The Business APAC MARVELLOUS MEDIA & ENTERTAINMENT COMPANIES, 2019

AUGUST 2019 EDITION

usiness
MARVELOUS

COMPANIES
&
ENTERTAINMENT
MEDIA

1699Studio
Dhanpreet Singh Bevli
Founder

An Ingenious Platform Providing Next-Gen Marvellous Media Services

FUTURE DASH CYBER DASH

Welcome To The Future, Where Cars How Threat Intelligence Helps Financial
Will Fly Services Institutions Stay Ahead Of Cyber Threats

www.businessapac.com
FEEL
THE
MAGIC
 EDITOR’S NOTE

Next-Gen Hello Readers!

Technologies With the rise of the internet and digitization, the Media & Entertainment industry is
in a transition phase as both old and new continues to coexist. The industry is made
Shaping of multiple segments that combine into one vertical that comprises of
movies/cinema, internet, advertising, television, music, publishing, radio, and
Media & gaming.

Entertainment Due to its intrinsic nature, the media industry is extremely dependent on markets,
cultures, languages and consumer segments. However, we have witnessed that
Landscape companies are leveraging trendy technologies to deliver unique and high-quality
content to their targeted audiences on a scale. With their unique combo of tools and
techniques media companies are bringing new perspective to brands, products, and
services.

Our brand new magazine issue, “The Business APAC Marvellous Media &
Entertainment Companies of 2019” is exclusively focused on prominent media
companies that are revolutionizing this landscape with their innovative and creative
solutions. Showcased on this magazine Cover is 1699 Studio, an ingenious
platform providing next-gen marvellous media services for global users. The
Founder, Dhanpreet Singh Bevli wishes to change the traditional setup of media
by innovating the foundation of entertainment.

Through the art of story-telling, our writers have spun exciting tales of venturists
and their organizations. Here, our readers will get acquainted with the present
scenario, miscellaneous portfolios of serviced offered by featured organizations,
and how they are disrupting this industry.

Don't miss out reading the enthralling articles on futuristic flying cars (Future Dash)
and how threat intelligence is a threat to cybercriminals (Cyber Dash).

I hope you enjoy this issue!

Deepali Sarwade
Editorial Coordinator
 Articles
22 34

Cyber Dash Future Dash

How Threat Intelligence Welcome To The Future,
Helps Financial Services Where Cars Will Fly
Institutions Stay Ahead
Of Cyber Threats

1699
Studio
10
Cover
Story
 C O N T E N T S
AdXFactory Media 18

20 DGC DUBAI

DigiPerformance 26

28 Fruitbowl Digital

OneNative
32
Advertising
YOUR WORLD
CONNECTED
 MARVELLOUS MEDIA & ENTERTAINMENT COMPANIES

1699Stud
An Ingenious Platform Providing
Next-Gen Marvellous Media Services

COVER STORY
AUGUST 2019 businessapac.com
dio:

Dhanpreet Singh Bevli

Founder

businessapac.com AUGUST 2019

 MARVELLOUS MEDIA & ENTERTAINMENT COMPANIES
P resently, the modern media
technologies have facilitated
the close interactions among
individuals, leading to bringing
proximity between homes and
businesses and enabling more
productive outcomes. Differing
interests of the readers are
compelling the makers to remain
more relevant as well as agile. The
consumption of content on digital
format is booming and infrastructure
is improving at a very rapid rate.
Considering the APAC region, the
Indian advertising industry is
projected to be the second-fastest-
growing advertising market in Asia
after China. Despite the challenges in
the industry, the 21st century media
companies have a bright future in this
region.
One such company gaining
popularity with a rapid rate is 1699
Studio, focused to build the best
games, apps, and websites. The
company provides quick and cost-
effective services to the clients. The
online reputation is an important
factor for 1699 Studio. The Founder
of the company, Dhanpreet Singh
Bevli articulates, “It is important to
build a personal brand because it’s
the only thing you’re going to have.
Your reputation online, and in the
business world is pretty much the
game, so you’ve got to be a good
person. You can’t hide anything, and
more importantly, you’ve got to be
out there at some level.”
‘1699’ Marvellous Media and
Entertainment Studio
In 2016, 1699 Studio started as the
venture of Init Call Technologies.
The Founder Dhanpreet Singh,
AUGUST 2019
whilst creating some of the cutting-
edge technologies for the mobile and
web platform, keenly observed the
current scenario of the industry
and saw the
opportunity to
We are working in full
develop a new
game based on
three-hundred-
year-old Indian swing to create newer
histories. Sailing
against the wind, 1699 games that will disrupt
Studio successfully
created a comprehensive the gaming industry,
game and other media
outlets. once and for all.
After the popularity of these
media outlets, the company
began working under the name of
the parent company, Modern
Streaming Solutions Pvt Ltd and is performs’ continuous communication
continuing to do so till date. and coordination’ with its clients.
Currently, the company is developing The 1699 team presumes that the key
in-house mobile apps and games for to its world-beating apps is
users as well. It has its own AOD and meticulous planning. The services are
VOD platform, which is running totally client-driven, where the
successfully in the market. These solutions are built on the exact needs
platforms deliver unique content and requirements of the clients. The
around the globe and have many expert team ensures that the
clients who are leveraging the businesses or organizations get the
company’s tech for this. best out of the offered solutions.
Meticulous Planning is the Key Bold and Determined Leadership
Dominating the Odds
1699 is a product and service-based
IT studio, which delivers end-to-end Dhanpreet Singh is a certified scrum
business solutions to its clients. It master who is also an excellent
offers a perfect combination of leader and a visionary entrepreneur.
skilled resources and modern He is a computer science engineer
technologies to convey the best and started creating websites and
software development services. It mobile apps for the clients’ of the
utterly focuses on ‘on-time’ delivery media industry right after his
without hindering the quality of graduation. Having great
work. To make its solutions more observational skills, he didn’t fail to
powerful and effective, the leading notice that entertainment is one
media and entertainment company sector that can never stop advancing
businessapac.com

