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Target Audience
This course is designed in the English language.
It is intended as the TelePresence pre-sales training to be provided to the Cisco sales and
system engineering personnel.
Course Prerequisite
The prerequisite for this course with
be QuickStart for Cisco TelePresence.
This 2.5-hour online offering creates
helps to create initial awareness
around the Cisco TelePresence
solution for:
Solution Overview:
Provides a high-level
background of Cisco
TelePresence including
understanding the
concepts of Cisco
TelePresence, product /
solution offerings and
roadmap
Value Proposition: Arms the field, giving them the ability to analyze and understand
customers’ problems, how those problems affect overall business, and how Cisco
TelePresence solves those problems.
Vertical Markets: Enables learners to profiles potential buyer and segment targets,
including functional titles of key decision makers and tactics to address concerns of
those customers in purchasing positions.
Go-to-Market Strategy: Clearly defines the field and channel go-to-market strategy
that establishes roles and responsibilities, routes to market and sales strategies
associated with the field and channels sales team.
© 2007, Cisco Systems, Inc. All rights Reserved, Cisco Confidential iii
Competitive Positioning: Highlights characteristics of the Cisco Empowered
Branch solutions that differentiate it in the market and how the pricing, message,
and model compare with competitor’s offerings.
Service Offerings: Describes key service offerings that are critical to successful
implementation of products and technologies to accelerate product absorption
and/or ensure ongoing effectiveness of implementation.
Solution Pricing: Gives product pricing information linked to strategies for justifying
the product’s cost as well as bundled pricing.
Customer Wins: Arms learners with proof points and success stories to
demonstrate the value of a Cisco TelePresence solution. This module contains
generalized information on customer feedback as well as direct account customer
testimonials, as well as includes sales success stories and best practices.
To enroll into the QuickStart for Cisco TelePresence online course offering, go to URL:
CEC Access:
http://glms.cisco.com/ems?ssp=/index/index.saba&siteName=ems&UrlId
=131327
PEC Access:
http://cisco.partnerelearning.com/pec/Direct.asp?URL=20202321479395.1893
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1-1
Agenda
Welcome
Break – 15 minutes
Lunch – 75 minutes
Order Assurance
Competitive Landscape
Break – 15 minutes
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1-2
Prerequisite
Cisco TelePresence
PreSales QuickStart
Training
Recommended
Training
QuickStart for Cisco
Unified
Communications
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1-3
Name
Company
Experience Selling Cisco TelePresence
Honest thoughts on Cisco TelePresence
15 Minutes
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1-4
Class Format
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1-5
Share examples
Identify messages to which potential customers respond
Build a picture of what could be
Give examples of innovations that are standards today
20 Minutes
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1-6
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1-7
Resources
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1-9
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Agenda
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential ─ Do Not Distribute 2-2
Work Live
Cisco TelePresence Meeting TeleMedicine
Virtual Specialist (Branch) Family Visits
Virtual Administrator Virtual Dining
The
Network
As the
Virtual Box Seat Platform
Remote Classrooms
Play Learn
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Cisco TelePresence
What It Is Today—The Cisco TelePresence Meeting
Simplicity
Technology invisible to the user
One touch calling - As easy as placing a phone call
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room, + Assessment
Tie into
network (step 3)
(step 1 & 2)
Close Initial
systems &
services order
Handling
Objections IT Manager
Qualify Initial User
Applications
End User
(CxO included)
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential ─ Do Not Distribute 2-9
Objectives:
Establish the Cisco TelePresence vision
at the CxO level
Align with strategic business initiatives
Close for a demo
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Board Members
Executive
Management
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Accounting
Financial Manager
Training
Director of
Training
Plant Manager
Director of
Operations
Marketing
Manager
Director of
Corporate
Communication
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Sales
Manager
Director of
Product or Service
Business Unit
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Activity
15 Minutes
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Agenda
Business benefits
Economic impact on Cisco operations
Business-use scenarios, vertical-market impact
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Models
evolves exponentially with
the number of participants.
