Ng Sam and
Hence, in the adjudication of trademark infringement, we the Director of Patents:115
give due regard to the goods’ usual purchaser’s
character, attitude, habits, age, training and In his decision, the Director of Patents
education. 111 enumerated the factors that set respondent’s
products apart from the goods of petitioner. He
Applying these legal precepts to the present case, opined and we quote:
petitioner’s use of the GALLO cigarette trademark is not
likely to cause confusion or mistake, or to deceive the "I have taken into account such factors
"ordinarily intelligent buyer" of either wines or cigarettes as probable purchaser attitude and
or both as to the identity of the goods, their source and habits, marketing activities, retail outlets,
origin, or identity of the business of petitioners and and commercial impression likely to be
respondents. conveyed by the trademarks if used in
conjunction with the respective goods of
Obviously, wines and cigarettes are not identical or the parties, I believe that ham on one
competing products. Neither do they belong to the same hand, and lard, butter, oil, and soap
class of goods. Respondents’ GALLO wines belong to on the other are products that would
Class 33 under Rule 84[a] Chapter III, Part II of the not move in the same manner
Rules of Practice in Trademark Cases while petitioners’ through the same channels of trade.
GALLO cigarettes fall under Class 34. They pertain to unrelated fields of
manufacture, might be distributed
We are mindful that product classification alone cannot and marketed under dissimilar
serve as the decisive factor in the resolution of whether conditions, and are displayed
or not wines and cigarettes are related goods. Emphasis separately even though they
should be on the similarity of the products involved and frequently may be sold through the
not on the arbitrary classification or general description same retail food
of their properties or characteristics. But the mere fact establishments. Opposer’s products
that one person has adopted and used a particular are ordinary day-to-day household items
trademark for his goods does not prevent the adoption whereas ham is not necessarily so.
and use of the same trademark by others on articles of a Thus, the goods of the parties are not of
different description. 112 a character which purchasers would
likely attribute to a common origin.
Both the Makati RTC and the CA held that wines and
cigarettes are related products because: (1) "they are The observations and conclusion of the Director
related forms of vice, harmful when taken in excess, and of Patents are correct. The particular goods of
used for pleasure and relaxation" and (2) "they are the parties are so unrelated that consumers,
grouped or classified in the same section of would not, in any probability mistake one as the
supermarkets and groceries." source of origin of the product of the other.
(Emphasis supplied).
We find these premises patently insufficient and too
arbitrary to support the legal conclusion that wines and The same is true in the present case. Wines and
cigarettes are related products within the contemplation cigarettes are non-competing and are totally unrelated
of the Trademark Law and the Paris Convention. products not likely to cause confusion vis-à-vis the
goods or the business of the petitioners and
First, anything –- not only wines and cigarettes ― can be respondents.
used for pleasure and relaxation and can be harmful when
taken in excess. Indeed, it would be a grave abuse of Wines are bottled and consumed by drinking while
discretion to treat wines and cigarettes as similar or related cigarettes are packed in cartons or packages and
products likely to cause confusion just because they are smoked. There is a whale of a difference between their
pleasure-giving, relaxing or potentially harmful. Such descriptive properties, physical attributes or essential
reasoning makes no sense. characteristics like form, composition, texture and
quality.
Second, it is common knowledge that supermarkets sell
an infinite variety of wholly unrelated products and the GALLO cigarettes are inexpensive items while GALLO
goods here involved, wines and cigarettes, have nothing wines are not. GALLO wines are patronized by middle-
whatsoever in common with respect to their essential to-high-income earners while GALLO cigarettes appeal
characteristics, quality, quantity, size, including the only to simple folks like farmers, fishermen, laborers and
nature of their packages, wrappers or containers.113 other low-income workers.116 Indeed, the big price
difference of these two products is an important factor in
proving that they are in fact unrelated and that they
travel in different channels of trade. There is a distinct
16

price segmentation based on vastly different social plaintiff’s long use and extensive advertising of
classes of purchasers.117 its mark and placed great emphasis on the fact
that the defendant used the trademark ‘Johnnie
GALLO cigarettes and GALLO wines are not sold Walker with full knowledge of its fame and
through the same channels of trade. GALLO cigarettes reputation and with the intention of taking
are Philippine-made and petitioners neither claim nor advantage thereof.’ John Walker & Sons, 124 F.
pass off their goods as imported or emanating from Gallo Supp. At 256; see Mckesson & Robbins, Inc. v.
Winery. GALLO cigarettes are distributed, marketed and P. Lorillard Co., 1959 WL 5894, 120 U.S.P.Q.
sold through ambulant and sidewalk vendors, small 306, 307 (1959) (holding that the decision
local sari-saristores and grocery stores in Philippine rural in John Walker & Sons was ‘merely the law on
areas, mainly in Misamis Oriental, Pangasinan, Bohol, the particular case based upon its own peculiar
and Cebu.118 On the other hand, GALLO wines are facts’); see also Alfred Dunhill, 350 F. Supp. At
imported, distributed and sold in the Philippines through 1363 (defendant’s adoption of ‘Dunhill’ mark was
Gallo Winery’s exclusive contracts with a domestic not innocent). However, in Schenley, the court
entity, which is currently Andresons. By respondents’ noted that the relation between tobacco and
own testimonial evidence, GALLO wines are sold in whiskey products is significant where a widely
hotels, expensive bars and restaurants, and high-end known arbitrary mark has long been used for
grocery stores and supermarkets, not through sari- diversified products emanating from a single
sari stores or ambulant vendors.119 source and a newcomer seeks to use the same
mark on unrelated goods. Schenley, 427 F.2d. at
785. Significantly, in Schenley, the court looked
Furthermore, the Makati RTC and the CA erred in relying
on Carling Brewing Company vs. Philip Morris, Inc.120 to at the industry practice and the facts of the case
in order to determine the nature and extent of
support its finding that GALLO wines and GALLO
cigarettes are related goods. The courts a quo should the relationship between the mark on the
tobacco product and the mark on the alcohol
have taken into consideration the subsequent case
of IDV North America, Inc. and R & A Bailey Co. Limited product.
vs. S & M Brands, Inc.:121
The record here establishes conclusively that
IDV has never advertised BAILEYS liqueurs in
IDV correctly acknowledges, however, that there
is no per se rule that the use of the same mark conjunction with tobacco or tobacco accessory
on alcohol and tobacco products always will products and that IDV has no intent to do so.
And, unlike the defendant in Dunhill, S & M
result in a likelihood of confusion. Nonetheless,
IDV relies heavily on the decision in John Walker Brands does not market bar accessories, or
& Sons, Ltd. vs. Tampa Cigar Co., 124 F. Supp. liqueur related products, with its cigarettes. The
254, 256 (S.D. Fla. 1954), aff’d, 222 F. 2d 460 advertising and promotional materials presented
a trial in this action demonstrate a complete lack
(5th Cir. 1955), wherein the court enjoined the
use of the mark "JOHNNIE WALKER" on cigars of affiliation between the tobacco and liqueur
because the fame of the plaintiff’s mark for products bearing the marks here at issue.
scotch whiskey and because the plaintiff
advertised its scotch whiskey on, or in xxx xxx xxx
connection with tobacco products. The court,
in John Walker & Sons, placed great Of equal significance, it is undisputed that S & M
significance on the finding that the infringers Brands had no intent, by adopting the family
use was a deliberate attempt to capitalize on name ‘Bailey’s’ as the mark for its cigarettes, to
the senior marks’ fame. Id. At 256. IDV also capitalize upon the fame of the ‘BAILEYS’ mark
relies on Carling Brewing Co. v. Philip for liqueurs. See Schenley, 427 F. 2d at
Morris, Inc., 297 F. Supp. 1330, 1338 (N.D. Ga. 785. Moreover, as will be discussed below,
1968), in which the court enjoined the and as found in Mckesson & Robbins, the
defendant’s use of the mark "BLACK LABEL" survey evidence refutes the contention that
for cigarettes because it was likely to cause cigarettes and alcoholic beverages are so
confusion with the plaintiff’s well-known intimately associated in the public mind that
mark "BLACK LABEL" for beer. they cannot under any circumstances be
sold under the same mark without causing
xxx xxx xxx confusion. See Mckesson & Robbins, 120
U.S.P.Q. at 308.
Those decisions, however, must be
considered in perspective of the principle Taken as a whole, the evidence here
that tobacco products and alcohol products demonstrates the absence of the ‘special
should be considered related only in cases circumstances’ in which courts have found a
involving special circumstances.Schenley relationship between tobacco and alcohol
Distillers, Inc. v. General Cigar products sufficient to tip the similarity of goods
Co., 57C.C.P.A. 1213, 427 F. 2d 783, 785 analysis in favor of the protected mark and
(1970). The presence of special against the allegedly infringing mark. It is true
circumstances has been found to exist where that BAILEYS liqueur, the world’s best
there is a finding of unfair competition or selling liqueur and the second best selling in
where a ‘famous’ or ‘well-known mark’ is the United States, is a well-known product.
involved and there is a demonstrated intent That fact alone, however, is insufficient to
to capitalize on that mark. For example, invoke the special circumstances connection
in John Walker & Sons, the court was persuaded here where so much other evidence and so
to find a relationship between products, and many other factors disprove a likelihood of
hence a likelihood of confusion, because of the confusion. The similarity of products
17

analysis, therefore, augers against finding ‘The Paris Convention for the
that there is a likelihood of Protection of Industrial
confusion. (Emphasis supplied). Property does not
automatically exclude all
In short, tobacco and alcohol products may be countries of the world which
considered related only in cases involving special have signed it from using a
circumstanceswhich exist only if a famous mark is tradename which happens to
involved and there is a demonstrated intent to capitalize be used in one country. To
on it. Both of these are absent in the present case. illustrate — if a taxicab or bus
company in a town in the
United Kingdom or India
THE GALLO WINE TRADEMARK IS NOT A
happens to use the
WELL-KNOWN MARK IN THE CONTEXT
tradename ‘Rapid
OF THE PARIS CONVENTION IN THIS CASE
Transportation,’ it does not
SINCE WINES AND CIGARETTES ARE NOT
IDENTICAL OR SIMILAR GOODS necessarily follow that ‘Rapid’
can no longer be registered in
Uganda, Fiji, or the
First, the records bear out that most of the trademark Philippines.
registrations took place in the late 1980s and the 1990s,
that is, after Tobacco Industries’ use of the GALLO
cigarette trademark in 1973 and petitioners’ use of the This office is not unmindful that in
(sic) the Treaty of Paris for the
same mark in 1984.
Protection of Intellectual Property
regarding well-known marks and
GALLO wines and GALLO cigarettes are neither the possible application thereof in this case.
same, identical, similar nor related goods, a requisite Petitioner, as this office sees it, is trying
elementunder both the Trademark Law and the Paris to seek refuge under its protective
Convention. mantle, claiming that the subject mark is
well known in this country at the time the
Second, the GALLO trademark cannot be considered a then application of NSR Rubber was
strong and distinct mark in the Philippines. Respondents filed.
do not dispute the documentary evidence that aside from
Gallo Winery’s GALLO trademark registration, the However, the then Minister of Trade and
Bureau of Patents, Trademarks and Technology Industry, the Hon. Roberto V. Ongpin,
Transfer also issued on September 4, 1992 Certificate of issued a memorandum dated 25
Registration No. 53356 under the Principal Register October 1983 to the Director of
approving Productos Alimenticios Gallo, S.A’s April 19, Patents, a set of guidelines in the
1990 application for GALLO trademark registration and implementation of Article 6bis of the
use for its "noodles, prepared food or canned noodles, Treaty of Paris. These conditions are:
ready or canned sauces for noodles, semolina, wheat
flour and bread crumbs, pastry, confectionery, ice cream,
a) the mark must be
honey, molasses syrup, yeast, baking powder, salt,
mustard, vinegar, species and ice."122 internationally known;

Third and most important, pursuant to our ruling b) the subject of the right must
in Canon Kabushiki Kaisha vs. Court of Appeals and be a trademark, not a patent or
NSR Rubber Corporation,123 "GALLO" cannot be copyright or anything else;
considered a "well-known" mark within the contemplation
and protection of the Paris Convention in this case since c) the mark must be for use in
wines and cigarettes are not identical or similar goods: the same or similar kinds of
goods; and
We agree with public respondents that the
controlling doctrine with respect to the d) the person claiming must be
applicability of Article 8 of the Paris Convention the owner of the mark (The
is that established in Kabushi Kaisha Isetan vs. Parties Convention
Intermediate Appellate Court (203 SCRA 59 Commentary on the Paris
[1991]). As pointed out by the BPTTT: Convention. Article by Dr.
Bogsch, Director General of the
World Intellectual Property
"Regarding the applicability of Article
Organization, Geneva,
8 of the Paris Convention, this Office
Switzerland, 1985)’
believes that there is no automatic
protection afforded an entity whose
tradename is alleged to have been From the set of facts found in the
infringed through the use of that records, it is ruled that the Petitioner
name as a trademark by a local entity. failed to comply with the third
requirement of the said memorandum
that is the mark must be for use in
In Kabushiki Kaisha Isetan vs. The
Intermediate Appellate Court, et. al., the same or similar kinds of goods.
G.R. No. 75420, 15 November 1991, the The Petitioner is using the mark
"CANON" for products belonging to
Honorable Supreme Court held that:
class 2 (paints, chemical products)
while the Respondent is using the
same mark for sandals (class 25).
18

Hence, Petitioner's contention that its offering the services of another who has
mark is well-known at the time the identified such services in the mind of the public;
Respondent filed its application for
the same mark should (c) Any person who shall make any false
fail." (Emphasis supplied.) statement in the course of trade or who shall
commit any other act contrary to good faith of a
Consent of the Registrant and nature calculated to discredit the goods,
Other air, Just and Equitable business or services of another.
Considerations
The universal test question is whether the public is likely
Each trademark infringement case presents a unique to be deceived. Nothing less than conduct tending to
problem which must be answered by weighing the pass off one man’s goods or business as that of another
conflicting interests of the litigants.124 constitutes unfair competition. Actual or probable
deception and confusion on the part of customers by
Respondents claim that GALLO wines and GALLO reason of defendant’s practices must always
cigarettes flow through the same channels of trade, that appear.125 On this score, we find that petitioners never
is, retail trade. If respondents’ assertion is true, then both attempted to pass off their cigarettes as those of
goods co-existed peacefully for a considerable period of respondents. There is no evidence of bad faith or fraud
time. It took respondents almost 20 years to know about imputable to petitioners in using their GALLO cigarette
the existence of GALLO cigarettes and sue petitioners mark.
for trademark infringement. Given, on one hand, the long
period of time that petitioners were engaged in the All told, after applying all the tests provided by the
manufacture, marketing, distribution and sale of GALLO governing laws as well as those recognized by
cigarettes and, on the other, respondents’ delay in jurisprudence, we conclude that petitioners are not liable
enforcing their rights (not to mention implied consent, for trademark infringement, unfair competition or
acquiescence or negligence) we hold that equity, justice damages.
and fairness require us to rule in favor of petitioners. The
scales of conscience and reason tip far more readily in WHEREFORE, finding the petition for review
favor of petitioners than respondents. meritorious, the same is hereby GRANTED. The
questioned decision and resolution of the Court of
Moreover, there exists no evidence that petitioners Appeals in CA-G.R. CV No. 65175 and the November
employed malice, bad faith or fraud, or that they 26, 1998 decision and the June 24, 1999 order of the
intended to capitalize on respondents’ goodwill in Regional Trial Court of Makati, Branch 57 in Civil Case
adopting the GALLO mark for their cigarettes which are No. 93-850 are hereby REVERSED and SET ASIDE and
totally unrelated to respondents’ GALLO wines. Thus, the complaint against petitioners DISMISSED.
we rule out trademark infringement on the part of
petitioners. Costs against respondents.

PETITIONERS ARE ALSO NOT LIABLE SO ORDERED.


FOR UNFAIR COMPETITION

Under Section 29 of the Trademark Law, any person


who employs deception or any other means contrary to
good faith by which he passes off the goods
manufactured by him or in which he deals, or his
business, or services for those of the one having
established such goodwill, or who commits any acts
calculated to produce said result, is guilty of unfair
competition. It includes the following acts:

(a) Any person, who in selling his goods shall


give them the general appearance of goods of
another manufacturer or dealer, either as to the
goods themselves or in the wrapping of the
packages in which they are contained, or the
devices or words thereon, or in any other feature
of their appearance, which would be likely to
influence purchasers to believe that the goods
offered are those of a manufacturer or dealer
other than the actual manufacturer or dealer, or
who otherwise clothes the goods with such
appearance as shall deceive the public and
defraud another of his legitimate trade, or any
subsequent vendor of such goods or any agent
of any vendor engaged in selling such goods
with a like purpose;

(b) Any person who by any artifice, or device, or


who employs any other means calculated to
induce the false belief that such person is
19

G.R. No. 143193 June 29, 2005 That on or about May 9, 1997 and on dates prior thereto,
in the City of Manila, Philippines, and within the
MELBAROSE R. SASOT and ALLANDALE R. jurisdiction of this Honorable Court, above named
SASOT, petitioners, accused ALLANDALE SASOT and MELBAROSE
vs. SASOT of Allandale Sportslines, Inc., did then and there
PEOPLE OF THE PHILIPPINES, The Honorable court willfully, unlawfully and feloniously manufacture and sell
of of appeals, and REBECCA G. SALVADOR, various garment products bearing the appearance of
Presiding Judge, RTC, Branch 1, Manila, respondents. "NBA" names, symbols and trademarks, inducing the
public to believe that the goods offered by them are
DECISION those of "NBA" to the damage and prejudice of the NBA
Properties, Inc., the trademark owner of the "NBA".
AUSTRIA-MARTINEZ, J.:
CONTRARY TO LAW.7
The case subject of the present special civil action
for certiorari is a criminal prosecution against petitioners Before arraignment, petitioners filed a Motion to Quash
the Information on the following grounds:
for unfair competition under Article 189 of the Revised
Penal Code, filed before the Regional Trial Court (RTC)
of Manila (Branch 1), and docketed as Criminal Case I. THAT THE FACTS CHARGED DO NOT
No. 98-166147.1 CONSTITUTE AN OFFENSE

Some time in May 1997, the National Bureau of II. AND THIS HONORABLE COURT HAD NO
Investigation (NBI) conducted an investigation pursuant JURISDICTION OVER THE OFFENSE CHARGED OR
to a complaint by the NBA Properties, Inc., against THE PERSON OF THE ACCUSED8
petitioners for possible violation of Article 189 of the
Revised Penal Code on unfair competition. In its Report In support of the foregoing, petitioners argue that the
dated June 4, 1997, the NBI stated that NBA Properties, fiscal should have dismissed Welts’s complaint because
Inc., is a foreign corporation organized under the laws of under the rules, the complaint must be sworn to before
the United States of America, and is the registered the prosecutor and the copy on record appears to be
owner of NBA trademarks and names of NBA basketball only a fax transmittal.9 They also contend that
teams such as "USA Basketball," "Chicago Bulls," complainant is a foreign corporation not doing business
"Orlando Magic," "Los Angeles Lakers," "Rockets," in the Philippines, and cannot be protected by Philippine
"Phoenix Suns," "Bullets," "Pacers," "Charlotte Hornets," patent laws since it is not a registered patentee.
"Blazers," "Denver Nuggets," "Sacramento Kings," Petitioners aver that they have been using the business
"Miami Heat," Utah Jazz," "Detroit Pistons," "Milwaukee name "ALLANDALE SPORTSLINE, INC." since 1972,
Bucks," "Seattle Sonics," "Toronto Raptors," "Atlanta and their designs are original and do not appear to be
Hawks," "Cavs," "Dallas Mavericks," "Minnesota similar to complainant’s, and they do not use
Timberwolves," and "Los Angeles Clippers." These complainant’s logo or design.10
names are used on hosiery, footwear, t-shirts,
sweatshirts, tank tops, pajamas, sport shirts, and other The trial prosecutor of the RTC-Manila (Branch 1), Jaime
garment products, which are allegedly registered with M. Guray, filed his Comment/Opposition to the motion to
the Bureau of Patents, Trademarks and Technology quash, stating that he has the original copy of the
Transfer. The Report further stated that during the complaint, and that complainant has an attorney-in-fact
investigation, it was discovered that petitioners are to represent it. Prosecutor Guray also contended that the
engaged in the manufacture, printing, sale, and State is entitled to prosecute the offense even without
distribution of counterfeit "NBA" garment products. the participation of the private offended party, as the
Hence, it recommended petitioners’ prosecution for crime charged is a public crime.11
unfair competition under Article 189 of the Revised
Penal Code.2
The trial court sustained the prosecution’s arguments
and denied petitioners’ motion to quash in its Order
In a Special Power of Attorney dated October 7, 1997, dated March 5, 1999.12
Rick Welts, as President of NBA Properties, Inc.,
constituted the law firm of Ortega, Del Castillo, Bacorro, Petitioners filed a special civil action for certiorari with
Odulio, Calma & Carbonell, as the company’s attorney-
the Court of Appeals (CA) docketed as CA-G.R. SP No.
in-fact, and to act for and on behalf of the company, in
52151 which was dismissed per its Decision dated
the filing of criminal, civil and administrative complaints,
January 26, 2000.13 According to the CA, the petition is
among others.3 The Special Power of Attorney was not the proper remedy in assailing a denial of a motion to
notarized by Nicole Brown of New York County and
quash, and that the grounds raised therein should be
certified by Norman Goodman, County Clerk and Clerk
raised during the trial of the case on the merits. 14 The
of the Supreme Court of the State of New York. Consul
dispositive portion of the assailed Decision reads:
Cecilia B. Rebong of the Consulate General of the
Philippines, New York, authenticated the
certification.4 Welts also executed a Complaint-Affidavit WHEREFORE, premises considered, the petition for
on February 12, 1998, before Notary Public Nicole J. certiorari is hereby DISMISSED. Respondent court is
Brown of the State of New York.5 hereby ordered to conduct further proceedings with
dispatch in Criminal Case No. 98-166147.
Thereafter, in a Resolution dated July 15, 1998,
Prosecution Attorney Aileen Marie S. Gutierrez SO ORDERED.15
recommended the filing of an Information against
petitioners for violation of Article 189 of the Revised Petitioners sought reconsideration of the Decision but
Penal Code.6 The accusatory portion of the Information this was denied by the CA.16
reads:
20

Hence, the present petition for review on certiorari under Moreover, the Court does not find any justification for the
Rule 45 of the Rules of Court, with issues raised as quashal of the Information filed against petitioners.
follows:
For one, while petitioners raise in their motion to quash
1. WHETHER A FOREIGN CORPORATION NOT the grounds that the facts charged do not constitute an
ENGAGED AND LICENSE (sic) TO DO BUSINESS IN offense and that the trial court has no jurisdiction over
THE PHILIPPINES MAY MAINTAIN A CAUSE OF the offense charged or the person of the accused, 23 their
ACTION FOR UNFAIR COMPETITION. arguments focused on an alleged defect in the complaint
filed before the fiscal, complainant’s capacity to sue and
2. WHETHER AN OFFICER OF A FOREIGN petitioners’ exculpatory defenses against the crime of
CORPORATION MAY ACT IN BEHALF OF A unfair competition.
CORPORATION WITHOUT AUTHORITY FROM ITS
BOARD OF DIRECTORS. Section 3, Rule 117 of the 1985 Rules of Criminal
Procedure, which was then in force at the time the
3. WHETHER A FOREIGN CORPORATION NOT alleged criminal acts were committed, enumerates the
ENGAGED IN BUSINESS AND WHOSE EMBLEM IT grounds for quashing an information, to wit:
SOUGHT TO PROTECT IS NOT IN ACTUAL USE IS
ENTITLED TO THE PROTECTION OF THE a) That the facts charged do not constitute an
PHILIPPINE LAW. offense;

4. WHETHER THE RESPONDENT REGIONAL TRIAL b) That the court trying the case has no
COURT CORRECTLY ASSUMED JURISDICTION jurisdiction over the offense charged or the
OVER THE CASE AND THE PERSONS OF THE person of the accused;
ACCUSED.
c) That the officer who filed the information had
5. WHETHER THE COURT OF APPEALS COMMITTED no authority to do so;
GRAVE ABUSE OF DISCRETION AMOUNTING TO
LACK OF JURISDICTION WHEN IT DISMISSED THE d) That it does not conform substantially to the
PETITION.17 prescribed form;

Petitioners reiterate the argument that the complaint filed e) That more than one offense is charged except
by Rick Welts of the NBA Properties, Inc., is defective in those cases in which existing laws prescribe a
and should have been dismissed by the fiscal because it single punishment for various offenses;
should have been personally sworn to by the
complainant before the investigating prosecutor. They
f) That the criminal action or liability has been
also reiterate the claim that Welts failed to show any
extinguished;
board resolution showing his authority to institute any
action in behalf of the company, and that the NBA’s
trademarks are not being actually used in the g) That it contains averments which, if true,
Philippines, hence, they are of public dominion and would constitute a legal excuse or justification;
cannot be protected by Philippine patent laws. and
Petitioners further contend that they have not committed
acts amounting to unfair competition.18 h) That the accused has been previously
convicted or in jeopardy of being convicted, or
The Office of the Solicitor General appeared in behalf of acquitted of the offense charged.
the People, and filed its Amended Comment to the
petition, praying for its dismissal, arguing that the CA did Nowhere in the foregoing provision is there any mention
not commit any grave abuse of discretion in dismissing of the defect in the complaint filed before the fiscal and
the petition for reasons stated in its Decision dated the complainant’s capacity to sue as grounds for a
January 26, 2000.19 motion to quash.

The petition must be denied. For another, under Section 3, Rule 112 of the 1985
Rules of Criminal Procedure, a complaint is substantially
The Court has consistently held that a special civil action sufficient if it states the known address of the
for certiorari is not the proper remedy to assail the denial respondent, it is accompanied by complainant’s affidavit
of a motion to quash an information.20 The proper and his witnesses and supporting documents, and the
procedure in such a case is for the accused to enter a affidavits are sworn to before any fiscal, state prosecutor
plea, go to trial without prejudice on his part to present or government official authorized to administer oath,
the special defenses he had invoked in his motion to or in their absence or unavailability, a notary public who
quash and, if after trial on the merits, an adverse must certify that he personally examined the affiants and
decision is rendered, to appeal therefrom in the manner that he is satisfied that they voluntarily executed and
authorized by law.21 Thus, petitioners should not have understood their affidavits. All these have been duly
forthwith filed a special civil action for certiorari with the satisfied in the complaint filed before Prosecution
CA and instead, they should have gone to trial and Attorney Aileen Marie S. Gutierrez. It must be noted that
reiterate the special defenses contained in their motion even the absence of an oath in the complaint does not
to quash. There are no special or exceptional necessarily render it invalid.24 Want of oath is a mere
circumstances22 in the present case such that immediate defect of form, which does not affect the substantial
resort to a filing of a petition for certiorarishould be rights of the defendant on the merits.25
permitted. Clearly, the CA did not commit any grave
abuse of discretion in dismissing the petition. In this case, Welts’s Complaint-Affidavit contains an
acknowledgement by Notary Public Nicole Brown of the
21

State of New York that the same has been subscribed aggrieved party since a criminal offense is
and sworn to before her on February 12, 1998,26 duly essentially an act against the State. It is the latter
authenticated by the Philippine Consulate. While the which is principally the injured party although there
copy on record of the complaint-affidavit appears to be is a private right violated. Petitioner's capacity to
merely a photocopy thereof, Prosecution Attorney sue would become, therefore, of not much
Gutierrez stated that complainant’s representative will significance in the main case. We cannot allow a
present the authenticated notarized original in possible violator of our criminal statutes to escape
court,27 and Prosecutor Guray manifested that the prosecution upon a far-fetched contention that the
original copy is already on hand.28 It is apt to state at this aggrieved party or victim of a crime has no standing to
point that the prosecutor enjoys the legal presumption of sue.
regularity in the performance of his duties and functions,
which in turn gives his report the presumption of In upholding the right of the petitioner to maintain the
accuracy.29 present suit before our courts for unfair competition or
infringement of trademarks of a foreign corporation, we
Moreover, records show that there are other supporting are moreover recognizing our duties and the rights of
documents from which the prosecutor based his foreign states under the Paris Convention for the
recommendation, to wit: Protection of Industrial Property to which the Philippines
and France are parties. We are simply interpreting and
(1) The NBI Report dated June 4, 1997, enforcing a solemn international commitment of the
containing an account of the investigation Philippines embodied in a multilateral treaty to which we
conducted from April 30, 1997 to May 9, 1997, are a party and which we entered into because it is in
and the subsequent search and seizure of our national interest to do so.36 (Emphasis supplied)
several items from petitioners’ establishment;30
Lastly, with regard to petitioners’ arguments that the
(2) The letter dated May 8, 1997 from the law NBA Properties, Inc., is not entitled to protection under
firm of Ortega, Del Castillo, Bacorro, Odulio, Philippine patent laws since it is not a registered
Calma & Carbonell to the NBI, seeking patentee, that they have not committed acts amounting
assistance in stopping the illegal manufacture, to unfair competition for the reason that their designs are
distribution and sale of "fake products bearing original and do not appear to be similar to complainant’s,
the ‘NBA’ trademark, and in prosecuting the and they do not use complainant’s logo or design, the
proprietors of aforesaid factory;"31 and Court finds that these are matters of defense that are
better ventilated and resolved during trial on the merits
of the case.
(3) The Joint Affidavit executed by Rechie D.
Malicse and Dalisay P. Bal-ot of the Pinkerton
Consulting Services (Phils.) Inc., which was WHERFORE, the petition is DENIED for lack of merit.
certified to by Prosecution Attorney Gutierrez, Let the records of this case be REMANDED to the
attesting to their findings that petitioners were Regional Trial Court of Manila (Branch 24) where
found to be manufacturing, printing, selling, and Criminal Case No. 98-166147 is presently assigned, for
distributing counterfeit "NBA" garment further proceedings with reasonable dispatch.
products.32
SO ORDERED.
Consequently, if the information is valid on its face, and
there is no showing of manifest error, grave abuse of
discretion and prejudice on the part of public prosecutor,
as in the present case, the trial court should respect
such determination.33

More importantly, the crime of Unfair Competition


punishable under Article 189 of the Revised Penal
Code34 is a public crime. It is essentially an act against
the State and it is the latter which principally stands as
the injured party. The complainant’s capacity to sue in
such case becomes immaterial.

