1. Should Paktor enter India or China? Justify your stand.

Comparing China and India on the following dynamics can help us understand which geography Paktor
should enter or if it should give both a miss.

Dynamics India China

India has seen cut throat
With over 430 million smartphone
competition in telecom industry,
users, China is the global leader
which has resulted in internet
Data Tariffs followed by India, but internet rates
data rates plummeting to the
are much higher as compared to India.
lowest rates globally.
Average cost: $ 9.89/GB
Average cost: $ 0.26/GB
Chinese govt restricts usage of internet
by restricting access to content it
There are no restrictions in India
Access to data deems unsuitable for masses, biggest
for using internet.
such example being YouTube and
Google.
Apart from complete ban on western
While pornographic websites are social media sites such as Facebook,
banned in India, dating websites China has banned
Govt policies
and applications have never been Google Maps. Applications such as
a target of any govt policy. Tinder, which rely on location specific
searches do not work because of this.
India has more than 50% of its
population below the age of 25
China’s median age is 37. The 36 years
and more than 65% below the
of one-child policy has led to skewed
Average Age age of 35. This translates into a
population demographics and the
huge population which forms the
median age is forever on the rise.
primary customer base of dating
apps.
Culturally vibrant since centuries,
Dating is still considered to be a
marriages in China are predominantly
taboo in most parts of the
arranged by family, a culture also
country.
prevalent in India. The culture of dating
Urban India is showing some
is frowned upon in society.
Culture changes in the trends with dating
Also, China’s cyber watchdog has been
getting wider societal
repeatedly pulling out websites and
acceptance. About 11% of
domestic dating apps like Tantan that
marriages are in India are inter-
“spread vulgar content” or “damage
caste.
the cyber public opinion ecology”.

Considering the above points, Paktor should not enter China due to its high data costs, hostility towards
non-domestic websites/apps, unfavorable govt policies, an ageing population.
Paktor can make its way to India given the above dynamics create a conducive environment for superior
growth attributed to its rock-bottom data tariffs, suitable govt policies and a huge percentage of young
population to bank upon.