Productivity
In-Person TelePresence
Interactions Interactions
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Travel-Expense
$42M Reduction
(5.5% Travel Substitution)
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential ─ Do Not Distribute 3-7
Improving Sales Reducing Sales Travel Savings Executive & Employee Cost Avoidance
Success Rate Cycle Productivity Gains In Services
+ $93 Million + $49 Million - $42 Million + $29 Million $21 Million
2% Increase 2% Decrease 5% Decrease
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Endpoint 1 Endpoint 2
Manufacturing Retail
25 Minutes
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Q&A
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Denise Lage
Business Development Mgr.-TSBU
US&C FE © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1
Module Highlights
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US&C FE © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3
US&C FE © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4
Pre-Qualification Discussion
“Identifying if your customer is ready to deploy
TelePresence”
US&C FE © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5
US&C FE © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6
Primary ATP
Customer selects - Primary ATP has
headquarters relationship with customer
Secondary ATP
Secondary ATP fulfills in country room
logistics in agreement with Primary ATP
TelePresence ATP 2 Tier Model
Allowing the Primary partner to source
product through a Secondary ATP
Value Added Tax (VAT)
An indirect tax that is levied on goods or
services rather then individuals (paid by
consumers in the form of higher prices)
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US
Customer
US US
Account Channel
Team Team
Primary
ATP
US
Secondary Secondary
ATP ATP
Japan Europe
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US&C FE © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14
US
3 Site Deal
US US
Account Channel
Team Team
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US&C FE © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16
US&C FE © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17
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CTS-3000
CTS-1000
How many endpoints in the first order?
-CTS3000, CTS1000 or mix
Countries of endpoint installation?
Is bandwidth available?
-Who is the carrier for each location?
-MPLS, Point-to-Point, etc.?
Is this a multi theatre opportunity?
-Pricing considerations in other countries?
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Auto Collaborate
–WolfVision Document Camera
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Managed Services
Support Services
Cisco Essential Operate Services
– Cisco TelePresence Endpoint Services
– Cisco TelePresence Manager Services
– Cisco Unified Communications Manager Services
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential ─ Do Not Distribute 4-9
2.Optional Considerations:
–Cisco TelePresence Software Solutions
–Cisco TelePresence Peripherals
–Managed Services
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Important:
CTS-1000 does not require RRA and will not have CTX performed
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential ─ Do Not Distribute 6-3
Purpose
Uncover remediation needs early allowing the
customer time to respond
Room Specifics:
Do the dimensions meet minimum requirements?
Is there independent HVAC systems in the room?
Is there sufficient 20Amp power in the room?
How will any issues be remediated?
Network Specifics:
Does the path between the sites meet the minimum BW, Latency and Jitter
requirements?
Is the path infrastructure based on Cisco product?
Does the infrastructure require upgrades to support TelePresence?
Logistic Specifics:
Does the customer have ample storage and staging space to unpack and inventory
shipment?
Does customer have sufficient access along path between receiving dock and
TelePresence room?
Are there special security considerations that must be met for delivery?
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CTX Certification
Purpose
Validation of Cisco TelePresence Experience Quality
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential ─ Do Not Distribute 6-8
CTS-3000 Only
CTX Certification Cisco TSBU Final validation of Cisco TelePresence
Experience Quality
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential ─ Do Not Distribute 6-9
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Q&A
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Outline
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2
Cisco TelePresence
Competitive Differentiators Summary
Experience Reliability
Spatial Audio Cisco Brand
Always Life-size Network Engineering Expertise
Simplicity Quality
One Virtual Meeting Room Audio Quality
True HD @ 1080P
Multipoint
Cost per Segment Integration
Life-size Network as a platform
Capacity Ease of UC Integration
Centralized Implementation Ease of Implementation
Simplicity Time to Install
Scalability & B2B
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Screen
– 16’x42” high-resolution screens with four rear projectors.
