S.P.

MANDALI’S
WELINGKAR INSTITUTE OF MANAGEMENT DEVELOPMENT & RESEARCH

ACADEMIC DELIVERABLES CELL (ADC)

TEACHING AND LEARNING PLAN (TLP)

Title of the subject Retail Management

Name of the faculty Prof. Dr. Swapna Pradhan , Prof.Ann Mathew
Name of the program / MMS/Marketing
specialization if any
Course Revision No -
Academic Year & Trimester / Batch 2018-20, Semester II
Semester
No of credit hours and sessions 4 credits and 20 sessions of 2 hours each
Faculty contact details swapna.pradhan@welingkar.org
9892087010
ann.mathew@welingkar.org
9773999391

Learning Objectives:

1. The course aims to enable the students to describe the terminology, concepts and
principles within the retail environment.
2. The course is designed to formulate a comprehensive learning process to the students
in the areas of Merchandise Management, Store Operations, Location Planning, SCM,
Visual Merchandise, Retail Customer and Technology in Retail.
3. The course aims to explain to the students the opportunities in retail sector and to
identify the key issues facing retailers.

Learning Outcomes ( LO ):

LO 1. At the end of the course, the student will be able to explain the terminology,
concepts and principles within the retail environment.
LO 2.The student will be able to identify the importance of Merchandise
Management, Store Operations, Location Planning, SCM, Visual Merchandise and
Technology in Retail.
LO 3. The course will enable the students to assess the opportunities in retail sector
and identify with the key issues facing retailers.

1
 Mapping of Learning Outcomes of the subject to the AOL goals

Leader Innovatio Critical and Communic Global Role of self

ship n Analytical ation Perspectiv in
Thinking e organizatio
n and
society
LO 1 ✓ ✓ ✓
LO 2 ✓ ✓ ✓ ✓ ✓
LO 3 ✓ ✓ ✓ ✓

Recommended Readings / Books / Websites / Videos:

Books:
1. Retailing Management-Text and Cases, Swapna Pradhan, 5e,2016,McGraw Hill
Education
2. Retail Management – A Strategic Approach, Barry Berman, Joel Evans, Ritu
Srivastava, 13e, 2018, Pearson Publishing
3. Retailing, Patrick M.Dunne, Robert F. Lusch, James R. Carver, 8thed, 2014, New
Delhi Cengage Learning India Pvt Ltd
4. Retailing Management, Michael Levy, Barton Weitz, Ajay Pandit, 8e, 2012, New
Delhi Tata McGraw Hill Education Private Limited
5. Visual Merchandising, Swati Bhalla, Anuraag S, 2010, New Delhi Tata McGraw Hill
Education Private Limited
6. Customer Service in Retailing, Anil Mishra, Ruchi Gupta, New Delhi Wiley Student
Edition 1900
7. Information Technology for Retail, Giridhar Joshi, New Delhi Oxford University
Press 2009
8. Supply Chain Management for Retailing, Rajesh Ray, New Delhi Tata McGraw Hill
2010
9. Mall Management, Harvinder Singh, Srini R. Srinivasan, New Delhi Tata McGraw
Hill Education Private Limited 2012

Website:
1. https://www2.deloitte.com/content/dam/Deloitte/at/Documents/about-deloitte/global-
powers-of-retailing-2019.pdf
2. https://www.atkearney.com/documents/10192/12766530/The+Age+of+Focus%E2%8
0%93The+2017+Global+Retail+Development+Index.pdf/770c5a53-d656-4b14-bc6c-
b0db5e48fdc1
3. https://www.businesswire.com/news/home/20160630005551/en/Global-Retail-
Industry-Worth-USD-28-Trillion
4. https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/
5. https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-
worldwide/
6. https://www.ibef.org/industry/retail-india.aspx
7. http://www.re-meter.com/4-biggest-challenges-facing-retailers-in-2017-18/

2
 8. https://www.fungscholars.org/sites/default/files/publications/global_retail_developme
nt_feb_2014.pdf
9. http://www.yourarticlelibrary.com/stores/retail-stores-store-based-retailer-and-non-
store-retailing/7586/
10. https://www.smartsheet.com/retail-store-operations

Video:
1. How Big is Walmart

Session Plan:

Details of Syllabus Delivery for Subject ‘ Retail Managment ‘

Pedagogy

Session Topics to be Covered

Title of the topic :
a. Definition & Scope of
retailing
b. Retail Sectors & Challenges
to Retail Development
c. Global Retail
1.
Pre-Reading :
• Retailing Management-Text and Cases, Swapna
Pradhan, 5e,2016,McGraw Hill Education (pg
2& chapter 4)
• http://www.re-meter.com/4-biggest-challenges-
facing-retailers-in-2017-18/
• https://www.fungscholars.org/sites/default/files/
publications/global_retail_development_feb_201
4.pdf(pg 44)
• https://www2.deloitte.com/content/dam/Deloitte/
at/Documents/about-deloitte/global-powers-of-
retailing-2019.pdf
• https://www.businesswire.com/news/home/2016
0630005551/en/Global-Retail-Industry-Worth-
USD-28-Trillion

Video :
1. How Big is Walmart
Retail Formats and Pre-Reading :
Classification • Retailing Management-Text and Cases, Swapna
Pradhan, 5e,2016,McGraw Hill Education (pgs
28-50)
• Retail Management – A Strategic Approach,
2
Barry Berman, Joel Evans, Ritu Srivastava,
13e, 2018, Pearson Publishing (pgs 45-47, pgs
102-119, pgs 138-152, Chapter 6)
• Fundamentals of Retailing, K V S Madan, 2009,
Tata McGraw Hill. (pgs 10-12, pgs 46-53)
• http://www.yourarticlelibrary.com/stores/retail-
stores-store-based-retailer-and-non-store-