along with the rapid consumption of
unique and creative content. With the
passage of time, one thing was clear
that entertainment industry is here to
stay and the mode of consumption is
going to change from time to time.
This is the reason why Dhanpreet
invested his interest in this industry
and received a positive response
from the users as well.
Being the founder of a leading
company comes with numerous
challenges on board. According to
Dhanpreet, the biggest challenge is to
decide on which technology to invest
in and which to leave. He believes
that one should always trust their gut
feeling because it knows what your
head hasn’t figured out yet. He
further adds, “I think in most difficult
times you just need to listen to your
businessapac.com
gut feeling because even if you go
wrong you know you have to give
your best shot.” This mind-set has
helped him beat the norms and create
something inimitable from what the
market had to deliver.
A Billion Screens of Opportunity
Disturbing the order of the traditional
gaming industry, Dhanpreet was bold
enough to introduce a new concept.
He pulled together a team of
experienced designers, game
developers, and artists in 2016 that
introduced 1699 Studio to the mobile
app development space. The team
worked on a pilot project to test the
market and user response but in a
short span of time, the project gained
popularity.
COVER STORY
“Everyone knows the story of
Superman, Iron-man, and other
fictional characters. But, when it
comes to validating contents of our
Indian history? There are hardly a
few!” asserts Dhanpreet.
The company’s first game about a
Punjabi warrior named as ‘Baba
Banda Singh Bahadur’ became a
sensational hit among the gamers and
increased by half a million
downloads across various platforms.
Impressively, the game gained
popularity in India as well as abroad
without any promotions or
marketing. Along with disrupting the
gaming industry, 1699 Studio has
also widely dispersed in the e-
commerce sector recently by creating
an online apparel store called
“Punjabi Adda.” It has entered the
crowded apparel space with a
creative concept of making T-shirts
for Punjabi Community with catchy
taglines.
Tactics to Survive in the Current
Business Environment
The modern tech world modifies
more rapidly and is constantly under
change. To keep up with this rapid
change, it is important to
continuously access strengths and
weaknesses along with being aware
of the opportunities in the market.
1699 Studio evaluates its strengths
and weaknesses continuously and
pay unadorned attention to the
opportunities in the market, besides
keeping an eye on the threats. This
evaluation never stops in the
company, which has helped it to not
only survive in the competition but
also stay ahead of them. In addition,
the company encourages its team to
AUGUST 2019
 MARVELLOUS MEDIA & ENTERTAINMENT COMPANIES
come with new ideas or innovations to always remain
ahead in the market.
Changing the Set Pattern
Nowadays, new trends and technologies are driving
innovation, disruption, and opportunities for growth in the
media and entertainment industry. But when it comes to the
traditional framework of this industry, it is altogether a
different ballgame. Therefore, if given a chance to change
one thing about this industry, Dhanpreet wishes to change
the traditional setup of media by innovating the foundation
of entertainment. This would result in giving rise to
countless opportunities. Finally, he would like to reduce the
complexity of technology by offering a more user-friendly
platform. To sum it all, innovation, disruption, and ease-
of-use are on the bucket list of this skilful leader.
Capturing the Market with Quality Content
Since inception, 1699 Studio has grown by leaps and
bounds. Maintaining its upward momentum, the marvellous
AUGUST 2019
Our dedicated team
will meet your needs
with fast turnaround
time in a cost-effective
manner.
media and entertainment company is all set to capture
the market in a couple of years with its high quality
content. Recently, 1699 Studio launched its in-house
products, which include three apps comprising of
internet radio station, Sikh Diary, and more. In the
coming years, it plans to launch four games and eight
apps. Moreover, Dhanpreet feels that with increasing
population and the smartphone penetration, India will
continue to be the biggest market for mobile gaming as
compared to the rest of the world and 1699 Studio is
here to remain pervasive in this niche space.
At 1699 Studio, we spend
time listening to you &
then establish your exact
needs and requirements.
businessapac.com
Our V
in Ac
Values
ction
 MARVELLOUS MEDIA & ENTERTAINMENT COMPANIES

E I &
AdXFactory Media
Forming A Vast Network Of Advertisers And Publishers
With Extensive Technology & Services

I t is an ultimate challenge for advertisers to reach their

potential customers in the current digital age, where
millions of websites, applications, and digital
properties, across different channels, are competing
severely. The extensive dominance of multiple channels and
manual selection of different places to put advertising on
the digital platform has become a cumbersome task. To
overcome this scenario, the introduction of programmatic
advertising is facilitating the buying and selling process to
some extent. Such automation makes the trading of online
advertising more fluent and consolidates the digital
advertising efforts via one technology platform. Right from
mobile, desktop, tablet, audio, to digital outdoor and
connected TV—any channel can be accessed
programmatically today. However, along with growth,
numerous challenges like Ad frauds, malvertising,
misleading content, changes in algorithms, and government
regulations are also emerging parallelly.

According to the experienced marketing professional,

Rohit Srivastava, as the supply chain between the vendors
and issuers become complex, marketers are facing a tough
time to track where their ads are actually being monetised
and if they’re spending enough to reach to their correct
target groups. The next paras explain how Rohit has started
his journey at AdXFactory to tackle some critical problems
in the advertising industry.
The Beginning of Offering Comprehensive Advertising
Solutions
Rohit Srivastava, Founder & CEO
At present, Rohit handles the responsibilities of sourcing
and managing finance and global business tasks. Similarly,
the CEO and his team also enable their clients to scale up
campaigns/media budgets, while controlling quality,
performance, and profitability. Sharing his keen dedication
towards work, Rohit adds, “Whatever comes to my table, I
do it no matter how difficult the task is!”

