Persuasive Writing

Direct &
Arrangement of Persuasive Reasoning Voice and
Indirect
Persuasive Writing Strategies Process Credibility
Patterns of Org

Types of Source of Emphasising Writer's Org to Create Consider the

Reason &
Structure Reasoning Info, Readers Claim a Positive Reasoning
Purposes
Process Relating to Benefits Response Process and
Arguments Types of
Intro Deductive Inductive and Addressing Evidence Direct Pattern Reasoning
Reasoning Reasoning Evidence Readers of Org
Concerns Choosing an
Body - Assertion Line of Appropriate
Reasoning Indirect Voice
Appeal to Showing Pattern of Org
Body - Reason Sound
Cohesion/Rebuttal Reasoning Establishing
Credibility
Appeal to
Body - Proof Emotion Presenting
Reliable
Evidence
Conclusion Appeal to Good
Personality/Character
 TOPIC 6 –PERSUASIVE WRITING

ARRANGEMENT OF PERSUASIVE WRITING

Body
Introduction Body (Assertion) Body (Proof) Conclusion
(Concession/Rebuttal)

explaining the subject writer strongly discuss other opinions calls for an evidence to rephrase the topic
matter presents a certain besides own be presented sentence to
opinion to the reader emphasize the
either inductively or assertion
help readers to avoid looking
understand the issue clearly express unprepared or trying deductively using
and prepare them for to cover up something examples, facts & put in different
opinion/point of view perspective & do not
any assertions that - usually in topic observations
may arise later introduce any new
sentence point
Do not exaggerate or
distort other people's present proof in
help readers to know viewpoint increasing order of need to conclude all
which side/stand strength (save best points together clearly
intended to take poins for last/closure) to leave a strong
impression on readers

Do not be agressive

•influence readers thoughts and actions

Reasons •want people to believe what, remember & react to what you say
•appeal to reader's sense of reason, emotions and good character to succeed in
writing

Types of Reasoning
Deductive Reasoning Inductive Reasoning

•introduce general principle or premise and draws
a specific conclusion from it
•provide general or no evidence to statement
•supports a general conclusion by looking at
specific facts or evidence
•provide details & process as evidence to
statement
•statistics, facts, expert view, history, etc

Appeal to Reader’s Sense

Reason Emotion Good Personality/Character

•conscious and deliberate action,
using logic to make other's agree
with statement
•cover both side of every issue
•stay clear & firm on ur opinion of
the issue
•Ask:
•is evidence suffice?
•is evidence trusworthy?
•is it fair?
•is the conclusion follow logically?
•creating clear images in reader's
head
•do not use emotional sense to
replace logical/ethical appeal
•do not draw stereotypes or
manipulate fears for immediate
reaction from readers
•do not use charge language or
examples that tends to create
hatred in readers
•appeal to good behaviour/ethics
occur at several levels in argument
and based on answer of:
•is it reasonable. compromise and
concede opinion?
•ready to listen & reason to others?
•is authority/power present?
•are you ethical/moral person?
•Works if readers have good
perception & trusted the writer
 Source of Information, Relating to Arguments & Evidence

Purpose Evidence Authority Statistics Quote

assert an opinion to
defend and offer
supporting evidence
(data) in order to
convince the reader
to agree with the
statement
Ask:
•enough evidence
presented?
•is the evidence
trusworthy?
•is the evidence
verifiable?
provide convincing confirm authoritative
evidence which is element of the
valid, reliable, statement
sufficent, trusworthy
and verified Ask:
•is authority present
for the topic?
•Is the expert
opinion current?
•do peers accept &
respect opinon?
•is it free of bias?
use facts, data and quote according to
statistics ethically & context
accurately
do not change content
be objective as to fit the case
possible
celebrity
sample which are endorsement is less
representative and authority compared
unbias to expert opinion
use statistics which
related to context

PERSUASIVE STRATEGIES

Advantages of understanding persuasive strategies

 analyse strategies that other’s may use against you; such as unethical marketer
 helps choosing most effective way to persuade readers

Type of Persuasive Strategies

Emphasizing Reader's Addressing Reader's Presenting Reliable

Benefit
•explaining benefit
reader's will acquire
when performing the
action, position or
purchasing product
recommended
•stressing org objectives &
growth needs for org
members
Concern
•predict reader's
responses or concerns to
counteract any negative
thoughts or arguments
that may rise in reader's
mind
Showing Sound Reasoning
•the best weapon
•persuade readers to take
decisions/actions
recommended by giving
details benefits and
explaining the reasons
Evidence
•kind of evidence the
readers willing to accept
•evidence used depends
on situation (expert,
authority, experiment
procedure)

THE REASONING PROCESS

Writer's Claim The Evidence Line of Reasoning

•where the writer want •consist of observations, •connecting link between

readers to accept facts and other the claim and evidence -
information provided in reason given for
support of the claim believing that the
evidence proves the
claim
 DIRECT & INDIRECT PATTERNS OF ORGANISATION
Organising to Create a Positive
Response
•variety, amount & ability for
readers to process information is
critical in communication
•carefully choose orgl pattern which
best suits the purpose
•ensure all parts of persuasive piece
fit together tightly
VOICE & CREDIBILITY
Consider the Reasoning Process &
Types of Reasoning
•reflect on what, when & how to say
things
•reasoning out - process that takes
time & persevearance
Direct Pattern of Org
•state main point first (evidence &
other info given later)
•useful when recommending course
of action or presenting analysis
which expect favourable views from
readers
Choosing an Appropriate Voice
•important element in persuasive
strategy
•represent role assigned both to
writer & readers
Indirect Pattern of Org
•postpones bottom-line sstatement
until all the evidence and
information presented
•first discuss the situation, and make
recommendation after presenting
argument
•prepare readers for the
recommendations to be made
•useful when conveying information
which readers might think is
threathning to reduce risk of inciting
the reader's initial negative
reactions
•may frustrate readers who want to
get to bottom-line quickly
Establishing Credibility
•belief readers have regarding
whether writer is a good source of
information
•readers more likely to accept
information from credible source