Leading Music Industry Finance Firm, Sound Royalties Taps

French/West/Vaughan as Agency of Record

Business Model Helps Fund Creative Projects While Protecting Royalty Copyrights

Raleigh, NC, October 19, 2019 --(PR.com)-- French/West/Vaughan (FWV), one of the nation's largest
independently-owned public relations, advertising and digital marketing agencies, today announced it has
been retained for national public relations support by Sound Royalties, the specialty finance firm serving
creative talent in the music industry.

With headquarters in West Palm Beach, Fla., and additional staff in Nashville and Los Angeles, Sound
Royalties extends funding to songwriters, producers and performers based on their royalty income. Every
deal is customized, providing royalty advance options that are often used for recording new music,
touring, marketing or other expenses to help creatives grow. Known for its artist-friendly policy of never
taking ownership of a client's copyrights, the firm offers banking-type solutions tailored to the individual.
Sound Royalties has partnered with a wide range of music professionals including GRAMMY winners
and platinum recording artists such as Lil Wayne and Pitbull.

Founder and CEO, Alex Heiche, launched Sound Royalties in 2014 to help fund creative careers without
putting an individual's copyrights at risk. Today, Heiche is an internationally recognized expert in music
royalties and sought-after speaker who has presented at the invitation of the Recording Academy, Sync
Summit, Vanderbilt University, Belmont University and many more.

“Our focus is to help fund the dreams and ambitions of our clients,” said Heiche. “FWV shares that
commitment with us, so we're excited to leverage their PR expertise as we continue to transform the
financing model for creatives.”

FWV represents a diversified roster of clients and projects in music and entertainment, including
Pendleton Whisky Music Fest, Stadium Entertainment LLC, MyMy Music, Eastwind Marketing Group
(Salt-N-Pepa, Naughty by Nature), the Buddy Holly Educational Foundation and Wrangler's sponsorship
of the Academy of Country Music. The agency also works closely with the national non-profit Teen
Cancer America and co-founder Roger Daltrey of The Who. For the Sound Royalties brand, FWV will
handle national media relations and provide counsel on strategy, marketing and partnerships.

“Sound Royalties' unique business model is opening doors for new creative work in a way that has never
been available before,” said FWV Chairman & CEO, Rick French, who serves on the board of trustees of
both the Rock & Roll Hall of Fame + Museum and The Buddy Holly Educational Foundation. “As an
agency with long-standing experience and deep roots in music, we're thrilled to be working with Alex and
his team.”

Ranked among the nation's 15 largest PR firms overall (2018 O'Dwyer's Ranking of Top U.S. PR Firms),
FWV has captured 15 National Agency of the Year honors over the past two decades. The agency
employs 113 public relations, public affairs, social media, advertising and digital marketing experts

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between its Raleigh, N.C. headquarters and New York City, Los Angeles and Tampa offices.

About French/West/Vaughan

French/West/Vaughan (FWV) is one of the nation's leading public relations, public affairs, advertising
and digital media agencies, with offices in Raleigh, New York City, Los Angeles and Tampa. National,
international and local clients represented by the agency include Wrangler, ABB, Proximo, Melitta,
Bassett Furniture, Volvo Trucks North America, the V Foundation for Cancer Research, Moe's Southwest
Grill and the N.C. Department of Transportation. Owned or affiliated companies include fashion and
lifestyle PR firm AMP3 (New York City), pet and veterinary PR practice FWV Fetching and feature film
development imprint Prix Productions. FWV is a partner in IPREX, a $380 million network of
communication agencies with 1,600 staff and 110 offices worldwide. For more information, please visit
www.fwv-us.com or follow us on Facebook, Twitter, LinkedIn, Vimeo or Instagram.

About Sound Royalties

Sound Royalties, LLC is a privately-owned specialty finance firm that helps music industry professionals
fund personal and professional projects without ever taking ownership of their copyrights, allowing for
pass-through income, and empowering creatives to choose from a variety of flexible pricing options. The
company's core business is offering royalty advances of anywhere from $5,000 to $10 million. It does this
by advancing artist, producer and songwriter royalties paid through music labels, distributors, publishers
and PROs such as BMI, ASCAP, SESAC, SoundExchange and many more. To date, Sound Royalties has
worked with a wide range of leading music industry professionals, including GRAMMY Award winners,
platinum recording artists and notable music industry executives in every genre. Learn more at
https://soundroyalties.com.

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Contact Information:
French/West/Vaughan
Amy Lipsky
919-277-1159
Contact via Email

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/797443

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