Rohit is the Founder & CEO at AdXFactory Media,
which facilitates worldwide buyers and sellers by providing
them with 360degree best-of-breed digital advertising
technology and dedicated services. Prior to establishing
AdXFactory Media, Rohit worked in various marketing
organizations. While working, Rohit had an unfulfilled
desire to lead as he saw his dad successfully handling
business for years. Soon after realizing the importance of
digital space as the next big thing in the global market,
Rohit started his expedition of entrepreneurship at a
younger age and established AdXFactory Media.
Simplifying Processes for Advertisers with AdXFactory
Platform
Rohit focuses on teamwork as it plays a crucial role in the
success of an organization. To fulfil the customer
requirements, AdXFactory Media is blessed with one of the
finest teams, which works continuously to achieve the
organizational vision. The dedicated members are helping
their clients by offering a wide range of services including
retargeting ads, POP ads, display ads, video ads, in-text ads,
and search toolbar traffic.

AUGUST 2019 18 businessapac.com

& ENTERTAINMENT
The AdXFactory platform is an advanced yet emerged as an advanced provider of intuitive advertising services
simple self-managed platform that helps advertisers across the world.
to make user-friendly, easy-to-understand, simple
campaigns. Right from creating, launching, Aiming for the Future while Considering Upcoming Trends
monitoring and optimizing the campaign, Expressing his predictions about the industry, Rohit says, “Due to
AdXFactory platform develops a clear and the consistently increasing adoption of Artificial Intelligence (AI) in
effortless process and enables advertisers to access the advertising industry, there is no bar for innovation. Similarly,
bid management, budget management, changing ad there are concerns about such self-learning technologies as they
copies, and designing landing URL. Therefore, it’s will need a tremendous amount of data to predict the precise
a one-stop solution where advertisers can manage results.”
all their accounts with multiple campaigns across
all regions. Likewise, for partners, the company Additionally, he draws attention towards the ever-growing issues
provides a distinct and unique advantage of like fake news, bots, and offensive user-generated content that have
identifying new opportunities and solutions, forced major advertisers to rethink about their digital strategies.
resulting in richer customer experience. Thus, in the current market, which is dominated by only limited
players—there is an innate need to transform the conventional
Translating Challenges into Opportunities with approach of the advertising industry.
Continual Growth
Looking forward to the aforementioned advancements, AdXFactory
Based in India, where the digital ad business is still is gathering these limited players and creating the top advertiser and
in the development phase, AdXFactory is surviving publisher network under a single roof and delivering best-in-class
the lack of certain technologies and successfully media and monetization solutions.
converting the challenges into opportunities. Rohit
shares, “I consider these lacking points as an open
door for new opportunities. As the time spent on
connected devices keeps rising, the daily digital
media usage among adults now comes at 5.9
hours.” However, according to Rohit, users spend
29 percent of their media time on mobile while
advertisers only allocate a smaller amount of
budgets on them. Taking this discrepancy into At AdXFact y, we are
account, Rohit and his team at AdXFactory are
moving forward to encourage marketers to invest offering effective digital
advertising solutions to
more ad dollars to multiplatform, including the
ever-growing mobile device advertising.

Since establishment in September 2015, the

company is following a mission to seamlessly advertisers f
connect quality advertisers with publishers and end
customers. It has witnessed a constant vertical as generating quality leads
and higher CTR wi
well as horizontal growth over the past 4 years with
a growth rate of 43% and the increased number of
transactions by 120%.

Nonetheless, growth is the result of tackling various our group of publishers.

challenges right from the inception of AdXFactory.
Rohit shares, “Not everyone wants to join a startup,
especially, when a spare room of your 1 room is all
you have for an office. Funding operations has been
another issue for startups.” Therefore, the company
has been bootstrapping for a long time and now

businessapac.com 19 AUGUST 2019

 MARVELLOUS MEDIA & ENTERTAINMENT COMPANIES

E I &
DGC DUBAI The MENA Region’s Conference & Business Platform
For The Gaming Industry

T he 21st century entertainment industry has

transformed due to the emergence of advanced
media technologies, making it more affordable and
easily accessible to many talents around the world.
However, this tech shift also accumulates the risk of
creating confusion between masses and the possible loss in
the quality of content. Currently, the gaming industry is one
of the fastest emerging markets in the entertainment sector.
As technology is upgraded, the thrill and appeal of playing
games have only increased, with a more visual stimulus,
creativity, and satisfaction. Many platforms have been
created to understand the changes and growth of the gaming
market. Digital Games Conference in Dubai (DGC
Dubai) is a marvellous event that offers a conference and
business platform for the people interested in this sector.
DGC helps to meet and conduct business with fellow
industry counterparts, access the most promising
possibilities, and witness the latest tech innovations, all
under one roof at the Middle East and Africa epicentre for
gaming.

DGC’s Journey of becoming the # 1 Platform in the

MENA Region

DGC is a self-funded organization and has only received

funds from its partners and attendees who participate in the
conference. Initially, the company faced many challenges.
With no support from the government or any funds, the
company was fully self-funded. Organizing the first
conference without knowing the participants and the
attendees was difficult. Moreover, it remains a great edition next year on 4&5 March 2020 in Dubai. For this,
challenge to gather participants from more than 16 DGC is thankful to its client partners for the trust bestowed
countries that comprise the MENA region, and also from upon it in the past years, and making it the number one
the rest of the world. But in the past few years, DGC was conference platform in the MENA region.
able to successfully gather more than 3000 companies from
42 countries, let alone in 2019, more than 500 companies Laying the Foundation of a Leading Company
participated from surpassing 35 countries in addition to the
presence of 80 renowned speakers. For the last 15 years, Habib Chams, the Founder and
Today, the organization has grown by overcoming all the Manager of DGC, is involved in the event organizing
above stated challenges and is about to organize its 4th business and travelled extensively all around the globe for

