C O N C E PT - I N S P I R AT I O N - M E T H O D O LO GY

E D UA R D O L .V. S
w w w. a r t s i g m a . a r t

ALL RIGHTS RESERVED

 CONTENTS

5 ABOUT ME
6 ABOUT ARTSIGMA
7 INTRODUCTION

9 GEOMETRY
15 COLORS
18 GUIDE LINES
20 NEGATIVE SPACE
21 TYPOGRAPHIC LOGOS
22 LETTERS
23 GENERIC LOGOS
24 GOLDEN RATIO
25 CREATION SECTOR
26 CHILD / FRIENDLY
28 NATURE
29 ANIMALS
31 BIRDS
33 TECHNOLOGY
34 PROJECTS / ICONS
103 ACKNOWLEDGMENT
My name is Eduardo. I am 29 years old, Brazilian
and have a degree in graphic design. I ve worked
as a graphic designer for approximately twelve
years and have spent four years doing creative
competitions. Currently I have created more than
1000 logos for various companies around the world.

I always liked to draw, but I never saw it as a

profession for me. Over time, I discovered this
world of creativity and it has been delighting me
every day more and more.

5
 ES
EDUARDO
SIGMA

I created Artsigma to be my name in the design field.

Over time Artsigma has grown and is now well known in
the field of logo design. I work hard to give my clients the
best design, and it also makes my work seen by other
designers who also follow my work. I hope all this effort can
inspire and bring satisfaction to all those who enjoy my work.

6
In this digital book you will learn a little more about my work
and some ways to work as a logo designer. The concepts and
ideas contained in the book are expressions of many years
of hard work and dedication as a logo designer. All projects
presented in this book were created by Eduardo / Artsigma.

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Some inspirations for me:

https://dribbble.com/george-bokhua
https://www.instagram.com/shevacreative
https://www.behance.net/MariaGroenlund
https://www.instagram.com/jeroenvaneerden
https://dribbble.com/simc
https://dribbble.com/cpuentes23
https://dribbble.com/contrast8
https://www.instagram.com/pragmatika_design
https://www.instagram.com/erkaeva
https://dribbble.com/badim36
https://www.instagram.com/Eight.seconds
https://dribbble.com/KreaTank

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Working with geometry is the initial step to working as a graphic designer.

Observing the binding of points and creating a harmonic shape is essential.

9
 Look some logos that we can create geometrically.
ALL RIGHTS RESERVED

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 scalez
suncube

woeboe
OUR AGENCY

ajaraty
ALL RIGHTS RESERVED

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We can use geometry and present different concepts, colors can help us
to give different depths to the project.

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We can also work only with the lines and make the design smoother.

13
 Seek inspiration in everyday life. Clouds, stains, and objects can convey
inspiration for creating projects. To work as a logo designer you need to
always be looking for inspiration.
ALL RIGHTS RESERVED

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Colors are an important part of the project. They help in application
and brand identification.

Knowing how to match colors is also an important part of the project.

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 There is no rule for using colors. They should only be in line with the design
and convey the brand feel.

yumira TIKITA

EMRAH
B E A U T Y & H E A LT H
radicle
H E R B S
ALL RIGHTS RESERVED

KINSARA Stimulus

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 Gradient may make your project look more beautiful and give it depth, but
care must be taken not to leave the project a visual smudge.

enthuse

Satubumi
O N E W O R L D
BlueCollar
CONSTRUCTIONS

crossworx
ALL RIGHTS RESERVED

HEAVENLY GRIFFINED
CHOCOLATE C O N S U L T I N G

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 There is no rule for logo creation, but every logo must have a meaning.
Some logos are created through guidelines.
ALL RIGHTS RESERVED

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 Some logos may not follow gridlines. And that doesn't mean the design
was poorly designed.

VILLA CASA YOGA

CAFE
Promise
Ve n t u r e S t u d i o

ART PRODUCTIONS
ALL RIGHTS RESERVED

Have harmony and

convey the message. THE SCREAM
That is the rule. ART SESSION

19
 Logos that use negative space can be a good alternative for simplicity and
a straightforward message about what the company stands for. The negative
space in the logo is an area where the image conveys other information in
an empty space.

Musical Note + Squirrel Bread + Fox

Camel + Location Birds

ALL RIGHTS RESERVED

Little Bear Bear + Leaf

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 Some logos may not contain an icon and work with the font only.

C O F F E E

F I T N E S S
ALL RIGHTS RESERVED

FACIAL

21
Working with letters is an important factor in creating logos. We have infinite
possibilities for each letter. We have to be careful that the message is conveyed
clearly and objectively. One detail can make a lot of difference here.

22
Be very careful with generic creations. If you are just starting out in the area
of design and logos, you are very likely to create generic logos. Time will make
you realize that many projects may already have been created and this makes
your projects unique. Check out some generic projects.