In La Chemise Lacoste, S.A. vs. Fernandez,35 a case


akin to the present dispute, as it involved the crime of
Unfair Competition under Article 189 of the Revised
Penal Code, and the quashal of search warrants issued
against manufacturers of garments bearing the same
trademark as that of the petitioner, the Court succinctly
ruled that:

More important is the nature of the case which led to this


petition. What preceded this petition for certiorari was a
letter-complaint filed before the NBI charging Hemandas
with a criminal offense, i.e., violation of Article 189 of the
Revised Penal Code. If prosecution follows after the
completion of the preliminary investigation being
conducted by the Special Prosecutor the information
shall be in the name of the People of the Philippines
and no longer the petitioner which is only an
22

G.R. No. 115758 March 19, 2002 ACCORDINGLY, the application of plaintiff
Elidad C. Kho, doing business under the style of
ELIDAD C. KHO, doing business under the name and KEC Cosmetic Laboratory, for preliminary
style of KEC COSMETICS LABORATORY, petitioner, injunction, is hereby granted. Consequentially,
vs. plaintiff is required to file with the Court a bond
HON. COURT OF APPEALS, SUMMERVILLE executed to defendants in the amount of five
GENERAL MERCHANDISING and hundred thousand pesos (P500,000.00) to the
COMPANY, and ANG TIAM CHAY, respondents. effect that plaintiff will pay to defendants all
damages which defendants may sustain by
DE LEON, JR., J.: reason of the injunction if the Court should finally
decide that plaintiff is not entitled thereto.
Before us is a petition for review on certiorari of the
SO ORDERED.3
Decision1 dated May 24, 1993 of the Court of Appeals
setting aside and declaring as null and void the
Orders2 dated February 10, 1992 and March 19, 1992 of The respondents moved for reconsideration but their
the Regional Trial Court, Branch 90, of Quezon City motion for reconsideration was denied by the trial court
granting the issuance of a writ of preliminary injunction. in an Order dated March 19, 1992.4

The facts of the case are as follows: On April 24, 1992, the respondents filed a petition
for certiorari with the Court of Appeals, docketed as CA-
G.R. SP No. 27803, praying for the nullification of the
On December 20, 1991, petitioner Elidad C. Kho filed a
said writ of preliminary injunction issued by the trial
complaint for injunction and damages with a prayer for
court. After the respondents filed their reply and almost a
the issuance of a writ of preliminary injunction, docketed
as Civil Case No. Q-91-10926, against the respondents month after petitioner submitted her comment, or on
Summerville General Merchandising and Company August 14 1992, the latter moved to dismiss the petition
for violation of Supreme Court Circular No. 28-91, a
(Summerville, for brevity) and Ang Tiam Chay.
circular prohibiting forum shopping. According to the
petitioner, the respondents did not state the docket
The petitioner's complaint alleges that petitioner, doing number of the civil case in the caption of their petition
business under the name and style of KEC Cosmetics and, more significantly, they did not include therein a
Laboratory, is the registered owner of the certificate of non-forum shopping. The respondents
copyrights Chin Chun Su and Oval Facial Cream opposed the petition and submitted to the appellate court
Container/Case, as shown by Certificates of Copyright a certificate of non-forum shopping for their petition.
Registration No. 0-1358 and No. 0-3678; that she also
has patent rights on Chin Chun Su & Device and Chin
Chun Su for medicated cream after purchasing the same On May 24, 1993, the appellate court rendered a
Decision in CA-G.R. SP No. 27803 ruling in favor of the
from Quintin Cheng, the registered owner thereof in the
respondents, the dispositive portion of which reads:
Supplemental Register of the Philippine Patent Office on
February 7, 1980 under Registration Certificate No.
4529; that respondent Summerville advertised and sold WHEREFORE, the petition is hereby given due
petitioner's cream products under the brand name Chin course and the orders of respondent court dated
Chun Su, in similar containers that petitioner uses, February 10, 1992 and March 19, 1992 granting
thereby misleading the public, and resulting in the the writ of preliminary injunction and denying
decline in the petitioner's business sales and income; petitioners' motion for reconsideration are
and, that the respondents should be enjoined from hereby set aside and declared null and void.
allegedly infringing on the copyrights and patents of the Respondent court is directed to forthwith
petitioner. proceed with the trial of Civil Case No. Q-91-
10926 and resolve the issue raised by the
parties on the merits.
The respondents, on the other hand, alleged as their
defense that Summerville is the exclusive and
authorized importer, re-packer and distributor of Chin SO ORDERED.5
Chun Su products manufactured by Shun Yi Factory of
Taiwan; that the said Taiwanese manufacturing In granting the petition, the appellate court ruled that:
company authorized Summerville to register its trade
name Chin Chun Su Medicated Cream with the The registration of the trademark or brandname
Philippine Patent Office and other appropriate "Chin Chun Su" by KEC with the supplemental
governmental agencies; that KEC Cosmetics Laboratory register of the Bureau of Patents, Trademarks
of the petitioner obtained the copyrights through and Technology Transfer cannot be equated
misrepresentation and falsification; and, that the with registration in the principal register, which is
authority of Quintin Cheng, assignee of the patent duly protected by the Trademark
registration certificate, to distribute and market Chin Law.1âwphi1.nêt
Chun Suproducts in the Philippines had already been
terminated by the said Taiwanese Manufacturing
xxx xxx xxx
Company.
As ratiocinated in La Chemise Lacoste, S.S. vs.
After due hearing on the application for preliminary Fernandez, 129 SCRA 373, 393:
injunction, the trial court granted the same in an Order
dated February 10, 1992, the dispositive portion of which
reads: "Registration in the Supplemental
Register, therefore, serves as notice that
the registrant is using or has
appropriated the trademark. By the very
23

fact that the trademark cannot as yet be I


on guard and there are certain defects,
some obstacles which the use must still RESPONDENT HONORABLE COURT OF
overcome before he can claim legal APPEALS COMMITTED GRAVE ABUSE OF
ownership of the mark or ask the courts DISCRETION AMOUNTING TO LACK OF
to vindicate his claims of an exclusive JURISDICTION IN FAILING TO RULE ON
right to the use of the same. It would be PETITIONER'S MOTION TO DISMISS.
deceptive for a party with nothing more
than a registration in the Supplemental II
Register to posture before courts of
justice as if the registration is in the
Principal Register. RESPONDENT HONORABLE COURT OF
APPEALS COMMITTED GRAVE ABUSE OF
DISCRETION AMOUNTING TO LACK OF
The reliance of the private respondent JURISDICTION IN REFUSING TO PROMPTLY
on the last sentence of the Patent office RESOLVE PETITIONER'S MOTION FOR
action on application Serial No. 30954
RECONSIDERATION.
that 'registrants is presumed to be the
owner of the mark until after the
registration is declared cancelled' is, III
therefore, misplaced and grounded on
shaky foundation. The supposed IN DELAYING THE RESOLUTION OF
presumption not only runs counter to the PETITIONER'S MOTION FOR
precept embodied in Rule 124 of the RECONSIDERATION, THE HONORABLE
Revised Rules of Practice before the COURT OF APPEALS DENIED PETITIONER'S
Philippine Patent Office in Trademark RIGHT TO SEEK TIMELY APPELLATE RELIEF
Cases but considering all the facts AND VIOLATED PETITIONER'S RIGHT TO
ventilated before us in the four DUE PROCESS.
interrelated petitions involving the
petitioner and the respondent, it is IV
devoid of factual basis. As even in cases
where presumption and precept may RESPONDENT HONORABLE COURT OF
factually be reconciled, we have held APPEALS COMMITTED GRAVE ABUSE OF
that the presumption is rebuttable, not DISCRETION AMOUNTING TO LACK OF
conclusive, (People v. Lim Hoa, G.R. JURISDICTION IN FAILING TO CITE THE
No. L-10612, May 30, 1958, PRIVATE RESPONDENTS IN CONTEMPT.9
Unreported). One may be declared an
unfair competitor even if his competing
The petitioner faults the appellate court for not
trademark is registered (Parke, Davis &
dismissing the petition on the ground of violation of
Co. v. Kiu Foo & Co., et al., 60 Phil 928;
Supreme Court Circular No. 28-91. Also, the petitioner
La Yebana Co. v. chua Seco & Co., 14
contends that the appellate court violated Section 6,
Phil 534)."6
Rule 9 of the Revised Internal Rules of the Court of
Appeals when it failed to rule on her motion for
The petitioner filed a motion for reconsideration. This reconsideration within ninety (90) days from the time it is
she followed with several motions to declare submitted for resolution. The appellate court ruled only
respondents in contempt of court for publishing after the lapse of three hundred fifty-four (354) days, or
advertisements notifying the public of the promulgation on June 3, 1994. In delaying the resolution thereof, the
of the assailed decision of the appellate court and stating appellate court denied the petitioner's right to seek the
that genuine Chin Chun Su products could be obtained timely appellate relief. Finally, petitioner describes as
only from Summerville General Merchandising and Co. arbitrary the denial of her motions for contempt of court
against the respondents.
In the meantime, the trial court went on to hear
petitioner's complaint for final injunction and damages. We rule in favor of the respondents.
On October 22, 1993, the trial court rendered a
Decision7 barring the petitioner from using the trademark
Pursuant to Section 1, Rule 58 of the Revised Rules of
Chin Chun Su and upholding the right of the
Civil Procedure, one of the grounds for the issuance of a
respondents to use the same, but recognizing the
writ of preliminary injunction is a proof that the applicant
copyright of the petitioner over the oval shaped container
is entitled to the relief demanded, and the whole or part
of her beauty cream. The trial court did not award
of such relief consists in restraining the commission or
damages and costs to any of the parties but to their
continuance of the act or acts complained of, either for a
respective counsels were awarded Seventy-Five
limited period or perpetually. Thus, a preliminary
Thousand Pesos (P75,000.00) each as attorney's fees.
injunction order may be granted only when the
The petitioner duly appealed the said decision to the
application for the issuance of the same shows facts
Court of Appeals.
entitling the applicant to the relief demanded.10 This is
the reason why we have ruled that it must be shown that
On June 3, 1994, the Court of Appeals promulgated a the invasion of the right sought to be protected is
Resolution8 denying the petitioner's motions for material and substantial, that the right of complainant is
reconsideration and for contempt of court in CA-G.R. SP clear and unmistakable, and, that there is an urgent and
No. 27803. paramount necessity for the writ to prevent serious
damage.11
Hence, this petition anchored on the following
assignment of errors:
24

In the case at bar, the petitioner applied for the issuance plaintiff's right thereto, that is, after the same
of a preliminary injunctive order on the ground that she is issue has been decided on the merits, the trial
entitled to the use of the trademark on Chin Chun court having appreciated the evidence
Su and its container based on her copyright and patent presented, is proper, notwithstanding the fact
over the same. We first find it appropriate to rule on that the decision rendered is not yet final xxx.
whether the copyright and patent over the name and Being an ancillary remedy, the proceedings for
container of a beauty cream product would entitle the preliminary injunction cannot stand separately or
registrant to the use and ownership over the same to the proceed independently of the decision rendered
exclusion of others. on the merit of the main case for injunction. The
merit of the main case having been already
Trademark, copyright and patents are different determined in favor of the applicant, the
intellectual property rights that cannot be interchanged preliminary determination of its non-existence
with one another. A trademark is any visible sign ceases to have any force and effect. (italics
capable of distinguishing the goods (trademark) or supplied)
services (service mark) of an enterprise and shall include
a stamped or marked container of goods.12 In relation La Vista categorically pronounced that the issuance of a
thereto, a trade name means the name or designation final injunction renders any question on the preliminary
identifying or distinguishing an enterprise. 13 Meanwhile, injunctive order moot and academic despite the fact that
the scope of a copyright is confined to literary and artistic the decision granting a final injunction is pending appeal.
works which are original intellectual creations in the Conversely, a decision denying the applicant-plaintiff's
literary and artistic domain protected from the moment of right to a final injunction, although appealed, renders
their creation.14 Patentable inventions, on the other moot and academic any objection to the prior dissolution
hand, refer to any technical solution of a problem in any of a writ of preliminary injunction.
field of human activity which is new, involves an
inventive step and is industrially applicable.15 The petitioner argues that the appellate court erred in
not dismissing the petition for certiorari for non-
Petitioner has no right to support her claim for the compliance with the rule on forum shopping. We
exclusive use of the subject trade name and its disagree. First, the petitioner improperly raised the
container. The name and container of a beauty cream technical objection of non-compliance with Supreme
product are proper subjects of a trademark inasmuch as Court Circular No. 28-91 by filing a motion to dismiss the
the same falls squarely within its definition. In order to be petition for certiorari filed in the appellate court. This is
entitled to exclusively use the same in the sale of the prohibited by Section 6, Rule 66 of the Revised Rules of
beauty cream product, the user must sufficiently prove Civil Procedure which provides that "(I)n petitions
that she registered or used it before anybody else did. for certiorari before the Supreme Court and the Court of
The petitioner's copyright and patent registration of the Appeals, the provisions of Section 2, Rule 56, shall be
name and container would not guarantee her the right to observed. Before giving due course thereto, the court
the exclusive use of the same for the reason that they may require the respondents to file their comment
are not appropriate subjects of the said intellectual to, and not a motion to dismiss, the petition xxx (italics
rights. Consequently, a preliminary injunction order supplied)". Secondly, the issue was raised one month
cannot be issued for the reason that the petitioner has after petitioner had filed her answer/comment and after
not proven that she has a clear right over the said name private respondent had replied thereto. Under Section 1,
and container to the exclusion of others, not having Rule 16 of the Revised Rules of Civil Procedure, a
proven that she has registered a trademark thereto or motion to dismiss shall be filed within the time for but
used the same before anyone did. before filing the answer to the complaint or pleading
asserting a claim. She therefore could no longer submit
We cannot likewise overlook the decision of the trial a motion to dismiss nor raise defenses and objections
court in the case for final injunction and damages. The not included in the answer/comment she had earlier
dispositive portion of said decision held that the tendered. Thirdly, substantial justice and equity require
petitioner does not have trademark rights on the name this Court not to revive a dissolved writ of injunction in
and container of the beauty cream product. The said favor of a party without any legal right thereto merely on
decision on the merits of the trial court rendered the a technical infirmity. The granting of an injunctive writ
issuance of the writ of a preliminary injunction moot and based on a technical ground rather than compliance with
academic notwithstanding the fact that the same has the requisites for the issuance of the same is contrary to
been appealed in the Court of Appeals. This is the primary objective of legal procedure which is to serve
supported by our ruling in La Vista Association, Inc. v. as a means to dispense justice to the deserving party.
Court of Appeals16, to wit:
The petitioner likewise contends that the appellate court
Considering that preliminary injunction is a unduly delayed the resolution of her motion for
provisional remedy which may be granted at any reconsideration. But we find that petitioner contributed to
time after the commencement of the action and this delay when she filed successive contentious
before judgment when it is established that the motions in the same proceeding, the last of which was
plaintiff is entitled to the relief demanded and on October 27, 1993, necessitating counter-
only when his complaint shows facts entitling manifestations from private respondents with the last
such reliefs xxx and it appearing that the trial one being filed on November 9, 1993. Nonetheless, it is
court had already granted the issuance of a final well-settled that non-observance of the period for
injunction in favor of petitioner in its decision deciding cases or their incidents does not render such
rendered after trial on the merits xxx the Court judgments ineffective or void.17With respect to the
resolved to Dismiss the instant petition having purported damages she suffered due to the alleged
been rendered moot and academic. An delay in resolving her motion for reconsideration, we find
injunction issued by the trial court after it has that the said issue has likewise been rendered moot and
already made a clear pronouncement as to the academic by our ruling that she has no right over the
25

trademark and, consequently, to the issuance of a writ of G.R. No. 148222 August 15, 2003
preliminary injunction.1âwphi1.nêt
PEARL & DEAN (PHIL.), INCORPORATED, Petitioner,
Finally, we rule that the Court of Appeals correctly vs.
denied the petitioner's several motions for contempt of SHOEMART, INCORPORATED, and NORTH EDSA
court. There is nothing contemptuous about the MARKETING, INCORPORATED, Respondents.
advertisements complained of which, as regards the
proceedings in CA-G.R. SP No. 27803 merely DECISION
announced in plain and straightforward language the
promulgation of the assailed Decision of the appellate CORONA, J.:
court. Moreover, pursuant to Section 4 of Rule 39 of the
Revised Rules of Civil Procedure, the said decision
nullifying the injunctive writ was immediately executory. In the instant petition for review on certiorari under Rule
45 of the Rules of Court, petitioner Pearl & Dean (Phil.)
Inc. (P & D) assails the May 22, 2001 decision1 of the
WHEREFORE, the petition is DENIED. The Decision
Court of Appeals reversing the October 31, 1996
and Resolution of the Court of Appeals dated May 24,
decision2 of the Regional Trial Court of Makati, Branch
1993 and June 3, 1994, respectively, are
133, in Civil Case No. 92-516 which declared private
hereby AFFIRMED. With costs against the petitioner.
respondents Shoemart Inc. (SMI) and North Edsa
Marketing Inc. (NEMI) liable for infringement of
SO ORDERED. trademark and copyright, and unfair competition.

FACTUAL ANTECEDENTS

The May 22, 2001 decision of the Court of


Appeals3 contained a summary of this dispute:

"Plaintiff-appellant Pearl and Dean (Phil.), Inc. is a


corporation engaged in the manufacture of advertising
display units simply referred to as light boxes. These
units utilize specially printed posters sandwiched
between plastic sheets and illuminated with back lights.
Pearl and Dean was able to secure a Certificate of
Copyright Registration dated January 20, 1981 over
these illuminated display units. The advertising light
boxes were marketed under the trademark "Poster Ads".
The application for registration of the trademark was filed
with the Bureau of Patents, Trademarks and Technology
Transfer on June 20, 1983, but was approved only on
September 12, 1988, per Registration No. 41165. From
1981 to about 1988, Pearl and Dean employed the
services of Metro Industrial Services to manufacture its
advertising displays.

Sometime in 1985, Pearl and Dean negotiated with


defendant-appellant Shoemart, Inc. (SMI) for the lease
and installation of the light boxes in SM City North Edsa.
Since SM City North Edsa was under construction at that
time, SMI offered as an alternative, SM Makati and SM
Cubao, to which Pearl and Dean agreed. On September
11, 1985, Pearl and Dean’s General Manager, Rodolfo
Vergara, submitted for signature the contracts covering
SM Cubao and SM Makati to SMI’s Advertising
Promotions and Publicity Division Manager, Ramonlito
Abano. Only the contract for SM Makati, however, was
returned signed. On October 4, 1985, Vergara wrote
Abano inquiring about the other contract and reminding
him that their agreement for installation of light boxes
was not only for its SM Makati branch, but also for SM
Cubao. SMI did not bother to reply.

Instead, in a letter dated January 14, 1986, SMI’s house


counsel informed Pearl and Dean that it was rescinding
the contract for SM Makati due to non-performance of
the terms thereof. In his reply dated February 17, 1986,
Vergara protested the unilateral action of SMI, saying it
was without basis. In the same letter, he pushed for the
signing of the contract for SM Cubao.

Two years later, Metro Industrial Services, the company


formerly contracted by Pearl and Dean to fabricate its
26

display units, offered to construct light boxes for Wherefore, defendants SMI and NEMI are found jointly
Shoemart’s chain of stores. SMI approved the proposal and severally liable for infringement of copyright under
and ten (10) light boxes were subsequently fabricated by Section 2 of PD 49, as amended, and infringement of
Metro Industrial for SMI. After its contract with Metro trademark under Section 22 of RA No. 166, as
Industrial was terminated, SMI engaged the services of amended, and are hereby penalized under Section 28 of
EYD Rainbow Advertising Corporation to make the light PD 49, as amended, and Sections 23 and 24 of RA 166,
boxes. Some 300 units were fabricated in 1991. These as amended. Accordingly, defendants are hereby
were delivered on a staggered basis and installed at SM directed:
Megamall and SM City.
(1) to pay plaintiff the following damages:
Sometime in 1989, Pearl and Dean, received reports
that exact copies of its light boxes were installed at SM (a) actual damages - ₱16,600,000.00,
City and in the fastfood section of SM Cubao. Upon representing profits
investigation, Pearl and Dean found out that aside from derived by defendants
the two (2) reported SM branches, light boxes similar to as a result of infringe-
those it manufactures were also installed in two (2) other ment of plaintiff’s copyright
SM stores. It further discovered that defendant-appellant from 1991 to 1992
North Edsa Marketing Inc. (NEMI), through its marketing
arm, Prime Spots Marketing Services, was set up
(b) moral damages - ₱1,000.000.00
primarily to sell advertising space in lighted display units
located in SMI’s different branches. Pearl and Dean
noted that NEMI is a sister company of SMI. (c) exemplary damages - ₱1,000,000.00

In the light of its discoveries, Pearl and Dean sent a (d) attorney’s fees - ₱1,000,000.00
letter dated December 11, 1991 to both SMI and NEMI
enjoining them to cease using the subject light boxes plus
and to remove the same from SMI’s establishments. It
also demanded the discontinued use of the trademark (e) costs of suit;
"Poster Ads," and the payment to Pearl and Dean of
compensatory damages in the amount of Twenty Million (2) to deliver, under oath, for impounding in the
Pesos (P20,000,000.00). National Library, all light boxes of SMI which
were fabricated by Metro Industrial Services and
Upon receipt of the demand letter, SMI suspended the EYD Rainbow Advertising Corporation;
leasing of two hundred twenty-four (224) light boxes and
NEMI took down its advertisements for "Poster Ads" (3) to deliver, under oath, to the National Library,
from the lighted display units in SMI’s stores. Claiming all filler-posters using the trademark "Poster
that both SMI and NEMI failed to meet all its demands, Ads", for destruction; and
Pearl and Dean filed this instant case for infringement of
trademark and copyright, unfair competition and
(4) to permanently refrain from infringing the
damages.
copyright on plaintiff’s light boxes and its
trademark "Poster Ads".
In denying the charges hurled against it, SMI maintained
that it independently developed its poster panels using
Defendants’ counterclaims are hereby ordered
commonly known techniques and available technology,
dismissed for lack of merit.
without notice of or reference to Pearl and Dean’s
copyright. SMI noted that the registration of the mark
"Poster Ads" was only for stationeries such as SO ORDERED.4
letterheads, envelopes, and the like. Besides, according
to SMI, the word "Poster Ads" is a generic term which On appeal, however, the Court of Appeals reversed the
cannot be appropriated as a trademark, and, as such, trial court:
registration of such mark is invalid. It also stressed that
Pearl and Dean is not entitled to the reliefs prayed for in Since the light boxes cannot, by any stretch of the
its complaint since its advertising display units contained imagination, be considered as either prints, pictorial
no copyright notice, in violation of Section 27 of P.D. 49. illustrations, advertising copies, labels, tags or box
SMI alleged that Pearl and Dean had no cause of action wraps, to be properly classified as a copyrightable class
against it and that the suit was purely intended to malign "O" work, we have to agree with SMI when it posited that
SMI’s good name. On this basis, SMI, aside from praying what was copyrighted were the technical drawings only,
for the dismissal of the case, also counterclaimed for and not the light boxes themselves, thus:
moral, actual and exemplary damages and for the
cancellation of Pearl and Dean’s Certification of 42. When a drawing is technical and depicts a utilitarian
Copyright Registration No. PD-R-2558 dated January object, a copyright over the drawings like plaintiff-
20, 1981 and Certificate of Trademark Registration No. appellant’s will not extend to the actual object. It has so
4165 dated September 12, 1988. been held under jurisprudence, of which the leading
case is Baker vs. Selden (101 U.S. 841 (1879). In that
NEMI, for its part, denied having manufactured, installed case, Selden had obtained a copyright protection for a
or used any advertising display units, nor having book entitled "Selden’s Condensed Ledger or
engaged in the business of advertising. It repleaded Bookkeeping Simplified" which purported to explain a
SMI’s averments, admissions and denials and prayed for new system of bookkeeping. Included as part of the
similar reliefs and counterclaims as SMI." book were blank forms and illustrations consisting of
ruled lines and headings, specially designed for use in
The RTC of Makati City decided in favor of P & D: connection with the system explained in the work. These
27

forms showed the entire operation of a day or a week or in the Principal Register on September 12, 1988 under
a month on a single page, or on two pages following Registration No. 41165 covering the following products:
each other. The defendant Baker then produced forms stationeries such as letterheads, envelopes and calling
which were similar to the forms illustrated in Selden’s cards and newsletters.
copyrighted books. The Court held that exclusivity to the
actual forms is not extended by a copyright. The reason With this as factual backdrop, we see no legal basis to
was that "to grant a monopoly in the underlying art when the finding of liability on the part of the defendants-
no examination of its novelty has ever been made would appellants for their use of the words "Poster Ads", in the
be a surprise and a fraud upon the public; that is the advertising display units in suit. Jurisprudence has
province of letters patent, not of copyright." And that is interpreted Section 20 of the Trademark Law as "an
precisely the point. No doubt aware that its alleged implicit permission to a manufacturer to venture into the
original design would never pass the rigorous production of goods and allow that producer to
examination of a patent application, plaintiff-appellant appropriate the brand name of the senior registrant on
fought to foist a fraudulent monopoly on the public by goods other than those stated in the certificate of
conveniently resorting to a copyright registration which registration." The Supreme Court further emphasized the
merely employs a recordal system without the benefit of restrictive meaning of Section 20 when it stated, through
an in-depth examination of novelty. Justice Conrado V. Sanchez, that:

The principle in Baker vs. Selden was likewise applied Really, if the certificate of registration were to be deemed
in Muller vs. Triborough Bridge Authority [43 F. Supp. as including goods not specified therein, then a situation
298 (S.D.N.Y. 1942)]. In this case, Muller had obtained a may arise whereby an applicant may be tempted to
copyright over an unpublished drawing entitled "Bridge register a trademark on any and all goods which his
Approach – the drawing showed a novel bridge mind may conceive even if he had never intended to use
approach to unsnarl traffic congestion". The defendant the trademark for the said goods. We believe that such
constructed a bridge approach which was alleged to be omnibus registration is not contemplated by our
an infringement of the new design illustrated in plaintiff’s Trademark Law.
drawings. In this case it was held that protection of the
drawing does not extend to the unauthorized duplication
While we do not discount the striking similarity between
of the object drawn because copyright extends only to
Pearl and Dean’s registered trademark and defendants-
the description or expression of the object and not to the
appellants’ "Poster Ads" design, as well as the parallel
object itself. It does not prevent one from using the use by which said words were used in the parties’
drawings to construct the object portrayed in the respective advertising copies, we cannot find
drawing.
defendants-appellants liable for infringement of
trademark. "Poster Ads" was registered by Pearl and
In two other cases, Imperial Homes Corp. v. Lamont, Dean for specific use in its stationeries, in contrast to
458 F. 2d 895 and Scholtz Homes, Inc. v. Maddox, 379 defendants-appellants who used the same words in their
F. 2d 84, it was held that there is no copyright advertising display units. Why Pearl and Dean limited the
infringement when one who, without being authorized, use of its trademark to stationeries is simply beyond us.
uses a copyrighted architectural plan to construct a But, having already done so, it must stand by the
structure. This is because the copyright does not extend consequence of the registration which it had caused.
to the structures themselves.
xxx xxx xxx
In fine, we cannot find SMI liable for infringing Pearl and
Dean’s copyright over the technical drawings of the
We are constrained to adopt the view of defendants-
latter’s advertising display units.
appellants that the words "Poster Ads" are a simple
contraction of the generic term poster advertising. In the
xxx xxx xxx absence of any convincing proof that "Poster Ads" has
acquired a secondary meaning in this jurisdiction, we
The Supreme Court trenchantly held in Faberge, find that Pearl and Dean’s exclusive right to the use of
Incorporated vs. Intermediate Appellate Court that the "Poster Ads" is limited to what is written in its certificate
protective mantle of the Trademark Law extends only to of registration, namely, stationeries.
the goods used by the first user as specified in the
certificate of registration, following the clear mandate Defendants-appellants cannot thus be held liable for
conveyed by Section 20 of Republic Act 166, as infringement of the trademark "Poster Ads".
amended, otherwise known as the Trademark Law,
which reads: There being no finding of either copyright or trademark
infringement on the part of SMI and NEMI, the monetary
SEC. 20. Certification of registration prima facie award granted by the lower court to Pearl and Dean has
evidence of validity.- A certificate of registration of a no leg to stand on.
mark or trade-name shall be prima facie evidence of the
validity of the registration, the registrant’s ownership of xxx xxx xxx
the mark or trade-name, and of the registrant’s exclusive
right to use the same in connection with the goods,
business or services specified in the certificate, subject WHEREFORE, premises considered, the assailed
to any conditions and limitations stated therein." decision is REVERSED and SET ASIDE, and another is
(underscoring supplied) rendered DISMISSING the complaint and counterclaims
in the above-entitled case for lack of merit.5
The records show that on June 20, 1983, Pearl and
Dean applied for the registration of the trademark Dissatisfied with the above decision, petitioner P & D
"Poster Ads" with the Bureau of Patents, Trademarks, filed the instant petition assigning the following errors for
and Technology Transfer. Said trademark was recorded the Court’s consideration:
28

A. THE HONORABLE COURT OF APPEALS First, petitioner’s application for a copyright certificate —
ERRED IN RULING THAT NO COPYRIGHT as well as Copyright Certificate No. PD-R2588 issued by
INFRINGEMENT WAS COMMITTED BY the National Library on January 20, 1981 — clearly
RESPONDENTS SM AND NEMI; stated that it was for a class "O" work under Section 2
(O) of PD 49 (The Intellectual Property Decree) which
B. THE HONORABLE COURT OF APPEALS was the statute then prevailing. Said Section 2 expressly
ERRED IN RULING THAT NO INFRINGEMENT enumerated the works subject to copyright:
OF PEARL & DEAN’S TRADEMARK "POSTER
ADS" WAS COMMITTED BY RESPONDENTS SEC. 2. The rights granted by this Decree shall, from the
SM AND NEMI; moment of creation, subsist with respect to any of the
following works:
C. THE HONORABLE COURT OF APPEALS
ERRED IN DISMISSING THE AWARD OF THE xxx xxx xxx
TRIAL COURT, DESPITE THE LATTER’S
FINDING, NOT DISPUTED BY THE (O) Prints, pictorial illustrations, advertising copies,
HONORABLE COURT OF APPEALS, THAT SM labels, tags, and box wraps;
WAS GUILTY OF BAD FAITH IN ITS
NEGOTIATION OF ADVERTISING
xxx xxx xxx
CONTRACTS WITH PEARL & DEAN.
Although petitioner’s copyright certificate was entitled
D. THE HONORABLE COURT OF APPEALS
"Advertising Display Units" (which depicted the box-type
ERRED IN NOT HOLDING RESPONDENTS
electrical devices), its claim of copyright infringement
SM AND NEMI LIABLE TO PEARL & DEAN
cannot be sustained.
FOR ACTUAL, MORAL & EXEMPLARY
DAMAGES, ATTORNEY’S FEES AND COSTS
OF SUIT.6 Copyright, in the strict sense of the term, is purely a
statutory right. Being a mere statutory grant, the rights
are limited to what the statute confers. It may be
ISSUES
obtained and enjoyed only with respect to the subjects
and by the persons, and on terms and conditions
In resolving this very interesting case, we are challenged specified in the statute.7 Accordingly, it can cover only
once again to put into proper perspective four main the works falling within the statutory enumeration or
concerns of intellectual property law — patents, description.8
copyrights, trademarks and unfair competition arising
from infringement of any of the first three. We shall focus P & D secured its copyright under the classification class
then on the following issues: "O" work. This being so, petitioner’s copyright protection
extended only to the technical drawings and not to the
(1) if the engineering or technical drawings of an light box itself because the latter was not at all in the
advertising display unit (light box) are granted category of "prints, pictorial illustrations, advertising
copyright protection (copyright certificate of copies, labels, tags and box wraps." Stated otherwise,
registration) by the National Library, is the light even as we find that P & D indeed owned a valid
box depicted in such engineering drawings ipso copyright, the same could have referred only to the
facto also protected by such copyright? technical drawings within the category of "pictorial
illustrations." It could not have possibly stretched out to
(2) or should the light box be registered include the underlying light box. The strict application 9 of
separately and protected by a patent issued by the law’s enumeration in Section 2 prevents us from
the Bureau of Patents Trademarks and giving petitioner even a little leeway, that is, even if its
Technology Transfer (now Intellectual Property copyright certificate was entitled "Advertising Display
Office) — in addition to the copyright of the Units." What the law does not include, it excludes, and
engineering drawings? for the good reason: the light box was not a literary or
artistic piece which could be copyrighted under the
(3) can the owner of a registered trademark copyright law. And no less clearly, neither could the lack
legally prevent others from using such trademark of statutory authority to make the light box copyrightable
if it is a mere abbreviation of a term descriptive be remedied by the simplistic act of entitling the
of his goods, services or business? copyright certificate issued by the National Library as
"Advertising Display Units."
ON THE ISSUE OF COPYRIGHT INFRINGEMENT
In fine, if SMI and NEMI reprinted P & D’s technical
drawings for sale to the public without license from P &
Petitioner P & D’s complaint was that SMI infringed on its
copyright over the light boxes when SMI had the units D, then no doubt they would have been guilty of
manufactured by Metro and EYD Rainbow Advertising copyright infringement. But this was not the case. SMI’s
and NEMI’s acts complained of by P & D were to have
for its own account. Obviously, petitioner’s position was
units similar or identical to the light box illustrated in the
premised on its belief that its copyright over the
engineering drawings extended ipso facto to the light technical drawings manufactured by Metro and EYD
Rainbow Advertising, for leasing out to different
boxes depicted or illustrated in said drawings. In ruling
that there was no copyright infringement, the Court of advertisers. Was this an infringement of petitioner’s
Appeals held that the copyright was limited to the copyright over the technical drawings? We do not think
so.
drawings alone and not to the light box itself. We agree
with the appellate court.
During the trial, the president of P & D himself admitted
that the light box was neither a literary not an artistic
29

work but an "engineering or marketing be protected. As held in Bauer & Cie vs.
invention."10 Obviously, there appeared to be some O’Donnel,16 "The act secured to the inventor the
confusion regarding what ought or ought not to be the exclusive right to make use, and vend the thing
proper subjects of copyrights, patents and trademarks. patented, and consequently to prevent others from
In the leading case of Kho vs. Court of Appeals,11 we exercising like privileges without the consent of the
ruled that these three legal rights are completely distinct patentee. It was passed for the purpose of encouraging
and separate from one another, and the protection useful invention and promoting new and useful
afforded by one cannot be used interchangeably to inventions by the protection and stimulation given to
cover items or works that exclusively pertain to the inventive genius, and was intended to secure to the
others: public, after the lapse of the exclusive privileges granted
the benefit of such inventions and improvements."
Trademark, copyright and patents are different
intellectual property rights that cannot be interchanged The law attempts to strike an ideal balance between the
with one another. A trademark is any visible sign two interests:
capable of distinguishing the goods (trademark) or
services (service mark) of an enterprise and shall include "(The p)atent system thus embodies a carefully crafted
a stamped or marked container of goods. In relation bargain for encouraging the creation and disclosure of
thereto, a trade name means the name or designation new useful and non-obvious advances in technology and
identifying or distinguishing an enterprise. design, in return for the exclusive right to practice the
Meanwhile, the scope of a copyright is confined to invention for a number of years. The inventor may keep
literary and artistic works which are original intellectual his invention secret and reap its fruits indefinitely. In
creations in the literary and artistic domain protected consideration of its disclosure and the consequent
from the moment of their creation. Patentable inventions, benefit to the community, the patent is granted. An
on the other hand, refer to any technical solution of a exclusive enjoyment is guaranteed him for 17 years, but
problem in any field of human activity which is new, upon the expiration of that period, the knowledge of the
involves an inventive step and is industrially applicable. invention inures to the people, who are thus enabled to
practice it and profit by its use."17
ON THE ISSUE OF PATENT INFRINGEMENT
The patent law has a three-fold purpose: "first, patent
This brings us to the next point: if, despite its law seeks to foster and reward invention; second, it
manufacture and commercial use of the light promotes disclosures of inventions to stimulate further
boxes without license from petitioner, private innovation and to permit the public to practice the
respondents cannot be held legally liable for invention once the patent expires; third, the stringent
infringement of P & D’s copyright over its technical requirements for patent protection seek to ensure that
drawings of the said light boxes, should they be liable ideas in the public domain remain there for the free use
instead for infringement of patent? We do not think so of the public."18
either.
It is only after an exhaustive examination by the patent
For some reason or another, petitioner never secured a office that a patent is issued. Such an in-depth
patent for the light boxes. It therefore acquired no patent investigation is required because "in rewarding a useful
rights which could have protected its invention, if in fact it invention, the rights and welfare of the community must
really was. And because it had no patent, petitioner be fairly dealt with and effectively guarded. To that end,
could not legally prevent anyone from manufacturing or the prerequisites to obtaining a patent are strictly
commercially using the contraption. In Creser Precision observed and when a patent is issued, the limitations on
Systems, Inc. vs. Court of Appeals,12 we held that "there its exercise are equally strictly enforced. To begin with, a
can be no infringement of a patent until a patent has genuine invention or discovery must be demonstrated
been issued, since whatever right one has to the lest in the constant demand for new appliances, the
invention covered by the patent arises alone from the heavy hand of tribute be laid on each slight technological
grant of patent. x x x (A)n inventor has no common law advance in art."19
right to a monopoly of his invention. He has the right to
make use of and vend his invention, but if he voluntarily There is no such scrutiny in the case of copyrights nor
discloses it, such as by offering it for sale, the world is any notice published before its grant to the effect that a
free to copy and use it with impunity. A patent, however, person is claiming the creation of a work. The law
gives the inventor the right to exclude all others. As a confers the copyright from the moment of creation 20 and
patentee, he has the exclusive right of making, selling or the copyright certificate is issued upon registration with
using the invention.13 On the assumption that petitioner’s the National Library of a sworn ex-parte claim of
advertising units were patentable inventions, petitioner creation.
revealed them fully to the public by submitting the
engineering drawings thereof to the National Library.
Therefore, not having gone through the arduous
examination for patents, the petitioner cannot exclude
To be able to effectively and legally preclude others from others from the manufacture, sale or commercial use of
copying and profiting from the invention, a patent is a the light boxes on the sole basis of its copyright
primordial requirement. No patent, no protection. The certificate over the technical drawings.
ultimate goal of a patent system is to bring new designs
and technologies into the public domain through
Stated otherwise, what petitioner seeks is exclusivity
disclosure.14 Ideas, once disclosed to the public without
without any opportunity for the patent office (IPO) to
the protection of a valid patent, are subject to
scrutinize the light box’s eligibility as a patentable
appropriation without significant restraint.15 invention. The irony here is that, had petitioner secured
a patent instead, its exclusivity would have been for 17
On one side of the coin is the public which will benefit years only. But through the simplified procedure of
from new ideas; on the other are the inventors who must copyright-registration with the National Library — without
30

undergoing the rigor of defending the patentability of its xxx


invention before the IPO and the public — the petitioner
would be protected for 50 years. This situation could not Now, whilst no one has a right to print or publish his
have been the intention of the law. book, or any material part thereof, as a book intended to
convey instruction in the art, any person may practice
In the oft-cited case of Baker vs. Selden21 , the United and use the art itself which he has described and
States Supreme Court held that only the expression of illustrated therein. The use of the art is a totally
an idea is protected by copyright, not the idea itself. In different thing from a publication of the book
that case, the plaintiff held the copyright of a book which explaining it. The copyright of a book on bookkeeping
expounded on a new accounting system he had cannot secure the exclusive right to make, sell and use
developed. The publication illustrated blank forms of account books prepared upon the plan set forth in such
ledgers utilized in such a system. The defendant book. Whether the art might or might not have been
reproduced forms similar to those illustrated in the patented, is a question, which is not before us. It was not
plaintiff’s copyrighted book. The US Supreme Court patented, and is open and free to the use of the public.
ruled that: And, of course, in using the art, the ruled lines and
headings of accounts must necessarily be used as
"There is no doubt that a work on the subject of book- incident to it.
keeping, though only explanatory of well known systems,
may be the subject of a copyright; but, then, it is claimed The plausibility of the claim put forward by the
only as a book. x x x. But there is a clear distinction complainant in this case arises from a confusion of ideas
between the books, as such, and the art, which it is, produced by the peculiar nature of the art described in
intended to illustrate. The mere statement of the the books, which have been made the subject of
proposition is so evident that it requires hardly any copyright. In describing the art, the illustrations and
argument to support it. The same distinction may be diagrams employed happened to correspond more
predicated of every other art as well as that of closely than usual with the actual work performed by the
bookkeeping. A treatise on the composition and use of operator who uses the art. x x x The description of the
medicines, be they old or new; on the construction and art in a book, though entitled to the benefit of
use of ploughs or watches or churns; or on the mixture copyright, lays no foundation for an exclusive claim
and application of colors for painting or dyeing; or on the to the art itself. The object of the one is explanation;
mode of drawing lines to produce the effect of the object of the other is use. The former may be
perspective, would be the subject of copyright; but no secured by copyright. The latter can only be
one would contend that the copyright of the treatise secured, if it can be secured at all, by letters
would give the exclusive right to the art or manufacture patent." (underscoring supplied)
described therein. The copyright of the book, if not
pirated from other works, would be valid without regard ON THE ISSUE OF TRADEMARK INFRINGEMENT
to the novelty or want of novelty of its subject matter.
The novelty of the art or thing described or explained This issue concerns the use by respondents of the mark
has nothing to do with the validity of the copyright. To
"Poster Ads" which petitioner’s president said was a
give to the author of the book an exclusive property
contraction of "poster advertising." P & D was able to
in the art described therein, when no examination of
secure a trademark certificate for it, but one where the
its novelty has ever been officially made, would be
goods specified were "stationeries such as letterheads,
a surprise and a fraud upon the public. That is the
envelopes, calling cards and newsletters."22 Petitioner
province of letters patent, not of copyright. The
admitted it did not commercially engage in or market
claim to an invention of discovery of an art or
these goods. On the contrary, it dealt in electrically
manufacture must be subjected to the examination
operated backlit advertising units and the sale of
of the Patent Office before an exclusive right therein
advertising spaces thereon, which, however, were not at
can be obtained; and a patent from the government
all specified in the trademark certificate.
can only secure it.
Under the circumstances, the Court of Appeals correctly
The difference between the two things, letters patent and cited Faberge Inc. vs. Intermediate Appellate
copyright, may be illustrated by reference to the subjects Court,23where we, invoking Section 20 of the old
just enumerated. Take the case of medicines. Certain
Trademark Law, ruled that "the certificate of registration
mixtures are found to be of great value in the healing issued by the Director of Patents can confer (upon
art. If the discoverer writes and publishes a book on
petitioner) the exclusive right to use its own symbol only
the subject (as regular physicians generally do), he
to those goods specified in the certificate, subject to any
gains no exclusive right to the manufacture and sale
conditions and limitations specified in the certificate x x
of the medicine; he gives that to the public. If he
x. One who has adopted and used a trademark on his
desires to acquire such exclusive right, he must goods does not prevent the adoption and use of the
obtain a patent for the mixture as a new art, same trademark by others for products which are of a
manufacture or composition of matter. He may
different description."24 Faberge, Inc. was correct and
copyright his book, if he pleases; but that only
was in fact recently reiterated in Canon Kabushiki
secures to him the exclusive right of printing and
Kaisha vs. Court of Appeals.25
publishing his book. So of all other inventions or
discoveries.
Assuming arguendo that "Poster Ads" could validly
qualify as a trademark, the failure of P & D to secure a
The copyright of a book on perspective, no matter how
trademark registration for specific use on the light boxes
many drawings and illustrations it may contain, gives no
meant that there could not have been any trademark
exclusive right to the modes of drawing described,
infringement since registration was an essential element
though they may never have been known or used thereof.1âwphi1
before. By publishing the book without getting a patent
for the art, the latter is given to the public.
ON THE ISSUE OF UNFAIR COMPETITION
31

If at all, the cause of action should have been for unfair G.R. No. 167715 November 17, 2010
competition, a situation which was possible even if P & D
had no registration.26 However, while the petitioner’s PHIL PHARMAWEALTH, INC., Petitioner,
complaint in the RTC also cited unfair competition, the vs.
trial court did not find private respondents liable therefor. PFIZER, INC. and PFIZER (PHIL.) INC., Respondents.
Petitioner did not appeal this particular point; hence, it
cannot now revive its claim of unfair competition.
DECISION

But even disregarding procedural issues, we PERALTA, J.:


nevertheless cannot hold respondents guilty of unfair
competition.
Before the Court is a petition for review
on certiorari seeking to annul and set aside the
By the nature of things, there can be no unfair Resolutions dated January 18, 2005 1 and April 11,
competition under the law on copyrights although it is 20052 by the Court of Appeals (CA) in CA-G.R. SP No.
applicable to disputes over the use of trademarks. Even
82734.
a name or phrase incapable of appropriation as a
trademark or tradename may, by long and exclusive use
by a business (such that the name or phrase becomes The instant case arose from a Complaint3 for patent
associated with the business or product in the mind of infringement filed against petitioner Phil Pharmawealth,
the purchasing public), be entitled to protection against Inc. by respondent companies, Pfizer, Inc. and Pfizer
unfair competition.27 In this case, there was no evidence (Phil.), Inc., with the Bureau of Legal Affairs of the
that P & D’s use of "Poster Ads" was distinctive or well- Intellectual Property Office (BLA-IPO). The Complaint
known. As noted by the Court of Appeals, petitioner’s alleged as follows:
expert witnesses himself had testified that " ‘Poster Ads’
was too generic a name. So it was difficult to identify it xxxx
with any company, honestly speaking."28 This crucial
admission by its own expert witness that "Poster Ads" 6. Pfizer is the registered owner of Philippine
could not be associated with P & D showed that, in the Letters Patent No. 21116 (the "Patent") which
mind of the public, the goods and services carrying the was issued by this Honorable Office on July 16,
trademark "Poster Ads" could not be distinguished from 1987. The patent is valid until July 16, 2004. The
the goods and services of other entities. claims of this Patent are directed to "a method of
increasing the effectiveness of a beta-lactam
This fact also prevented the application of the doctrine of antibiotic in a mammalian subject, which
secondary meaning. "Poster Ads" was generic and comprises co-administering to said subject a
incapable of being used as a trademark because it was beta-lactam antibiotic effectiveness increasing
used in the field of poster advertising, the very business amount of a compound of the formula IA." The
engaged in by petitioner. "Secondary meaning" means scope of the claims of the Patent extends to a
that a word or phrase originally incapable of exclusive combination of penicillin such as ampicillin
appropriation with reference to an article in the market sodium and beta-lactam antibiotic like sulbactam
(because it is geographically or otherwise descriptive) sodium.
might nevertheless have been used for so long and so
exclusively by one producer with reference to his article 7. Patent No. 21116 thus covers ampicillin
that, in the trade and to that branch of the purchasing sodium/sulbactam sodium (hereafter "Sulbactam
public, the word or phrase has come to mean that the Ampicillin"). Ampicillin sodium is a specific
article was his property.29 The admission by petitioner’s example of the broad beta-lactam antibiotic
own expert witness that he himself could not associate disclosed and claimed in the Patent. It is the
"Poster Ads" with petitioner P & D because it was "too compound which efficacy is being enhanced by
generic" definitely precluded the application of this co-administering the same with sulbactam
exception. sodium. Sulbactam sodium, on the other hand,
is a specific compound of the formula IA
Having discussed the most important and critical issues, disclosed and claimed in the Patent.
we see no need to belabor the rest.
8. Pfizer is marketing Sulbactam Ampicillin
All told, the Court finds no reversible error committed by under the brand name "Unasyn." Pfizer's
the Court of Appeals when it reversed the Regional Trial "Unasyn" products, which come in oral and IV
Court of Makati City. formulas, are covered by Certificates of Product
Registration ("CPR") issued by the Bureau of
WHEREFORE, the petition is hereby DENIED and the Food and Drugs ("BFAD") under the name of
decision of the Court of Appeals dated May 22, 2001 is complainants. The sole and exclusive distributor
AFFIRMED in toto. of "Unasyn" products in the Philippines is Zuellig
Pharma Corporation, pursuant to a Distribution
Services Agreement it executed with Pfizer
SO ORDERED.
Phils. on January 23, 2001.

9. Sometime in January and February 2003,


complainants came to know that respondent
[herein petitioner] submitted bids for the supply
of Sulbactam Ampicillin to several hospitals
without the consent of complainants and in
violation of the complainants' intellectual
property rights. x x x
32

xxxx In a subsequent Order11 dated April 6, 2005, the same


RTC directed the issuance of a writ of preliminary
10. Complainants thus wrote the above hospitals injunction "prohibiting and restraining [petitioner], its
and demanded that the latter immediately cease agents, representatives and assigns from importing,
and desist from accepting bids for the supply [of] distributing or selling Sulbactam Ampicillin products to
Sulbactam Ampicillin or awarding the same to any entity in the Philippines."
entities other than complainants. Complainants,
in the same letters sent through undersigned Meanwhile, on November 16, 2004, petitioner filed a
counsel, also demanded that respondent Motion to Dismiss12 the petition filed with the CA on the
immediately withdraw its bids to supply ground of forum shopping, contending that the case filed
Sulbactam Ampicillin. with the RTC has the same objective as the petition filed
with the CA, which is to obtain an injunction prohibiting
11. In gross and evident bad faith, respondent petitioner from importing, distributing and selling
and the hospitals named in paragraph 9 hereof, Sulbactam Ampicillin products.
willfully ignored complainants' just, plain and
valid demands, refused to comply therewith and On January 18, 2005, the CA issued its questioned
continued to infringe the Patent, all to the Resolution13 approving the bond posted by respondents
damage and prejudice of complainants. As pursuant to the Resolution issued by the appellate court
registered owner of the Patent, Pfizer is entitled on March 23, 2004 which directed the issuance of a
to protection under Section 76 of the IP Code. temporary restraining order conditioned upon the filing of
a bond. On even date, the CA issued a temporary
x x x x4 restraining order14 which prohibited petitioner "from
importing, distributing, selling or offering for sale
Sulbactam Ampicillin products to any hospital or to any
Respondents prayed for permanent injunction, damages
and the forfeiture and impounding of the alleged other entity in the Philippines, or from infringing Pfizer
infringing products. They also asked for the issuance of Inc.'s Philippine Patent No. 21116 and impounding all
the sales invoices and other documents evidencing
a temporary restraining order and a preliminary
sales by [petitioner] of Sulbactam Ampicillin products."
injunction that would prevent herein petitioner, its
agents, representatives and assigns, from importing,
distributing, selling or offering the subject product for On February 7, 2005, petitioner again filed a Motion to
sale to any entity in the Philippines. Dismiss15 the case for being moot and academic,
contending that respondents' patent had already lapsed.
In the same manner, petitioner also moved for the
In an Order5 dated July 15, 2003 the BLA-IPO issued a
reconsideration of the temporary restraining order issued
preliminary injunction which was effective for ninety days
from petitioner's receipt of the said Order. by the CA on the same basis that the patent right sought
to be protected has been extinguished due to the lapse
of the patent license and on the ground that the CA has
Prior to the expiration of the ninety-day period, no jurisdiction to review the order of the BLA-IPO as said
respondents filed a Motion for Extension of Writ of jurisdiction is vested by law in the Office of the Director
Preliminary Injunction6 which, however, was denied by General of the IPO.
the BLA-IPO in an Order7 dated October 15, 2003.
On April 11, 2005, the CA rendered its presently
Respondents filed a Motion for Reconsideration but the assailed Resolution denying the Motion to Dismiss,
same was also denied by the BLA-IPO in a dated November 16, 2004, and the motion for
Resolution8dated January 23, 2004. reconsideration, as well as Motion to Dismiss, both dated
February 7, 2005.
Respondents then filed a special civil action for certiorari
with the CA assailing the October 15, 2003 and January Hence, the present petition raising the following issues:
23, 2004 Resolutions of the BLA-IPO. Respondents also
prayed for the issuance of a preliminary mandatory
injunction for the reinstatement and extension of the writ a) Can an injunctive relief be issued based on an
of preliminary injunction issued by the BLA-IPO. action of patent infringement when the patent
allegedly infringed has already lapsed?
While the case was pending before the CA, respondents
b) What tribunal has jurisdiction to review the
filed a Complaint9 with the Regional Trial Court (RTC) of
Makati City for infringement and unfair competition with decisions of the Director of Legal Affairs of the
Intellectual Property Office?
damages against herein petitioner. In said case,
respondents prayed for the issuance of a temporary
restraining order and preliminary injunction to prevent c) Is there forum shopping when a party files two
herein petitioner from importing, distributing, selling or actions with two seemingly different causes of
offering for sale sulbactam ampicillin products to any action and yet pray for the same relief?16
entity in the Philippines. Respondents asked the trial
court that, after trial, judgment be rendered awarding In the first issue raised, petitioner argues that
damages in their favor and making the injunction respondents' exclusive right to monopolize the subject
permanent. matter of the patent exists only within the term of the
patent. Petitioner claims that since respondents' patent
On August 24, 2004, the RTC of Makati City issued an expired on July 16, 2004, the latter no longer possess
Order10 directing the issuance of a temporary restraining any right of monopoly and, as such, there is no more
order conditioned upon respondents' filing of a bond. basis for the issuance of a restraining order or injunction
against petitioner insofar as the disputed patent is
concerned.
33

The Court agrees. In this connection, pertinent portions of Section 5, Rule


58 of the same Rules provide that if the matter is of
Section 37 of Republic Act No. (RA) 165,17 which was extreme urgency and the applicant will suffer grave
the governing law at the time of the issuance of injustice and irreparable injury, a temporary restraining
respondents' patent, provides: order may be issued ex parte.