– Large, integrated, contoured, and almost seamless video walls
– Response: Rear Projection does not provide vivid pictures
The modular “room-within-a-room” solution
– No permits & relocatable.
– Response: Higher construction cost. Unnatural feeling.
Whereas CTS is also easily relocatable.
RPX suites are compatible with legacy Polycom’s standards-
based VSX 8000 codec platform.
Polycom customers can connect to Destiny (2nd largest installed
base after Teliris).
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential ─ Do Not Distribute 7-7
Key Features /2
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential ─ Do Not Distribute 7-8
Weaknesses
Lack of a HD codec solution:
– HD version recent announced in Jan 2007 without details
– Grainy effect due to smoothing out the lack of details
Eye contact problems in the larger 400 series.
Audience closest to the center has much better approximation of
eye contact than the left and right of screen.
Lower audio quality @ 22 kHz
No Automated meeting scheduling.
Polycom’s channel to market for RPX remains under construction,
particularly in Europe.
High room-in-room construction cost
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential ─ Do Not Distribute 7-9
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Competitive Response
Effective Meeting from True TelePresence Experience
Polycom’s grainy images? Cisco offers true HD quality
Cisco’s spatial audio sounds like being in the same room
No technology to learn. As simple as using Cisco IP Phone
Polycom’s foreign feeling? Cisco’s solution feels like being present
in the same conventional meeting room
Integration to Cisco
Easy Unified Communication integration
Top network preparation, planning and support
Lower room cost
Scalability & flexible B2B
Cisco Multipoint – 36 segments @ life size
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential ─ Do Not Distribute 7-11
Outline
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Key Features /1
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14
Key Features /2
Enhanced multipoint capabilities
Enable three or four-point connections
Between HP Halo studios around the globe.
Response: One of Halo’s weakness (see next slide)
The connection of up to four studios
Only a few clicks of the mouse
Almost instantly brings a global team to the same table to work
eye-to-eye in real-time to accelerate decision-making and project
development.
Response: 1 – 2 min to launch a call
Data Collaboration
Easily share documents and data
Play full motion video (w/o audio)
Mounted above the displays.
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Competitive Response
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18
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Tandberg Experia
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Strengths
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Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 22
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Competitive Response
Experience
TelePresence is a first class application
Cisco is a First Class solution, like its all other solutions
Multipoint
Cisco provides life-size multipoint experience up to 36
screens in the same meeting. Another first class from Cisco.
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 24
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Key Features
© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential ─ Do Not Distribute 7-27
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 28
Weaknesses
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Agenda
9 Introduction (5min)
Cisco TelePresence System (15min)
Cisco TelePresence Room Requirements (15min)
Cisco TelePresence System Manager (15min)
Cisco TelePresence Multipoint (15min)
Cisco Unified Communications Manager (15min)
Cisco TelePresence Network Requirements (15min)
Cisco TelePresence Business 2 Business Connectivity (15min)
Cisco TelePresence Virtual Agent (5min)
Cisco TelePresence Interoperability Strategy (5min)
Cisco TelePresence
Icon Overview
Cisco TelePresence
System 1000 Cisco TelePresence
(CTS-1000) System 3000
(CTS-3000)
Cisco TelePresence
Redefining How People Communicate
Cisco TelePresence
Redefining How People Communicate
Cisco TelePresence
A Complete End-to-End Solution
• Multipoint Switching
Multipoint • Unified Conferencing
Collaboration • MeetingPlace / Webex
integration
• Cisco TelePresence
Management & System Manager
Scheduling • Unified Operations Manager
• Remote Operate Services
