Fase: Planeación

ACTIVIDAD DE PROYECTO 4
Establecer la oferta y la demanda a través del
sistema de información de mercados.

FORMATO PARA EL DESAROLLO DE EVIDENCIA

EVIDENCIA
“Taller de comprensión de lectura”.

FAVA - Formación en Ambientes Virtuales de Aprendizaje

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de Evidencia

Evidencia Taller de comprensión de lectura.

Tipo de
Descripción de la Evidencia Producto Entregable:
Evidencia

Taller de comprensión de
Desarrollo de un taller de comprensión lectora
lectura sobre términos
De producto sobre los términos técnicos referentes a oferta y
técnicos sobre oferta y
demanda.
demanda

Evidencia
“Taller de comprensión de lectura”.

DESCRIPCION DE LA EVIDENCIA SOLICITADA

Desarrollar un taller de comprensión lectora sobre términos técnicos en idioma

inglés, referente a oferta y demanda.

ORIENTACIÓN

Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de
aprendizaje de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

a. Supply C Expensive
b. Demand B Desire to buy any product
c. High price D All people
d. Mass market E The lifetime of goods and services.
e. Life cycle A Disposition to offer products

2. According to the text, mention the things people take into account to determine
the demand.

In addition to the price people take into account to determine the demand, their
preferences, substitute products, and their prices, the income variable is also
important to determine the demand.___________________________________
2
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3. Write F for false or T for true

a. Production cost depends on Technology

F() V (X)

b. As greater the expectations are, the lower will be the offer from the companies.

F (X) V ( )

c. One of the four Ps of marketing mix is Package

F (X) V ( )

d. Price is the amount a customer pays for the product

F ( ) V (X)

e. Planning is to transform and develop marketing objectives to marketing

strategies

F ( ) V (X)

4. Answer the following questions

a. What is Benchmarking?

Benchmarking means a measurement of the quality of an organization's

policies, products, programs, strategies, etc., and their comparison with
standard measurements, or similar measurements of its peers. Simply
stated, benchmarks are the “what,” and benchmarking is the “how.”
(http://www.businessdictionary.com/definition/benchmarking.html)
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b. What is the process of Benchmarking?

The process of benchmarking is divided into seven phases: _________

1. Which functions to benchmark_______________________________

2. Importance of each subject area_____________________________
3. Whom to benchmark against________________________________
4. Gather the benchmarking information_________________________
5. Identify performance gaps__________________________________
6. How to learn from the “best‐in‐class” (bench learning) ____________
7. Implementation of the changes (bench action) __________________

(https://www.emeraldinsight.com/doi/abs/10.1108/0954478011036062
4?mobileUi=0&journalCode=tqmm)

c. Number the aspects to be taken into account in Benchmarking

The objectives of benchmarking are (1) to determine what and where

improvements are called for (2) to analyze how other organizations
achieve their high performance levels and (3) to use this information to
improve performance________________________________________

(http://www.businessdictionary.com/definition/benchmarking.html)

5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.

Brands: Unique design, sign, symbol, words, or a combination of these,

employed in creating an image that identifies a product and differentiates
it from its competitors.

Business: The economy is divided into different business sectors and the
businesses within them exist to provide goods or services. All businesses
have inputs and outputs and must add value during production.

Consumers: A purchaser of a good or service in retail

Demand: The aggregate quantity of a product or service estimated to be

bought at a particular price.
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Life Cycle: Pattern of demand for a good or service from introduction,

growth, stagnation, and decline.

Market: An actual or nominal place where forces of demand and supply

operate, and where buyers and sellers interact (directly or through
intermediaries) to trade goods, services, or contracts or instruments, for
money or barter.

Market Research: It is important to establish consumers’ needs before

launching a new product. A business conducts market research to help
identify gaps in the market and business opportunities.

Marketing: The management process through which goods and services

move from concept to the customer.

Marketing Mix is the combination of product, price, place

and promotion for any business venture.

Mass Market: Un-segmented market in which products with mass appeal

products (aspirin, orange juice, soft drinks, paperback romances, etc.) are
offered to every customer through mass retailers or independent stores,
and promoted through mass media.

Packaging: Processes (such as cleaning, drying and preserving) and

materials (such as glass, metal, paper or paperboard, plastic) employed to
contain, handle, protect, and/or transport an article.

Place: As part of its marketing strategy, a company needs to decide where

best to distribute a product and how to promote it. Businesses use various
methods to gain publicity.

Planning: A basic management function involving formulation of one or

more detailed plans to achieve optimum balance of needs or demands with
the available resources.

Price: A value that will purchase a finite quantity, weight, or other measure
of a good or service

Product: A good or service that most closely meets the requirements of a

particular market and yields enough profit to justify its continued existence.

Promotion: The advancement of a product, idea, or point of view through

publicity and/or advertising. See also sales promotion.
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Quality: In manufacturing, a measure of excellence or a state of being free

from defects, deficiencies and significant variations.

Sale: Contract involving transfer of the possession and ownership (title) of

a good or property, or the entitlement to a service, in exchange for money
or value.

Supply: The total amount of a product (good or service) available for

purchase at any specified price.

Unique Selling Point: The distinctive factors that make a product or brand
stand out from rivals.

6. Write a ten lines text that summarizes the topic of the activity.

Market research it´s a way specific how the market is identified and its size
and other characteristics are measured, also involves product research,
competitors research and consumer research. Market Research study the
data gathered about customers, competitors, and market trends for product
development, identifying these specific matters any business can adjust the
features, appearance, price and distribution method for a target market
segment.____________________________________________________
____________________________________________________________
The marketing mix is the combination of product, price, place, and promotion
for any business. Firms modify each element in the marketing mix to
establish an overall brand image and a unique selling point that makes their
products stand out from the competition.____________________________

SUSTENTACIÓN Y SEGUIMIENTO

El instructor citará a videoconferencia mediante sesión Blackboard Collaborate con

el fin de evaluar las evidencias enviadas, cada aprendiz realizará la sustentación
de la evidencia en los términos que solicite el instructor. El encuentro sincrónico en
que debe participar el aprendiz y sobre los cuales el instructor convocará deben
estar organizados de la siguiente forma:

1. Encuentro sincrónico – para dar a conocer cómo se abordará la elaboración

de la evidencia en general.

2. Encuentro sincrónico- para realizar seguimiento a la elaboración de evidencias

y posterior evaluación.

Ambientes Virtuales de Aprendizaje 4

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FORMA DE ENTREGA

Debe enviar el archivo a través de la plataforma virtual de aprendizaje en el área

correspondiente indicada por el instructor que orientará encargado, al momento de
realizar la entrega tenga en cuenta los siguientes pasos:

Pasos para enviar evidencia:

• Clic en el título de la evidencia.

• Clic en Examinar mi equipo y buscar el archivo previamente guardado.

• Dejar un comentario al instructor (opcional).

• Clic en Enviar.