Human Resources management practices

In
Saravana stores
SANJAY KUMAR.M
17-UBU-026
Overview

Saravana stores is a chain of retail stores located in the heart of Chennai,

TamilNadu, India. It sells textiles, jewellery, vessels, leather goods and
other wide range of products under one roof. It is the No.1 retailer in
Chennai and is the leader in the sector.

The founder of Saravana Stores is Mr.Selvarathinam, died in 2003

following which his elder brothers namely Rajarathinam, Yogarathinam
takes control of their different shops.
Saravana Stores assures the customers a wide
range of products and collections in almost all
categories of products it offers. It is the first of
its kind in Chennai to start a multi-storeyed
shopping mall spread over 100,000 Sq.ft with 5
floors.

It is now operating under 4 buildings in T. Nagar,

Chennai including three in Ranganathan Street
and one in Panagal Park, T. Nagar which is
operating under the name ‘New Saravana Stores’
which is specially constructed to avoid
overcrowding during festival seasons.
 Human Resources management

HRM consists of the activities

starting from the recruitment to
dismissal or lay-offs. It takes care of
activities like hiring, training,
developing, compensating.. etc.
Saravana Stores is good in terms of its
recruitment but fails in providing proper training
and motivation.
Job Description

• Strategically plan and manage logistics,

warehouse, transportation and customer services

• Direct, optimize and coordinate full order cycle

• Liaise and negotiate with suppliers,

manufacturers, retailers and consumers

• Keep track of quality, quantity, stock levels,

delivery times, transport costs and efficiency
• Arrange warehouse, catalogue goods, plan routes and
process shipments

• Resolve any arising problems or complaints

• Supervise, coach and train warehouse workforce

• Meet cost, productivity, accuracy and timeliness targets

• Maintain metrics and analyze data to assess performance

and implement improvements

• Comply with laws, regulations and ISO requirements

Job summary

Job Type : Full Time

Job Role : Retail / Store Executive

Job Category :
MBA,Diploma,BSc/BCA/BBM,Retail

Hiring Process : Face to Face Interview

Who can apply : Experienced (3+ Years)

Training and development

• The staffs are not well trained, not educated and

not motivated. Most of the staff comes from rural
areas and they are paid less. These people join
the company because of poverty and compulsion
that still exists in many rural parts of India

• The management does not care their employees

at all.
 Operation level

The operational level people are being suppressed and sometimes

being treated as slaves.

It is a company following THROB model where a single person

takes control over all his stores in Chennai.

Due to this, the responsibilities and the freedom which should

exist at least to some extent is restricted.

Even though THROB model is considered as the perfect choice for

this kind of store especially in India, the truth is Saravana
operational level and dominates to exert its power and control on
Work environment

• This is concerned on the departments including

accounting, finance, planning, controlling, quality
assurance and generic management. The planning
and control functions ensure the company’s cash and
cost control with a strong and continuous focus.

• Saravana Stores has emphasized on the security to

avoid the internal and external theft by installing more
security cameras and experienced staff.
 Poor HRM practice

• The staffs of Saravana Stores are not at all motivated and

encouraged.
•
• They pay very low wage and extract more work from the
employees which is unfair.

• Hence the HRM part is really poor in Saravana Stores.

• Most of the customers in Chennai knew about the staff
treatment by Saravana Stores management and they feel it is
highly unethical and unfair.

• Due to this, the reputation of Saravana Stores, an intangible

resource is deteriorating nowadays