Agenda
Introduction (5min)
9 Cisco TelePresence System (15min)
Cisco TelePresence Room Requirements (15min)
Cisco TelePresence System Manager (15min)
Cisco TelePresence Multipoint (15min)
Cisco Unified Communications Manager (15min)
Cisco TelePresence Network Requirements (15min)
Cisco TelePresence Business 2 Business Connectivity (15min)
Cisco TelePresence Virtual Agent (5min)
Cisco TelePresence Interoperability Strategy (5min)
12 participants at the
virtual table
Native 1080p cameras
and 65” plasma displays
Wideband microphones
and speakers
Cisco Unified IP Phone
7970G
Auto-Collaborate
Audio Add-In
Cisco TelePresence
CTS-1000
4 participants at the
virtual table
Native 1080p camera
and 65” plasma display
Wideband microphone
and speaker
Cisco Unified IP Phone
7970G
Auto Collaborate
Audio Add-In
Cisco TelePresence
Codec
• Runs embedded Linux on compact flash
• Leverages Cisco Unified Communications
Manager
• Built on open standards
• CDP and 802.1Q for VLAN
assignment
• 802.1p and DSCP for QoS
• HTTP configuration and firmware
downloads
• SSH, HTTPs, and SNMPv2/3 for
administration
• SIP signaling
• Video: H.264 @ 1080p or 720p
• Audio: AAC-LD and G.711
• XML for making/terminating
scheduled and ad hoc calls
• Auto Collaboration for data sharing
• Audio Add-In for audio only participants
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12
Cameras
Native 1080p resolution
Small form factor
Clustered design for
enhanced eye contact
Purpose built by Cisco –
managed by the CTS codec
Displays
65” Plasma technology
Native 1080p resolution
Life size - two people per screen
Purpose built by Cisco –
managed by the CTS codec
Cisco TelePresence
Audio
Microphones
Discrete audio by table segment
Multi-channel spatial audio with
echo cancellation
AAC-LD audio codec
G.711 for audio add-in
4 audio channels per system
Cell phone (GSM/GRPS) static
elimination
Speakers
Designed to properly reproduce
human speech
Mounted under each 65” plasma
display to provide the feeling that
the sound is emanating from the
person speaking (spatiality)
Cisco TelePresence
User Interface
Cisco Unified IP Phone 7970G
provided as part of system
Provides the user interface
to the CTS – touch screen
XML
Features:
Ad hoc (manual) calls
System speed dials
“One Button to Push” call launch
for scheduled meetings
Conference/Join used to
add audio participants to a
TelePresence meeting
(a.k.a. Audio Add-In)
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15
Audio Add-in
Audio add-in allows any CTS
endpoint to add an audio only
participant or audio bridge into a
TelePresence meeting
Envoked using Conf/Join softkey
on 7970G IP Phone
Uses 4th (auxiliary) audio channel
using G.711 codec
or
Cisco TelePresence
Auto Collaborate
Auto Collaborate
Auto Collaborate enables you to
share graphics from a laptop or
objects via a document camera
No configuration (Plug and Play)
Images automatically displayed
for all sites in the meeting
Last device activated takes control
Uses 4th (auxiliary) video channel
– H.264 video codec
– Resolution 1024x768 @ 60Hz
– 5 frames per second
Cisco TelePresence
Auto Collaborate
Inputs
Laptop connected via VGA cable
(provided)
WolfVision Document Camera
(optional)
VZ-C12 Ceiling Mounted (CTS-3000)
VZ-9Plus Desktop (CTS-1000)
Outputs
HD Projector mounted under table
(provided with CTS-3000 and fully
managed by CTS codec)
LCD display for CTS-1000 (optional)
NEC LCD1770NX (17-inch)
NEC LCD2070NX (20-inch)
NEC LCD4010BK (40-inch)
CTS-3000 CTS-1000
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18
Cisco TelePresence
Configuration and Upgrades
Cisco TelePresence
Resolution and Motion Handling
Part of CUCM
Administration
for each CTS
CDP CDP
802.1Q/p 802.1Q/p
POE
A/C
Example:
Console(config)#interface Gigabit 0/16
Console(config-if)#switchport mode access
Phone and cameras receive Console(config-if)#switchport access vlan 261
Power over Ethernet Console(config-if)#switchport voice vlan 262
(802.3af) from codec Console(config-if)#spanning-tree portfast
Console(config-if)#mls qos trust {dscp | cos}
Cisco TelePresence
CTS Network Protocol Interaction
Cisco 7970G TelePresence Access-Edge Cisco
Primary Cisco Unified TelePresence
IP Phone Switch CallManager
Codec Manager
LAN /
WAN
802.3af
CDP CDP
CDP
DHCP
DHCP
TFTP
HTTP on port 6970
SIP
Shared Line
SIP
XML XML
Cisco TelePresence
CTS Media Path
XML “DIAL”
SIP “INVITE” SIP “INVITE”
XML “RING”
XML “ANSWER”
SIP “200 OK”
SIP “200 OK”
RTP Media
(audio + video)
Signaling Note: Signaling has been simplified for the purpose of this slide.