Section 37. Rights of patentees. A patentee shall have From the foregoing, it can be inferred that two requisites
the exclusive right to make, use and sell the patented must exist to warrant the issuance of an injunctive relief,
machine, article or product, and to use the patented namely: (1) the existence of a clear and unmistakable
process for the purpose of industry or commerce, right that must be protected; and (2) an urgent and
throughout the territory of the Philippines for the term of paramount necessity for the writ to prevent serious
the patent; and such making, using, or selling by any damage.19
person without the authorization of the patentee
constitutes infringement of the patent.18 In the instant case, it is clear that when the CA issued its
January 18, 2005 Resolution approving the bond filed by
It is clear from the above-quoted provision of law that the respondents, the latter no longer had a right that must be
exclusive right of a patentee to make, use and sell a protected, considering that Philippine Letters Patent No.
patented product, article or process exists only during 21116 which was issued to them already expired on July
the term of the patent. In the instant case, Philippine 16, 2004. Hence, the issuance by the CA of a temporary
Letters Patent No. 21116, which was the basis of restraining order in favor of the respondents is not
respondents in filing their complaint with the BLA-IPO, proper.
was issued on July 16, 1987. This fact was admitted by
respondents themselves in their complaint. They also In fact, the CA should have granted petitioner's motion to
admitted that the validity of the said patent is until July dismiss the petition for certiorari filed before it as the only
16, 2004, which is in conformity with Section 21 of RA issue raised therein is the propriety of extending the writ
165, providing that the term of a patent shall be of preliminary injunction issued by the BLA-IPO. Since
seventeen (17) years from the date of issuance thereof. the patent which was the basis for issuing the injunction,
Section 4, Rule 129 of the Rules of Court provides that was no longer valid, any issue as to the propriety of
an admission, verbal or written, made by a party in the extending the life of the injunction was already rendered
course of the proceedings in the same case, does not moot and academic.
require proof and that the admission may be
contradicted only by showing that it was made through As to the second issue raised, the Court, is not
palpable mistake or that no such admission was made. persuaded by petitioner's argument that, pursuant to the
In the present case, there is no dispute as to doctrine of primary jurisdiction, the Director General of
respondents' admission that the term of their patent the IPO and not the CA has jurisdiction to review the
expired on July 16, 2004. Neither is there evidence to questioned Orders of the Director of the BLA-IPO.
show that their admission was made through palpable
mistake. Hence, contrary to the pronouncement of the
It is true that under Section 7(b) of RA 8293, otherwise
CA, there is no longer any need to present evidence on
known as the Intellectual Property Code of the
the issue of expiration of respondents' patent.
Philippines, which is the presently prevailing law, the
Director General of the IPO exercises exclusive
On the basis of the foregoing, the Court agrees with appellate jurisdiction over all decisions rendered by the
petitioner that after July 16, 2004, respondents no longer Director of the BLA-IPO. However, what is being
possess the exclusive right to make, use and sell the questioned before the CA is not a decision, but an
articles or products covered by Philippine Letters Patent interlocutory order of the BLA-IPO denying respondents'
No. 21116. motion to extend the life of the preliminary injunction
issued in their favor.
Section 3, Rule 58, of the Rules of Court lays down the
requirements for the issuance of a writ of preliminary RA 8293 is silent with respect to any remedy available to
injunction, viz: litigants who intend to question an interlocutory order
issued by the BLA-IPO. Moreover, Section 1(c), Rule 14
(a) That the applicant is entitled to the relief of the Rules and Regulations on Administrative
demanded, and the whole or part of such relief Complaints for Violation of Laws Involving Intellectual
consists in restraining the commission or Property Rights simply provides that interlocutory orders
continuance of the acts complained of, or in shall not be appealable. The said Rules and Regulations
requiring the performance of an act or acts, do not prescribe a procedure within the administrative
either for a limited period or perpetually; machinery to be followed in assailing orders issued by
the BLA-IPO pending final resolution of a case filed with
(b) That the commission, continuance or non- them. Hence, in the absence of such a remedy, the
performance of the act or acts complained of provisions of the Rules of Court shall apply in a
during the litigation would probably work suppletory manner, as provided under Section 3, Rule 1
injustice to the applicant; or of the same Rules and Regulations. Hence, in the
present case, respondents correctly resorted to the filing
of a special civil action for certiorari with the CA to
(c) That a party, court, or agency or a person is
question the assailed Orders of the BLA-IPO, as they
doing, threatening, or attempting to do, or is
cannot appeal therefrom and they have no other plain,
procuring or suffering to be done, some act or
acts probably in violation of the rights of the speedy and adequate remedy in the ordinary course of
applicant respecting the subject of the action or law. This is consistent with Sections 120 and 4,21 Rule 65
of the Rules of Court, as amended.
proceeding, and tending to render the judgment
ineffectual.
34

In the first place, respondents' act of filing their complaint amounting to lack or excess of jurisdiction on the part of
originally with the BLA-IPO is already in consonance with any branch or instrumentality of the
the doctrine of primary jurisdiction. Government.25 Hence, the CA, and not the IPO Director
General, has jurisdiction to determine whether the BLA-
This Court has held that: IPO committed grave abuse of discretion in denying
respondents' motion to extend the effectivity of the writ of
preliminary injunction which the said office earlier issued.
[i]n cases involving specialized disputes, the practice
has been to refer the same to an administrative agency
of special competence in observance of the doctrine of Lastly, petitioner avers that respondents are guilty of
primary jurisdiction. The Court has ratiocinated that it forum shopping for having filed separate actions before
cannot or will not determine a controversy involving a the IPO and the RTC praying for the same relief.
question which is within the jurisdiction of the
administrative tribunal prior to the resolution of that The Court agrees.
question by the administrative tribunal, where the
question demands the exercise of sound administrative Forum shopping is defined as the act of a party against
discretion requiring the special knowledge, experience whom an adverse judgment has been rendered in one
and services of the administrative tribunal to determine forum, of seeking another (and possibly favorable)
technical and intricate matters of fact, and a uniformity of opinion in another forum (other than by appeal or the
ruling is essential to comply with the premises of the special civil action of certiorari), or the institution of two
regulatory statute administered. The objective of the (2) or more actions or proceedings grounded on the
doctrine of primary jurisdiction is to guide a court in same cause on the supposition that one or the other
determining whether it should refrain from exercising its court would make a favorable disposition.26
jurisdiction until after an administrative agency has
determined some question or some aspect of some
The elements of forum shopping are: (a) identity of
question arising in the proceeding before the court. It parties, or at least such parties that represent the same
applies where the claim is originally cognizable in the interests in both actions; (b) identity of rights asserted
courts and comes into play whenever enforcement of the
and reliefs prayed for, the reliefs being founded on the
claim requires the resolution of issues which, under a
same facts; (c) identity of the two preceding particulars,
regulatory scheme, has been placed within the special
such that any judgment rendered in the other action will,
competence of an administrative body; in such case, the
regardless of which party is successful, amount to res
judicial process is suspended pending referral of such judicata in the action under consideration.27
issues to the administrative body for its view.22
There is no question as to the identity of parties in the
Based on the foregoing, the Court finds that
complaints filed with the IPO and the RTC.
respondents' initial filing of their complaint with the BLA-
IPO, instead of the regular courts, is in keeping with the
doctrine of primary jurisdiction owing to the fact that the Respondents argue that they cannot be held guilty of
determination of the basic issue of whether petitioner forum shopping because their complaints are based on
violated respondents' patent rights requires the exercise different causes of action as shown by the fact that the
by the IPO of sound administrative discretion which is said complaints are founded on violations of different
based on the agency's special competence, knowledge patents.
and experience.
The Court is not persuaded.
However, the propriety of extending the life of the writ of
preliminary injunction issued by the BLA-IPO in the Section 2, Rule 2 of the Rules of Court defines a cause
exercise of its quasi-judicial power is no longer a matter of action as the act or omission by which a party violates
that falls within the jurisdiction of the said administrative a right of another. In the instant case, respondents'
agency, particularly that of its Director General. The cause of action in their complaint filed with the IPO is the
resolution of this issue which was raised before the CA alleged act of petitioner in importing, distributing, selling
does not demand the exercise by the IPO of sound or offering for sale Sulbactam Ampicillin products, acts
administrative discretion requiring special knowledge, that are supposedly violative of respondents' right to the
experience and services in determining technical and exclusive sale of the said products which are covered by
intricate matters of fact. It is settled that one of the the latter's patent. However, a careful reading of the
exceptions to the doctrine of primary jurisdiction is where complaint filed with the RTC of Makati City would show
the question involved is purely legal and will ultimately that respondents have the same cause of action as in
have to be decided by the courts of justice. 23 This is the their complaint filed with the IPO. They claim that they
case with respect to the issue raised in the petition filed have the exclusive right to make, use and sell Sulbactam
with the CA. Ampicillin products and that petitioner violated this right.
Thus, it does not matter that the patents upon which the
Moreover, as discussed earlier, RA 8293 and its complaints were based are different. The fact remains
implementing rules and regulations do not provide for a that in both complaints the rights violated and the acts
procedural remedy to question interlocutory orders violative of such rights are identical.
issued by the BLA-IPO. In this regard, it bears to
reiterate that the judicial power of the courts, as provided In fact, respondents seek substantially the same reliefs
for under the Constitution, includes the authority of the in their separate complaints with the IPO and the RTC
courts to determine in an appropriate action the validity for the purpose of accomplishing the same objective.
of the acts of the political departments.24 Judicial power
also includes the duty of the courts of justice to settle It is settled by this Court in several cases that the filing
actual controversies involving rights which are legally by a party of two apparently different actions but with the
demandable and enforceable, and to determine whether same objective constitutes forum shopping.28 The Court
or not there has been a grave abuse of discretion discussed this species of forum shopping as follows:
35

Very simply stated, the original complaint in the court a No. 21116 and that respondent has no
quo which gave rise to the instant petition was filed by right whatsoever over complainant's
the buyer (herein private respondent and his patent;
predecessors-in-interest) against the seller (herein
petitioners) to enforce the alleged perfected sale of real (ii) ordering respondent to pay
estate. On the other hand, the complaint in the Second complainants the following amounts:
Case seeks to declare such purported sale involving the
same real property "as unenforceable as against the
(a) at least ₱1,000,000.00 as
Bank," which is the petitioner herein. In other words, in actual damages;
the Second Case, the majority stockholders, in
representation of the Bank, are seeking to accomplish
what the Bank itself failed to do in the original case in the (b) ₱700,000.00 as attorney's
trial court. In brief, the objective or the relief being fees and litigation expenses;
sought, though worded differently, is the same, namely,
to enable the petitioner Bank to escape from the (d) ₱1,000,000.00 as exemplary
obligation to sell the property to respondent.29 damages; and

In Danville Maritime, Inc. v. Commission on Audit,30 the (d) costs of this suit.
Court ruled as follows:
(iii) ordering the condemnation, seizure
In the attempt to make the two actions appear to be or forfeiture of respondent's infringing
different, petitioner impleaded different respondents goods or products, wherever they may
therein – PNOC in the case before the lower court and be found, including the materials and
the COA in the case before this Court and sought what implements used in the commission of
seems to be different reliefs. Petitioner asks this Court to infringement, to be disposed of in such
set aside the questioned letter-directive of the COA manner as may be deemed appropriate
dated October 10, 1988 and to direct said body to by this Honorable Office; and
approve the Memorandum of Agreement entered into by
and between the PNOC and petitioner, while in the (iv) making the injunction permanent.32
complaint before the lower court petitioner seeks to
enjoin the PNOC from conducting a rebidding and from In an almost identical manner, respondents prayed for
selling to other parties the vessel "T/T Andres Bonifacio," the following in their complaint filed with the RTC:
and for an extension of time for it to comply with the
paragraph 1 of the memorandum of agreement and
(a) Immediately upon the filing of this action,
damages. One can see that although the relief prayed
issue an ex parte order:
for in the two (2) actions are ostensibly different, the
ultimate objective in both actions is the same, that is, the
approval of the sale of vessel in favor of petitioner, and (1) temporarily restraining
to overturn the letter directive of the COA of October 10, Pharmawealth, its agents,
1988 disapproving the sale.31 representatives and assigns from
importing, distributing, selling or offering
for sale infringing sulbactam ampicillin
In the instant case, the prayer of respondents in their
products to various government and
complaint filed with the IPO is as follows:
private hospitals or to any other entity in
the Philippines, or from otherwise
A. Immediately upon the filing of this action, infringing Pfizer Inc.'s Philippine Patent
issue an ex parte order (a) temporarily No. 26810.
restraining respondent, its agents,
representatives and assigns from importing,
(2) impounding all the sales invoices
distributing, selling or offering for sale Sulbactam
and other documents evidencing sales
Ampicillin products to the hospitals named in
by pharmawealth of sulbactam ampicillin
paragraph 9 of this Complaint or to any other
products; and
entity in the Philippines, or from otherwise
infringing Pfizer Inc.'s Philippine Patent No.
21116; and (b) impounding all the sales invoices (3) disposing of the infringing goods
and other documents evidencing sales by outside the channels of commerce.
respondent of Sulbactam Ampicillin products.
(b) After hearing, issue a writ of preliminary
B. After hearing, issue a writ of preliminary injunction:
injunction enjoining respondent, its agents,
representatives and assigns from importing, (1) enjoining Pharmawealth, its agents,
distributing, selling or offering for sale Sulbactam representatives and assigns from
Ampicillin products to the hospitals named in importing, distributing, selling or offering
paragraph 9 of the Complaint or to any other for sale infringing sulbactam ampicillin
entity in the Philippines, or from otherwise products to various government
infringing Pfizer Inc.'s Philippine Patent No. hospitals or to any other entity in the
21116; and Philippines, or from otherwise infringing
Patent No. 26810;
C. After trial, render judgment:
(2) impounding all the sales invoices
(i) declaring that respondent has and other documents evidencing sales
infringed Pfizer Inc.'s Philippine Patent
36

by Pharmawealth of sulbactam prejudice.36 In the present case, the Court finds that
ampicillin products; and respondents did not deliberately violate the rule on non-
forum shopping. Respondents may not be totally blamed
(3) disposing of the infringing goods for erroneously believing that they can file separate
outside the channels of commerce. actions simply on the basis of different patents.
Moreover, in the suit filed with the RTC of Makati City,
respondents were candid enough to inform the trial court
(c) After trial, render judgment:
of the pendency of the complaint filed with the BLA-IPO
as well as the petition for certiorari filed with the CA. On
(1) finding Pharmawealth to have these bases, only Civil Case No. 04-754 should be
infringed Patent No. 26810 and dismissed on the ground of litis pendentia.
declaring Pharmawealth to have no right
whatsoever over plaintiff's patent;
WHEREFORE, the petition is PARTLY GRANTED. The
assailed Resolutions of the Court of Appeals, dated
(2) ordering Pharmawealth to pay January 18, 2005 and April 11, 2005, in CA-G.R. No.
plaintiffs the following amounts: 82734, are REVERSED and SET ASIDE. The petition
for certiorari filed with the Court of Appeals
(i) at least ₱3,000,000.00 as is DISMISSED for being moot and academic.
actual damages;
Civil Case No. 04-754, filed with the Regional Trial Court
(ii) ₱500,000.00 as attorney's of Makati City, Branch 138, is likewise DISMISSED on
fees and ₱1,000,000.00 as the ground of litis pendentia.
litigation expenses;
SO ORDERED.
(iii) ₱3,000,000.00 as exemplary
damages; and

(iv) costs of this suit.

(3) ordering the condemnation, seizure


or forfeiture of Pharmawealth's infringing
goods or products, wherever they may
be found, including the materials and
implements used in the commission of
infringement, to be disposed of in such
manner as may be deemed appropriate
by this Honorable Court; and

(4) making the injunction permanent.33

It is clear from the foregoing that the ultimate objective


which respondents seek to achieve in their separate
complaints filed with the RTC and the IPO, is to ask for
damages for the alleged violation of their right to
exclusively sell Sulbactam Ampicillin products and to
permanently prevent or prohibit petitioner from selling
said products to any entity. Owing to the substantial
identity of parties, reliefs and issues in the IPO and RTC
cases, a decision in one case will necessarily amount
to res judicata in the other action.

It bears to reiterate that what is truly important to


consider in determining whether forum shopping exists
or not is the vexation caused the courts and parties-
litigant by a party who asks different courts and/or
administrative agencies to rule on the same or related
causes and/or to grant the same or substantially the
same reliefs, in the process creating the possibility of
conflicting decisions being rendered by the different fora
upon the same issue.341avvphi1

Thus, the Court agrees with petitioner that respondents


are indeed guilty of forum shopping.

Jurisprudence holds that if the forum shopping is not


considered willful and deliberate, the subsequent case
shall be dismissed without prejudice, on the ground of
either litis pendentia or res judicata.35 However, if the
forum shopping is willful and deliberate, both (or all, if
there are more than two) actions shall be dismissed with
37

G.R. No. 179127 December 24, 2008 ownership of the mark "IN-N-OUT" and to voluntarily
cancel its trademark registration. In a letter-reply dated
IN-N-OUT BURGER, INC., petitioner, 23 October 2000, respondents refused to accede to
vs. petitioner’ demand, but expressed willingness to
SEHWANI, INCORPORATED AND/OR BENITA’S surrender the registration of respondent Sehwani,
FRITES, INC., respondents. Incorporated of the "IN N OUT" trademark for a fair and
reasonable consideration. 8
DECISION
Petitioner was able to register the mark "Double Double"
CHICO-NAZARIO, J.: on 4 July 2002, based on their application filed on 2
June 1997.9 It alleged that respondents also used this
mark, as well as the menu color scheme. Petitioners also
This is a Petition for Review on Certiorari under Rule 45 averred that respondent Benita’s receipts bore the
of the Rules of Court, seeking to reverse the phrase, "representing IN-N-OUT Burger."10 It should be
Decision1dated 18 July 2006 rendered by the Court of noted that that although respondent Sehwahi,
Appeals in CA-G.R. SP No. 92785, which reversed the Incorporated registered a mark which appeared as "IN N
Decision2 dated 23 December 2005 of the Director OUT (the inside of the letter "O" formed like a star),"
General of the Intellectual Property Office (IPO) in respondents used the mark "IN-N-OUT."11
Appeal No. 10-05-01. The Court of Appeals, in its
assailed Decision, decreed that the IPO Director of Legal
Affairs and the IPO Director General do not have To counter petitioner’s complaint, respondents filed
before the BLA-IPO an Answer with Counterclaim.
jurisdiction over cases involving unfair competition.
Respondents asserted therein that they had been using
the mark "IN N OUT" in the Philippines since 15 October
Petitioner IN-N-OUT BURGER, INC., a business entity 1982. On 15 November 1991, respondent Sehwani,
incorporated under the laws of California, United States Incorporated filed with the then Bureau of Patents,
(US) of America, which is a signatory to the Convention Trademarks and Technology Transfer (BPTTT) an
of Paris on Protection of Industrial Property and the application for the registration of the mark "IN N OUT
Agreement on Trade Related Aspects of Intellectual (the inside of the letter "O" formed like a star)." Upon
Property Rights (TRIPS). Petitioner is engaged mainly in approval of its application, a certificate of registration of
the restaurant business, but it has never engaged in the said mark was issued in the name of respondent
business in the Philippines. 3 Sehwani, Incorporated on 17 December 1993. On 30
August 2000, respondents Sehwani, Incorporated and
Respondents Sehwani, Incorporated and Benita Frites, Benita Frites, Inc. entered into a Licensing Agreement,
Inc. are corporations organized in the Philippines.4 wherein the former entitled the latter to use its registered
mark, "IN N OUT." Respondents asserted that
On 2 June 1997, petitioner filed trademark and service respondent Sehwani, Incorporated, being the registered
mark applications with the Bureau of Trademarks (BOT) owner of the mark "IN N OUT," should be accorded the
of the IPO for "IN-N-OUT" and "IN-N-OUT Burger & presumption of a valid registration of its mark with the
Arrow Design." Petitioner later found out, through the exclusive right to use the same. Respondents argued
Official Action Papers issued by the IPO on 31 May that none of the grounds provided under the Intellectual
2000, that respondent Sehwani, Incorporated had Property Code for the cancellation of a certificate of
already obtained Trademark Registration for the mark registration are present in this case. Additionally,
"IN N OUT (the inside of the letter "O" formed like a respondents maintained that petitioner had no legal
star)."5 By virtue of a licensing agreement, Benita Frites, capacity to sue as it had never operated in the
Inc. was able to use the registered mark of respondent Philippines.12
Sehwani, Incorporated.
Subsequently, the IPO Director of Legal Affairs, Estrellita
Petitioner eventually filed on 4 June 2001 before the Beltran-Abelardo, rendered a Decision dated 22
Bureau of Legal Affairs (BLA) of the IPO an December 2003,13 in favor of petitioner. According to
administrative complaint against respondents for unfair said Decision, petitioner had the legal capacity to sue in
competition and cancellation of trademark registration. the Philippines, since its country of origin or domicile was
Petitioner averred in its complaint that it is the owner of a member of and a signatory to the Convention of Paris
the trade name IN-N-OUT and the following trademarks: on Protection of Industrial Property. And although
(1) "IN-N-OUT"; (2) "IN-N-OUT Burger & Arrow Design"; petitioner had never done business in the Philippines, it
and (3) "IN-N-OUT Burger Logo." These trademarks are was widely known in this country through the use herein
registered with the Trademark Office of the US and in of products bearing its corporate and trade name.
various parts of the world, are internationally well-known, Petitioner’s marks are internationally well-known, given
and have become distinctive of its business and goods the world-wide registration of the mark "IN-N-OUT," and
through its long and exclusive commercial its numerous advertisements in various publications and
use.6 Petitioner pointed out that its internationally well- in the Internet. Moreover, the IPO had already declared
known trademarks and the mark of the respondents are in a previous inter partes case that "In-N-Out Burger and
all registered for the restaurant business and are clearly Arrow Design" was an internationally well-known mark.
identical and confusingly similar. Petitioner claimed that Given these circumstances, the IPO Director for Legal
respondents are making it appear that their goods and Affairs pronounced in her Decision that petitioner had
services are those of the petitioner, thus, misleading the right to use its tradename and mark "IN-N-OUT" in
ordinary and unsuspecting consumers that they are the Philippines to the exclusion of others, including the
purchasing petitioner’s products.7 respondents. However, respondents used the mark "IN
N OUT" in good faith and were not guilty of unfair
Following the filing of its complaint, petitioner sent on 18 competition, since respondent Sehwani, Incorporated did
October 2000 a demand letter directing respondent not evince any intent to ride upon petitioner’s goodwill by
Sehwani, Incorporated to cease and desist from claiming copying the mark "IN-N-OUT Burger" exactly. The inside
of the letter "O" in the mark used by respondents formed
38

a star. In addition, the simple act of respondent Sehwani, PERMANENTLY CEASE AND DESIST FROM
Incorporated of inquiring into the existence of a pending USING THE SUBJECT MARK ON ITS GOODS
application for registration of the "IN-N-OUT" mark was AND BUSINESS ARE CONTRARY TO LAW
not deemed fraudulent. The dispositive part of the AND/OR IS NOT SUPPORTED BY EVIDENCE.
Decision of the IPO Director for Legal Affairs reads:
Respondents thus prayed:
With the foregoing disquisition, Certificate of
Registration No. 56666 dated 17 December WHEREFORE, petitioners respectfully pray that
1993 for the mark "IN-N-OUT" (the inside of the this Honorable Court give due course to this
letter "O" formed like a star) issued in favor of petition, and thereafter order the Office of the
Sehwani, Incorporated is hereby CANCELLED. Director General of the Intellectual Property
Consequently, respondents Sehwani, Inc. and Office to reinstate and give due course to
Benita’s Frites are hereby ordered to [respondent]’s Appeal No. 14-2004-00004.
permanently cease and desist from using the
mark "IN-N-OUT" and "IN-N-OUT BURGER Other reliefs, just and equitable under the
LOGO" on its goods and in its business. With
premises, are likewise prayed for.
regards the mark "Double-Double," considering
that as earlier discussed, the mark has been
approved by this Office for publication and that On 21 October 2005, the Court of Appeals rendered a
as shown by evidence, Complainant is the Decision denying respondents’ Petition in CA-G.R SP
owner of the said mark, Respondents are so No. 88004 and affirming the Order dated 7 December
hereby ordered to permanently cease and desist 2004 of the IPO Director General. The appellate court
from using the mark Double-Double. NO confirmed that respondents’ appeal before the IPO
COSTS. 14 Director General was filed out of time and that it was
only proper to cancel the registration of the disputed
trademark in the name of respondent Sehwani,
Both parties filed their respective Motions for Incorporated and to permanently enjoin respondents
Reconsideration of the aforementioned Decision.
from using the same. Effectively, the 22 December 2003
Respondents’ Motion for Reconsideration 15 and
Decision of IPO Director of Legal Affairs was likewise
petitioner’s Motion for Partial Reconsideration16 were
affirmed. On 10 November 2005, respondents moved for
denied by the IPO Director for Legal Affairs in Resolution
the reconsideration of the said Decision. On 16 January
No. 2004-1817 dated 28 October 2004 and Resolution 2006, the Court of Appeals denied their motion for
No. 2005-05 dated 25 April 2005,18 respectively.
reconsideration.

Subsequent events would give rise to two cases before


Dismayed with the outcome of their petition before the
this Court, G.R. No. 171053 and G.R. No. 179127, the Court of Appeals, respondents raised the matter to the
case at bar. Supreme Court in a Petition for Review under Rule 45 of
the Rules of Court, filed on 30 January 2006, bearing the
G.R. No. 171053 title Sehwani, Incorporated v. In-N-Out Burger and
docketed as G.R. No. 171053.19
On 29 October 2004, respondents received a copy of
Resolution No. 2004-18 dated 28 October 2004 denying This Court promulgated a Decision in G.R. No. 171053
their Motion for Reconsideration. Thus, on 18 November on 15 October 2007,20 finding that herein respondents
2004, respondents filed an Appeal Memorandum with failed to file their Appeal Memorandum before the IPO
IPO Director General Emma Francisco (Director General Director General within the period prescribed by law and,
Francisco). However, in an Order dated 7 December consequently, they lost their right to appeal. The Court
2004, the appeal was dismissed by the IPO Director further affirmed the Decision dated 22 December 2003
General for being filed beyond the 15-day reglementary of the IPO Director of Legal Affairs holding that herein
period to appeal. petitioner had the legal capacity to sue for the protection
of its trademarks, even though it was not doing business
Respondents appealed to the Court of Appeals via a in the Philippines, and ordering the cancellation of the
Petition for Review under Rule 43 of the Rules of Court, registration obtained by herein respondent Sehwani,
filed on 20 December 2004 and docketed as CA-G.R. Incorporated of the internationally well-known marks of
SP No. 88004, challenging the dismissal of their appeal petitioner, and directing respondents to stop using the
by the IPO Director General, which effectively affirmed said marks. Respondents filed a Motion for
the Decision dated 22 December 2003 of the IPO Reconsideration of the Decision of this Court in G.R. No.
Director for Legal Affairs ordering the cancellation of the 171053, but it was denied with finality in a Resolution
registration of the disputed trademark in the name of dated 21 January 2008.
respondent Sehwani, Incorporated and enjoining
respondents from using the same. In particular, G.R. No. 179127
respondents based their Petition on the following
grounds: Upon the denial of its Partial Motion for Reconsideration
of the Decision dated 22 December 2003 of the IPO
THE IPO DIRECTOR GENERAL COMMITTED Director for Legal Affairs, petitioner was able to file a
GRAVE ERROR IN DISMISSING APPEAL NO. timely appeal before the IPO Director General on 27 May
14-2004-00004 ON A MERE TECHNICALITY 2005.