AUGUST 2019 20 businessapac.com

& ENTERTAINMENT
organizing them. While visiting one such gaming
event, his interest in the industry grew. Habib did
not overlook the fact that this specific business had
great potential to expand in the MENA region.
There was also a need with certain requests in the
region to have a professional conference and
exhibition that would welcome all the stakeholders.
By taking advantage of this opportunity, Habib laid
down the foundation of a conference platform five
years ago. Presently, the company is playing an
important role in placing the MENA region on the
radar of the global gaming industry.
At the end of the day, it is the leader’s passion,
skills, and vision to take the company to great
heights of success. Similarly, Habib’s continuous
efforts have resulted in building a perfect platform
like DGC, which is both industry and community-
industry, the company also includes advertising agencies, media
agencies, social media agencies and influencers, payment providers,
localization experts, and many more. Furthermore, DGC also
routinely improves itself to provide new opportunities to the fellow
associates who attend the conference.
Future Assumptions for the Evolving Industry
The MENA region has emerged as one of the fastest-growing
market in the world for the game industry. Currently, DGC is
considered as the best platform for International Games Companies
to access and tap into the great potential of this region and its 300+
million gamers. Along with being a conference platform, it also
offers the opportunity to launch titles, sponsors, exhibits, and attend
as a delegate and participant in the matchmaking B2B meetings.
Hence, with such skyrocketing rate, the future seems bright for the
gaming companies and also for the international companies who are
looking to enter the MENA market.

‘
oriented, bringing together developers and
publishers, as well as companies serving the game
industry. Through the years, it has also grown to
become the biggest and most influential games
conference platform in the Middle East and Africa.

Our mission is
Habib has been in the industry for more than a
decade. During this period, he has come across
several fundamental issues, which if resolved,

to ga er e
would prove to be a game changer for the industry
in the future. Therefore, given an opportunity to
implement changes in this industry, the dynamic
founder would educate the talented individuals of

innovative
the MENA region to become industry and
technology ready. Request Government support
and assistance from the local councils to finance
and encourage students to showcase their talent.
This contribution would enable the millennials to
make use of the right business and educational
environment and open their paths to several jobs
avenues. Also, as international companies are
taking interest, which is seriously happening right
now, the growth and development of the MENA
region will increase tenfold.

Eliminating the Threats of the Current Business

minds of e
gaming industry
under one
‘
um e a.
Climate

DGC assesses its strengths, weaknesses,

opportunities, and threats on a daily basis to
understand its position in the current business
climate. As the participants of the conference are
not just limited to professionals from the gaming