There are many other XML and SIP messages which are not shown.
Media
Cisco TelePresence
CTS-1000 Connectivity
LAN/WAN
Gig Ethernet
Ethernet + PoE
Camera Video
Display Video
Speaker Audio
Microphone Audio
Cisco TelePresence
Primary Codec Connections
Document Camera In
Video
RTP Connection
Cisco TelePresence
Audio Flow CTS-3000
CTS 1 (In) CTS 2 (Out)
Audio
RTP Connection
Cisco TelePresence
Video Flow CTS-1000
CTS 1 CTS 2
Video
RTP Connection
Audio
RTP Connection
Cisco TelePresence
CTS-3000 to CTS-1000
CTS-3000 CTS-1000
R R
C
C
L
L LC
R
C
LR
Cisco TelePresence
Audio Flow CTS-3000 to CTS-1000
CTS 3000 CTS 1000
(In) (Out)
Audio
RTP Connection
6.1m
Room Dimensions: 76.2mm
”
Minimum:
4.57m x 6.1m x 2.44m 5.48m
Recommended:
5.8m x 6.7m x 3.05m 3.07m
4.57m
Maximum:
7.01m x 9.45m x 3.66m
Table provided as
integrated part of 1.52m
system ”
customer
20'
Room Dimensions: 3"
”
Minimum:
15’ x 20’ x 8’ 18'
Recommended:
19’ x 22’ x 9’ 10.07'
15'
Maximum:
23’ x 31’ x 10’
Table provided as
integrated part of 5'
system ”
customer
14’ x 8’ x 8’
Recommended:
16’ x 12’ x 9’
Maximum: 8.5
20’ x 20’ x 10’
1.22 x 1.83m 14’
Table provided by customer
4’ x 6’ x 30”
Rectangular shaped
Low-gloss finish 5’
•Windows need to be
treated to control
lighting and acoustical
properties
•Doors and windows
should preferably be
located out of camera
view while providing
convenient access to
the room for
participants ”
• No wall should be
more than 20% glass
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 40
Cisco TelePresence
Acoustics
Cisco TelePresence
Continuity
Agenda
Introduction (5min)
Cisco TelePresence System (15min)
Cisco TelePresence Room Requirements (15min)
9 Cisco TelePresence System Manager (15min)
Cisco TelePresence Multipoint (15min)
Cisco Unified Communications Manager (15min)
Cisco TelePresence Network Requirements (15min)
Cisco TelePresence Business 2 Business Connectivity (15min)
Cisco TelePresence Virtual Agent (5min)
Cisco TelePresence Interoperability Strategy (5min)
Lotus Unified
Domino CallManager
Room Scheduling
Enterprise Groupware
Microsoft
Exchange
CTM
Multipoint
Cisco Scheduling
TelePresence
Manager
Unified
Operations
User Manager Reporting Billing
Experience Administration
CTM discovers
and monitors
endpoints in CTM discovers
CCM via rooms in LDAP
AXL/SOAP and and logs into
JTAPI Exchange
mailboxes via
WEBDAV
User schedules
CTM pushes CTM reads meeting in
XML content to event in mailbox Outlook
Primary Codec
Primary Codec (via WEBDAV)
pushes XML
content to Phone
in room
CTM Sends
User now has a Meeting confirmation
“single button to To User
push” to join the
meeting
Cisco TelePresence
Multipoint Meeting Example
CTS-Man. Sends
meeting confirmation
to User
CTS-Man. pushes
Primary Codec XML content to
pushes XML primary Codec
content to Phone
in room
Cisco TelePresence
Multipoint Geographical Selection
1
Multipoint meeting requested:
San Jose, Seattle, Dallas, and
New York
San Jose
System selection GMT - 8
2 SJ: GMT -8
SE: GMT -8 CTS-Manager ?