THE BUREAU OF LEGAL AFFAIR’S (SIC) During the pendency of petitioner’s appeal before the
DECISION AND RESOLUTION (1) IPO Director General, the Court of Appeals already
CANCELLING RESPONDENT’S CERTIFICATE rendered on 21 October 2005 its Decision dismissing
OF REGISTRATION FOR THE MARK "IN-N- respondents’ Petition in CA-G.R. SP No. 88004.
OUT," AND (2) ORDERING PETITIONERS TO
39

In a Decision dated 23 December 2005, IPO Director THE IPO DIRECTOR GENERAL COMMITTED
General Adrian Cristobal, Jr. found petitioner’s appeal GRAVE ERROR IN HOLDING PETITIONERS
meritorious and modified the Decision dated 22 LIABLE FOR UNFAIR COMPETITION AND IN
December 2003 of the IPO Director of Legal Affairs. The ORDERING THEM TO PAY DAMAGES AND
IPO Director General declared that respondents were ATTORNEY’S FEES TO RESPONDENTS
guilty of unfair competition. Despite respondents’ claims
that they had been using the mark since 1982, they only THE IPO DIRECTOR GENERAL COMMITTED
started constructing their restaurant sometime in 2000, GRAVE ERROR IN AFFIRMING THE BUREAU
after petitioner had already demanded that they desist OF LEGAL AFFAIR’S DECISION (1)
from claiming ownership of the mark "IN-N-OUT." CANCELLING PETITIONER’S CERTIFICATE
Moreover, the sole distinction of the mark registered in OF REGISTRATION FOR THE MARK "IN-N-
the name of respondent Sehwani, Incorporated, from OUT," AND (2) ORDERING PETITIONERS TO
those of the petitioner was the star inside the letter "O," a PERMANENTLY CEASE AND DESIST FROM
minor difference which still deceived purchasers. USING THE SUBJECT MARK ON ITS GOODS
Respondents were not even actually using the star in AND BUSINESS
their mark because it was allegedly difficult to print. The
IPO Director General expressed his disbelief over the
Respondents assailed before the appellate court the
respondents’ reasoning for the non-use of the star
foregoing 23 December 2005 Decision of the IPO
symbol. The IPO Director General also considered
Director General, alleging that their use of the disputed
respondents’ use of petitioner’s registered mark "Double-
mark was not tainted with fraudulent intent; hence, they
Double" as a sign of bad faith and an intent to mislead should not be held liable for damages. They argued that
the public. Thus, the IPO Director General ruled that petitioner had never entered into any transaction
petitioner was entitled to an award for the actual
involving its goods and services in the Philippines and,
damages it suffered by reason of respondents’ acts of
therefore, could not claim that its goods and services
unfair competition, exemplary damages, and attorney’s
had already been identified in the mind of the public.
fees.21 The fallo of the Decision reads:
Respondents added that the disputed mark was not well-
known. Finally, they maintained that petitioner’s
WHEREFORE, premises considered, the [herein complaint was already barred by laches.23
respondents] are held guilty of unfair
competition. Accordingly, Decision No. 2003-02
At the end of their Petition in CA-G.R. SP No. 92785,
dated 22 December 2003 is hereby MODIFIED respondents presented the following prayer:
as follows:
WHEREFORE, [respondents herein] respectfully
[Herein Respondents] are hereby ordered to
pray that this Honorable Court:
jointly and severally pay [herein petitioner]:
(a) upon the filing of this petition, issue a
1. Damages in the amount of TWO HUNDRED
temporary restraining order enjoining the IPO
TWELVE THOUSAND FIVE HUNDRED
and [petitioner], their agents, successors and
SEVENTY FOUR AND 28/100(P212,574.28);
assigns, from executing, enforcing and
implementing the IPO Director General’s
2. Exemplary damages in the amount of FIVE Decision dated 23 December 2005, which
HUNDRED THOUSAND PESOS (P500,000.00); modified the Decision No. 2003-02 dated 22
December 2003 of the BLA, until further orders
3. Attorney’s fees and expenses of litigation in from this Honorable Court.
the amount of FIVE HUNDRED THOUSAND
PESOS (P500,000.00). (b) after notice and hearing, enjoin the IPO and
[petitioner], their agents, successors and
All products of [herein respondents] including the assigns, from executing, enforcing and
labels, signs, prints, packages, wrappers, implementing the Decision dated 23 December
receptacles and materials used by them in 2005 of the Director General of the IPO in IPV
committing unfair competition should be without No. 10-2001-00004 and to maintain the status
compensation of any sort be seized and quo ante pending the resolution of the merits of
disposed of outside the channels of commerce. this petition; and

Let a copy of this Decision be furnished the (c) after giving due course to this petition:
Director of Bureau of Legal Affairs for
appropriate action, and the records be returned (i) reverse and set aside the Decision
to her for proper disposition. Further, let a copy dated 23 December 2005 of the Director
of this Decision be furnished the Documentation, General of the IPO in IPV No. 10-2001-
Information and Technology Transfer Bureau for 00004 finding the [respondents] guilty of
their information and records purposes.22 unfair competition and awarding
damages and attorney’s fees to the
Aggrieved, respondents were thus constrained to file on respondent
11 January 2006 before the Court of Appeals another
Petition for Review under Rule 43 of the Rules of Court, (ii) in lieu thereof, affirm Decision No.
docketed as CA-G.R. SP No. 92785. Respondents 2003-02 of the BLA dated 22 December
based their second Petition before the appellate court on 2003 and Resolution No. 2005-05 of the
the following grounds: BLA dated 25 April 2005, insofar as it
finds [respondents] not guilty of unfair
competition and hence not liable to the
40

[petitioner] for damages and attorney’s The Court of Appeals, in a Resolution dated 31 July
fees; 2007,27 denied petitioner’s Motion for Reconsideration of
its aforementioned Decision.
(iii) reverse Decision No. 2003-02 of the
BLA dated 22 December 2003, and Hence, the present Petition, where petitioner raises the
Resolution No. 2005-05 of the BLA following issues:
dated 25 April 2005, insofar as it upheld
[petitioner]’s legal capacity to sue; that I
[petitioner]’s trademarks are well-known;
and that respondent has the exclusive
WHETHER OR NOT THE COURT OF
right to use the same; and
APPEALS ERRED IN ISSUING THE
QUESTIONED DECISIONDATED 18 JULY
(iv) make the injunction permanent. 2006 AND RESOLUTION DATED 31 JULY
2007 DECLARING THAT THE IPO HAS NO
[Respondents] also pray for other reliefs, as may JURISDICTION OVER ADMINISTRATIVE
deemed just or equitable.24 COMPLAINTS FOR INTELLECTUAL
PROPERTY RIGHTS VIOLATIONS;
On 18 July 2006, the Court of Appeals promulgated a
Decision25 in CA-G.R. SP No. 92785 reversing the II
Decision dated 23 December 2005 of the IPO Director
General. WHETHER OR NOT THE INSTANT PETITION
IS FORMALLY DEFECTIVE; AND
The Court of Appeals, in its Decision, initially addressed
petitioner’s assertion that respondents had committed III
forum shopping by the institution of CA-G.R. SP No.
88004 and CA-G.R. SP No. 92785. It ruled that
WHETHER OR NOT THE COURT OF
respondents were not guilty of forum shopping,
APPEALS ERRED IN ISSUING THE
distinguishing between the respondents’ two Petitions. QUESTIONED DECISIONDATED 18 JULY
The subject of Respondents’ Petition in CA-G.R SP No. 2006 AND RESOLUTION DATED 31 JULY
88004 was the 7 December 2004 Decision of the IPO
2007 DECLARING THAT SEHWANI AND
Director General dismissing respondents’ appeal of the
BENITA ARE NOT GUILTY OF: (A)
22 December 2003 Decision of the IPO Director of Legal
SUBMITTING A PATENTLY FALSE
Affairs. Respondents questioned therein the cancellation
CERTIFICATION OF NON-FORUM
of the trademark registration of respondent Sehwani, SHOPPING; AND (B) FORUM SHOPPING
Incorporated and the order permanently enjoining
PROPER.28
respondents from using the disputed trademark.
Respondents’ Petition in CA-G.R. SP No. 92785 sought
the review of the 23 December 2005 Decision of the IPO As previously narrated herein, on 15 October 2007,
Director General partially modifying the 22 December during the pendency of the present Petition, this Court
2003 Decision of the IPO Director of Legal Affairs. already promulgated its Decision29 in G.R. No. 171053
Respondents raised different issues in their second on 15 October 2007, which affirmed the IPO Director
petition before the appellate court, mainly concerning the General’s dismissal of respondents’ appeal for being
finding of the IPO Director General that respondents filed beyond the reglementary period, and left the 22
were guilty of unfair competition and the awarding of December 2003 Decision of the IPO Director for Legal
actual and exemplary damages, as well as attorney’s Affairs, canceling the trademark registration of
fees, to petitioner. respondent Sehwani, Incorporated and enjoining
respondents from using the disputed marks.
The Court of Appeals then proceeded to resolve CA-
G.R. SP No. 92785 on jurisdictional grounds not raised Before discussing the merits of this case, this Court must
by the parties. The appellate court declared that Section first rule on the procedural flaws that each party has
163 of the Intellectual Property Code specifically confers attributed to the other.
upon the regular courts, and not the BLA-IPO, sole
jurisdiction to hear and decide cases involving provisions Formal Defects of the Petition
of the Intellectual Property Code, particularly trademarks.
Consequently, the IPO Director General had no Respondents contend that the Verification/Certification
jurisdiction to rule in its Decision dated 23 December executed by Atty. Edmund Jason Barranda of Villaraza
2005 on supposed violations of these provisions of the and Angangco, which petitioner attached to the present
Intellectual Property Code. Petition, is defective and should result in the dismissal of
the said Petition.
In the end, the Court of Appeals decreed:
Respondents point out that the Secretary’s Certificate
WHEREFORE, the Petition is GRANTED. The executed by Arnold M. Wensinger on 20 August 2007,
Decision dated 23 December 2005 rendered by stating that petitioner had authorized the lawyers of
the Director General of the Intellectual Property Villaraza and Angangco to represent it in the present
Office of the Philippines in Appeal No. 10-05-01 Petition and to sign the Verification and Certification
is REVERSED and SET ASIDE. Insofar as they against Forum Shopping, among other acts, was not
pertain to acts governed by Article 168 of R.A. properly notarized. The jurat of the aforementioned
8293 and other sections enumerated in Section Secretary’s Certificate reads:
163 of the same Code, respondent’s claims in its
Complaint docketed as IPV No. 10-2001-00004 Subscribed and sworn to me this 20th day of
are hereby DISMISSED.26 August 2007 in Irving California.
41

pleadings, and non-compliance therewith does not


Rachel A. Blake (Sgd.)
necessarily render it fatally defective. Indeed, verification
Notary Public30
is only a formal, not a jurisdictional requirement. In the
interest of substantial justice, strict observance of
Respondents aver that the said Secretary’s Certificate procedural rules may be dispensed with for compelling
cannot properly authorize Atty. Barranda to sign the reasons.37The vital issues raised in the instant Petition
Verification/Certification on behalf of petitioner because on the jurisdiction of the IPO Director for Legal Affairs
the notary public Rachel A. Blake failed to state that: (1) and the IPO Director General over trademark cases
petitioner’s Corporate Secretary, Mr. Wensinger, was justify the liberal application of the rules, so that the
known to her; (2) he was the same person who Court may give the said Petition due course and resolve
acknowledged the instrument; and (3) he acknowledged the same on the merits.
the same to be his free act and deed, as required under
Section 2 of Act No. 2103 and Landingin v. Republic of This Court agrees, nevertheless, that the notaries public,
the Philippines.31 Rachel A. Blake and Aldrich Fitz B. Uy, were less than
careful with their jurats or notarial certificates. Parties
Respondents likewise impugn the validity of the notarial and their counsel should take care not to abuse the
certificate of Atty. Aldrich Fitz B. Uy, on Atty. Baranda’s Court’s zeal to resolve cases on their merits. Notaries
Verification/Certification attached to the instant Petition, public in the Philippines are reminded to exert utmost
noting the absence of (1) the serial number of the care and effort in complying with the 2004 Rules on
commission of the notary public; (2) the office address of Notarial Practice. Parties and their counsel are further
the notary public; (3) the roll of attorneys’ number and charged with the responsibility of ensuring that
the IBP membership number; and (4) a statement that documents notarized abroad be in their proper form
the Verification/Certification was notarized within the before presenting said documents before Philippine
notary public’s territorial jurisdiction, as required under courts.
the 2004 Rules on Notarial Practice. 32
Forum Shopping
Section 2 of Act No. 2103 and Landingin v. Republic of
the Philippines are not applicable to the present case. Petitioner next avers that respondents are guilty of forum
The requirements enumerated therein refer to shopping in filing the Petition in CA-G.R. SP No. 92785,
documents which require an acknowledgement, and not following their earlier filing of the Petition in CA-G.R SP
a mere jurat. No. 88004. Petitioner also asserts that respondents were
guilty of submitting to the Court of Appeals a patently
A jurat is that part of an affidavit in which the notary false Certification of Non-forum Shopping in CA-G.R. SP
certifies that before him/her, the document was No. 92785, when they failed to mention therein the
subscribed and sworn to by the executor. Ordinarily, the pendency of CA-G.R SP No. 88004.
language of the jurat should avow that the document
was subscribed and sworn to before the notary public. In Forum shopping is the institution of two or more actions
contrast, an acknowledgment is the act of one who has or proceedings grounded on the same cause on the
executed a deed in going before some competent officer supposition that one or the other court would make a
or court and declaring it to be his act or deed. It involves favorable disposition. It is an act of malpractice and is
an extra step undertaken whereby the signor actually prohibited and condemned as trifling with courts and
declares to the notary that the executor of a document abusing their processes. In determining whether or not
has attested to the notary that the same is his/her own there is forum shopping, what is important is the vexation
free act and deed.33 A Secretary’s Certificate, as that caused the courts and parties-litigants by a party who
executed by petitioner in favor of the lawyers of the asks different courts and/or administrative bodies to rule
Angangco and Villaraza law office, only requires on the same or related causes and/or grant the same or
a jurat.34 substantially the same reliefs and in the process creates
the possibility of conflicting decisions being rendered by
Even assuming that the Secretary’s Certificate was the different bodies upon the same issues.38
flawed, Atty. Barranda may still sign the Verification
attached to the Petition at bar. A pleading is verified by Forum shopping is present when, in two or more cases
an affidavit that the affiant has read the pleading and pending, there is identity of (1) parties (2) rights or
that the allegations therein are true and correct of his causes of action and reliefs prayed for, and (3) the
personal knowledge or based on authentic identity of the two preceding particulars is such that any
records. 35 The party itself need not sign the verification. judgment rendered in the other action, will, regardless of
A party’s representative, lawyer or any other person who which party is successful, amount to res judicata in the
personally knows the truth of the facts alleged in the action under consideration.39
pleading may sign the verification.36 Atty. Barranda, as
petitioner’s counsel, was in the position to verify the truth After a cursory look into the two Petitions in CA-G.R. SP
and correctness of the allegations of the present No. 88004 and CA-G.R. SP No. 92785, it would at first
Petition. Hence, the Verification signed by Atty. Barranda seem that respondents are guilty of forum shopping.
substantially complies with the formal requirements for
such.
There is no question that both Petitions involved
identical parties, and raised at least one similar ground
Moreover, the Court deems it proper not to focus on the for which they sought the same relief. Among the
supposed technical infirmities of Atty. Baranda’s grounds stated by the respondents for their Petition in
Verification. It must be borne in mind that the purpose of CA-G.R SP No. 88004 was that "[T]he Bureau of Legal
requiring a verification is to secure an assurance that the Affair’s (sic) Decision and Resolution (1) canceling
allegations of the petition has been made in good faith; [herein respondent Sehwani, Incorporated]’s certificate
or are true and correct, not merely speculative. This of registration for the mark ‘IN-N-OUT’ and (2) ordering
requirement is simply a condition affecting the form of [herein respondents] to permanently cease and desist
42

from using the subject mark on its goods and business certificate against forum shopping, and it will not hesitate
are contrary to law and/or is (sic) not supported by to dismiss a Petition for non-compliance therewith in the
evidence."40 The same ground was again invoked by absence of justifiable circumstances.
respondents in their Petition in CA-G.R. SP No. 92785,
rephrased as follows: "The IPO Director General The Jurisdiction of the IPO
committed grave error in affirming the Bureau of Legal
Affair’s (sic) Decision (1) canceling [herein respondent
The Court now proceeds to resolve an important issue
Sehwani, Incorporated]’s certificate of registration for the
which arose from the Court of Appeals Decision dated
mark "IN-N-OUT," and (2) ordering [herein respondents] 18 July 2006 in CA-G.R. SP No. 92785. In the afore-
to permanently cease and desist from using the subject stated Decision, the Court of Appeals adjudged that the
mark on its goods and business."41 Both Petitions, in
IPO Director for Legal Affairs and the IPO Director
effect, seek the reversal of the 22 December 2003
General had no jurisdiction over the administrative
Decision of the IPO Director of Legal Affairs.
proceedings below to rule on issue of unfair competition,
Undoubtedly, a judgment in either one of these Petitions
because Section 163 of the Intellectual Property Code
affirming or reversing the said Decision of the IPO confers jurisdiction over particular provisions in the law
Director of Legal Affairs based on the merits thereof on trademarks on regular courts exclusively. According
would bar the Court of Appeals from making a contrary
to the said provision:
ruling in the other Petition, under the principle of res
judicata.
Section 163. Jurisdiction of Court.–All actions
under Sections 150, 155, 164, and 166 to 169
Upon a closer scrutiny of the two Petitions, however, the shall be brought before the proper courts with
Court takes notice of one issue which respondents did
appropriate jurisdiction under existing laws.
not raise in CA-G.R. SP No. 88004, but can be found in
CA-G.R. SP No. 92785, i.e., whether respondents are
liable for unfair competition. Hence, respondents seek The provisions referred to in Section 163 are: Section
additional reliefs in CA-G.R. SP No. 92785, seeking the 150 on License Contracts; Section 155 on Remedies on
reversal of the finding of the IPO Director General that Infringement; Section 164 on Notice of Filing Suit Given
they are guilty of unfair competition, and the nullification to the Director; Section 166 on Goods Bearing Infringing
of the award of damages in favor of petitioner resulting Marks or Trade Names; Section 167 on Collective
from said finding. Undoubtedly, respondents could not Marks; Section 168 on Unfair Competition, Rights,
have raised the issue of unfair competition in CA-G.R. Regulation and Remedies; and Section 169 on False
SP No. 88004 because at the time they filed their Designations of Origin, False Description or
Petition therein on 28 December 2004, the IPO Director Representation.
General had not yet rendered its Decision dated 23
December 2005 wherein it ruled that respondents were The Court disagrees with the Court of Appeals.
guilty thereof and awarded damages to petitioner.
Section 10 of the Intellectual Property Code specifically
In arguing in their Petition in CA-G.R. SP No. 92785 that identifies the functions of the Bureau of Legal Affairs,
they are not liable for unfair competition, it is only thus:
predictable, although not necessarily legally tenable, for
respondents to reassert their right to register, own, and Section 10. The Bureau of Legal Affairs.–The
use the disputed mark. Respondents again raise the Bureau of Legal Affairs shall have the following
issue of who has the better right to the disputed mark, functions:
because their defense from the award of damages for
unfair competition depends on the resolution of said 10.1 Hear and decide opposition to the
issue in their favor. While this reasoning may be legally application for registration of
unsound, this Court cannot readily presume bad faith on marks; cancellation of trademarks; subject to
the part of respondents in filing their Petition in CA-G.R. the provisions of Section 64, cancellation of
SP No. 92785; or hold that respondents breached the patents and utility models, and industrial
rule on forum shopping by the mere filing of the second designs; and petitions for compulsory licensing
petition before the Court of Appeals. of patents;

True, respondents should have referred to CA-G.R. SP 10.2 (a) Exercise original jurisdiction in
No. 88004 in the Certification of Non-Forum Shopping, administrative complaints for violations of
which they attached to their Petition in CA-G.R. SP No. laws involving intellectual property
92785. Nonetheless, the factual background of this case rights; Provided, That its jurisdiction is
and the importance of resolving the jurisdictional and limited to complaints where the total
substantive issues raised herein, justify the relaxation of damages claimed are not less than Two
another procedural rule. Although the submission of a hundred thousand pesos
certificate against forum shopping is deemed obligatory, (P200,000): Provided, futher, That availment
it is not jurisdictional.42 Hence, in this case in which such of the provisional remedies may be granted
a certification was in fact submitted, only it was in accordance with the Rules of Court. The
defective, the Court may still refuse to dismiss and, Director of Legal Affairs shall have the power to
instead, give due course to the Petition in light of hold and punish for contempt all those who
attendant exceptional circumstances. disregard orders or writs issued in the course of
the proceedings.
The parties and their counsel, however, are once again
warned against taking procedural rules lightly. It will do (b) After formal investigation, the Director for
them well to remember that the Courts have taken a Legal Affairs may impose one (1) or more of the
stricter stance against the disregard of procedural rules, following administrative penalties:
especially in connection with the submission of the
43

(i) The issuance of a cease and desist (vi) The cancellation of any permit,
order which shall specify the acts that license, authority, or registration
the respondent shall cease and desist which may have been granted by the
from and shall require him to submit a Office, or the suspension of the validity
compliance report within a reasonable thereof for such period of time as the
time which shall be fixed in the order; Director of Legal Affairs may deem
reasonable which shall not exceed one
(ii) The acceptance of a voluntary (1) year;
assurance of compliance or
discontinuance as may be imposed. (vii) The withholding of any permit,
Such voluntary assurance may include license, authority, or registration which is
one or more of the following: being secured by the respondent from
the Office;
(1) An assurance to comply with
the provisions of the intellectual (viii) The assessment of damages;
property law violated;
(ix) Censure; and
(2) An assurance to refrain from
engaging in unlawful and unfair (x) Other analogous penalties or
acts and practices subject of the sanctions.
formal investigation
10.3 The Director General may by Regulations
(3) An assurance to recall, establish the procedure to govern the
replace, repair, or refund the implementation of this Section.43 (Emphasis
money value of defective goods provided.)
distributed in commerce; and
Unquestionably, petitioner’s complaint, which seeks the
(4) An assurance to reimburse cancellation of the disputed mark in the name of
the complainant the expenses respondent Sehwani, Incorporated, and damages for
and costs incurred in violation of petitioner’s intellectual property rights, falls
prosecuting the case in the within the jurisdiction of the IPO Director of Legal Affairs.
Bureau of Legal Affairs.
The Intellectual Property Code also expressly recognizes
The Director of Legal Affairs the appellate jurisdiction of the IPO Director General
may also require the respondent over the decisions of the IPO Director of Legal Affairs, to
to submit periodic compliance wit:
reports and file a bond to
guarantee compliance of his Section 7. The Director General and Deputies
undertaking. Director General. 7.1 Fuctions.–The Director
General shall exercise the following powers and
(iii) The condemnation or seizure of functions:
products which are subject of the
offense. The goods seized hereunder xxxx
shall be disposed of in such manner as
may be deemed appropriate by the
Director of Legal Affairs, such as by b) Exercise exclusive appellate jurisdiction over
sale, donation to distressed local all decisions rendered by the Director of Legal
governments or to charitable or relief Affairs, the Director of Patents, the Director of
institutions, exportation, recycling into Trademarks, and the Director of Documentation,
other goods, or any combination thereof, Information and Technology Transfer Bureau.
under such guidelines as he may The decisions of the Director General in the
provide; exercise of his appellate jurisdiction in respect of
the decisions of the Director of Patents, and the
Director of Trademarks shall be appealable to
(iv) The forfeiture of paraphernalia and the Court of Appeals in accordance with the
all real and personal properties which Rules of Court; and those in respect of the
have been used in the commission of
decisions of the Director of Documentation,
the offense;
Information and Technology Transfer Bureau
shall be appealable to the Secretary of Trade
(v) The imposition of administrative fines and Industry;
in such amount as deemed reasonable
by the Director of Legal Affairs, which
The Court of Appeals erroneously reasoned that Section
shall in no case be less than Five
10(a) of the Intellectual Property Code, conferring upon
thousand pesos (P5,000) nor more than
the BLA-IPO jurisdiction over administrative complaints
One hundred fifty thousand pesos for violations of intellectual property rights, is a general
(P150,000). In addition, an additional provision, over which the specific provision of Section
fine of not more than One thousand
163 of the same Code, found under Part III thereof
pesos (P1,000) shall be imposed for
particularly governing trademarks, service marks, and
each day of continuing violation;
tradenames, must prevail. Proceeding therefrom, the
Court of Appeals incorrectly concluded that all actions
involving trademarks, including charges of unfair
44

competition, are under the exclusive jurisdiction of civil not the claims, demands, purposes, or subject matters of
courts. the two actions are the same.45

Such interpretation is not supported by the provisions of Thus, the only remaining issue for this Court to resolve is
the Intellectual Property Code. While Section 163 thereof whether the IPO Director General correctly found
vests in civil courts jurisdiction over cases of unfair respondents guilty of unfair competition for which he
competition, nothing in the said section states that the awarded damages to petitioner.
regular courts have sole jurisdiction over unfair
competition cases, to the exclusion of administrative The essential elements of an action for unfair
bodies. On the contrary, Sections 160 and 170, which competition are (1) confusing similarity in the general
are also found under Part III of the Intellectual Property appearance of the goods and (2) intent to deceive the
Code, recognize the concurrent jurisdiction of civil courts public and defraud a competitor. The confusing similarity
and the IPO over unfair competition cases. These two may or may not result from similarity in the marks, but
provisions read: may result from other external factors in the packaging
or presentation of the goods. The intent to deceive and
Section 160. Right of Foreign Corporation to Sue defraud may be inferred from the similarity of the
in Trademark or Service Mark Enforcement appearance of the goods as offered for sale to the
Action.–Any foreign national or juridical person public. Actual fraudulent intent need not be shown.46
who meets the requirements of Section 3 of this
Act and does not engage in business in the In his Decision dated 23 December 2005, the IPO
Philippines may bring a civil or administrative Director General ably explains the basis for his finding of
action hereunder for opposition, cancellation, the existence of unfair competition in this case, viz:
infringement, unfair competition, or false
designation of origin and false description,
The evidence on record shows that the [herein
whether or not it is licensed to do business in the respondents] were not using their registered
Philippines under existing laws. trademark but that of the [petitioner].
[Respondent] SEHWANI, INC. was issued a
xxxx Certificate of Registration for IN N OUT (with the
Inside of the Letter "O" Formed like a Star) for
Section 170. Penalties.–Independent of the civil restaurant business in 1993. The restaurant
and administrative sanctions imposed by law, opened only in 2000 but under the name IN-N-
a criminal penalty of imprisonment from two (2) OUT BURGER. Apparently, the [respondents]
years to five (5) years and a fine ranging from started constructing the restaurant only after the
Fifty thousand pesos (P50,000) to Two hundred [petitioner] demanded that the latter desist from
thousand pesos (P200,000), shall be imposed claiming ownership of the mark IN-N-OUT and
on any person who is found guilty of committing voluntarily cancel their trademark registration.
any of the acts mentioned in Section 155, Moreover, [respondents] are also using
Section168, and Subsection169.1. [petitioner’s] registered mark Double-Double for
use on hamburger products. In fact, the burger
Based on the foregoing discussion, the IPO Director of wrappers and the French fries receptacles the
Legal Affairs had jurisdiction to decide the petitioner’s [respondents] are using do not bear the mark
administrative case against respondents and the IPO registered by the [respondent], but the
Director General had exclusive jurisdiction over the [petitioner’s] IN-N-OUT Burger’s name and
appeal of the judgment of the IPO Director of Legal trademark IN-N-OUT with Arrow design.
Affairs.
There is no evidence that the [respondents]
Unfair Competition were authorized by the [petitioner] to use the
latter’s marks in the business. [Respondents’]
explanation that they are not using their own
The Court will no longer touch on the issue of the validity
registered trademark due to the difficulty in
or propriety of the 22 December 2003 Decision of the
IPO Director of Legal Affairs which: (1) directed the printing the "star" does not justify the
cancellation of the certificate of registration of unauthorized use of the [petitioner’s] trademark
instead.
respondent Sehwani, Incorporated for the mark "IN-N-
OUT" and (2) ordered respondents to permanently
cease and desist from using the disputed mark on its Further, [respondents] are giving their products
goods and business. Such an issue has already been the general appearance that would likely
settled by this Court in its final and executory Decision influence purchasers to believe that these
dated 15 October 2007 in G.R. No. 171053, Sehwani, products are those of the [petitioner]. The
Incorporated v. In-N-Out Burger,44ultimately affirming the intention to deceive may be inferred from the
foregoing judgment of the IPO Director of Legal Affairs. similarity of the goods as packed and offered for
That petitioner has the superior right to own and use the sale, and, thus, action will lie to restrain such
"IN-N-OUT" trademarks vis-à-vis respondents is a unfair competition. x x x.
finding which this Court may no longer disturb under the
doctrine of conclusiveness of judgment. In xxxx
conclusiveness of judgment, any right, fact, or matter in
issue directly adjudicated or necessarily involved in the [Respondents’] use of IN-N-OUT BURGER in
determination of an action before a competent court in busineses signages reveals fraudulent intent to
which judgment is rendered on the merits is conclusively deceive purchasers. Exhibit "GG," which shows
settled by the judgment therein and cannot again be the business establishment of [respondents]
litigated between the parties and their privies whether or illustrates the imitation of [petitioner’s] corporate
45