businessapac.com 21 AUGUST 2019

 CYBER DASH
‘Threat Intelligence Is A New Threat To
CYBERCRIM
CYBERCRIMINALS
C
yber threats are not a new headache for
organizations, however, prevention from
these cyber threats is not easy. As technology
has evolved, the tools and techniques for evading the
security controls have also evolved. In comparison to
all the industries, the most affected industry is the
financial services. The security professional has a
tough time dealing with the cybercriminals. The
records explain that the financial services industry has
been targeted by cybercriminals more than any other,
which is obvious – who would be a better target than
banks and insurance providers to make money
illegally. To make it tougher for the cybercriminals,
the financial organizations have come up with a new
remedy called Threat Intelligence.
What is Threat Intelligence?
The digital transformation has made digital
technologies the heart of nearly every industry today.
The automation has revolutionized the world’s
economic and cultural institutions, but they have also
brought risk in the form of cyber-attacks. Threat
intelligence is the knowledge that allows you to
prevent or lessen those attacks. Threat intelligence
AUGUST 2019
‘
provides context like who is attacking, what are their
motivation and capabilities and this information helps
you make improvisation to the system security.
Threat intelligence can be defined as an evidence-
based knowledge, which provides us with context on
the problems and benefits us with advice on an
existing problem or emerging hazards in the security
industry.
Threat intelligence is often broken into three
subcategories:
Ÿ Strategic Threat Intelligence provides a broad
overview of an organization’s threat landscape. It
is intended to inform high-level decisions made by
executives and other decision-makers at an
organization.
Ÿ Tactical threat Intelligence outlines the tactics,
techniques, and procedures of the threat actors. It
should help defenders understand, in specific
terms, how their organization might be attacked
and the ways to prevent these attacks.
22 businessapac.com
MINALS
Ÿ Operational threat intelligence
is the knowledge about the cyber-
attacks, events or campaigns. It
gives specific insights that help
incident response teams to understand the
nature, intent, and timing of specific attacks.
Implementation of threat intelligence is
important
The cybersecurity industry
faces numerous challenges
with developing technology and
new threat actors. Some organizations try
to incorporate threat data feeds into their network, but
are clueless about what to do with the extra data,
adding to the burden of the analysts who may not have
the tools to decide what to prioritize and what to
ignore. Cyber threat intelligence can address each of
these issues. Threat intelligence is actionable and
timely provides context and can be understood by the
people in charge of making decisions.
businessapac.com
The finance sector has been the most
attacked industry consequently for
three years in a row. The industry and
finance firms are not well prepared for the
challenges and struggling to meet the obvious
needs of security. Larger financial institutions
have sophisticated security capabilities, but
smaller firms may not.
Challenges before the
security services
Ÿ Updated cybercriminals
Criminals are proficient at exploiting
weak links in the security chain and once in, can
leverage other weaknesses to increase their control,
enable repeated access and execute attacks without
being detected.
Ÿ Upgrading Security standards
Financial services firms face severe cybersecurity
regulations. Also, as financial organizations adopt
23 AUGUST 2019
 CYBER DASH
Ÿ hybrid cloud, they face more inspection by
regulators and must ensure workloads in the cloud
meet new security standards.
Ÿ Numerous ineffective tools
Many organizations have numerous, spoiled
security tools that add complexity rather than
providing insight. When these tools don’t integrate
or communicate efficiently, they don’t provide the
prominence that security teams need, to establish
seamless, holistic protection, which is required to
keep up with today’s threats.
Ÿ Need to improvise the security techniques
The financial services industry, like other
industries, is struggling with considerable talent
gaps. On the other hand, the cybercriminals are
targeting the industries with revolutionized
technologies and improvising their techniques of
theft.
Ÿ Ignoring security fundamentals
Often, companies lack discipline with elemental
security responsibilities. Depending on the
observations, inadvertent insiders leave
organizations open to the attack by falling for
scams or social engineering, and through the
improper configuration of systems, servers and
cloud environments.
Improvising the security system
Strengthening the defense strategy by using
capabilities like advanced data intelligence gathering
and security analytics optimized with automation and
AI. This will multiply the team’s efforts and evaluate
advanced threats that may have bypassed the controls.
One should modernize while improving defenses and
manage risk with enterprise cloud security. Try to
consider the accelerated growth and the benefits of the
hybrid cloud while securing data and workloads in the
cloud. You can take advantage of technology to
AUGUST 2019
understand how a firm’s regulatory obligation
exposure is changing over time and get ahead of
compliance. By improvising efforts to make security a
central focus for all employees will elevate security
beyond the responsibility of the chief information
security officer. Similarly, a security-oriented culture
and expansion of executive contribution can tackle
security challenges.
Threat intelligence helping the financial sector
Ÿ Prioritize Response: Incident response analysts
face a constant flood of threats and alerts, so
prioritizing is essential. With Threat intelligence,
they can quickly identify the most important
threats (while discarding those that are
unimportant) and concentrate their time and
expertise where it is most needed.
Ÿ False Alarms: Alert fatigue is a well-documented
reality for security professionals. One of the most
important functions of threat intelligence is the
immediate (often automatic) discarding of “false
positive” alerts, which can otherwise waste
thousands of analyst hours over the course of a
year.
Ÿ Helping hand to Security Leaders: Security
leaders have a tough job. The decision about how
best to use limited resources to secure their
organization’s assets and data ultimately is their
responsibility. Threat intelligence helps security
leaders make informed decisions about whom to
hire, which security technologies to acquire, and
where to invest their budgets to minimize cyber
risk.
The financial organizations are responsible for
keeping their customer’s data safe and their money
safer. The cybercriminals will stop at nothing to gain
access to financial accounts; making use of the threat
intelligence may help the organizations prevent the
cyber threat to some extent.
24 businessapac.com
 MARVELLOUS MEDIA & ENTERTAINMENT COMPANIES
DigiPerformance
Helping Clients Acquire Maximum Yield On Every Impression
Through Modern And Traditional Adverting Strategy
Manish Jha, Founder
P rior to the digital transformation, organizations used
to follow traditional marketing to make the audience
aware of their brand. But now, everything is
changed; the adoption of digital practices to enhance
communication just being the beginning. Today, firms are
using a unique combination of traditional marketing
methods like print ads in magazines, billboards, radio and
TV advertisements, etc. with digital marketing mediums
like email blasts, banner ads, social media, Google ads, etc.
to outreach their audiences.
In the marketing sector, using the aforesaid unique combo,
DigiPerformance is helping its clients to get paid more for
every impression. Incepted in 2017, DigiPerformance is a
brand-safe digital advertising company that provides a
communication platform to brands, NGOs, and political
parties so that they can engage with the right target
audience. It is also recognized by DIP, Ministry of
Corporate Affairs, and Government of India as one of the
first 2000 startups in India. Since its inception,
DigiPerformance has been delivering successful outreach
campaigns for its clients through innovative use of new
media channels.
AUGUST 2019
E I &
Gyanesh Jha, Co-founder
Providing a Comprehensive Range of Adverting
Services and Solutions
India-based DigiPerformance's major focused task is to
assist its clients in managing their profiles and end-to-end
campaigns while continuously developing and embracing
growth. Therefore, it provides a wide range of services and
solutions, which aid its patrons to optimize outreach and
turn customers to their court. These services and solutions
include survey, behavior analysis, qualitative research,
analysis, LED video vans, poll-worker training, candidate
profile, bulk SMS & emails, bulk WhatsApp, and bulk
recorded voice calls. Similarly, it offers end-to-end digital
advertising, customized mobile application, election
management software, door-to-door campaigns, outdoor
advertising, cinema advertising, and more.
DigiPerformance's expertise lies in monetizing inventories
programmatically and delivering the highest yield to
publishers. Besides the standard banners, it also runs its
own innovative monetization ad units. Due to the extensive
benefits of its services, publishers associate with the
company exclusively on ad spots or they provide their
26 businessapac.com
& ENTERTAINMENT
complete traffic. To further aid its clients, the digital
advertising company has access to over five billion
impressions (each month) across desktop, mobile
and video, procured from premium content sites in
India.
A Professional Team Striving to Thrive and
Grow
The professional team of DigiPerformance consists
of 50 members who proactively work on the SSP,
DSP, AMP, and digital ad exchange. Manish Jha,
the Founder, and Gyanesh Jha, the Co-founder,
together with their team have been working in
accordance to the company's tagline, “We Connect
People with Brands vis-à-vis”. The team creates a
comprehensive adverting/marketing strategy that
goes beyond social media and digital ads, thereby
helping their clients to increase their reach and
elevate their brand in terms of customer experience
and outreach. They constantly scrutinize the current
market trends and business status quo through
extensive research. To stay up-to-date with the
hottest market trends, DigiPerformance always
review their performances, evaluate weak points,
seek upcoming opportunities, analyze industry/
resource threat every quarter, and then, take suitable
actions.
A Dynamic Leader with Extensive Expertise in
resources and expectation between customer, employees, and
family. As every startup faces numerous obstacles, Manish also
faced similar obstacles while running the company. According to
Manish, his toughest challenge was to deliver the first order on time
and then converting the same customers to long-term clients. The
skilled leader conquered this challenge through his sheer
commitment and having a regular dialogue with all stakeholders.
Additionally, Manish shares his thoughts on if given an opportunity
to change something in the industry. The change he wants to
implement is about building a stronger and greater understanding
relationship between client and delivery partner.
Present and Upcoming Opportunities in the Marketing Sector
Today, with the help of new media and technologies, an advertiser
can reach the right audiences. As consumers and voters are easily
engaging with new media and technology, the dynamic leader says
that a small number of people do not use any type of new medias
like WhatsApp, Facebook, YouTube, etc. Using digital media has
become a trend now, which is useful for those who want to reach
out to their targeted audience and make them aware of their brand.
With the right analysis of new media, organizations can expand
their customer base, gain a competitive edge, and increase their
revenue. Based on this scenario, the Founder comments, “There are
plenty of opportunities coming in the industry, especially in brand
management and campaigns using new media. We see brands and
political clients evolving and becoming fearless when it comes to
using new media and technologies to communicate with target
audience or voters.”

