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Vision: A community of dynamic and proactive Scholars and Learners within the Asia-Pacific Region, upholding the highest standards of excellence in education,
research, and community service towards the attainment of a better quality of life.
Mission: To purposively link quality education, training and research with community service in pursuing the holistic development of individuals through
innovative programs and productive activities attuned to the needs of the global community.
1. Research & Product Development: Research & Product Development: Demonstrate ability to develop researches and to produce scientific and
entrepreneurial outputs.
2. Moral and Spiritual Accountability: Embrace moral/ spiritual values in living one’s life. Apply moral/ spiritual practices in all aspects of life.
3. Multicultural Advocacy: Demonstrate knowledge of values and beliefs of various cultures; effectively engage in a multicultural society; interact with others;
develop a global perspective.
4. Understanding the Discipline: Demonstrate a systematic and coherent understanding of an academic field of study.
5. Self- Directed Learning: work independently; identify appropriate resource; take initiative; take a lead in managing a project or an activity through
completion.
6. Information and Technology Literacy: Access, evaluate, use variety of relevant sources and produce materials of the same.
7. Critical Thinking: Identify relevant assumptions or implication; evaluate arguments; apply analytic thought to analyze coherent arguments.
8. Communication Skills: Express ideas clearly in unity; speak articulately; use media as appropriate in order to communicate effectively.
9. Creativity and Innovation: Demonstrate ability to work creatively and innovatively in any setting that result in a productive output.
10. Collaboration and Community Engagement: Demonstrate responsible participation; engage in meaningful activities in the academe, in the community, and
beyond.
PROGRAM OUTCOMES
B. COURSE DESCRIPTION
This course provides an introduction to media and communication science. The course aims at introducing basic concepts and models for the scientific study of
media and communication, and to demonstrate how the media are related to culture and society, and it offers an overview of how media can be studied – as
structure, production, content and from an audience/reception point of view. After completed course, the students should have general knowledge of basic concepts,
models, and theories relevant to the scientific study of human communication and the mass media an understanding of the role of communication and the media in
the shaping and development of culture and society an understanding of the role of the media in the lives of individuals an awareness of the relationship between the
media and various social problems and aspects of society.
C. PRE-REQUITIES none
CO-REQUISITES
D. COURSE
CLASSIFICATION Core Courses in BA Communication
(Required/Elective/Selected
Elective)
INSTITUTIONAL PLAN
CONTENT/ TEACHING-LEARNING ASSESSMENT RESOURCES
WEEK NO. LEARNING OUTCOMES
TOPIC ACTIVITIES TASKS TOOLS NEEDED
At the end of the lesson the Video about
In-depth knowledge of the COMMUNICATION student must be able to: The lesson
1 relationship between CULTURE AND Groupings Rubrics
development cooperation MEDIA LITERACY Provide and explain Croteau, D. Hoynes, W.
organizations and their Communication- the dimensions of (2016). Media society:
communication for An overview disaster Industries, images and
development initiatives and Communication management. Oral quiz /
and culture audiences, 8th edition,
strategies recitation
Media Literacy London: Pine Forge Press
Gadgets
Develop the capacity to MEDIA AND Come up with a well Each group Video about
2 participate in debates on THE SOCIAL prepared story board will formulate The lesson
Gather information by 1. SOCIAL Use their skills in a wide Investigative Video about
3 using documents and INEQUALITY range of new and old media journalism The lesson
databases, by interviewing AND MEDIA technologies in developing field work Rubrics
more effectively, and by REPRESENTA and polishing actual Croteau, D. Hoynes, W.
getting out into the field. TION investigative techniques to (2016). Media society:
Media content come up with an accurate, Industries, images and
and the real fair, comprehensive and audiences, 8th edition,
world clear investigative
London: Pine Forge Press
Race and media documentary.
content Gadgets
Provide an actual high- 2. SOCIAL Come up with an Each group Video about
4 level conceptual INEQUALITY initial document will discuss The lesson
understanding of social AND MEDIA about their their initial Rubrics
inequality and media REPRESENTA respective research gathered Croteau, D. Hoynes, W.
representation TION project. documents (2016). Media society:
Examine issues of Gender and
Explain and Industries, images and
ethics, fairness and media- workings Actual audiences, 8th edition,
understand fact
Gadgets
PRELIMINARY EXAMINATION
Structural
Imperialism
Gadgets
FINAL EXAMINATION
COURSE REQUIREMENTS
1. Periodic Examinations: (Preliminary, Midterm, and Final)
1.1. For Prelims
Students will be assigned to teams and required to complete series of tasks. The tasks will be completed within class time. Students will have to use all
the resources, readings, theories, concepts, and other materials presented in the course. Students will have to submit individual reflective feedback and
comments on the exercises.
2. Class Standing
a. Seatwork
b. Recitation
c. Assignment
d. Quizzes/ Long Test
e. OBE Related Output ( Portfolio of major activities in Number Theory)
Grading System
For a student to pass the course, one should get a grade of 75% in his/her final grade, which is computed from the following:
A. TERM GRADE
The Semestral Grade is obtained by getting the sum of the 33% of the Prelim Grade (PG), 33% of Midterm Grade (MG), and 34% of the Final Grade
(FG) for the course.
SG = (PG x 0.33) + (MG x 0.33) + (FG x 0.34)
Classroom Policies
On Attendance.
All students are expected to attend their class regularly to be entitled to credit units in the course in which they enrolled.
A student who incurs more than the maximum allowable absences, i.e. 20% of the required school days, shall be reported/referred to the Program Chair, who
shall determine whether or not the student should be given a failing grade and given no credit for the course or subject, for reasons considered valid and
acceptable to the school. In a case the student is allowed to continue, he shall be held responsible in keeping up with lessons and assignments and taking
examinations when applicable.
Authorized absences (with medical certificate / prior approval) entitle a student for special quizzes and special exams for missed class.
On ID/ Uniform
Students should always wear their ID inside the campus.
Student should be in prescribed uniform. Where civilian or alternative clothing is applied, permission must be sought from the SPS.
On Cleanliness/ Others
Students should help in the maintenance of cleanliness and orderliness inside the classroom.
Electronic gadgets or materials (cellular phone, MP3, laptops, etc.) not related to learning and without prior approval from instructors are not allowed to be
used while in class.