name IN-N-OUT and signage IN-N-OUT Section 168.4 of the Intellectual Property Code, which
BURGER. Even the Director noticed it and held: provides that the remedies under Sections 156, 157 and
161 for infringement shall apply mutatis mutandis to
"We also note that In-N-Out Burger is unfair competition. The remedies provided under Section
likewise, [petitioner’s] corporate name. It 156 include the right to damages, to be computed in the
has used the "IN-N-OUT" Burger name following manner:
in its restaurant business in Baldwin
Park, California in the United States of Section 156. Actions, and Damages and
America since 1948. Thus it has the Injunction for Infringement.–156.1 The owner of
exclusive right to use the tradenems "In- a registered mark may recover damages from
N-Out" Burger in the Philippines and the any person who infringes his rights, and the
respondents’ are unlawfully using and measure of the damages suffered shall be either
appropriating the same." the reasonable profit which the complaining
party would have made, had the defendant not
The Office cannot give credence to the infringed his rights, or the profit which the
[respondent’s] claim of good faith and that they defendant actually made out of the infringement,
have openly and continuously used the subject or in the event such measure of damages
mark since 1982 and is (sic) in the process of cannot be readily ascertained with reasonable
expanding its business. They contend that certainty, then the court may award as damages
assuming that there is value in the foreign a reasonable percentage based upon the
registrations presented as evidence by the amount of gross sales of the defendant or the
[petitioner], the purported exclusive right to the value of the services in connection with which
use of the subject mark based on such foreign the mark or trade name was used in the
registrations is not essential to a right of action infringement of the rights of the complaining
for unfair competition. [Respondents] also claim party.
that actual or probable deception and confusion
on the part of customers by reason of In the present case, the Court deems it just and fair that
respondents’ practices must always appear, and the IPO Director General computed the damages due to
in the present case, the BLA has found none. petitioner by applying the reasonable percentage of 30%
This Office finds the arguments untenable. to the respondents’ gross sales, and then doubling the
amount thereof on account of respondents’ actual intent
In contrast, the [respondents] have the burden of to mislead the public or defraud the petitioner,49 thus,
evidence to prove that they do not have arriving at the amount of actual damages
fraudulent intent in using the mark IN-N-OUT. To of P212,574.28.
prove their good faith, [respondents] could have
easily offered evidence of use of their registered Taking into account the deliberate intent of respondents
trademark, which they claimed to be using as to engage in unfair competition, it is only proper that
early as 1982, but did not. petitioner be awarded exemplary damages. Article 2229
of the Civil Code provides that such damages may be
[Respondents] also failed to explain why they imposed by way of example or correction for the public
are using the marks of [petitioner] particularly good, such as the enhancement of the protection
DOUBLE DOUBLE, and the mark IN-N-OUT accorded to intellectual property and the prevention of
Burger and Arrow Design. Even in their listing of similar acts of unfair competition. However, exemplary
menus, [respondents] used [Appellants’] marks damages are not meant to enrich one party or to
of DOUBLE DOUBLE and IN-N-OUT Burger and impoverish another, but to serve as a deterrent against
Arrow Design. In addition, in the wrappers and or as a negative incentive to curb socially deleterious
receptacles being used by the [respondents] action.50 While there is no hard and fast rule in
which also contained the marks of the determining the fair amount of exemplary damages, the
[petitioner], there is no notice in such wrappers award of exemplary damages should be commensurate
and receptacles that the hamburger and French with the actual loss or injury suffered.51 Thus, exemplary
fries are products of the [respondents]. damages of P500,000.00 should be reduced
Furthermore, the receipts issued by the to P250,000.00 which more closely approximates the
[respondents] even indicate "representing IN-N- actual damages awarded.
OUT." These acts cannot be considered acts in
good faith. 47 In accordance with Article 2208(1) of the Civil Code,
attorney’s fees may likewise be awarded to petitioner
Administrative proceedings are governed by the since exemplary damages are awarded to it. Petitioner
"substantial evidence rule." A finding of guilt in an was compelled to protect its rights over the disputed
administrative case would have to be sustained for as mark. The amount of P500,000.00 is more than
long as it is supported by substantial evidence that the reasonable, given the fact that the case has dragged on
respondent has committed acts stated in the complaint for more than seven years, despite the respondent’s
or formal charge. As defined, substantial evidence is failure to present countervailing evidence. Considering
such relevant evidence as a reasonable mind may moreover the reputation of petitioner’s counsel, the
accept as adequate to support a conclusion.48 As actual attorney’s fees paid by petitioner would far exceed
recounted by the IPO Director General in his decision, the amount that was awarded to it.52
there is more than enough substantial evidence to
support his finding that respondents are guilty of unfair IN VIEW OF THE FOREGOING, the instant Petition
competition. is GRANTED. The assailed Decision of the Court of
Appeals in CA-G.R. SP No. 92785, promulgated on 18
With such finding, the award of damages in favor of July 2006, is REVERSED. The Decision of the IPO
petitioner is but proper. This is in accordance with Director General, dated 23 December 2005, is
46

hereby REINSTATED IN PART, with the modification G.R. No. 108946 January 28, 1999
that the amount of exemplary damages awarded be
reduced to P250,000.00. FRANCISCO G. JOAQUIN, JR., and BJ
PRODUCTIONS, INC., petitioners,
SO ORDERED. vs.
HONORABLE FRANKLIN DRILON, GABRIEL ZOSA,
WILLIAM ESPOSO, FELIPE MEDINA, JR., and CASEY
FRANCISCO, respondents.

MENDOZA, J.:

This is a petition for certiorari. Petitioners seek to annul


the resolution of the Department of Justice, dated
August 12, 1992, in Criminal Case No. Q-92-27854,
entitled "Gabriel Zosa, et al. v. City Prosecutor of
Quezon City and Francisco Joaquin, Jr.," and its
resolution, dated December 3, 1992, denying petitioner
Joaquin's motion for reconsideration.

Petitioner BJ Productions, Inc. (BJPI) is the


holder/grantee of Certificate of Copyright No. M922,
dated January 28, 1971, of Rhoda and Me, a dating
game show aired from 1970 to 1977.

On June 28, 1973, petitioner BJPI submitted to the


National Library an addendum to its certificate of
copyright specifying the show's format and style of
presentation.

On July 14, 1991, while watching television, petitioner


Francisco Joaquin, Jr., president of BJPI, saw on RPN
Channel 9 an episode of It's a Date, which was produced
by IXL Productions, Inc. (IXL). On July 18, 1991, he
wrote a letter to private respondent Gabriel M. Zosa,
president and general manager of IXL, informing Zosa
that BJPI had a copyright to Rhoda and Me and
demanding that IXL discontinue airing It's a Date.

In a letter, dated July 19, 1991, private respondent Zosa


apologized to petitioner Joaquin and requested a
meeting to discuss a possible settlement. IXL, however,
continued airing It's a Date, prompting petitioner Joaquin
to send a second letter on July 25, 1991 in which he
reiterated his demand and warned that, if IXL did not
comply, he would endorse the matter to his attorneys for
proper legal action.

Meanwhile, private respondent Zosa sought to register


IXL's copyright to the first episode of It's a Date for which
it was issued by the National Library a certificate of
copyright August 14, 1991.

Upon complaint of petitioners, an information for


violation of P.D. No. 49 was filed against private
respondent Zosa together with certain officers of RPN
Channel 9, namely, William Esposo, Felipe Medina, and
Casey Francisco, in the Regional Trial Court of Quezon
City where it was docketed as Criminal Case No. 92-
27854 and assigned to Branch 104 thereof. However,
private respondent Zosa sought a review of the
resolution of the Assistant City Prosecutor before the
Department of Justice.

On August 12, 1992, respondent Secretary of Justice


Franklin M. Drilon reversed the Assistant City
Prosecutor's findings and directed him to move for the
dismissal of the case against private respondents. 1
47

Petitioner Joaquin filed a motion for reconsideration, but reasonable ground to believe that a
his motion denied by respondent Secretary of Justice on crime has been committed and that the
December 3, 1992. Hence, this petition. Petitioners accused is probably guilty thereof, that
contend that: the accused was informed of the
complaint and of the evidence submitted
1. The public against him and that he was given an
respondent gravely opportunity to submit controverting
abused his discretion evidence. Otherwise, he shall
amounting to lack of recommend dismissal of the complaint.
jurisdiction — when he
invoked non- In either case, he shall forward the
presentation of the records of the case to the provincial or
master tape as being city fiscal or chief state prosecutor within
fatal to the existence of five (5) days from his resolution. The
probable cause to prove latter shall take appropriate action
infringement, despite thereon ten (10) days from receipt
the fact that private thereof, immediately informing the
respondents never parties of said action.
raised the same as a
controverted issue. No complaint or information may be filed
or dismissed by an investigating fiscal
2. The public without the prior written authority or
respondent gravely approval of the provincial or city fiscal or
abused his discretion chief state prosecutor.
amounting to lack of
jurisdiction when he Where the investigating assistant fiscal
arrogated unto himself recommends the dismissal of the case
the determination of but his findings are reversed by the
what is copyrightable — provincial or city fiscal or chief state
an issue which is prosecutor on the ground that a
exclusively within the probable cause exists, the latter may, by
jurisdiction of the himself, file the corresponding
regional trial court to information against the respondent or
assess in a proper direct any other assistant fiscal or state
proceeding. prosecutor to do so, without conducting
another preliminary investigation.
Both public and private respondents maintain that
petitioners failed to establish the existence of probable If upon petition by a proper party, the
cause due to their failure to present the copyrighted Secretary of Justice reverses the
master videotape of Rhoda and Me. They contend that resolution of the provincial or city fiscal
petitioner BJPI's copyright covers only a specific episode or chief state prosecutor, he shall direct
of Rhoda and Me and that the formats or concepts of the fiscal concerned to file the
dating game shows are not covered by copyright corresponding information without
protection under P.D. No. 49. conducting another preliminary
investigation or to dismiss or move for
Non-Assignment of Error. dismissal of the complaint or
information.
Petitioners claim that their failure to submit the
copyrighted master videotape of the television show In reviewing resolutions of prosecutors, the Secretary of
Rhoda and Me was not raised in issue by private Justice is not precluded from considering errors,
respondents during the preliminary investigation and, although unassigned, for the purpose of determining
therefore, it was error for the Secretary of Justice to whether there is probable cause for filing cases in court.
reverse the investigating prosecutor's finding of probable He must make his own finding, of probable cause and is
cause on this ground. not confined to the issues raised by the parties during
preliminary investigation. Moreover, his findings are not
A preliminary investigation falls under the authority of the subject to review unless shown to have been made with
state prosecutor who is given by law the power to direct grave abuse.
and control criminal
actions. 2 He is, however, subject to the control of the Opinion of the Secretary of Justice
Secretary of Justice. Thus, Rule 112, §4 of the Revised
Rules of Criminal Procedure, provides: Petitioners contend, however, that the determination of
the question whether the format or mechanics of a show
Sec. 4. Duty of investigating fiscal. — If is entitled to copyright protection is for the court, and not
the investigating fiscal finds cause to the Secretary of Justice, to make. They assail the
hold the respondent for trial, he shall following portion of the resolution of the respondent
prepare the resolution and Secretary of Justice:
corresponding information. He shall
certify under oath that he, or as shown [T]he essence of copyright infringement
by the record, an authorized officer, has is the copying, in whole or in part, of
personally examined the complainant copyrightable materials as defined and
and his witnesses, that there is enumerated in Section 2 of PD. No.
48

49. Apart from the manner in which it is The essence of a copyright infringement
actually expressed, however, the idea of is the similarity or at least substantial
a dating game show is, in the opinion of similarity of the purported pirated works
this Office, a non-copyrightable material. to the copyrighted work. Hence, the
Ideas, concepts, formats, or schemes in applicant must present to the court the
their abstract form clearly do not fall copyrighted films to compare them with
within the class of works or materials the purchased evidence of the video
susceptible of copyright registration as tapes allegedly pirated to determine
provided in PD. No. 49. 3(Emphasis whether the latter is an unauthorized
added.) reproduction of the former. This linkage
of the copyrighted films to the pirated
It is indeed true that the question whether the format or films must be established to satisfy the
mechanics of petitioners television show is entitled to requirements of probable cause. Mere
copyright protection is a legal question for the court to allegations as to the existence of the
make. This does not, however, preclude respondent copyrighted films cannot serve as basis
Secretary of Justice from making a preliminary for the issuance of a search warrant.
determination of this question in resolving whether there
is probable cause for filing the case in court. In doing so This ruling was qualified in the later case
in this case, he did not commit any grave error. of Columbia Pictures, Inc. v. Court of
Appeals 7 in which it was held:
Presentation of Master Tape
In fine, the supposed pronunciamento in
Petitioners claim that respondent Secretary of Justice said case regarding the necessity for the
gravely abused his discretion in ruling that the master presentation of the master tapes of the
videotape should have been predented in order to copyrighted films for the validity of
determine whether there was probable cause for search warrants should at most be
copyright infringement. They contend that 20th Century understood to merely serve as a
Fox Film Corporation v. Court of Appeals, 4 on which guidepost in determining the existence
respondent Secretary of Justice relied in reversing the of probable cause in copyright
resolution of the investigating prosecutor, is inapplicable infringement cases where there is doubt
to the case at bar because in the present case, the as to the true nexus between the master
parties presented sufficient evidence which clearly tape and the printed copies. An
establish "linkage between the copyright show "Rhoda objective and careful reading of the
and Me" and the infringing TV show "It's a Date." 5 decision in said case could lead to no
other conclusion than that said directive
The case of 20th Century Fox Film Corporation involved was hardly intended to be a sweeping
raids conducted on various videotape outlets allegedlly and inflexible requirement in all or
similar copyright infringement cases. . . 8
selling or renting out "pirated" videotapes. The trial court
found that the affidavits of NBI agents, given in support
of the application for the search warrant, were In the case at bar during the preliminary investigation,
insufficient without the master tape. Accordingly, the trial petitioners and private respondents presented written
court lifted the search warrants it had previously issued descriptions of the formats of their respective televisions
against the defendants. On petition for review, this Court shows, on the basis of which the investigating
sustained the action of the trial court and ruled: 6 prosecutor ruled:

The presentation of the master tapes of As may [be] gleaned from the evidence
the copyrighted films from which the on record, the substance of the
pirated films were allegedly copied, was television productions complainant's
necessary for the validity of search "RHODA AND ME" and Zosa's "IT'S A
warrants against those who have in their DATE" is that two matches are made
possession the pirated films. The between a male and a female, both
petitioner's argument to the effect that single, and the two couples are treated
the presentation of the master tapes at to a night or two of dining and/or
the time of application may not be dancing at the expense of the show. The
necessary as these would be merely major concepts of both shows is the
evidentiary in nature and not same. Any difference appear mere
determinative of whether or not a variations of the major concepts.
probable cause exists to justify the
issuance of the search warrants is not That there is an infringement on the
meritorious. The court cannot presume copyright of the show "RHODA AND
that duplicate or copied tapes were ME" both in content and in the execution
necessarily reproduced from master of the video presentation are established
tapes that it owns. because respondent's "IT'S A DATE" is
practically an exact copy of
The application for search warrants was complainant's "RHODA AND ME"
directed against video tape outlets which because of substantial similarities as
allegedly were engaged in the follows, to wit:
unauthorized sale and renting out of
copyrighted
RHODA AND ME films belonging to the "IT'S A DATE"
petitioner pursuant to P.D. 49.
Set 1 Set 1
49

a. Unmarried participant of one gender (searcher) (J) Maps, plans, sketches, and charts;
appears on one side of a divider, while three (3)
unmarried participants of the other gender are on the (K) Drawings or plastic works of a
other side of the divider. This arrangement is done to scientific or technical character;
ensure that the searcher does not see the searchees.
b. Searcher asks a question to be answered by each of (I) Photographic works and works
the searchees. The purpose is to determine who among produced by a process analogous to
the searchees is the most compatible with the searcher. photography lantern slides;
c. Searcher speculates on the match to the searchee.
d. Selection is made by the use of compute (sic) (M) Cinematographic works and works
methods, or by the way questions are answered, or produced by a process analogous to
similar methods. cinematography or any process for
making audio-visual recordings;
Set 2 Set 2
Same as above with the genders of the searcher and same (N) Computer programs;
searchees interchanged. 9
(O) Prints, pictorial illustrations
Petitioners assert that the format of Rhoda and Me is a advertising copies, labels tags, and box
product of ingenuity and skill and is thus entitled to wraps;
copyright protection. It is their position that the
presentation of a point-by-point comparison of the (P) Dramatizations, translations,
formats of the two shows clearly demonstrates the nexus adaptations, abridgements,
between the shows and hence establishes the existence arrangements and other alterations of
of probable cause for copyright infringement. Such being literary, musical or artistic works or of
the case, they did not have to produce the master tape. works of the Philippine government as
herein defined, which shall be protected
To begin with the format of a show is not copyrightable. as provided in Section 8 of this Decree.
Section 2 of P.D. No. 49, 10 otherwise known as the
DECREE ON INTELLECTUAL PROPERTY, enumerates (Q) Collections of literary, scholarly, or
the classes of work entitled to copyright protection, to artistic works or of works referred to in
wit: Section 9 of this Decree which by
reason of the selection and arrangement
Sec. 2. The rights granted by this of their contents constitute intellectual
Decree shall, from the moment of creations, the same to be protected as
creation, subsist with respect to any of such in accordance with Section 8 of
the following classes of works: this Decree.

(A) Books, including composite and (R) Other literary, scholarly, scientific
cyclopedic works, manuscripts, and artistic works.
directories, and gazetteers:
This provision is substantially the same as §172 of the
(B) Periodicals, including pamphlets and INTELLECTUAL PROPERTY CODE OF PHILIPPINES
newspapers; (R.A. No. 8293). 11 The format or mechanics of a
television show is not included in the list of protected
(C) Lectures, sermons, addresses, works in §2 of P.D. No. 49. For this reason, the
dissertations prepared for oral delivery; protection afforded by the law cannot be extended to
cover them.
(D) Letters;
Copyright, in the strict sense of the term,
is purely a statutory right. It is a new or
(E) Dramatic or dramatico-musical
independent right granted by the statute,
compositions; choreographic works and
entertainments in dumb shows, the and not simply a pre-existing right
acting form of which is fixed in writing or regulated by the statute. Being a
statutory grant, the rights are only such
otherwise;
as the statute confers, and may be
obtained and enjoyed only with respect
(F) Musical compositions, with or without to the subjects and by the persons and
words; on terms and conditions specified in the
statute. 12
(G) Works of drawing, painting,
architecture, sculpture, engraving, Since . . . copyright in published works is
lithography, and other works of art; purely a statutory creation, a copyright
models or designs for works of art; may be obtained only for a work falling
within the statutory enumeration or
(H) Reproductions of a work of art; description. 13

(I) Original ornamental designs or Regardless of the historical viewpoint, it


models for articles of manufacture, is authoritatively settled in the United
whether or not patentable, and other States that there is no copyright except
works of applied art;
50

that which is both created and secured G.R. No. 175769-70 January 19, 2009
by act of Congress . . . . . 14
ABS-CBN BROADCASTING
P.D. No. 49, §2, in enumerating what are subject to CORPORATION, Petitioners,
copyright, refers to finished works and not to concepts. vs.
The copyright does not extend to an idea, procedure, PHILIPPINE MULTI-MEDIA SYSTEM, INC., CESAR G.
process, system, method of operation, concept, REYES, FRANCIS CHUA (ANG BIAO), MANUEL F.
principle, or discovery, regardless of the form in which it ABELLADA, RAUL B. DE MESA, AND ALOYSIUS M.
is described, explained, illustrated, or embodied in such COLAYCO, Respondents.
work. 15 Thus, the new INTELLECTUAL PROPERTY
CODE OF THE PHILIPPINES provides: DECISION

Sec. 175. Unprotected Subject Matter. YNARES-SANTIAGO, J.:


— Notwithstanding the provisions of
Sections 172 and 173, no protection
This petition for review on certiorari1 assails the July 12,
shall extend, under this law, to any idea,
2006 Decision2 of the Court of Appeals in CA-G.R. SP
procedure, system, method or operation,
Nos. 88092 and 90762, which affirmed the December
concept, principle, discovery or mere
20, 2004 Decision of the Director-General of the
data as such, even if they are Intellectual Property Office (IPO) in Appeal No. 10-2004-
expressed, explained, illustrated or 0002. Also assailed is the December 11, 2006
embodied in a work; news of the day
Resolution3 denying the motion for reconsideration.
and other miscellaneous facts having
the character of mere items of press
information; or any official text of a Petitioner ABS-CBN Broadcasting Corporation (ABS-
legislative, administrative or legal CBN) is licensed under the laws of the Republic of the
nature, as well as any official translation Philippines to engage in television and radio
thereof. broadcasting.4 It broadcasts television programs by
wireless means to Metro Manila and nearby provinces,
and by satellite to provincial stations through Channel 2
What then is the subject matter of petitioners' copyright?
on Very High Frequency (VHF) and Channel 23 on Ultra
This Court is of the opinion that petitioner BJPI's High Frequency (UHF). The programs aired over
copyright covers audio-visual recordings of each episode
Channels 2 and 23 are either produced by ABS-CBN or
of Rhoda and Me, as falling within the class of works
purchased from or licensed by other producers.
mentioned in P.D. 49, §2(M), to wit:
ABS-CBN also owns regional television stations which
Cinematographic works and works pattern their programming in accordance with perceived
produced by a process analogous to
demands of the region. Thus, television programs shown
cinematography or any process for
in Metro Manila and nearby provinces are not
making audio-visual recordings;
necessarily shown in other provinces.

The copyright does not extend to the general Respondent Philippine Multi-Media System, Inc. (PMSI)
concept or format of its dating game show.
is the operator of Dream Broadcasting System. It
Accordingly, by the very nature of the subject of
delivers digital direct-to-home (DTH) television via
petitioner BJPI's copyright, the investigating
satellite to its subscribers all over the Philippines. Herein
prosecutor should have the opportunity to
individual respondents, Cesar G. Reyes, Francis Chua,
compare the videotapes of the two shows. Manuel F. Abellada, Raul B. De Mesa, and Aloysius M.
Colayco, are members of PMSI’s Board of Directors.
Mere description by words of the general format of the
two dating game shows is insufficient; the presentation
PMSI was granted a legislative franchise under Republic
of the master videotape in evidence was indispensable
Act No. 86305 on May 7, 1998 and was given a
to the determination of the existence of probable cause. Provisional Authority by the National
As aptly observed by respondent Secretary of Justice: Telecommunications Commission (NTC) on February 1,
2000 to install, operate and maintain a nationwide DTH
A television show includes more than satellite service. When it commenced operations, it
mere words can describe because it offered as part of its program line-up ABS-CBN
involves a whole spectrum of visuals Channels 2 and 23, NBN, Channel 4, ABC Channel 5,
and effects, video and audio, such that GMA Channel 7, RPN Channel 9, and IBC Channel 13,
no similarity or dissimilarity may be together with other paid premium program channels.
found by merely describing the general
copyright/format of both dating game
However, on April 25, 2001,6 ABS-CBN demanded for
shows. PMSI to cease and desist from rebroadcasting Channels
2 and 23. On April 27, 2001,7 PMSI replied that the
WHEREFORE, the petition is hereby DISMISSED rebroadcasting was in accordance with the authority
granted it by NTC and its obligation under NTC
SO ORDERED.1âwphi1.nêt Memorandum Circular No. 4-08-88,8 Section 6.2 of
which requires all cable television system operators
operating in a community within Grade “A” or “B”
contours to carry the television signals of the authorized
television broadcast stations.9
51

Thereafter, negotiations ensued between the parties in Dear Mr. Abellada:


an effort to reach a settlement; however, the
negotiations were terminated on April 4, 2002 by ABS- Last July 22, 2003, the National Telecommunications
CBN allegedly due to PMSI’s inability to ensure the Commission (NTC) received a letter dated July 17, 2003
prevention of illegal retransmission and further from President/COO Rene Q. Bello of the International
rebroadcast of its signals, as well as the adverse effect Broadcasting Corporation (IBC-Channel 13) complaining
of the rebroadcasts on the business operations of its that your company, Dream Broadcasting System, Inc.,
regional television stations.10 has cut-off, without any notice or explanation
whatsoever, to air the programs of IBC-13, a free-to-air
On May 13, 2002, ABS-CBN filed with the IPO a television, to the detriment of the public.
complaint for “Violation of Laws Involving Property
Rights, with Prayer for the Issuance of a Temporary We were told that, until now, this has been going on.
Restraining Order and/or Writ of Preliminary Injunction,”
which was docketed as IPV No. 10-2002-0004. It alleged Please be advised that as a direct broadcast satellite
that PMSI’s unauthorized rebroadcasting of Channels 2 operator, operating a direct-to-home (DTH)
and 23 infringed on its broadcasting rights and copyright. broadcasting system, with a provisional authority
(PA) from the NTC, your company, along with cable
On July 2, 2002, the Bureau of Legal Affairs (BLA) of the television operators, are mandated to strictly comply
IPO granted ABS-CBN’s application for a temporary with the existing policy of NTC on mandatory
restraining order. On July 12, 2002, PMSI suspended its carriage of television broadcast signals as provided
retransmission of Channels 2 and 23 and likewise filed a under Memorandum Circular No. 04-08-88, also
petition for certiorari with the Court of Appeals, which known as the Revised Rules and Regulations
was docketed as CA-G.R. SP No. 71597. Governing Cable Television System in the
Philippines.
Subsequently, PMSI filed with the BLA a Manifestation
reiterating that it is subject to the must-carry rule under This mandatory coverage provision under Section
Memorandum Circular No. 04-08-88. It also submitted a 6.2 of said Memorandum Circular, requires all cable
letter dated December 20, 2002 of then NTC television system operators, operating in a
Commissioner Armi Jane R. Borje to PMSI stating as community within the Grade “A” or “B” contours to
follows: “must-carry” the television signals of the authorized
television broadcast stations, one of which is IBC-
This refers to your letter dated December 16, 2002 13. Said directive equally applies to your company
requesting for regulatory guidance from this Commission as the circular was issued to give consumers and
in connection with the application and coverage of NTC the public a wider access to more sources of news,
Memorandum Circular No. 4-08-88, particularly Section information, entertainment and other
6 thereof, on mandatory carriage of television broadcast programs/contents.
signals, to the direct-to-home (DTH) pay television
services of Philippine Multi-Media System, Inc. (PMSI). This Commission, as the governing agency vested by
laws with the jurisdiction, supervision and control over all
Preliminarily, both DTH pay television and cable public services, which includes direct broadcast satellite
television services are broadcast services, the only operators, and taking into consideration the paramount
difference being the medium of delivering such services interest of the public in general, hereby directs you to
(i.e. the former by satellite and the latter by cable). Both immediately restore the signal of IBC-13 in your network
can carry broadcast signals to the remote areas, thus programs, pursuant to existing circulars and regulations
enriching the lives of the residents thereof through the of the Commission.
dissemination of social, economic, educational
information and cultural programs. For strict compliance. (Emphasis added)12

The DTH pay television services of PMSI is equipped to Meanwhile, on October 10, 2003, the NTC issued
provide nationwide DTH satellite services. Concededly, Memorandum Circular No. 10-10-2003, entitled
PMSI’s DTH pay television services covers very much “Implementing Rules and Regulations Governing
wider areas in terms of carriage of broadcast signals, Community Antenna/Cable Television (CATV) and Direct
including areas not reachable by cable television Broadcast Satellite (DBS) Services to Promote
services thereby providing a better medium of Competition in the Sector.” Article 6, Section 8 thereof
dissemination of information to the public. states:

