BUSINESS PLAN

Objectives:

 Prioritizing eye comfort

 Lower power consumption
 Minimized direct and reflected for the costumer

Mission:

 The mission is to establish a world class recycled lamp. Other than that, design and
producing unique, energy efficient and environmentally friendly-lighting lamp which
it can be afford to them. Also to be the highest quality product distributor and
focusing to the costumer’s needs. We will achieve our mission by continuing to
source high quality products while focusing on maintaining exceptional customer
service.

Vision:

 To know our product for the next coming years, the vision is being the best means
providing on outstanding quality, service and value. Another statement is to make a
research to increase our product capacity and turn over with an active marketing and
sales. Besides, I hope that this product will be affordable for the customers and gain
more popularity among them.

Product:

Description of the product:

 Popsicle lamp is the newest product by “The four lighting Inc.” It was made up with
recycled material like Popsicle sticks with strong adhered. The led of the popsicle
lamp consumed less electricity and energy compared to the another lamp. This
product is compatible in a place like rooms, the lights are comfortable and prioritizing
the eye which are suitable for the readers and also if you are to sleep. Even it was
made up of the Popsicle which it was a light materials, each Popsicle is firmly
adhered. But when it accidentally hit with water, there is a change where the adhesive
disappears. So it needs to find a way to solve.
 MARKETING PLAN

Executive Summary

 With energy prices increasing and an increase interest in sustainability, a market for
high efficiency in the world of marketing and business, environmentally friendly
lighting has been created a “Popsicle Lamp” that was made by the company. The
Four Lighting Incorporation which founded in 2017. The popsicle lamp has made up
of recycled materials like popsicle sticks and led, has a twice energy efficient than
others, and uses no mercury. Also, this lamp is suitable for the living rooms and
another part of houses. In order to satisfy the client and customer needs, it’s cheap
and really worth it even if you use it overnight, so don’t miss out on buying it, the
company newest product “Popsicle Lamp”

Problem Summary

 In this world of high demand for electricity, there are many problems. Some of these
are bulbs and lamps, there are other Business that sell expensive but it’s easy to
break. Also, there are some company also claims that they had energy solving lamps
but it’s not, another than that, there are problems like in learning difficulties due to an
inadequate lighting and lamps that consume to much electricity so it’s rare to use it.
So, the Popsicle lamp is the solution for the encountered problems.

Solution Summary

 With the Popsicle lamp, the users and customer who used it will be saved more
energy even if it used overnight. And for those people studied every night, it is
suitable for them. This lamp had innovative design which it was catchy and the
structure of the lamp is heat and durable. What are you looking for? Buy it and try it.

Market Strategies

 In order to promote the product, the company provides the following sites and social
medias:
 Facebook
 Twitter
 Youtube
  Also the products have advertised through websites and blogs. In a way of ads
banner. The more the internet users, the more attention will be gained

Company’s Website

 www.fourlight.com/popsiclelamp
Other than that we do really get to know the product, the product have a headline
news every weekends and promoting through:
 Newspaper
 Magazines
 Radio airing

Market Sales and Target Customers

 According to the analysis in our product popsicle lamp need to sell at least without of
the people who lead in every country. Teenagers life students are the target customer
of this products because it is suitable for their studies, also it is recommended for the
people who loves lamp.
 Product Services
 Energy saving
 Affordable and cheap value. The product assured that it is affordable and cheap
for the target customers but with a good condition and quality.

Expectation

 To maintain the profit of the company, the excess profit of the company invest in
some company partnership

The company will invest to these two companies

 Lex Corp- Supplier of the materials (Woods, Popsicles etc.)
 Firefly Incorporation- Supplier of the led

Lex Corp- 100,000 Pesos

Firefly Inc- 50,000 Pesos

150,000 Pesos –This is the total investment, and every month the company
gained more profit.
The long term goal of the company is to sell more than 18 million Popsicle lamp every year.

Competition

 In terms of competition these three company leads in distributing lead and bumps in
the world. The Company conduct a research to have another and add more features
and extra to gain more popularity for the customers. The key competition of the
product is to serve the product more better and being kind to the customers because
good values are important in one person

Why Us?

Why the product need to be choose?

Innovative and good design.

The popsicle lamp have an innovative design which it w as way by our hands and the
creativity of the hand crafters.

Energy Saving and Environmentally Friendly

The Popsicle Lamp current electricity is low but the lighting is mid range that’s why
it save energy and can’t harm eyes. The led of the lamp had no mercury that is has no
chemical afford and can’t harm our environment