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CHALLENGE PROMPT
Welcome to the next stage within the P&G CEO Challenge 2019-2020. In this step,
you will need to complete a case study test that will challenge your problem-
solving skills. Please read the following information carefully.
DELIVERABLES
Login:
*Please note: There is one exception for using the password above. If your team
leader has a previously existing MindSumo account (for example, if he or she
participated in the CEO Challenge last year), you must use the password already
assigned to that account. If you experience issues with the login, or if you do not
remember a preexisting password, you can use the link on the login form to reset
your password.
Team:
Your team must have 3 members. Teams that are larger will not be considered.
Eligibility:
All students in India from the following B-schools are eligible to participate in this
challenge: IIM Ahmedabad, IIM Bangalore, IIM Calcutta, XLRI Jamshedpur, IIM
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8/21/2019 Procter & Gamble Challenge Solution by Manjit Kalgutkar
Lucknow, SPJIMR, ISB, NITIE, JBIMS, IIM Indore, IIM Kozhikode, MICA, MDI
Gurgaon, SIBM Pune, and SJMSOM.
We at P&G hold strong to our Purpose, Values, and Principles. Among those values
are integrity and trust. We expect all participants to uphold the highest standards
of integrity and trustworthiness as they prepare themselves and compete in all
portions portion of the competition.
If there is ever any situation where a violation of these values occurs by even a
single member of the team, or if a violation of these values seems to have
happened, P&G reserves the right to eliminate the entire team from the
competition without any question.
Time:
You will have 45 minutes to analyze the case study and complete the test.
Hint: Do not worry if you don’t have time to answer all the questions. Here are
some ideas to help you achieve the best possible results in the case study test:
Case study – approximately 15 pages of text, tables and charts about the
problem-based situation.
15 test questions. You should allocate approximately 55 minutes to complete
the first two parts of the case study test.
They will include problems of different types:
Text and data interpretation
Finding evidence in the text and data
Calculations
You will need to give answers in different ways:
One correct answer from multiple options (radio buttons)
Several correct answers from multiple options (checkboxes)
Estimate the value (number input)
To answer most questions, you will need to search for the data from the
relevant parts of the case study.
Due to different levels of approximation in some questions, correct options
can differ slightly from your calculations. Please choose the closest one.
In some ‘choose one’ questions many options can apply. Please choose the
most correct and exhaustive answer.
How to prepare:
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8/21/2019 Procter & Gamble Challenge Solution by Manjit Kalgutkar
You will have only one attempt at completing the test. Take five minutes to
prepare yourself to get the best possible score:
Please proceed to the next page only if you are ready to complete the test.
Disclaimer:
All information provided in the case study is used for test purposes only and may
not be an accurate representation of reality. The facts, data, opinions, characters,
company names, etc. were created for the use of this case study only. Any
resemblance to actual persons or companies is coincidental.
STATISTICS
813 total participants
Manjit Kalgutkar
View Full Profile
PROPOSAL
Question 2 (Finance): What is P&G average operating income for the period 2012-
2016? Choose one from the following:
12,78
Question 3 (Sales): What is a share of haircare segment in P&G net sales? Choose
one form the following:
Question 5 (Marketing): Which of the P&G segments has more brands than others?
Choose one from the following:
Question 6 (Sales): Which geographical region is the most important for P&G in
terms of net sales share? Choose one from the following:
North America
Question 7 (CMK): What is true about Head & Shoulders product range? Select all
answers that apply:
Question 8 (Logistics): What is true about Head & Shoulders distribution model?
Select all answers that apply:
Question 10 (Finance): What was the share of European segment in global haircare
market revenue in 2016? Choose one from the following:
23%
Question 11 (Marketing): Which brand is the most prominent Head & Shoulders
competitor? Choose one from the following:
Clear
More than half of haircare users are reporting interest in multi-benefit products
Increased interest in scalp caring products is seen globally
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8/21/2019 Procter & Gamble Challenge Solution by Manjit Kalgutkar
Question 13 (Marketing): What is true about trends in hair care marketing? Select
all answers that apply:
Question 14 (Logistics): How do supply chains change in the New Digital World?
Select all answers that apply:
Consumers expect fast delivery, it becomes an important KPI for the business
CPG companies are building up their supply chains to deliver products directly to
consumers
India
IIM Indore
Manjit Kalgutkar
p19manjitk@iimidr.ac.in
9591368387
p19saim@iimidr.ac.in
Akhil Govind
p19akhilg@iimidr.ac.in
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8/21/2019 Procter & Gamble Challenge Solution by Manjit Kalgutkar
The numbers in the final source do not add up. Check the numbers in the source
under the start on tablet and start on pc/laptop
P&G LINKS
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