DA: GMT -6
NY: GMT -5 OK
Av. GMT -6.75
Dallas
CTMS closest to GMT - 6
mean GMT is selected
3 Check for available
resources
Native 1080p
Video Switching
Extremely
low-latency New York Los Angeles London
Site and segment-
based switching
modes
Groupware-based
scheduling of
multipoint meetings
Integrated with
Cisco TelePresence
Manager
Call launch automated Toronto
with “one button to
push”
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 68
CTMS
Cisco TelePresence Multipoint Switch
– Video and Audio Switching (CTMS)
– Non-Scheduled Meeting Man.
CTS-Manager
–Meeting Scheduling
– “One Button to Push” Dialing
– Resource and Location
Management
– Scheduled Meeting Man. •
– Required for Scheduled
meetings Cisco TelePresence Manager
(CTS-Manager)
Previously Active
Active Site
site
Site becomes
active site
Segment goes
active
Latency consideration
Loss & Jitter considerations
What meeting types will be supported
60Mbps
CTMS
Tok
yo
15Mbps
QoS-Enabled
WAN
15Mbps 15Mbps
J ose 45Mbps 15Mbps
New
San York
No Flow Control:
2.5Mbps per table segment (avg.)
Meeting begins
9 –- all CTS
table Systems
segments
Transmit video andMbps
22.5 audiototal segments
Active bandwidth
Audio Only
Stop sending video
identified
CTS - 1 R R Left, right & center
C
C
L
L Video and Audio
R R
C Active Site
CTS - 2 C
L
L Video and Audio
With Flow Control:
R R 2.5Mbps per table segment (avg.)
C Active Site 6 – table segments
C
CTS - 3 15.2 Mbps total bandwidth
L
L
10ms
CTMS
Tok
yo
53ms
QoS-Enabled
WAN
31ms
J ose 85ms
New
San York
Centralized
Small deployments with less Jose
San
than six CTS endpoints New
York
Distributed
Large dispersed deployments
York
New
Regionally deploy Multipoint San
J ose
devices Paris
CTS-Manager or CUCT
required for geographical m g yo
erda Ko n Tok
meeting placement Amst Hon
g
<20ms
31ms
Recommended
New Deployment
Jose York
San
37ms
don
Lon
<20ms 31ms
New
Jose York
San Not a
85ms Recommended
Deployment
don
Lon
<20ms
Correct Meeting
San Placement
York 84ms J ose
New
74ms
54ms
Paris
g yo
m Ko n Tok
erda Hon
g
Amst
<20ms
31ms
San
York J ose
New Incorrect
84ms 97ms Meeting
104ms Placement
Paris
g yo
m Ko n Tok
erda Hon
g
Amst
Non-Scheduled
– CTMS only
Scheduled
– Requires CTS-Manager for CTMS
– CUCM
Agenda
Introduction (5min)
Cisco TelePresence System (15min)
Cisco TelePresence Room Requirements (15min)
Cisco TelePresence System Manager (15min)
Cisco TelePresence Multipoint (15min)
9 Cisco Unified Communications Manager (15min)
Cisco TelePresence Network Requirements (15min)
Cisco TelePresence Business 2 Business Connectivity (15min)
Cisco TelePresence Virtual Agent (5min)
Cisco TelePresence Interoperability Strategy (5min)
Cisco TelePresence
CUCM – CTS Communication
Gig Ethernet
Ethernet + POE
SIP
Cisco TelePresence
CUCM Integration – Multipoint Configuration
Multipoint
Device
Cisco TelePresence
CUCM Cluster Requirements and Recommendations
Requirements:
Cisco TelePresence requires CUCM version 5.1.1 or later
Cisco TelePresence has unique bandwidth and QoS requirements –
but CUCM cannot differentiate between a TelePresence call and a
regular Video Telephony call (to CUCM they’re both “video calls”)
All CTS systems must be registered to the same CUCM cluster
because CTS-Manager can only integrate with a single CUCM cluster
Conditions: Recommendation:
9CUCM
× CUCM 5.1(1)
5.1(1) or
or later?