3
 retailing/7586/

Case Study : Nanz – A Lesson To Learn From

Retail in India Pre Reading :

 Retailing Management-Text and Cases, Swapna
Pradhan, 5e,2016,McGraw Hill Education
3 (chapter 3)
 https://www.ibef.org/industry/retail-india.aspx

Store Site Selection Pre Reading :

 Retail Management – A Strategic Approach,
Barry Berman, Joel Evans, Ritu Srivastava,
13e, 2018, Pearson Publishing (pgs 267-268
and Chapter 10)
4  Retailing Management-Text and Cases, Swapna
Pradhan, 5e,2016,McGraw Hill Education
(pages 161-171)

Case Study : Choosing a Store Location for a boutique

Store Design & Visual Pre Reading :

Merchandising  Visual Merchandising, Swati Bhalla, Anuraag S,
2010, New Delhi Tata McGraw Hill Education
Private Limited
 Retail Management – A Strategic Approach,
Barry Berman, Joel Evans, Ritu Srivastava,
13e, 2018, Pearson Publishing (Chapter 18)
5  Retailing Management-Text and Cases, Swapna
Pradhan, 5e,2016,McGraw Hill Education
(chapter 18)
 Retailing Management, Michael Levy, Barton
Weitz, Ajay Pandit, 8e, 2012, New Delhi Tata
McGraw Hill Education Private Limited (chapter
17)

Store Operations Pre Reading :

 Retailing Management-Text and Cases, Swapna
Pradhan, 5e,2016,McGraw Hill Education
(chapter 16)
6  https://www.smartsheet.com/retail-store-
operations

Guest Session

4
 Merchandise Management, Pre-Reading :
• Retailing Management-Text and Cases, Swapna
7 Pradhan, 5e,2016,McGraw Hill Education
(Chapter 10, 13 and 14)

Private Label, Category Pre-Reading :

Management • Retailing Management-Text and Cases, Swapna
8 Pradhan, 5e,2016,McGraw Hill Education
(Chapter 13 and 14)

Retail Customers & Retail Pre-Reading :

Selling Skills • Retailing Management-Text and Cases, Swapna
Pradhan, 5e,2016,McGraw Hill Education
(Chapter 23)
• Retailing Management, Michael Levy, Barton
9 Weitz, Ajay Pandit, 8e, 2012, New Delhi Tata
McGraw Hill Education Private Limited (chapter
11 & 18)
• Customer Service in Retailing, Anil Mishra,
Ruchi Gupta, New Delhi Wiley Student Edition
1900
Technology in Retail Pre-Reading :
• Information Technology for Retail, Giridhar
Joshi, New Delhi Oxford University Press 2009
• Reshaping retail : why technology is
transforming the industry and how to win in the
new consumer driven world , Stefan Niemeier,
Andrea Zocchi, and Marco Catena, Chichester,
10
West Sussex, U.K. : Wiley, c2013
• https://www.accenture.com/us-en/insight-retail-
tech-vision
• https://nrf.com/resources/retail-library/the-
future-of-retail-perspective-emerging-
technology-and-store-formats

SCM Pre-Reading :
• Supply Chain Management for Retailing, Rajesh
Ray, New Delhi Tata McGraw Hill 2010
11 • Retailing Management-Text and Cases, Swapna
Pradhan, 5e,2016,McGraw Hill Education
(Chapter 20)

Legal & Ethical Issues in Pre-Reading :

Retail • Retailing Management-Text and Cases, Swapna
12
Pradhan, 5e,2016,McGraw Hill Education
(Chapter 17)

Mall Management Pre-Reading :

13
• Retailing Management-Text and Cases, Swapna

5
 Pradhan, 5e,2016,McGraw Hill Education
(Chapter 19)
• Mall Management, Harvinder Singh, Srini R.
Srinivasan, New Delhi Tata McGraw Hill
Education Private Limited 2012

Evaluation Schedule

Evaluation Methodology % of marks assigned The Learning

Objective that it
will measure *
1. Surprise quizzes
2. Case evaluation
3. Group presentations
4. Mid Term Evaluation
5. Project 40% LO2
6. Any other evaluation
method : Please specify
7. End Term Exam 60% LO1, LO2, LO3

Please list out the details of any project / assignment that the students will be working
on for the subject.(Map to the Learning Objectives ,and mention LO )

RETAIL MOCK STORE SET UP

Objective of the project: mapped to LO2

The project is designed to develop the students with a basic understanding of setting up a
store and the relevance of the key functions, both front end and back end, in a retail
environment.

Methodology to be adopted by the students:

This is a group project and each student group will physically set up a mock store within the
finalized main theme. They will need to cover the key retail aspects during this project such
as layout design, merchandise planning, pricing, inventory management, visual
merchandising, sales & operation.

Outcome of the project:

The project will enable the students to understand the key functions, both front end and back
end, which are required for retail in a practical way through the mock store set up.

Method of evaluation:
The student groups are evaluated based on all the activities they have worked on for the mock
store along with the final look of their store, within the main theme. The various activities
they would be evaluated on are store design, merchandise planning, pricing, inventory
management, visual merchandising, sales & operation.

6
 Approved By
TLP submitted by Dean – Specialization
Name of the Prof. Ann Mathew Prof. Dr. Swapna Pradhan
Faculty

Signature

Date