In view of the foregoing and the spirit and intent of As a general rule, the reception, distribution and/or
NTC memorandum Circular No. 4-08-88, particularly transmission by any CATV/DBS operator of any
section 6 thereof, on mandatory carriage of television signals without any agreement with or
television broadcast signals, DTH pay television authorization from program/content providers are
services should be deemed covered by such NTC prohibited.
Memorandum Circular.
On whether Memorandum Circular No. 10-10-2003
For your guidance. (Emphasis added)11 amended Memorandum Circular No. 04-08-88, the NTC
explained to PMSI in a letter dated November 3, 2003
On August 26, 2003, PMSI filed another Manifestation that:
with the BLA that it received a letter dated July 24, 2003
from the NTC enjoining strict and immediate compliance To address your query on whether or not the provisions
with the must-carry rule under Memorandum Circular No. of MC 10-10-2003 would have the effect of amending
04-08-88, to wit:
52

the provisions of MC 4-08-88 on mandatory carriage of of the IPO and dismissed both petitions filed by ABS-
television signals, the answer is in the negative. CBN.17

xxxx ABS-CBN’s motion for reconsideration was denied,


hence, this petition.
The Commission maintains that, MC 4-08-88 remains
valid, subsisting and enforceable. ABS-CBN contends that PMSI’s unauthorized
rebroadcasting of Channels 2 and 23 is an infringement
Please be advised, therefore, that as duly licensed of its broadcasting rights and copyright under the
direct-to-home satellite television service provider Intellectual Property Code (IP Code);18that Memorandum
authorized by this Commission, your company Circular No. 04-08-88 excludes DTH satellite television
continues to be bound by the guidelines provided operators; that the Court of Appeals’ interpretation of the
for under MC 04-08-88, specifically your obligation must-carry rule violates Section 9 of Article III 19 of the
under its mandatory carriage provisions, in addition Constitution because it allows the taking of property for
to your obligations under MC 10-10-2003. (Emphasis public use without payment of just compensation; that
added) the Court of Appeals erred in dismissing the petition for
contempt docketed as CA-G.R. SP No. 90762 without
requiring respondents to file comment.
Please be guided accordingly.13

Respondents, on the other hand, argue that PMSI’s


On December 22, 2003, the BLA rendered a
rebroadcasting of Channels 2 and 23 is sanctioned by
decision14 finding that PMSI infringed the broadcasting
Memorandum Circular No. 04-08-88; that the must-carry
rights and copyright of ABS-CBN and ordering it to
rule under the Memorandum Circular is a valid exercise
permanently cease and desist from rebroadcasting
Channels 2 and 23. of police power; and that the Court of Appeals correctly
dismissed CA-G.R. SP No. 90762 since it found no need
to exercise its power of contempt.
On February 6, 2004, PMSI filed an appeal with the
Office of the Director-General of the IPO which was
After a careful review of the facts and records of this
docketed as Appeal No. 10-2004-0002. On December
23, 2004, it also filed with the Court of Appeals a “Motion case, we affirm the findings of the Director-General of
to Withdraw Petition; Alternatively, Memorandum of the the IPO and the Court of Appeals.
Petition for Certiorari” in CA-G.R. SP No. 71597, which
was granted in a resolution dated February 17, 2005. There is no merit in ABS-CBN’s contention that PMSI
violated its broadcaster’s rights under Section 211 of the
On December 20, 2004, the Director-General of the IPO IP Code which provides in part:
rendered a decision15 in favor of PMSI, the dispositive
portion of which states: Chapter XIV
BROADCASTING ORGANIZATIONS
WHEREFORE, premises considered, the instant appeal
is hereby GRANTED. Accordingly, Decision No. 2003-01 Sec. 211. Scope of Right. - Subject to the provisions of
dated 22 December 2003 of the Director of Bureau of Section 212, broadcasting organizations shall enjoy the
Legal Affairs is hereby REVERSED and SET ASIDE. exclusive right to carry out, authorize or prevent any of
the following acts:
Let a copy of this Decision be furnished the Director of
the Bureau of Legal Affairs for appropriate action, and 211.1. The rebroadcasting of their broadcasts;
the records be returned to her for proper disposition. The
Documentation, Information and Technology Transfer xxxx
Bureau is also given a copy for library and reference
purposes. Neither is PMSI guilty of infringement of ABS-CBN’s
copyright under Section 177 of the IP Code which states
SO ORDERED.16 that copyright or economic rights shall consist of the
exclusive right to carry out, authorize or prevent the
Thus, ABS-CBN filed a petition for review with prayer for public performance of the work (Section 177.6), and
issuance of a temporary restraining order and writ of other communication to the public of the work (Section
preliminary injunction with the Court of Appeals, which 177.7).20
was docketed as CA-G.R. SP No. 88092.
Section 202.7 of the IP Code defines broadcasting as
On July 18, 2005, the Court of Appeals issued a “the transmission by wireless means for the public
temporary restraining order. Thereafter, ABS-CBN filed a reception of sounds or of images or of representations
petition for contempt against PMSI for continuing to thereof; such transmission by satellite is also
rebroadcast Channels 2 and 23 despite the restraining ‘broadcasting’ where the means for decrypting are
order. The case was docketed as CA- G.R. SP No. provided to the public by the broadcasting organization
90762. or with its consent.”

On November 14, 2005, the Court of Appeals ordered On the other hand, rebroadcasting as defined in Article
the consolidation of CA-G.R. SP Nos. 88092 and 90762. 3(g) of the International Convention for the Protection of
Performers, Producers of Phonograms and Broadcasting
In the assailed Decision dated July 12, 2006, the Court Organizations, otherwise known as the 1961 Rome
of Appeals sustained the findings of the Director-General Convention, of which the Republic of the Philippines is a
signatory, 21 is “the simultaneous broadcasting by one
53

broadcasting organization of the broadcast of another the Appellee. Appellant did not make and transmit on its
broadcasting organization.” own but merely carried the existing signals of the
Appellee. When Appellant’s subscribers view Appellee’s
The Director-General of the IPO correctly found that programs in Channels 2 and 23, they know that the
PMSI is not engaged in rebroadcasting and thus cannot origin thereof was the Appellee.
be considered to have infringed ABS-CBN’s
broadcasting rights and copyright, thus: Aptly, it is imperative to discern the nature of
broadcasting. When a broadcaster transmits, the signals
That the Appellant’s [herein respondent PMSI] are scattered or dispersed in the air. Anybody may pick-
subscribers are able to view Appellee’s [herein petitioner up these signals. There is no restriction as to its number,
ABS-CBN] programs (Channels 2 and 23) at the same type or class of recipients. To receive the signals, one is
time that the latter is broadcasting the same is not required to subscribe or to pay any fee. One only has
undisputed. The question however is, would the to have a receiver, and in case of television signals, a
Appellant in doing so be considered engaged in television set, and to tune-in to the right
broadcasting. Section 202.7 of the IP Code states that channel/frequency. The definition of broadcasting,
broadcasting means wherein it is required that the transmission is wireless, all
the more supports this discussion. Apparently, the
undiscriminating dispersal of signals in the air is possible
“the transmission by wireless means for the public
only through wireless means. The use of wire in
reception of sounds or of images or of representations
thereof; such transmission by satellite is also transmitting signals, such as cable television, limits the
‘broadcasting’ where the means for decrypting are recipients to those who are connected. Unlike wireless
transmissions, in wire-based transmissions, it is not
provided to the public by the broadcasting organization
enough that one wants to be connected and possesses
or with its consent.”
the equipment. The service provider, such as cable
television companies may choose its subscribers.
Section 202.7 of the IP Code, thus, provides two
instances wherein there is broadcasting, to wit:
The only limitation to such dispersal of signals in the air
is the technical capacity of the transmitters and other
1. The transmission by wireless means for the equipment employed by the broadcaster. While the
public reception of sounds or of images or of broadcaster may use a less powerful transmitter to limit
representations thereof; and its coverage, this is merely a business strategy or
decision and not an inherent limitation when
2. The transmission by satellite for the public transmission is through cable.
reception of sounds or of images or of
representations thereof where the means for Accordingly, the nature of broadcasting is to scatter the
decrypting are provided to the public by the signals in its widest area of coverage as possible. On
broadcasting organization or with its consent. this score, it may be said that making public means that
accessibility is undiscriminating as long as it [is] within
It is under the second category that Appellant’s DTH the range of the transmitter and equipment of the
satellite television service must be examined since it is broadcaster. That the medium through which the
satellite-based. The elements of such category are as Appellant carries the Appellee’s signal, that is via
follows: satellite, does not diminish the fact that it operates and
functions as a cable television. It remains that the
1. There is transmission of sounds or images or Appellant’s transmission of signals via its DTH satellite
of representations thereof; television service cannot be considered within the
purview of broadcasting. x x x
2. The transmission is through satellite;
xxxx
3. The transmission is for public reception; and
This Office also finds no evidence on record showing
4. The means for decrypting are provided to the that the Appellant has provided decrypting means to the
public by the broadcasting organization or with public indiscriminately. Considering the nature of this
its consent. case, which is punitive in fact, the burden of proving the
existence of the elements constituting the acts
punishable rests on the shoulder of the complainant.
It is only the presence of all the above elements can a
determination that the DTH is broadcasting and
consequently, rebroadcasting Appellee’s signals in Accordingly, this Office finds that there is no
violation of Sections 211 and 177 of the IP Code, may rebroadcasting on the part of the Appellant of the
be arrived at. Appellee’s programs on Channels 2 and 23, as defined
under the Rome Convention.22
Accordingly, this Office is of the view that the
transmission contemplated under Section 202.7 of the IP Under the Rome Convention, rebroadcasting is “the
Code presupposes that the origin of the signals is the simultaneous broadcasting by one broadcasting
broadcaster. Hence, a program that is broadcasted is organization of the broadcast of another broadcasting
attributed to the broadcaster. In the same manner, the organization.” The Working Paper23 prepared by the
rebroadcasted program is attributed to the Secretariat of the Standing Committee on Copyright and
rebroadcaster. Related Rights defines broadcasting organizations as
“entities that take the financial and editorial responsibility
for the selection and arrangement of, and investment in,
In the case at hand, Appellant is not the origin nor does
the transmitted content.”24 Evidently, PMSI would not
it claim to be the origin of the programs broadcasted by
qualify as a broadcasting organization because it does
54

not have the aforementioned responsibilities imposed 184.1. Notwithstanding the provisions of Chapter V, the
upon broadcasting organizations, such as ABS-CBN. following acts shall not constitute infringement of
copyright:
ABS-CBN creates and transmits its own signals; PMSI
merely carries such signals which the viewers receive in xxxx
its unaltered form. PMSI does not produce, select, or
determine the programs to be shown in Channels 2 and (h) The use made of a work by or under the direction or
23. Likewise, it does not pass itself off as the origin or control of the Government, by the National Library or by
author of such programs. Insofar as Channels 2 and 23 educational, scientific or professional institutions where
are concerned, PMSI merely retransmits the same in such use is in the public interest and is compatible with
accordance with Memorandum Circular 04-08-88. With fair use;
regard to its premium channels, it buys the channels
from content providers and transmits on an as-is basis to
The carriage of ABS-CBN’s signals by virtue of the must-
its viewers. Clearly, PMSI does not perform the functions carry rule in Memorandum Circular No. 04-08-88 is
of a broadcasting organization; thus, it cannot be said under the direction and control of the government though
that it is engaged in rebroadcasting Channels 2 and 23.
the NTC which is vested with exclusive jurisdiction to
supervise, regulate and control telecommunications and
The Director-General of the IPO and the Court of broadcast services/facilities in the Philippines.26 The
Appeals also correctly found that PMSI’s services are imposition of the must-carry rule is within the NTC’s
similar to a cable television system because the services power to promulgate rules and regulations, as public
it renders fall under cable “retransmission,” as described safety and interest may require, to encourage a larger
in the Working Paper, to wit: and more effective use of communications, radio and
television broadcasting facilities, and to maintain
(G) Cable Retransmission effective competition among private entities in these
activities whenever the Commission finds it reasonably
47. When a radio or television program is being feasible.27 As correctly observed by the Director-General
broadcast, it can be retransmitted to new audiences by of the IPO:
means of cable or wire. In the early days of cable
television, it was mainly used to improve signal Accordingly, the “Must-Carry Rule” under NTC Circular
reception, particularly in so-called “shadow zones,” or to No. 4-08-88 falls under the foregoing category of
distribute the signals in large buildings or building limitations on copyright. This Office agrees with the
complexes. With improvements in technology, cable Appellant [herein respondent PMSI] that the “Must-Carry
operators now often receive signals from satellites Rule” is in consonance with the principles and objectives
before retransmitting them in an unaltered form to their underlying Executive Order No. 436,28 to wit:
subscribers through cable.
The Filipino people must be given wider access to more
48. In principle, cable retransmission can be either sources of news, information, education, sports event
simultaneous with the broadcast over-the-air or delayed and entertainment programs other than those provided
(deferred transmission) on the basis of a fixation or a for by mass media and afforded television programs to
reproduction of a fixation. Furthermore, they might be attain a well informed, well-versed and culturally refined
unaltered or altered, for example through replacement of citizenry and enhance their socio-economic growth:
commercials, etc. In general, however, the term
“retransmission” seems to be reserved for such WHEREAS, cable television (CATV) systems could
transmissions which are both simultaneous and support or supplement the services provided by
unaltered. television broadcast facilities, local and overseas, as the
national information highway to the countryside.29
49. The Rome Convention does not grant rights against
unauthorized cable retransmission. Without such a right, The Court of Appeals likewise correctly observed that:
cable operators can retransmit both domestic and
foreign over the air broadcasts simultaneously to their [T]he very intent and spirit of the NTC Circular will
subscribers without permission from the broadcasting prevent a situation whereby station owners and a few
organizations or other rightholders and without obligation
networks would have unfettered power to make time
to pay remuneration.25 (Emphasis added)
available only to the highest bidders, to communicate
only their own views on public issues, people, and to
Thus, while the Rome Convention gives broadcasting permit on the air only those with whom they agreed –
organizations the right to authorize or prohibit the contrary to the state policy that the (franchise) grantee
rebroadcasting of its broadcast, however, this protection like the petitioner, private respondent and other TV
does not extend to cable retransmission. The station owners, shall provide at all times sound and
retransmission of ABS-CBN’s signals by PMSI – which balanced programming and assist in the functions of
functions essentially as a cable television – does not public information and education.
therefore constitute rebroadcasting in violation of the
former’s intellectual property rights under the IP Code.
This is for the first time that we have a structure that
works to accomplish explicit state policy goals.30
It must be emphasized that the law on copyright is not
absolute. The IP Code provides that: Indeed, intellectual property protection is merely a
means towards the end of making society benefit from
Sec. 184. Limitations on Copyright. - the creation of its men and women of talent and genius.
This is the essence of intellectual property laws, and it
explains why certain products of ingenuity that are
concealed from the public are outside the pale of
55

protection afforded by the law. It also explains why the Nor indeed can there be any constitutional objection to
author or the creator enjoys no more rights than are the requirement that broadcast stations give free air
consistent with public welfare.31 time. Even in the United States, there are responsible
scholars who believe that government controls on
Further, as correctly observed by the Court of Appeals, broadcast media can constitutionally be instituted to
the must-carry rule as well as the legislative franchises ensure diversity of views and attention to public affairs to
granted to both ABS-CBN and PMSI are in consonance further the system of free expression. For this purpose,
with state policies enshrined in the Constitution, broadcast stations may be required to give free air time
specifically Sections 9,32 17,33 and 2434 of Article II on to candidates in an election. Thus, Professor Cass R.
the Declaration of Principles and State Policies.35 Sunstein of the University of Chicago Law School, in
urging reforms in regulations affecting the broadcast
industry, writes:
ABS-CBN was granted a legislative franchise under
Republic Act No. 7966, Section 1 of which authorizes it
“to construct, operate and maintain, for commercial xxxx
purposes and in the public interest, television and radio
broadcasting in and throughout the Philippines x x x.” In truth, radio and television broadcasting companies,
Section 4 thereof mandates that it “shall provide which are given franchises, do not own the airwaves and
adequate public service time to enable the government, frequencies through which they transmit broadcast
through the said broadcasting stations, to reach the signals and images. They are merely given the
population on important public issues; provide at all temporary privilege of using them. Since a franchise is a
times sound and balanced programming; promote public mere privilege, the exercise of the privilege may
participation such as in community programming; assist reasonably be burdened with the performance by the
in the functions of public information and education x x grantee of some form of public service. x x x37
x.”
There is likewise no merit to ABS-CBN’s claim that
PMSI was likewise granted a legislative franchise under PMSI’s carriage of its signals is for a commercial
Republic Act No. 8630, Section 4 of which similarly purpose; that its being the country’s top broadcasting
states that it “shall provide adequate public service time company, the availability of its signals allegedly
to enable the government, through the said broadcasting enhances PMSI’s attractiveness to potential
stations, to reach the population on important public customers;38 or that the unauthorized carriage of its
issues; provide at all times sound and balanced signals by PMSI has created competition between its
programming; promote public participation such as in Metro Manila and regional stations.
community programming; assist in the functions of public
information and education x x x.” Section 5, paragraph 2 ABS-CBN presented no substantial evidence to prove
of the same law provides that “the radio spectrum is a that PMSI carried its signals for profit; or that such
finite resource that is a part of the national patrimony carriage adversely affected the business operations of
and the use thereof is a privilege conferred upon the its regional stations. Except for the testimonies of its
grantee by the State and may be withdrawn anytime, witnesses,[39] no studies, statistical data or information
after due process.” have been submitted in evidence.

In Telecom. & Broadcast Attys. of the Phils., Inc. v. Administrative charges cannot be based on mere
COMELEC,36 the Court held that a franchise is a mere speculation or conjecture. The complainant has the
privilege which may be reasonably burdened with some burden of proving by substantial evidence the allegations
form of public service. Thus: in the complaint.40 Mere allegation is not evidence, and
is not equivalent to proof.41
All broadcasting, whether by radio or by television
stations, is licensed by the government. Airwave Anyone in the country who owns a television set and
frequencies have to be allocated as there are more antenna can receive ABS-CBN’s signals for free. Other
individuals who want to broadcast than there are broadcasting organizations with free-to-air signals such
frequencies to assign. A franchise is thus a privilege as GMA-7, RPN-9, ABC-5, and IBC-13 can likewise be
subject, among other things, to amendment by Congress accessed for free. No payment is required to view the
in accordance with the constitutional provision that “any said channels42 because these broadcasting networks
such franchise or right granted . . . shall be subject to do not generate revenue from subscription from their
amendment, alteration or repeal by the Congress when viewers but from airtime revenue from contracts with
the common good so requires.” commercial advertisers and producers, as well as from
direct sales.
xxxx
In contrast, cable and DTH television earn revenues
Indeed, provisions for COMELEC Time have been made from viewer subscription. In the case of PMSI, it offers its
by amendment of the franchises of radio and television customers premium paid channels from content
broadcast stations and, until the present case was providers like Star Movies, Star World, Jack TV, and
brought, such provisions had not been thought of as AXN, among others, thus allowing its customers to go
taking property without just compensation. Art. XII, §11 beyond the limits of “Free TV and Cable TV.”43 It does
of the Constitution authorizes the amendment of not advertise itself as a local channel carrier because
franchises for “the common good.” What better measure these local channels can be viewed with or without DTH
can be conceived for the common good than one for free television.
air time for the benefit not only of candidates but even
more of the public, particularly the voters, so that they Relevantly, PMSI’s carriage of Channels 2 and 23 is
will be fully informed of the issues in an election? “[I]t is material in arriving at the ratings and audience share of
the right of the viewers and listeners, not the right of the ABS-CBN and its programs. These ratings help
broadcasters, which is paramount.” commercial advertisers and producers decide whether to
56

buy airtime from the network. Thus, the must-carry rule All told, we find that the Court of Appeals correctly
is actually advantageous to the broadcasting networks upheld the decision of the IPO Director-General that
because it provides them with increased viewership PMSI did not infringe on ABS-CBN’s intellectual property
which attracts commercial advertisers and producers. rights under the IP Code. The findings of facts of
administrative bodies charged with their specific field of
On the other hand, the carriage of free-to-air signals expertise, are afforded great weight by the courts, and in
imposes a burden to cable and DTH television providers the absence of substantial showing that such findings
such as PMSI. PMSI uses none of ABS-CBN’s are made from an erroneous estimation of the evidence
resources or equipment and carries the signals and presented, they are conclusive, and in the interest of
shoulders the costs without any recourse of stability of the governmental structure, should not be
charging.44 Moreover, such carriage of signals takes up disturbed.47
channel space which can otherwise be utilized for other
premium paid channels. Moreover, the factual findings of the Court of Appeals
are conclusive on the parties and are not reviewable by
There is no merit to ABS-CBN’s argument that PMSI’s the Supreme Court. They carry even more weight when
carriage of Channels 2 and 23 resulted in competition the Court of Appeals affirms the factual findings of a
between its Metro Manila and regional stations. ABS- lower fact-finding body,48 as in the instant case.
CBN is free to decide to pattern its regional programming
in accordance with perceived demands of the region; There is likewise no merit to ABS-CBN’s contention that
however, it cannot impose this kind of programming on the Memorandum Circular excludes from its coverage
the regional viewers who are also entitled to the free-to- DTH television services such as those provided by
air channels. It must be emphasized that, as a national PMSI. Section 6.2 of the Memorandum Circular requires
broadcasting organization, one of ABS-CBN’s all cable television system operators operating in a
responsibilities is to scatter its signals to the widest area community within Grade “A” or “B” contours to carry the
of coverage as possible. That it should limit its signal television signals of the authorized television broadcast
reach for the sole purpose of gaining profit for its stations.49 The rationale behind its issuance can be
regional stations undermines public interest and found in the whereas clauses which state:
deprives the viewers of their right to access to
information. Whereas, Cable Television Systems or Community
Antenna Television (CATV) have shown their ability to
Indeed, television is a business; however, the welfare of offer additional programming and to carry much
the people must not be sacrificed in the pursuit of profit. improved broadcast signals in the remote areas, thereby
The right of the viewers and listeners to the most diverse enriching the lives of the rest of the population through
choice of programs available is paramount.45 The the dissemination of social, economic, educational
Director-General correctly observed, thus: information and cultural programs;

The “Must-Carry Rule” favors both broadcasting Whereas, the national government supports the
organizations and the public. It prevents cable television promotes the orderly growth of the Cable Television
companies from excluding broadcasting organization industry within the framework of a regulated fee
especially in those places not reached by signal. Also, enterprise, which is a hallmark of a democratic society;
the rule prevents cable television companies from
depriving viewers in far-flung areas the enjoyment of Whereas, public interest so requires that monopolies in
programs available to city viewers. In fact, this Office commercial mass media shall be regulated or prohibited,
finds the rule more burdensome on the part of the cable hence, to achieve the same, the cable TV industry is
television companies. The latter carries the television made part of the broadcast media;
signals and shoulders the costs without any recourse of
charging. On the other hand, the signals that are carried Whereas, pursuant to Act 3846 as amended and
by cable television companies are dispersed and
Executive Order 205 granting the National
scattered by the television stations and anybody with a
Telecommunications Commission the authority to set
television set is free to pick them up.
down rules and regulations in order to protect the public
and promote the general welfare, the National
With its enormous resources and vaunted technological Telecommunications Commission hereby promulgates
capabilities, Appellee’s [herein petitioner ABS-CBN] the following rules and regulations on Cable Television
broadcast signals can reach almost every corner of the Systems;
archipelago. That in spite of such capacity, it chooses to
maintain regional stations, is a business decision. That The policy of the Memorandum Circular is to carry
the “Must-Carry Rule” adversely affects the profitability of improved signals in remote areas for the good of the
maintaining such regional stations since there will be
general public and to promote dissemination of
competition between them and its Metro Manila station is
information. In line with this policy, it is clear that DTH
speculative and an attempt to extrapolate the effects of
television should be deemed covered by the
the rule. As discussed above, Appellant’s DTH satellite
Memorandum Circular. Notwithstanding the different
television services is of limited subscription. There was technologies employed, both DTH and cable television
not even a showing on part of the Appellee the number have the ability to carry improved signals and promote
of Appellant’s subscribers in one region as compared to
dissemination of information because they operate and
non-subscribing television owners. In any event, if this
function in the same way.
Office is to engage in conjecture, such competition
between the regional stations and the Metro Manila
station will benefit the public as such competition will In its December 20, 2002 letter,50 the NTC explained that
most likely result in the production of better television both DTH and cable television services are of a similar
programs.”46 nature, the only difference being the medium of
delivering such services. They can carry broadcast
signals to the remote areas and possess the capability to
57

enrich the lives of the residents thereof through the We decline to rule on the issue of constitutionality as all
dissemination of social, economic, educational the requisites for the exercise of judicial review are not
information and cultural programs. Consequently, while present herein. Specifically, the question of
the Memorandum Circular refers to cable television, it constitutionality will not be passed upon by the
should be understood as to include DTH television which Court unless, at the first opportunity, it is properly
provides essentially the same services. raised and presented in an appropriate case,
adequately argued, and is necessary to a
In Eastern Telecommunications Philippines, Inc. v. determination of the case, particularly where the
International Communication Corporation,51 we held: issue of constitutionality is the very lis mota
presented.x x x61
The NTC, being the government agency entrusted with
the regulation of activities coming under its special and Finally, we find that the dismissal of the petition for
technical forte, and possessing the necessary rule- contempt filed by ABS-CBN is in order.
making power to implement its objectives, is in the best
position to interpret its own rules, regulations and Indirect contempt may either be initiated (1) motu
guidelines. The Court has consistently yielded and proprio by the court by issuing an order or any other
accorded great respect to the interpretation by formal charge requiring the respondent to show cause
administrative agencies of their own rules unless there is why he should not be punished for contempt or (2) by
an error of law, abuse of power, lack of jurisdiction or the filing of a verified petition, complying with the
grave abuse of discretion clearly conflicting with the requirements for filing initiatory pleadings.62
letter and spirit of the law.52
ABS-CBN filed a verified petition before the Court of
With regard to the issue of the constitutionality of the Appeals, which was docketed CA G.R. SP No. 90762,
must-carry rule, the Court finds that its resolution is not for PMSI’s alleged disobedience to the Resolution and
necessary in the disposition of the instant case. One of Temporary Restraining Order, both dated July 18, 2005,
the essential requisites for a successful judicial inquiry issued in CA-G.R. SP No. 88092. However, after the
into constitutional questions is that the resolution of the cases were consolidated, the Court of Appeals did not
constitutional question must be necessary in deciding require PMSI to comment on the petition for contempt. It
the case.53 In Spouses Mirasol v. Court of Appeals,54 we ruled on the merits of CA-G.R. SP No. 88092 and
held: ordered the dismissal of both petitions.