later? Use existing
Deploy
Pick CUCM
oneaofseparate
your CUCM cluster
CUCM
clusters
clusterand
for TelePresence
use it for all
× No other
9No other Video
Video Telephony
Telephony
TelePresence systems globally
apps
apps
deployed?
deployed?
×More
× Morethan
9More thanone
than oneCUCM
one CUCMcluster?
CUCM cluster?
cluster?
Cisco TelePresence
Case Study Example - Cisco Internal Deployment
IP
GK
H.323 Gatekeeper
San Jose
Production Cluster APAC Cluster
Over a dozen clusters deployed around the globe with thousands of Video
Telephony endpoints. H.323 Gatekeeper between clusters
Decision was to deploy a new cluster in San Jose and all TelePresence systems
globally register back to it
H.323 Inter-Cluster Trunk from TelePresence cluster to Gatekeeper provides
global reachability to any other IP Phone and to Meetingplace for Audio Add-In
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 96
= 1,492,992,000 bps
bytes
CTS-1000 = 5.5 Mbps (at 1080p)
CTS-3000 = 14.6 Mbps (at 1080p) 33ms frame intervals
CTMS = 198 Mbps (5.5 Mbps * 36 sites) • 30 frames/sec
Average Packet Size / Packets per Second • Variable bit rate
Average 1100 bytes / packet • Large packet sizes
CTS-1000 @ 5.5 Mbps = average 655 pps • High packets/sec
CTS-3000 @ 14.6 Mbps = average 1,740 pps • See notes section
for details
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 100
Average bandwidth utilization is much less. See notes section for details
Resolution 1080p 1080p 1080p 720p 720p 720p
Motion Handling Best Better Good Best Better Good
Video per Screen (kbps) 4000 3500 3000 3000 2000 1000
Audio per Microphone (kbps) 64 64 64 64 64 64
Auto Collaborate video
500 500 500 500 500 500
channel (kbps)
CTS-1000
4,756* 4,256* 3,756* 3,756* 2,756* 1,756*
Total Audio and Video (kbps)
CTS-3000
12,756 11,256 9,756 9,756 6,756 3,756
Total Audio and Video (kbps)
• When a CTS-1000 calls a CTS-3000 the CTS-1000 will transmit 128 kbps of audio but receive 256 kbps
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 101
3 Example uses:
Policing: police bps [burst-max] conform-action action exceed-action action
police 14600000 382730 conform-action transmit exceed-action drop
Shaping: shape [average | peak] mean-rate [[burst-size] [excess-burst-size]]
shape 14600000 3061840 ! This command expresses burst-size in bits, not bytes
Queuing: priority {bandwidth-kbps | percent percentage} [burst]
priority 14600000 382730
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 102
Service
CE PE Provider PE CE
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 104
Recommended SLA
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 105
Recommended SLA
Recommended SLA
50/50 split between Service Provider and Enterprise
50% allocated to the SP is from demarc to demarc – including the CE-PE link
50% allocated to the Enterprise
Service Provider should engineer their network to the Targets, but the Service
Level Agreements (SLAs) should be based on the first threshold
Threshold behavior:
> .1%
A warning message is displayed “Experiencing network congestion”
> .2%
Step 1: System will lower motion handling from Best to Good
Step 2: If condition persists the call will be disconnected and an error message
will be displayed “Call could not proceed due to excessive network
congestion”
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 107
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 108
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 109
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 110
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 112
Agenda
Introduction (5min)
Cisco TelePresence System (15min)
Cisco TelePresence Room Requirements (15min)
Cisco TelePresence System Manager (15min)
Cisco TelePresence Multipoint (15min)
Cisco Unified Communications Manager (15min)