‘
Marketing and Brand Management
Manish has 15+ years of experience with earned
skills in Brand Management, Marketing Strategy,
Digital Marketing, Marketing, Market Research,
Media Planning, Marketing Communications,
Marketing Management, Project Planning, Brand
Development, and Product Management, to name a
few. After getting his postgraduate degree in
business management, the skilled leader got an
opportunity to launch Airtel's broadband services in
his hometown. This project was the foundation of
his career in marketing and brand management
field. Prior to the establishment of
DigiPerformance, the Founder worked with big
corporates in consumer, telecom and IT/Ites
industry for 12 years. As a marketer, he has always
been interested in innovating new mediums to reach
At DigiPerf mance, we
help ands to create,
deliver, and justify eir
marketing campaign.
‘
consumers. So, his thirst for fresh thoughts has
helped him to connect well with themedia.

As the Founder of DigiPerformance, Manish's first

and foremost challenge has been to manage

businessapac.com 27 AUGUST 2019

 MARVELLOUS MEDIA & ENTERTAINMENT COMPANIES

E I &
Crafting The Best-In-The-Class Innovative And Comprehensive
Marketing Services For Businesses

T he digital marketing industry is moving at a rapid

pace towards a data-driven market. Due to this
movement, many new startups are taking risks in
ways they never could before. Through social listening,
they collect data related to customers’ interest in different
areas. Then, analyzing it and ultimately, making the best
use of it to attract customers towards their products and/or
services. They are also leveraging crop up technologies to
deliver a stellar customer satisfaction.

With its wide range of promising portfolios, Fruitbowl

Digital is building its presence in this sector by delivering
innovative marketing services that cover all aspect in the
digital marketing sphere. The Co-founders of Fruitbowl,
Faisal Amin and Dedeepya Reddy are the two major
drivers behind its success. Together with their team, the
dynamic duo has assisted over 210+ clients in their journey
of marketing campaigns. Through Fruitbowl, they wish to
conquer the world and create awe-inspiring digital
footprints all across.

Delivering a Comprehensive Range of Marketing

Services
India-based FruitBowl Digital is a full-service advertising
media agency that offers marketing services to assist
businesses to turn into brands. The company practices the
digital-first approach to deliver a campaign suited to its
clients’ business needs. Established with the motto of
‘Survival of the Freshest’ provides a plethora of marketing
services. These services include Social Media, Web
Development, Search Marketing, App Development, Media
Planning and Buying, Email and CRM, Brand
Communication, and Online Reputation Management.
The team of Fruitbowl is made up of highly-skilled,
creative and overall talented people who are working under
the guidance of the very best industry experts. With their
great zeal and the freshest minds, they craft best solutions
that conquer all the brand challenges and design
comprehensive experiences that their consumers connect
with instantly. The talented team incorporates blockchain
technology into e-commerce solutions, AR and VR into
experiential marketing campaigns, and has the capability to
develop machine learning and artificial intelligence-driven
human-technology interactions. They have successfully
served more than 300 accounts including national giants
like Reliance Group, Mumbai Metro, Society Tea, Hilton,
Tata, Vadilal, BMW and many more.
Dynamic and Powerful Duo Helping Clients Build Their
Brands
At Fruitbowl, Faisal performs the operations related to Co-
Founder. He holds a postgraduate degree in Business
Administration specializing in Advertising from IMS,
Indore and is a certified Negotiator from Harvard Business
School. The dynamic leader has 9+ years of experience and
specializes in various skills such as Branding, Brand
Activation, Strategic Campaign Design, Digital
Advertising, Digital Strategist and Promotion design. Prior
to Fruitbowl, Faisal was involved in other businesses that
include Kira, a retail ERP solution-driven through a mobile
application, and Co.lab.oratory, which is 220 people seating
capacity co-working space in the heart of Mumbai city. Due

AUGUST 2019 28 businessapac.com

& ENTERTAINMENT
to his remarkable contribution, he was featured in
the list of Top 50 Digital Marketing Professionals
in India by CMO Asia and The 30 Most Influential
Young Entrepreneurs of 2016 by InsightSuccess.
Dedeepya holds a Master’s Degree with a
specialization in e-Commerce from IMS, Indore.
She further pursued a study on Creative Thinking
and Organizational Success from Harvard
University, Boston. During her tenure as a Media
Analyst for Havas Media, she successfully handled
campaigns for notable clients such as Dunlop,
Randstad, and SCMP. The creative leader also has
worked with well-known companies such as
Reliance Group, HDFC, Tata, Mahindra, Edelweiss
and Hilton. She also received awards such as Indian
Changemakers, UN’s Green Crusader Award, Top
25 Most Promising Marketing Consultants and
Gold Award for Best Digital Marketing Campaign.
In 2010, Faisal and Dedeepya founded Fruitbowl
because they realized that India has great potential
and would provide many opportunities in this area.
As the Co-founder, Faisal handles brand strategy
and campaign design process for
organizations/agencies and helps
agencies/companies in achieving their goals by
developing and enhancing their digital
communication. Being Chief Creative Strategist of
the company, Dedeepya works closely with the
logical thinking to deliver marketing services as well as to stay
ahead of their rivals.
Leading the Market by Staying In-Sync with Market Trends
As the business landscape is changing, those organizations are in-
sync with the latest digital trends have better chances of leading the
market. Therefore, the team of Fruitbowl monitors every brand
campaign on a regular basis. The overall performance analysis of
the company is also conducted every month. The skilled team
further performs a detailed number follow up every three months
where they assess their targets and the progress they have made
towards them. As a result, they stay up-to-date with everything as
well as keep an eye out for new advancements.
Anticipating Three Best Changes in This Industry
Being industry experts, Faisal and Dedeepya would like to make
changes in this industry for better outcomes. Firstly, the dynamic
duo wants to install trust in clients so that they can have faith in the
agency’s intentions because the company has their best interests in
mind. Secondly, they want a larger flow of cash and greater market
share into the sector so they can exceed the expectations of clients.
Lastly, they would like more staff to discover the digital media
landscape in order to enhance it from within using their knowledge
from outside the sector.

