Be Online Savvy

A compilation of current and previously published reports on social media and Internet-
user statistics reveals the following:

• Facebook: As of August 2010, 16.2 million Filipinos are users of Facebook,

representing a 16.3 percent penetration rate. (We are a nation of close to 100
million people). This makes the country among the Top 10 Facebook users in the
world. Among countries on this list, only two other countries in Asia — the
densely populated Indonesia and India join the Philippines.

• Twitter: In February 2010, according to comScore, Inc., the Philippines was the
sixth top user of Twitter. Across Asian markets, the country “showed the highest
penetration of social networking usage with more than 90 percent of its entire
Web population visiting a social networking site during the month, followed by
Australia (89.6 percent penetration) and Indonesia (88.6 percent penetration).”
The conservative figures cover only users who visit such sites from home or work
places.

• Social networking sites: The Philippines also showed “the highest level of
engagement on social networking sites,” with users aged at least 15, spending an
average of 5.5 hours in these sites last February. During the same month, each
Filipino site visitor frequented a social networking site about 26 times, according
to comScore.

• Texting: The Geneva-based United Nations agency, International

Telecommunication Union, said that together with the United States, the
Philippines accounted for 35 percent of all text or SMS messages sent in 2009.

• Internet users: According to Nielsen, as of June 2010, there are 29.7 million
Internet users in the country, representing a penetration rate of close to 30 percent.

• Tops in the region: In Asia, according to Internet World Stats, Filipinos

constitute 3.6 percent of Internet users, at par with Indonesia, which has a
population of about 243 million. In 2009, in terms of Internet use, the country
ranked sixth among the Top 10 countries in Asia after China, Japan, India, South
Korea and Indonesia.

What do all these figures mean? We certainly have a very strong online and global
presence. Because Filipinos at least aged 15 are all over the online world, anyone who
posts anything remotely related or relevant to Philippine issues and concerns is
guaranteed to have an audience.

Depending on what is posted, that audience can be compassionate and responsive — as

was seen in calls for help during Typhoon Ondoy, for example. Or that audience can be
harsh, severe and unforgiving — as was seen in the recent Mai Mislang and Ricky
Carandang mis-tweeting incident. The Internet and social media sites are obviously a
potent tool for communication and mobilization, in the same way that they can be
potentially damaging to privacy, reputation, and image.

Certainly, there is a voyeur that resides in each one of us and this explains the existence
of cautious lurkers who read posts, check out album photos and videos, but do not post or
share anything. Likewise, there are exhibitionists who post anything and everything about
themselves. And then there are the in-betweens who simply want to reach out to friends,
family and even strangers, taking advantage of the convenience that social networking
sites offer.

The online medium is a playground for any one who dares access it. Anyone who is
foolish, reckless and careless is bound to get it. Post anything incendiary, stupid, or
insensitive and you’re sure to feel the wrath and fury of the online world. It’s like having
a roomful of obsessive-compulsive editors with their threatening red pens descend upon
you. Post anything that strikes a chord somewhere and you’re also sure to get public
sympathy and approval.

Close to six months since Noynoy Aquino and his team took over the reins of power, we
are told that it hasn’t quite sunk in with them that they are now government officials and
no longer ordinary people. Twitter founders Jack Dorsey, Evan Williams, Biz Stone, as
well as Facebook’s Mark Zuckerberg could have saved them some trouble if only they
had included this detail in account profiles: public or private individual?

After the fact, Carandang could have tweeted: tweets suspended, pending guidelines
issuance. I would have tweeted back: reactionary; not anticipatory. –Chay F.
Hofileña/Newsbreak