Cisco TelePresence Network Requirements (15min)
9 Cisco TelePresence Business 2 Business Connectivity (15min)
Cisco TelePresence Virtual Agent (5min)
Cisco TelePresence Interoperability Strategy (5min)
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 113
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 114
Partners Customers
HQ
Suppliers
Vendors
Solution Elements
Cisco’s Ability to Deliver • Secure Connect to Different Networks
• IP Network expertise end-to-end • Privacy Maintained: FW/NAT Traversal
• Global Service Provider Partnering • Encrypted Signaling and Media
• Endpoint and Network Management
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 115
Cisco TelePresence
Business to Business Connectivity
SBC
Customer Site
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 117
Pt. to Pt., One provider, Pt. to Multi-Pt., One provider, Peering multi- provider,
multi-company multi-company multi-company
Q4 CY2007 Q1 CY2008 Q3 CY2008
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 118
Agenda
Introduction (5min)
Cisco TelePresence System (15min)
Cisco TelePresence Room Requirements (15min)
Cisco TelePresence System Manager (15min)
Cisco TelePresence Multipoint (15min)
Cisco Unified Communications Manager (15min)
Cisco TelePresence Network Requirements (15min)
Cisco TelePresence Business 2 Business Connectivity (15min)
9 Cisco TelePresence Virtual Agent (5min)
Cisco TelePresence Interoperability Strategy (5min)
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 119
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 121
Interoperability
VTC TelePresence
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 122
Cisco TelePresence
Interoperability – Messages
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 123
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 124
Cisco TelePresence
Interoperability – Phase 0
CTS-3000 CTS-1000
R R
C
C
L
L LC
R
C
LR
High-Definition TelePresence
Available Q1CY07
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 125
Cisco TelePresence
Interoperability – Phase 0
London
Generic H.323, H.320
or SIP Videoconferencing
Cisco Unified
MeetingPlace H.323, SIP or SCCP
Video Telephony
New York
Desktop Video TelePhony
e.g. CUVA, CUPC
High-Definition TelePresence
Standard-Definition Videoconferencing Available Q1CY07
Audio-Only
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 126
London
Generic H.323, H.320
or SIP Videoconferencing
New York
Desktop Video TelePhony
e.g. CUVA, CUPC
High-Definition TelePresence
Standard-Definition Videoconferencing Available Q2CY07
Audio-Only
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 127
Cisco TelePresence
Interoperability – Phase II
London
Generic H.323, H.320
or SIP Videoconferencing
New York
Desktop Video TelePhony
e.g. CUVA, CUPC
High-Definition TelePresence
Standard-Definition Videoconferencing Available Q4CY07
Audio-Only
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 128
Cisco TelePresence
Interoperability – Phase II
London
Generic H.323, H.320
or SIP Videoconferencing
New York
Desktop Video TelePhony
e.g. CUVA, CUPC
High-Definition TelePresence
Standard-Definition Videoconferencing Available Q4CY07
Audio-Only
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 129
MS Exchange
CTS Manager
Cisco Unified
MeetingPlace
CallManager 5.1
•Legacy H.323
•Standard definition
video & audio
Available Q4CY07
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 130
Cisco TelePresence
Interoperability – Phase III
CTS-1000 Competitor
TelePresence
CTS-3000 Competitor
TelePresence
High-Definition TelePresence
Standard-Definition Videoconferencing Available CY08
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 131
Cisco TelePresence
Interoperability – Key Takeaways
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 132