23
 Golden Ratio is used in the execution of many logos and it can help in
directing and executing a project. Using Golden Ratio to create a project
is not a rule, but it can help a lot when we want to keep a balance.
ALL RIGHTS RESERVED

24
 ESTATE
technology
nature

REAL
BEAUTY
Projects can be classified into different sectors, and for each sector we
must know how to use the colors and typography, so that the project fits
with the company's profile and can reach the company's target audience.

cute baby
LUXURY
ROCK

VINTAGE
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 Child / Friendly
For these projects we must convey the feeling of fun through the colors / fonts.

S AV E S P E N D S H A R E

TaDaah!

hatch
FAMILIATO
ALL RIGHTS RESERVED

create inspire

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 BookCow
the

FIORE
S E M P R E

daria
CO O K TO C E L E B R AT E
enkelkind
ALL RIGHTS RESERVED

Jaunty

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 Nature
Projects that want to convey a sense of nature should use cool and soft colors.

EARTHIE
Landscaping

YA M B A
C A P A R I C A

LAUDAMUS
ESTABLISHED 1892
ALL RIGHTS RESERVED

eden
H O R T I C U L T U R E
deep
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 Animals
We can work with animals in various projects and sectors, this gives us a very
wide range of breeding.

C AL
ES
O
P

W I N I S T RY
ALL RIGHTS RESERVED

HARRISON

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 SlowFlow
YOGA STUDIO

EMBER

VEGUNTI
A V E G A N C O M P A N Y

HELDEN
MEANS COSMETICS

ERPEL
ALL RIGHTS RESERVED

G E O R G T H I L O

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 Birds
Birds are an interesting alternative to work on projects in different sectors.

Simplaphi

STROBE
C O S M E T I C S
ALL RIGHTS RESERVED

coastal
P I P E R S

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 Technology
In technology there are many possibilities to work. Sharper lines and sans serif
fonts are normally used for this segment, but this is not a rule.

IBEOS

V I S AT R E E

BUDO
ALL RIGHTS RESERVED

JELLYPIPE

33
It is important to create logo applications to show how the
logo can work in different environments. Check out some
logos created by me for some companies. Some logos have
not been sold, but I believe they have great potential.

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 WASA
BEER 2019

WASABI
AMERICAN PALE ALE
ALL RIGHTS RESERVED

WASA
BEER
2019

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L U X U R Y

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 omenic
omenic

omenic omenic
ALL RIGHTS RESERVED

omenic omenic

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 suncube

Aa
ALL RIGHTS RESERVED

TITILLIUM FONT

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 TIKITA

Aa
Banksia Font
ALL RIGHTS RESERVED

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 EARTHIE
Landscaping

Aa
ALL RIGHTS RESERVED

FS Siena Font

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 C AL
ES

O
P
PESCALO
C AL
ES
E ST. 2 0 1 9

O
P

C AL
ES
PESCALO
O
P

E ST. 2 0 1 9
ALL RIGHTS RESERVED

PESCALO
E ST. 2 0 1 9

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Gotham Font
Aa
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 BY FLEISCHMAN
ALL RIGHTS RESERVED

BY FLEISCHMAN

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 Aa
Prosto One Font
ALL RIGHTS RESERVED

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 C O F F E E

C O F F E E
ALL RIGHTS RESERVED

C O F F E E

C O F F E E

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 GRIFFINED
C O N S U L T I N G
ALL RIGHTS RESERVED

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whim
whim

whim
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GLADWIN
THOMAS

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 IBEOS

Aa
Bahnscrift Font
ALL RIGHTS RESERVED

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 learmont
PHARMACEUTICALS
ALL RIGHTS RESERVED

learmont
PHARMACEUTICALS

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Aa
Font
Book
Gotham

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Helmet Font
Aa
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sportszone

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Aa
segoe script

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 STARDUST
A Y U R V E D A
ALL RIGHTS RESERVED

STARDUST
A Y U R V E D A
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 MANNA
C A P I T A L

Aa
Montserrat Font
ALL RIGHTS RESERVED

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 VEGUNTI
A V E G A N C O M P A N Y
ALL RIGHTS RESERVED

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M U S I C
SKULL

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 LARISSA
MEDITERRANEAN OLIVE OIL
ALL RIGHTS RESERVED

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 yumira

Aa
Banksia Font
ALL RIGHTS RESERVED

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SYNDICATE

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Thank you so much for following up and helping to publicize
my work. I hope this digital book can inspire and bring new
insights. Thank God for my life and for helping me realize
my dreams. Thank you to my wife who is always supporting
me and encouraging me.

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 This is a representation of what I have most important in
my life today. My wife and my dog.
ALL RIGHTS RESERVED

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w w w. a r t s i g m a . a r t

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