As a rule, the courts will not resolve the constitutionality ABS-CBN argues that the Court of Appeals erred in
of a law, if the controversy can be settled on other dismissing the petition for contempt without having
grounds. The policy of the courts is to avoid ruling on ordered respondents to comment on the same.
constitutional questions and to presume that the acts of Consequently, it would have us reinstate CA-G.R. No.
the political departments are valid, absent a clear and 90762 and order respondents to show cause why they
unmistakable showing to the contrary. To doubt is to should not be held in contempt.
sustain. This presumption is based on the doctrine of
separation of powers. This means that the measure had It bears stressing that the proceedings for punishment of
first been carefully studied by the legislative and indirect contempt are criminal in nature. The modes of
executive departments and found to be in accord with procedure and rules of evidence adopted in contempt
the Constitution before it was finally enacted and proceedings are similar in nature to those used in
approved.55 criminal prosecutions. 63 While it may be argued that the
Court of Appeals should have ordered respondents to
The instant case was instituted for violation of the IP comment, the issue has been rendered moot in light of
Code and infringement of ABS-CBN’s broadcasting our ruling on the merits. To order respondents to
rights and copyright, which can be resolved without comment and have the Court of Appeals conduct a
going into the constitutionality of Memorandum Circular hearing on the contempt charge when the main case has
No. 04-08-88. As held by the Court of Appeals, the only already been disposed of in favor of PMSI would be
relevance of the circular in this case is whether or not circuitous. Where the issues have become moot, there is
compliance therewith should be considered no justiciable controversy, thereby rendering the
manifestation of lack of intent to commit infringement, resolution of the same of no practical use or value.64
and if it is, whether such lack of intent is a valid defense
against the complaint of petitioner.56 WHEREFORE, the petition is DENIED. The July 12,
2006 Decision of the Court of Appeals in CA-G.R. SP
The records show that petitioner assailed the Nos. 88092 and 90762, sustaining the findings of the
constitutionality of Memorandum Circular No. 04-08-88 Director-General of the Intellectual Property Office and
by way of a collateral attack before the Court of Appeals. dismissing the petitions filed by ABS-CBN Broadcasting
In Philippine National Bank v. Palma,57 we ruled that for Corporation, and the December 11, 2006 Resolution
reasons of public policy, the constitutionality of a law denying the motion for reconsideration, are AFFIRMED.
cannot be collaterally attacked. A law is deemed valid
unless declared null and void by a competent court; SO ORDERED.
more so when the issue has not been duly pleaded in
the trial court.58

As a general rule, the question of constitutionality must


be raised at the earliest opportunity so that if not raised
in the pleadings, ordinarily it may not be raised in the
trial, and if not raised in the trial court, it will not be
considered on appeal.59 In Philippine Veterans Bank v.
Court of Appeals,60 we held:
58

G.R. No. L-36402 March 16, 1987 The lower court, finding for the defendant, dismissed the
complaint (Record on Appeal, p. 25).
FILIPINO SOCIETY OF COMPOSERS, AUTHORS
AND PUBLISHERS, INC., plaintiff-appellant, Plaintiff appealed to the Court of Appeals which as
vs. already stated certified the case to the Supreme Court
BENJAMIN TAN, defendant-appellee. for adjudication on the legal question involved.
(Resolution, Court of Appeals, Rollo, p. 36; Resolution of
Lichauco, Picazo & Agcaoili Law Office for plaintiff- the Supreme Court of February 18, 1973, Rollo, p. 38).
appellant.
In its brief in the Court of Appeals, appellant raised the
Ramon A. Nieves for defendant-appellee. following Assignment of Errors:

PARAS, J.: THE LOWER COURT ERRED IN HOLDING THAT THE


MUSICAL COMPOSITIONS OF THE APPELLANT
An appeal was made to the Court of Appeals docketed WERE IN THE NATURE OF PUBLIC PROPERTY
as CA-G.R. No. 46373-R * entitled Filipino Society of WHEN THEY WERE COPYRIGHTED OR
Composers, Authors, Publishers, Inc., Plaintiff-Appellant REGISTERED.
v. Benjamin Tan, Defendant-Appellee, from the decision
of the Court of First Instance of Manila, Branch VII in II
Civil Case No. 71222 ** "Filipino Society of Composers,
Authors and Publishers, Inc., Plaintiff v. Benjamin Tan, THE LOWER COURT ERRED IN HOLDING THAT THE
Defendant," which had dismissed plaintiffs' complaint MUSICAL COMPOSITIONS OF THE APPELLANT
without special pronouncement as to costs. WERE PLAYED AND SUNG IN THE SODA FOUNTAIN
AND RESTAURANT OF THE APPELLEE BY
The Court of Appeals, finding that the case involves pure INDEPENDENT CONTRACTORS AND ONLY UPON
questions of law, certified the same to the Supreme THE REQUEST OF CUSTOMERS.
Court for final determination (Resolution, CA-G.R. No.
46373-R, Rollo, p. 36; Resolution of the Supreme Court III
of February 16, 1973 in L-36402, Rollo, p. 38).
THE LOWER COURT ERRED IN HOLDING THAT THE
The undisputed facts of this case are as follows: PLAYING AND SINGING OF COPYRIGHTED MUSICAL
COMPOSITIONS IN THE SODA FOUNTAIN AND
Plaintiff-appellant is a non-profit association of authors, RESTAURANT OF THE APPELLEE ARE NOT PUBLIC
composers and publishers duly organized under the PERFORMANCES FOR PROFIT OF THE SAID
Corporation Law of the Philippines and registered with COMPOSITIONS WITHIN THE MEANING AND
the Securities and Exchange Commission. Said CONTEMPLATION OF THE COPYRIGHT LAW.
association is the owner of certain musical compositions
among which are the songs entitled: "Dahil Sa Iyo", IV
"Sapagkat Ikaw Ay Akin," "Sapagkat Kami Ay Tao
Lamang" and "The Nearness Of You." THE LOWER COURT ERRED IN NOT HOLDING THAT
THE APPELLEE IS LIABLE TO THE APPELLANT FOR
On the other hand, defendant-appellee is the operator of FOUR (4) SEPARATE INFRINGEMENTS. (Brief for
a restaurant known as "Alex Soda Foundation and Appellant, pp. A and B).
Restaurant" where a combo with professional singers,
hired to play and sing musical compositions to entertain The petition is devoid of merit.
and amuse customers therein, were playing and singing
the above-mentioned compositions without any license
The principal issues in this case are whether or not the
or permission from the appellant to play or sing the
playing and signing of musical compositions which have
same. Accordingly, appellant demanded from the
been copyrighted under the provisions of the Copyright
appellee payment of the necessary license fee for the Law (Act 3134) inside the establishment of the
playing and singing of aforesaid compositions but the defendant-appellee constitute a public performance for
demand was ignored.
profit within the meaning and contemplation of the
Copyright Law of the Philippines; and assuming that
Hence, on November 7, 1967, appellant filed a complaint there were indeed public performances for profit,
with the lower court for infringement of copyright against whether or not appellee can be held liable therefor.
defendant-appellee for allowing the playing in defendant-
appellee's restaurant of said songs copyrighted in the
Appellant anchors its claim on Section 3(c) of the
name of the former.
Copyright Law which provides:

Defendant-appellee, in his answer, countered that the SEC. 3. The proprietor of a copyright or
complaint states no cause of action. While not denying
his heirs or assigns shall have the
the playing of said copyrighted compositions in his
exclusive right:
establishment, appellee maintains that the mere singing
and playing of songs and popular tunes even if they are
copyrighted do not constitute an infringement (Record on xxx xxx xxx
Appeal, p. 11; Resolution, CA-G.R. NO. 46373-R, Rollo,
pp. 32-36) under the provisions of Section 3 of the (c) To exhibit, perform, represent,
Copyright Law (Act 3134 of the Philippine Legislature). produce, or reproduce the copyrighted
59

work in any manner or by any method not important. It is true that the music is
whatever for profit or otherwise; if not not the sole object, but neither is the
reproduced in copies for sale, to sell any food, which probably could be got
manuscripts or any record whatsoever cheaper elsewhere. The object is a
thereof; repast in surroundings that to people
having limited power of conversation or
xxx xxx xxx disliking the rival noise, give a luxurious
pleasure not to be had from eating a
It maintains that playing or singing a musical composition silent meal. If music did not pay, it would
is universally accepted as performing the musical be given up. If it pays, it pays out of the
public's pocket. Whether it pays or not,
composition and that playing and singing of copyrighted
the purpose of employing it is profit, and
music in the soda fountain and restaurant of the appellee
that is enough. (Ibid., p. 594).
for the entertainment of the customers although the latter
do not pay for the music but only for the food and drink
constitute performance for profit under the Copyright In the case at bar, it is admitted that the patrons of the
Law (Brief for the Appellant, pp. 19-25). restaurant in question pay only for the food and drinks
and apparently not for listening to the music. As found by
the trial court, the music provided is for the purpose of
We concede that indeed there were "public
entertaining and amusing the customers in order to
performances for profit. "
make the establishment more attractive and desirable
(Record on Appeal, p. 21). It will be noted that for the
The word "perform" as used in the Act has been applied playing and singing the musical compositions involved,
to "One who plays a musical composition on a piano, the combo was paid as independent contractors by the
thereby producing in the air sound waves which are appellant (Record on Appeal, p. 24). It is therefore
heard as music ... and if the instrument he plays on is a obvious that the expenses entailed thereby are added to
piano plus a broadcasting apparatus, so that waves are the overhead of the restaurant which are either
thrown out, not only upon the air, but upon the other, eventually charged in the price of the food and drinks or
then also he is performing the musical composition." to the overall total of additional income produced by the
(Buck, et al. v. Duncan, et al.; Same Jewell La Salle bigger volume of business which the entertainment was
Realty Co., 32F. 2d. Series 367). programmed to attract. Consequently, it is beyond
question that the playing and singing of the combo in
In relation thereto, it has been held that "The playing of defendant-appellee's restaurant constituted performance
music in dine and dance establishment which was paid for profit contemplated by the Copyright Law. (Act 3134
for by the public in purchases of food and drink amended by P.D. No. 49, as amended).
constituted "performance for profit" within a Copyright
Law." (Buck, et al. v. Russon No. 4489 25 F. Supp. 317). Nevertheless, appellee cannot be said to have infringed
Thus, it has been explained that while it is possible in upon the Copyright Law. Appellee's allegation that the
such establishments for the patrons to purchase their composers of the contested musical
food and drinks and at the same time dance to the music compositions waived their right in favor of the general
of the orchestra, the music is furnished and used by the public when they allowed their intellectual creations to
orchestra for the purpose of inducing the public to become property of the public domain before applying
patronize the establishment and pay for the for the corresponding copyrights for the same (Brief for
entertainment in the purchase of food and drinks. The Defendant-Appellee, pp. 14-15) is correct.
defendant conducts his place of business for profit, and
it is public; and the music is performed for profit (Ibid, p.
The Supreme Court has ruled that "Paragraph 33 of
319). In a similar case, the Court ruled that "The
Patent Office Administrative Order No. 3 (as amended,
Performance in a restaurant or hotel dining room, by
persons employed by the proprietor, of a copyrighted dated September 18, 1947) entitled 'Rules of Practice in
musical composition, for the entertainment of patrons, the Philippines Patent Office relating to the Registration
of Copyright Claims' promulgated pursuant to Republic
without charge for admission to hear it, infringes the
Act 165, provides among other things that an intellectual
exclusive right of the owner of the copyright." (Herbert v.
creation should be copyrighted thirty (30) days after its
Shanley Co.; John Church Co. v. Hillard Hotel Co., et al.,
publication, if made in Manila, or within the (60) days if
242 U.S. 590-591). In delivering the opinion of the Court
in said two cases, Justice Holmes elaborated thus: made elsewhere, failure of which renders such creation
public property." (Santos v. McCullough Printing
Company, 12 SCRA 324-325 [1964]. Indeed, if the
If the rights under the copyright are general public has made use of the object sought to be
infringed only by a performance where copyrighted for thirty (30) days prior to the copyright
money is taken at the door, they are application the law deems the object to have been
very imperfectly protected. donated to the public domain and the same can no
Performances not different in kind from longer be copyrighted.
those of the defendants could be given
that might compete with and even
A careful study of the records reveals that the song
destroy the success of the monopoly
that the law intends the plaintiffs to "Dahil Sa Iyo" which was registered on April 20, 1956
have. It is enough to say that there is no (Brief for Appellant, p. 10) became popular in radios,
juke boxes, etc. long before registration (TSN, May 28,
need to construe the statute so
1968, pp. 3-5; 25) while the song "The Nearness Of You"
narrowly. The defendants' performances
registered on January 14, 1955 (Brief for Appellant, p.
are not eleemosynary. They are part of
10) had become popular twenty five (25) years prior to
a total for which the public pays, and the
fact that the price of the whole is 1968, (the year of the hearing) or from 1943 (TSN, May
attributed to a particular item which 28, 1968, p. 27) and the songs "Sapagkat Ikaw Ay Akin"
and "Sapagkat Kami Ay Tao Lamang" both registered on
those present are expected to order is
60

July 10, 1966, appear to have been known and sang by G.R. No. 131522 July 19, 1999
the witnesses as early as 1965 or three years before the
hearing in 1968. The testimonies of the witnesses at the PACITA I. HABANA, ALICIA L. CINCO and JOVITA N.
hearing of this case on this subject were unrebutted by FERNANDO, petitioners,
the appellant. (Ibid, pp. 28; 29 and 30). vs.
FELICIDAD C. ROBLES and GOODWILL TRADING
Under the circumstances, it is clear that the musical CO., INC., respondents.
compositions in question had long become public
property, and are therefore beyond the protection of the
Copyright Law.
PARDO, J.:
PREMISES CONSIDERED, the appealed decision of the
Court of First Instance of Manila in Civil Case No. 71222 The case before us is a petition for review
is hereby AFFIRMED. on certiorari1 to set aside the (a) decision or the Court of
Appeals2, and (b) the resolution denying petitioners'
SO ORDERED. motion for reconsideration,3 in which the appellate court
affirmed the trial court's dismissal of the complaint for
infringement and/or unfair competition and damages but
deleted the award for attorney's fees.1âwphi1.nêt

The facts are as follows:

Petitioners are authors and copyright owners of duly


issued certificates of copyright registration covering their
published works, produced through their combined
resources and efforts, entitled COLLEGE ENGLISH FOR
TODAY (CET for brevity), Books 1 and 2, and
WORKBOOK FOR COLLEGE FRESHMAN ENGLISH,
Series 1.

Respondent Felicidad Robles and Goodwill Trading Co.,


Inc. are the author/publisher and distributor/seller of
another published work entitled "DEVELOPING
ENGLISH PROFICIENCY" (DEP for brevity), Books 1
and 2 (1985 edition) which book was covered by
copyrights issued to them.

In the course of revising their published works,


petitioners scouted and looked around various
bookstores to check on other textbooks dealing with the
same subject matter. By chance they came upon the
book of respondent Robles and upon perusal of said
book they were surprised to see that the book was
strikingly similar to the contents, scheme of presentation,
illustrations and illustrative examples in their own book,
CET.

After an itemized examination and comparison of the two


books (CET and DEP), petitioners found that several
pages of the respondent's book are similar, if not all
together a copy of petitioners' book, which is a case of
plagiarism and copyright infringement.

Petitioners then made demands for damages against


respondents and also demanded that they cease and
desist from further selling and distributing to the general
public the infringed copies of respondent Robles' works.

However, respondents ignored the demands, hence, on


July 7, 1988; petitioners filed with the Regional Trial
Court, Makati, a complaint for "Infringement and/or unfair
competition with damages" 4 against private
respondents. 5

In the complaint, petitioners alleged that in 1985,


respondent Felicidad C. Robles being substantially
familiar with the contents of petitioners' works, and
without securing their permission, lifted, copied,
plagiarized and/or transposed certain portions of their
book CET. The textual contents and illustrations of CET
61

were literally reproduced in the book DEP. The professionally jealous and the book DEP replaced CET
plagiarism, incorporation and reproduction of particular as the official textbook of the graduate studies
portions of the book CET in the book DEP, without the department of the Far Eastern University.9
authority or consent of petitioners, and the
misrepresentations of respondent Robles that the same During the pre-trial conference, the parties agreed to a
was her original work and concept adversely affected stipulation of
and substantially diminished the sale of the petitioners' facts 10 and for the trial court to first resolve the issue of
book and caused them actual damages by way of infringement before disposing of the claim for damages.
unrealized income.
After the trial on the merits, on April 23, 1993, the trial
Despite the demands of the petitioners for respondents court rendered its judgment finding thus:
to desist from committing further acts of infringement and
for respondent to recall DEP from the market,
WHEREFORE, premises considered,
respondents refused. Petitioners asked the court to the court hereby orders that the
order the submission of all copies of the book DEP, complaint filed against defendants
together with the molds, plates and films and other
Felicidad Robles and Goodwill Trading
materials used in its printing destroyed, and for
Co., Inc. shall be DISMISSED; that said
respondents to render an accounting of the proceeds of
plaintiffs solidarily reimburse defendant
all sales and profits since the time of its publication and
Robles for P20,000.00 attorney's fees
sale. and defendant Goodwill for P5,000.00
attorney's fees. Plaintiffs are liable for
Respondent Robles was impleaded in the suit because cost of suit.
she authored and directly committed the acts of
infringement complained of, while respondent Goodwill
IT IS SO ORDERED.
Trading Co., Inc. was impleaded as the publisher and
joint co-owner of the copyright certificates of registration
covering the two books authored and caused to be Done in the City of Manila this 23rd day
published by respondent Robles with obvious of April, 1993.
connivance with one another.
(s/t) MARVIE R. ABRAHAM SINGSON
On July 27, 1988, respondent Robles filed a motion for a
bill of particulars6 which the trial court approved on Assisting Judge
August 17, 1988. Petitioners complied with the desired
particularization, and furnished respondent Robles the S. C. Adm. Order No. 124-92 11
specific portions, inclusive of pages and lines, of the
published and copyrighted books of the petitioners which On May 14, 1993, petitioners filed their notice of appeal
were transposed, lifted, copied and plagiarized and/or with the trial court 12, and on July 19, 1993, the court
otherwise found their way into respondent's book. directed its branch clerk of court to forward all the
records of the case to the Court of Appeals. 13
On August 1, 1988, respondent Goodwill Trading Co.,
Inc. filed its answer to the complaint7 and alleged that In the appeal, petitioners argued that the trial court
petitioners had no cause of action against Goodwill completely disregarded their evidence and fully
Trading Co., Inc. since it was not privy to the subscribed to the arguments of respondent Robles that
misrepresentation, plagiarism, incorporation and the books in issue were purely the product of her
reproduction of the portions of the book of petitioners; researches and studies and that the copied portions
that there was an agreement between Goodwill and the were inspired by foreign authors and as such not subject
respondent Robles that Robles guaranteed Goodwill that to copyright. Petitioners also assailed the findings of the
the materials utilized in the manuscript were her own or trial court that they were animated by bad faith in
that she had secured the necessary permission from instituting the complaint. 14
contributors and sources; that the author assumed sole
responsibility and held the publisher without any liability.
On June 27, 1997, the Court of Appeals rendered
judgment in favor of respondents Robles and Goodwill
On November 28, 1988, respondent Robles filed her Trading Co., Inc. The relevant portions of the decision
answer8, and denied the allegations of plagiarism and state:
copying that petitioners claimed. Respondent stressed
that (1) the book DEP is the product of her independent
It must be noted, however, that similarity
researches, studies and experiences, and was not a
of the allegedly infringed work to the
copy of any existing valid copyrighted book; (2) DEP
author's or proprietor's copyrighted work
followed the scope and sequence or syllabus which are
does not of itself establish copyright
common to all English grammar writers as
infringement, especially if the similarity
recommended by the Association of Philippine Colleges
results from the fact that both works deal
of Arts and Sciences (APCAS), so any similarity between
with the same subject or have the same
the respondents book and that of the petitioners was due
common source, as in this case.
to the orientation of the authors to both works and
standards and syllabus; and (3) the similarities may be
due to the authors' exercise of the "right to fair use of Appellee Robles has fully explained that
copyrigthed materials, as guides." the portion or material of the book
claimed by appellants to have been
copied or lifted from foreign books. She
Respondent interposed a counterclaim for damages on
has duly proven that most of the topics
the ground that bad faith and malice attended the filing
or materials contained in her book, with
of the complaint, because petitioner Habana was
particular reference to those matters
62

claimed by appellants to have been 177.3 The first public distribution of the
plagiarized were topics or matters original and each copy of the work by
appearing not only in appellants and her sale or other forms of transfer of
books but also in earlier books on ownership;
College English, including foreign
books, e.i. Edmund Burke's "Speech on 177.4 Rental of the original or a copy of
Conciliation", Boerigs' "Competence in an audiovisual or cinematographic work,
English" and Broughton's, "Edmund a work embodied in a sound recording,
Burke's Collection." a computer program, a compilation of
data and other materials or a musical
xxx xxx xxx work in graphic form, irrespective of the
ownership of the original or the copy
Appellant's reliance on the last which is the subject of the rental; (n)
paragraph on Section II is misplaced. It
must be emphasized that they failed to 177.5 Public display of the original or
prove that their books were made copy of the work;
sources by appellee. 15
177.6 Public performance of the work;
The Court of Appeals was of the view that the award of and
attorneys' fees was not proper, since there was no bad
faith on the part of petitioners Habana et al. in instituting 177.7 Other communication to the public
the action against respondents. of the work 19

On July 12, 1997, petitioners filed a motion for The law also provided for the limitations on copyright,
reconsideration, 16 however, the Court of Appeals denied thus:
the same in a Resolution 17 dated November 25, 1997.
Sec. 184.1 Limitations on copyright. —
Hence, this petition. Notwithstanding the provisions of
Chapter V, the following acts shall not
In this appeal, petitioners submit that the appellate court constitute infringement of copyright:
erred in affirming the trial court's decision.
(a) the recitation or
Petitioners raised the following issues: (1) whether or performance of a work,
not, despite the apparent textual, thematic and once it has been
sequential similarity between DEP and CET, lawfully made
respondents committed no copyright infringement; (2) accessible to the public,
whether or not there was animus furandi on the part of if done privately and
respondent when they refused to withdraw the copies of free of charge or if
CET from the market despite notice to withdraw the made strictly for a
same; and (3) whether or not respondent Robles abused charitable or religious
a writer's right to fair use, in violation of Section 11 of institution or society;
Presidential Decree No. 49. 18 [Sec. 10(1), P.D. No.
49]
We find the petition impressed with merit.
(b) The making of
The complaint for copyright infringement was filed at the quotations from a
time that Presidential Decree No. 49 was in force. At published work if they
present, all laws dealing with the protection of intellectual are compatible with fair
property rights have been consolidated and as the law use and only to the
now stands, the protection of copyrights is governed by extent justified for the
Republic Act No. 8293. Notwithstanding the change in purpose, including
the law, the same principles are reiterated in the new law quotations from
under Section 177. It provides for the copy or economic newspaper articles and
rights of an owner of a copyright as follows: periodicals in the form
of press
summaries; Provided,
Sec. 177. Copy or Economic rights. —
that the source and the
Subject to the provisions of chapter VIII,
name of the author, if
copyright or economic rights shall
consist of the exclusive right to carry appearing on the work
out, authorize or prevent the following are mentioned; (Sec. 11
third par. P.D. 49)
acts:

xxx xxx xxx


177.1 Reproduction of the work
or substanlial portion of the work;
(e) The inclusion of a work in a
publication, broadcast, or other
177.2 Dramatization, translation,
communication to the public, sound
adaptation, abridgement, arrangement
recording of film, if such inclusion is
or other transformation of the work;
made by way of illustration for teaching
purposes and is compatible with fair
63

use: Provided, That the source and the diminished, there is an infringement of copyright and to
name of the author, if appearing in the an injurious extent, the work is appropriated. 27
work is mentioned; 20
In determining the question of infringement, the amount
In the above quoted provisions, "work" has reference to of matter copied from the copyrighted work is an
literary and artistic creations and this includes books and important consideration. To constitute infringement, it is
other literary, scholarly and scientific works. 21 not necessary that the whole or even a large portion of
the work shall have been copied. If so much is taken that
A perusal of the records yields several pages of the book the value of the original is sensibly diminished, or the
DEP that are similar if not identical with the text of CET. labors of the original author are substantially and to an
injurious extent appropriated by another, that is sufficient
in point of law to constitute piracy. 28
On page 404 of petitioners' Book 1 of College English for
Today, the authors wrote:
The essence of intellectual piracy should be essayed in
Items in dates and addresses: conceptual terms in order to underscore its gravity by an
appropriate understanding thereof. Infringement of a
copyright is a trespass on a private domain owned and
He died on Monday, April 15, 1975. occupied by the owner of the copyright, and, therefore,
protected by law, and infringement of copyright, or
Miss Reyes lives in 214 Taft Avenue, piracy, which is a synonymous term in this connection,
consists in the doing by any person, without the consent
Manila 22 of the owner of the copyright, of anything the sole right to
do which is conferred by statute on the owner of the
On page 73 of respondents Book 1 Developing English copyright. 29
Today, they wrote:
The respondents' claim that the copied portions of the
He died on Monday, April 25, 1975. book CET are also found in foreign books and other
grammar books, and that the similarity between her style
and that of petitioners can not be avoided since they
Miss Reyes address is 214 Taft Avenue Manila 23
come from the same background and orientation may be
true. However, in this jurisdiction under Sec 184 of
On Page 250 of CET, there is this example on Republic Act 8293 it is provided that:
parallelism or repetition of sentence structures, thus:
Limitations on Copyright.
The proposition is peace. Not peace Notwithstanding the provisions of
through the medium of war; not peace to Chapter V, the following shall not
be hunted through the labyrinth of constitute infringement of copyright:
intricate and endless negotiations; not
peace to arise out of universal discord,
xxx xxx xxx
fomented from principle, in all parts of
the empire; not peace to depend on the
juridical determination of perplexing (c) The making of
questions, or the precise marking of the quotations from a
boundary of a complex government. It is published work if they
simple peace; sought in its natural are compatible with fair
course, and in its ordinary haunts. It is use and only to the
peace sought in the spirit of peace, and extent justified for the
laid in principles purely pacific. purpose, including
quotations from
newspaper articles and
— Edmund Burke, "Speech on Criticism." 24
periodicals in the form
of press
On page 100 of the book DEP 25, also in the topic of summaries: Provided,
parallel structure and repetition, the same example is That the source and the
found in toto. The only difference is that petitioners name of the author, if
acknowledged the author Edmund Burke, and appearing on the work,
respondents did not. are mentioned.

In several other pages 26 the treatment and manner of A copy of a piracy is an infringement of the original, and
presentation of the topics of DEP are similar if not a it is no defense that the pirate, in such cases, did not
rehash of that contained in CET. know whether or not he was infringing any copyright; he
at least knew that what he was copying was not his, and
We believe that respondent Robles' act of lifting from the he copied at his peril. 30
book of petitioners substantial portions of discussions
and examples, and her failure to acknowledge the same The next question to resolve is to what extent can
in her book is an infringement of petitioners' copyrights. copying be injurious to the author of the book being
copied. Is it enough that there are similarities in some
When is there a substantial reproduction of a book? It sections of the books or large segments of the books are
does not necessarily require that the entire copyrighted the same?
work, or even a large portion of it, be copied. If so much
is taken that the value of the original work is substantially
64

In the case at bar, there is no question that petitioners remanded to the trial court for further proceedings to
presented several pages of the books CET and DEP that receive evidence of the parties to ascertain the damages
more or less had the same contents. It may be correct caused and sustained by petitioners and to render
that the books being grammar books may contain decision in accordance with the evidence submitted to it.
materials similar as to some technical contents with
other grammar books, such as the segment about the SO ORDERED.
"Author Card". However, the numerous pages that the
petitioners presented showing similarity in the style and
the manner the books were presented and the identical
examples can not pass as similarities merely because of
technical consideration.

The respondents claim that their similarity in style can be


attributed to the fact that both of them were exposed to
the APCAS syllabus and their respective academic
experience, teaching approach and methodology are
almost identical because they were of the same
background.

However, we believe that even if petitioners and


respondent Robles were of the same background in
terms of teaching experience and orientation, it is not an
excuse for them to be identical even in examples
contained in their books. The similarities in examples
and material contents are so obviously present in this
case. How can similar/identical examples not be
considered as a mark of copying?

We consider as an indicia of guilt or wrongdoing the act


of respondent Robles of pulling out from Goodwill
bookstores the book DEP upon learning of petitioners'
complaint while pharisaically denying petitioners'
demand. It was further noted that when the book DEP
was re-issued as a revised version, all the pages cited
by petitioners to contain portion of their book College
English for Today were eliminated.

In cases of infringement, copying alone is not what is


prohibited. The copying must produce an "injurious
effect". Here, the injury consists in that respondent
Robles lifted from petitioners' book materials that were
the result of the latter's research work and compilation
and misrepresented them as her own. She circulated the
book DEP for commercial use did not acknowledged
petitioners as her source.

Hence, there is a clear case of appropriation of


copyrighted work for her benefit that respondent Robles
committed. Petitioners' work as authors is the product of
their long and assiduous research and for another to
represent it as her own is injury enough. In copyrighting
books the purpose is to give protection to the intellectual
product of an author. This is precisely what the law on
copyright protected, under Section 184.1 (b). Quotations
from a published work if they are compatible with fair use
and only to the extent justified by the purpose, including
quotations from newspaper articles and periodicals in
the form of press summaries are allowed provided that
the source and the name of the author, if appearing on
the work, are mentioned.

In the case at bar, the least that respondent Robles


could have done was to acknowledge petitioners
Habana et. al. as the source of the portions of DEP. The
final product of an author's toil is her book. To allow
another to copy the book without appropriate
acknowledgment is injury enough.

WHEREFORE, the petition is hereby GRANTED. The


decision and resolution of the Court of Appeals in CA-G.
R. CV No. 44053 are SET ASIDE. The case is ordered

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