Académique Documents
Professionnel Documents
Culture Documents
© The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
Design Thinking Process
DEFINE
EMPATHY
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Case Study: Embrace
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130 million babies are born each year;
4 million die in the first 28 days.
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1 out of 3 babies born in India is
low-birthweight or premature.
India has the largest number of neonatal
deaths in the world.
Constituting 30% of the global figure.
© The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
Design Challenge:
Create a less expensive solution.
$300 vs. $20,000
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©B al
Per
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Source: facebook.com/embrace Source: gsb.stanford.edu
© The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
© Banny Banerjee. Creating Innovation Leaders: A Global
Per ti
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Embrace Today
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Discussion
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Design Thinking Process
© The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
Innovation is not an event.
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Innovation is a (design) process.
© The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
Design Thinking Process
DEFINE
EMPATHY
© The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
Abstract
Insights Concepts
Problem Solution
Domain Domain
Empathy Solutions
Concrete
©B Banerjee
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Divergent vs. Convergent Thinking
Diverge Converge
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Empathy to Insight
© The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
Design Thinking Process
DEFINE
EMPATHY
© The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
em·pa·thy: the intellectual
identification with or vicarious
experiencing of the feelings, thoughts,
or attitudes of another
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Empathy
you can think through the experience of another by
understanding it completely
© The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
The act of reasoning
from evidence or
factual knowledge.
(“ Why?” )
© The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
IMMERSE. OBSERVE. ENGAGE.
© The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
Connect with people (in person).
© The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
Understand someone who is very unlike yourself.
© The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
Taking on a (beginner’s) mindset
Questioning
Not judging everything Truly curious
© The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
Immerse. Observe. Engage.
Be
a fly
on the wall.
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Challenge:
• What do you see?
• What is going on?
• What is the need?
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What are needs?
A physical, psychological or cultural requirement of an
individual or group that is missing or not met through
existing solutions.
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Exercise
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Source: counterculturewaitress.wordpress.com
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Source: @Saigon/flickr.com
© The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
© The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
© The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
Immerse. Observe. Engage.
Have
a conversation.
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Exercise
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Interview Demonstration
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Exercise
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Interview 101: Rules
1st RULE: Ask for examples.
2nd RULE: Open ended questions: ‘Tell me about the last time you ___’.
4th RULE: Only 10 words per question. (You speak 25% of the time.)
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Discussion
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Exercise
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Insights Abstract Concepts
Problem Solution
Domain Domain
Empathy Solutions
Concrete ©B Banerjee
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Exercise
Erica: John:
The truck owner The mechanic
Source: Hasso Plattner Institute of Design
© The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
Exercise
Erica: John:
The truck owner The mechanic
Source: Hasso Plattner Institute of Design
© The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
Exercise
© The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
What is important to Erica?
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Exercise
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What is important to John?
To tackle a To be trusted
challenging problem
“You think you had a
“Watching it drive out good reputation, but it
of the driveway with wears on you when
no problem at all.” people question you.”
© The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
Assignment: Due next class
Watch the video on creating journey maps, conduct a 30-minute
interview with another student on their experience of getting to
school. Take plenty of notes. After the interview, think about their
“getting to school” experience and create a journey map. Bring
your journey map to the next class.
© The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
*This course includes materials licensed by Stanford Center for Professional Development on behalf of Stanford University.
The materials provided herein do not confer any academic credit, benefits, or rights from Stanford University or otherwise
confer a relationship between the user and Stanford University.
© The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.