We design and
content and design team to create compelling brand
experiences. She believes that striving for
excellence and attention to detail are essential to

experiences at
creating marvels. Together with their expertise and
knowledge, they are helping the clients to build
their brands.

Conquering Challenges to Stay Ahead of

Competitors connect rough e
most powerful
The Co-founders of Fruitbowl believes that “the
digital landscape is incredibly dynamic; add a layer
of marketing and you get a field that has endless
possibilities and equal expectations.” They know
that this sector holds great opportunities as well as
tough and unique challenges. According to them,
platf ms.
their biggest challenge is staying true to their
promise of being fresh. They want to deliver novel
content to their clients and audiences. Other hurdles
they come across are growth and competition in this
industry. To overcome these challenges, the duo
with their team relies on creativity, innovation and

businessapac.com 29 AUGUST 2019

Making
Life More
ENJOYABLE
And Rich
 MARVELLOUS MEDIA & ENTERTAINMENT COMPANIES
OneNative Advertising
Equipping Brands With Integrated Content Marketing And
Native Ad Solutions
Harish Patil , Co-founder
I n the world of digital marketing, content marketing has
become a driving force in building trust, generating
leads, and cultivating customer loyalty for companies
through social media. Marketers use creative, high-quality,
and relevant content to engage with their audience and
create awareness about the brands. Coming next into play is
native advertising, responsible for introducing brands to the
right spectators and increasing their audience network.
Established in 2017, the India-based OneNative
Advertising Pvt.Ltd., is a marvelous media company that
is building deep relationships between brands and
consumers by providing the most powerful integrated
platform for branded content distribution.
Influence of Digital Media Sector on the Dynamic Duo
The Co-founders, Harish Patil and Deepak Karnani
established OneNative Advertising with a mission to
provide exceptional content marketing solutions to their
clients by fostering a culture of innovation. At the same
time, to also foster a great working environment for their
employees. OneNative’s Co-founder, Harish is an expert in
strategy and business development with a focus on crafting
new business initiatives. He has 20+ years of diverse
AUGUST 2019
E I &
Deepak Karnani , Co-founder
experience spanning in digital media, television & radio.
Besides this, he is also involved in running successful
digital ad network.
The Founding partner, Deepak has expertise across the
spectrum of digital media, online advertising, content
marketing & native advertising. He is passionate about
building businesses and believes in having equally
passionate individuals in his team. He leads the business
development and overall strategy for OneNative Ads along
with a team of 20 young professionals across India.
While working with different media companies such as
Indian Television Dot Com & NDTV Media, Harish and
Deepak were exposed to the content side of the business.
Back then, content marketing was a new concept but soon
started getting recognized as a form of marketing. This was
the nascent period where there were no content specialists
in this space. Taking this as an opportunity to build their
own brand, the versatile leaders established OneNative
Advertising. Both, Harish and Deepak believe that the early
exposure to the media space in their careers, more
32 businessapac.com
& ENTERTAINMENT
specifically to content & digital media left a big
imprint on them.
Delivering Novel Marketing and Advertising
Solutions
OneNative Advertising is an integrated content
marketing & native advertising platform that
enables brands & digital media agencies to run their
native ads campaigns at scale, via a single interface.
It offers integrated content marketing and native
advertising solutions to clients’ campaigns. The
marvellous media company helps brands
throughout the entire process of content marketing,
right from research, content creation, hosting to
content amplification. It aids clients with the
translation of content and ad copies in regional
languages, hosting of content and other ancillary
services, ensuring an end-to-end solution for
campaign requirements.
OneNative has introduced India’s 1st integrated
content distribution platform and pioneered this
space long before native advertising became a
buzzword that it is today. Integrated with key
platforms like Out brain, , Yahoo-Gemini, Dianomi,
& MGID, amongst others, OneNative’s360°
offerings ensure a one-stop solution for its clients.
The company enables clients to switch and scale
the media and advertising landscape.
The Creative Leaders Overcoming Challenges with Willpower
and Commitment
Harish and Deepak understand that running a business is not a
child’s play. There are issues that leaders always have to face, but
with the right tact and skill sets, they can route a strong course and
come out on top. For the Co-founding duo, they have categorized
their challenges into two areas: internal and external. In the initial
days, their biggest internal challenge was having the right team
because native advertising space itself was very new in India and
they did not have access to the trained workforce. Therefore, the
Co-founders developed their own team from scratch and trained
them. As a result, they now have some of the brightest minds in the
industry as part of their team. Externally, when they started out, it
was quite difficult for them to educate their clients on this relatively
new medium of content marketing & native ads. But, through years,
they have conquered these challenges by sheer will-power and
unwavering commitment. Currently, they are reshaping this sector
by focusing on delivering valuable and high-quality creative content
to their audiences.
New Opportunities for the Media Companies
According to OneNative’s Co-founders, there is no shortage of
opportunities for the media companies that are keeping pace with
the ever-changing tech world. Through regional content strategies,
the media companies can reach out and connect with regional
audiences, which can be crucial for growing their audiences.

