In Partial Fulfillment of the Requirement for the subject

Business Governance 1

Case Study

Theorising the interconnectivity between Corporate Social Responsibility (CSR)

and Corporate Identity

And

The Nexus between Ethical Corporate Marketing, Ethical Corporate Identity and
Corporate Social Responsibility

Submitted By:

Julie Ann H. Tomada

Submitted to:

Christian Paul Moyon

 The goal of this study is to suggest technique to span the CSR identity of a firm. With
this technique, it is possible to procreate global rating for the appraisal of the
sustainability of a firm. Ideas have become throughout the years as unmistakable
collections of information with apparently different destinations. This article investigates
hypothetical writing concerning the significance of corporate personality and CSR,
complaining these hypothetical talks into a durable developed. This study is about “CSR
identity” or In other term, the closely unite between CSR and Corporate Identity of a
firm. It is the liability of the organization dealing to its deed, duties in the way to help
their employees, consumers, suppliers and other communities. This study aims to
examine the effects of corporate social responsibility (CSR) on corporate identity, in
order to support evidences the effects of CSR differ in different industry settings.

The purpose of this study is to determine a clear and definite solution on internal
organizational problems and concerns to guarantee the Corporate Social Responsibility
(CSR) to become a essential part of several long term goal accomplishments. It also
target to distinguish future research avenues. Improve estimation to ethical corporate
marketing and identity alongside a portion of the difficulties looked with inward moral
arrangement, can support associations and foundations to turn out to be increasingly
clever with the administration of inner partners connections. This critique endeavors to
address this by giving an outline of these interlacing ideas in connection to inward moral
concerns. This discourse contextualized inside the interrelated areas of corporate
marketing, ethical corporate marketing, ethical corporate identity and corporate social
responsibility (CSR).
 The principal case was controlled to deliver nitty gritty example for each component of
CSR. The next clarifies the significance of the past interlinking ideas with a discourse
dependent on a survey of past and current research.

The motivation behind this article is to inspect the impacts of corporate social duty on
corporate personality, so as to help proof that the impacts of CSR contrast in various
industry settings. This article looks to relate the CSR idea to promoting by introducing a
group of various hypothetical points of view as per which these two develop are
interrelated.

CSR in the Philippines has a great deal of potential and future research would help with
more superficial understanding CSR in the Philippines. Therefore, they are applicable
and can be applied in the Philippines.

I adapted a few thoughts regarding the significance of CSR & corporate identity and
recognized a different notion of corporate identity and CSR. A definition featuring the
process of CSR and identity was advanced to expound its importance. I discovered that
the overall suggestion of such work is to accomplish shared comprehension through
worker arrangement that indicates to employee’s comprehension and pledge to their
association's character and technique.1

1Powell, S. M. (2011), Sebastian Arendt Malte Brettel (16 November 2010), Ayanda,
Adebayo Maruf Baruwa, Akinfolarin Afeez Transnational Journal of Science and
Technology (April 2014), vol.4 No.2 , Lala Rimando Published 6:03 PM, (April 06)