‘
their campaigns on platforms that are delivering
well at the given moment. Some of its leading
clienteles are Mitsubishi Electric, Tourism New
Zealand, Henkel, Amazon, Asian Paints, Xiaomi,
Apple, PayPal, Samsung, Suzuki, HDFC Life and

We help ands reach

Purvankara among others.

Professional Team with Extensive Expertise

OneNative’s professional team of experienced
campaign managers ensure that their clients can
focus on their core competencies, without worrying
about campaign performance. The team has an in-
depth understanding of this space and makes every
effort to deliver the finest campaigns. Its prime
strength lies in its team and the proprietary
platform, which it has developed from the ground
up. The company has noticed that brands are
shifting towards content marketing. Therefore, with
its integrated services, it has numerous
opportunities to work with different brands and
new audiences wi
content, understand
consumers' engagement
wi it, and drive
purchase intent.
‘
deliver finest campaigns. Consequently, this will
help the professional team to grow and mature in
this sector and also create a mark for themselves in

businessapac.com 33 AUGUST 2019

 FUTURE DASH
I n August 2010, china went through a hilarious traffic
jam crisis. According to reports, the traffic jam lasted
for 12 days. Imagine being stuck in traffic for 12
straight days, even the most patient person would go mad in
that chaos. The 'what ifs' crossing their mind would be
innumerable. The one 'what if' would surely be 'What if I
could fly '. Traffic concerns everybody. Flying has been one
of the fantasies for humans. From Alladin's magic carpet to
fairies, all they could wish was real. Learning from their
imagination human has started creating their reality.
Technologies new contribution is a flying car. Nearly 80
years ago, automotive pioneer Henry Ford wrote: “A
combination airplane and motor car is coming.” Building a
flying car is not an easy task but humans have seemed to
achieve it. The flying drone and navigation technology,
combined with increasing traveling problems, have begun
changing people's perspective and made them believe in the
impossible.
AUGUST 2019
Studies prove that these futuristic cars will be good for
traveling as well as good for the environment. It is not an
eco-friendly car, but the carbon emission is less as
compared to the cars we use now. These flying cars are
officially described as vertical take-off and landing aircraft,
or VTOLs. The cars would not be here for a few more years
but the engineers have a pretty good idea about how to
operate.
If the cars would adopt VTOL mechanism, they would
begin their flight by rising vertically in the air for about
1,000 feet like a helicopter. Once the cruising altitude is
achieved the cars can fly for about 150 miles per hour.
When it's time to land the process would be vertical as well.
VTOL can get in and out of spaces and it is estimated that it
would require a space of about for buses parked side by
side.
VTOL vs Pollution
According to scientists, the world needs to cut down
hazardous chemical emissions. Considering the climate
change, if the emission rates remain the same it would
worsen the conditions. The carbon emission needs to be
nearly zero by 2050 or we have to be ready for the crisis.
The transportation system is a big part of the
emission cycle. U.S. Environmental reports say
that transportation is responsible for 28% of
greenhouse gas emissions, and 60% of those
emissions come from light-duty vehicles like
cars.
The scientist worked on many scenarios to
accomplish the goal of a successful flying car project.
After the data analysis, the scientist's conclusion led to that
34 businessapac.com
the flying car was 52% cleaner than the regular car and
6%cleaner than an electric car. The key responsibility of a
flying car is to spend enough time in the air and carry
enough passengers. However, these goals can only be
achieved if the people supported equally to the innovation.
Not Batmobile but an actual flying car
The reel inventors have achieved the target of flying
machines but the real-world is still struggling. Some of the
people have tried to achieve the goal or can say they are
near to achieving it. A startup, NFT has worked for two
years on flying car design: the Aska. Aska translates to
flying birds in Japanese. The flying car is designed to serve
a dual purpose, as it can be used for the drive on the road
and also take a flight when needed. Aska is supposed to be
as large as an SUV and could fit three passengers. The flight
will take off vertically and fly autonomously for about 150
miles. The company plans to test fly the project in 2020 and
would start selling until 2025. NFT plans are to acquire a
partnership with automotive technology to achieve self-
driving machines. There's AeroMobil from Slovakia, which
has the same goal of manufacturing a dual-purpose car.
There are many other companies in the race to manufacture
the first-ever flying car.
Kitty Hawk is a project funded by Google co-founder Larry
Page and led by self-driving car pioneer Sebastian Thrun.
Similarly, EHang an autonomous flying car tech company
from china is working on a flying car project. And
Terrafugia, which hopes to sell the flying car by the end of
2019. Well renowned company Uber already operates Uber
businessapac.com
Copter and hopes to launch the UberAir service in 2023.
Imagine waiting for an Uber who lands in your backyard.
Also, a few flying cars that were seen at the CES Tech show
look like a cross between a drone and a small helicopter.
The future years are going to give us a lot of choices in
flying cars.
Flying beyond obstacles
To achieve a target as big as a flying car, is not going to be
easy. The barriers and errors are not just limited to
manufacturing, but listing a few like ensuring passengers
safety and anyone underneath aircraft, obtaining
government validation, managing the crowded airspace,
new problems, and convincing the people that they want
flying cars are some of the major concerns. Drones have
helped convincing people for the new change. Amazon
recently presented its newest delivery drone and won
Federal Aviation Administration approval to operate it as an
airline. Google spinoff Project Wing was also approved by
the FAA this year.
To conclude, we can say that the future is here indeed. If the
data is right by the end of the year there would be flying
cars on sale. In no time, VTOLs would be seen all over the
sky with flying drones delivering your amazon parcel.
Imagination will turn into reality. Yet, there remains one
concern—after roads, would the sky be crowded too?
Imagine being stuck in traffic, in mid sky. Scientist creates
solutions and we create new problems, and this circle gives
rise to new innovative technology.
35 AUGUST 2019
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